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Siteground

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Content Markеting Manager

Siteground

Sofia Uncategorized 3mos ago

Influencer Marketing Manager

Siteground

Sofia Marketing / Growth 3mos ago

Product Marketing Manager

Siteground

Sofia Product 3mos ago

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Content Markеting Manager

Siteground · Sofia

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Uncategorized Sofia Posted Feb 18, 2026

YOUR ROLE:

As a Content Marketing Manager at SiteGround, you'll drive the success of our product portfolio, including our latest in-house built products, such as our Website and Ecommerce SaaS platform, applied AI products, and our established web hosting services.

You’ll be responsible for proposing and crafting different types of content - digital campaigns, landing pages, web copy, print, blog articles, sponsored content articles, video or audio scripts - for different products, audiences, market segments, and client profiles. Speaking their language, you’ll be in charge of clearly communicating what they need to know to help them run their website, or online business better using SiteGround’s products and services.

You need to be able to take a complicated piece of technology or software and make it sound simple and inspiring, and simplify messaging into a logical story. You’ll be working with the rest of our marketing team on a content calendar, planning content, researching topics in depth, writing blog or long-form articles, producing ebooks, audio, video and webinar scripts, refining website and ad copy on a daily basis.

YOUR RESPONSIBILITIES:

Content ideation: coming up with ideas for different content pieces that serve the company’s business goals and cater to the target users’ needs.

Execution: producing the actual content for the approved projects, which includes writing content, working with designers and video team on video and online courses recording and post-production, planning and moderating webinars, etc. A detailed list of items you will be working on follows: Blog posts; Ad copy; Website copy; Ebooks; Webinar scripts; Podcast scripts; Video tutorials; Online courses; Other approved content pieces.

Content distribution and repurposing: coordinating with the rest of our marketing team, PPC Experts, Social Media Experts, and Web designers the design, deadlines, and distribution for each piece of content generated or suggested.

Analysis and measurement of content performance to make informed decisions and adjustments on current and future content projects.

OUR EXPECTATIONS:

Еxcellent, near native command of English, both written and spoken;

3+ years of experience planning and writing digital content, plus examples to prove it along with stats to show reach and engagement with the target audience;

Ability to use storytelling to clearly explain complex concept, technology or processes;

Ability to articulate new ideas, motivated and supported by a business logic;

Good understanding of SEO principles and digital writing specifics;

Experience with Content Calendar planning and execution;

Thorough research and understanding of every topic before you tackle it;

Ability to track, measure and report meaningful insights on content performance;

Attention to detail and adaptability to a fast-paced environment.

GREAT ADVANTAGE WILL BE:

Spanish or Italian as a second language;

Experience with building websites, online stores or AI-driven products Video content and script-writing experience.

WHAT WE OFFER:

Working on in-house built products, using the latest technologies;

Competitive salary with achievement bonus;

Premium health insurance;

Reduced working hours every Friday;

Sponsorship for worldwide conferences of your choice with full company coverage of business expenses;

Free office restaurant with our own chef team;

Free access to our in-office gym with professional instructors;

Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;

Free Multisport or CoolFit card;

Additional days off for long service and volunteering;

Anniversary and company gifts;

Knowledge-sharing at multiple meetups and mini conferences in our offices.

If this sounds like something you’d be interested in, we'd love to hear from you!

All applications will be processed in confidentiality.

Please note:

Only resumes and a short cover letter submitted in English will be considered for this position.

Only shortlisted candidates will be contacted for further steps.

Ready to apply?

Apply to Siteground

Siteground

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Influencer Marketing Manager

Siteground · Sofia

Apply now

Marketing / Growth Sofia Posted Jan 19, 2026

YOUR ROLE:

We're looking for an Influencer Marketing Manager to join our Affiliate and Partnerships Team. You'll identify, recruit, and partner with content creators, YouTubers, bloggers, and digital influencers across international markets to drive brand awareness and sales across our full product portfolio.

This is a hands-on role where you'll own the entire influencer journey - from initial outreach through to campaign execution and performance optimisation. You'll work closely with your teammates and our product teams to translate our products' value into compelling creator partnerships that resonate with audiences globally.

YOUR RESPONSIBILITIES:

Research, identify, and recruit influencers, content creators, and digital partners aligned with our brand and target audiences;

Manage outreach, negotiation, and onboarding of new influencer partners;

Build and maintain strong, long-term relationships with creators, acting as their primary point of contact;

Collaborate with influencers to develop authentic, high-performing content that drives engagement and conversions;

Track and analyse campaign performance, optimising based on data and insights;

Manage influencer contracts and compensation structures;

Stay current on influencer marketing trends, platforms, and best practices;

Work cross-functionally with product marketing, content, and affiliate colleagues to align messaging and maximise impact.

OUR EXPECTATIONS:

2+ years of experience in influencer marketing, creator partnerships, or a related field;

Proven track record of recruiting and managing influencer relationships;

Experience running international influencer campaigns across multiple markets and languages;

Strong understanding of major content platforms (YouTube, Instagram, TikTok, LinkedIn, blogs/podcasts) and their creator ecosystems;

Excellent communication and relationship-building skills;

Analytical mindset with experience measuring and reporting on campaign performance;

Self-starter who thrives in a dynamic environment;

Fluent English; additional languages are a plus.

GREAT ADVANTAGE WILL BE:

Experience marketing hosting, SaaS, or AI products;

Existing network of tech, business, or digital marketing influencers;

Familiarity with affiliate marketing programmes and structures.

WHAT WE OFFER:

Competitive salary with achievement bonus;

Premium health insurance;

Reduced working hours every Friday;

Аdditional trainings to upskill your job competencies;

Free office restaurant with our own chef team;

Free access to our in-office gym with professional instructors;

Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;

Free Multisport or CoolFit card;

Additional days off for long service and volunteering;

Anniversary and company gifts;

Knowledge-sharing at multiple meetups and mini conferences in our offices.

If this sounds like something you’d be interested in, we'd love to hear from you!

All applications will be processed in confidentiality.

Please note:

Only resumes and a short cover letter submitted in English will be considered for this position.

Only shortlisted candidates will be contacted for further steps.

Ready to apply?

Apply to Siteground

Siteground

View all jobs →

Product Marketing Manager

Siteground · Sofia

Apply now

Product Sofia Posted Jan 19, 2026

YOUR ROLE:

As a Product Marketing Manager at SiteGround, you'll drive the success of our new innovative, in-house built products. You'll own the complete go-to-market strategy for your product(s), collaborating with world-class teams to shape how businesses grow online. Your work will directly impact product adoption, user acquisition, and the evolution of industry-leading solutions.

YOUR RESPONSIBILITIES:

Deeply understand the product, its value proposition, and target customers to inform all marketing initiatives;

Develop and execute comprehensive go-to-market strategies that build product awareness and drive user acquisition;

Create compelling product positioning and messaging tailored to multiple customer segments;

Conduct market research and competitive analysis to guide marketing strategy and roadmap planning;

Collaborate closely with product management, design, customer experience, and marketing teams;

Plan, optimize, and oversee product and feature launches to maximize adoption and sales;

Create and contribute to marketing campaigns that promote and upsell products to new and existing customers;

Develop product-led content strategy including case studies, demos, webinars, and educational resources;

Manage product communication across all touchpoints (in-product messaging, email journeys, sales materials);

Define and track key product metrics (activation rates, feature adoption, retention, LTV) and iterate based on data insights;

Own pricing and packaging strategy recommendations based on market research and customer feedback;

Serve as product champion at industry events, webinars, and other online or in-person events.

OUR EXPECTATIONS:

Minimum 3 years of experience as a Product Marketing Manager or another similar role, with a proven track record of successful product launches;

Demonstrated expertise in top-of-funnel marketing, customer acquisition, and product adoption strategies;

Strong analytical abilities with a data-driven approach to decision-making and strategy development;

Excellent communication and storytelling skills with the ability to convey product value to diverse audiences;

Proven ability to track and improve key product metrics (activation, adoption, retention) while managing multiple priorities in a fast-paced environment;

Track record of delivering measurable results both independently and through cross-functional collaboration;

Excellent verbal and written communication skills in English.

GREAT ADVANTAGE WILL BE:

Strong understanding of web technologies (hosting, domains, CMS) and AI tools;

Familiarity with e-commerce platforms, website builders, or AI/ML products;

Experience with marketing digital products, software solutions, or subscription-based services;

Experience with product analytics tools and A/B testing platforms;

Experience with freemium or trial-to-paid conversion optimization.

WHAT WE OFFER:

Competitive salary with achievement bonus;

Premium health insurance;

Reduced working hours every Friday;

Аdditional trainings to upskill your job competencies;

Free office restaurant with our own chef team;

Free access to our in-office gym with professional instructors;

Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;

Free Multisport or CoolFit card;

Additional days off for long service and volunteering;

Anniversary and company gifts;

Knowledge-sharing at multiple meetups and mini conferences in our offices.

If this sounds like something you’d be interested in, we'd love to hear from you!

All applications will be processed in confidentiality.

Please note:

Only resumes and a short cover letter submitted in English will be considered for this position.

Only shortlisted candidates will be contacted for further steps.

Ready to apply?

Apply to Siteground

Siteground

View all jobs →

Siteground

Content Markеting Manager

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YOUR RESPONSIBILITIES:

OUR EXPECTATIONS:

GREAT ADVANTAGE WILL BE:

WHAT WE OFFER:

Influencer Marketing Manager

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YOUR RESPONSIBILITIES:

OUR EXPECTATIONS:

GREAT ADVANTAGE WILL BE:

WHAT WE OFFER:

Product Marketing Manager

YOUR ROLE:

YOUR RESPONSIBILITIES:

OUR EXPECTATIONS:

GREAT ADVANTAGE WILL BE:

WHAT WE OFFER:

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