About Us

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. 

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. 

Award-winning and people-first, SimplePractice is shaping the future of health tech. Recognized by MedTech Breakthrough, the Digital Health Awards, and BuiltIn's Best Places to Work.

The Role

SimplePractice is looking for a Senior Performance Copywriter, Paid Media who lives at the intersection of high-level brand storytelling and high-velocity social execution.

You aren’t just a writer; you’re a concept engine. You understand that in today’s landscape, a "great" ad isn’t just grammatically correct—it’s thumb-stopping, platform-native, and strategically undeniable. You will partner closely with our Paid Media team and Art Directors to turn complex product features into human-centric, high-converting video and social content.

This role is for a seasoned writer who has a strong creative POV, thrives on autonomy, and knows how to build creative systems that scale.

Responsibilities

• Concept at scale: Generate a high-volume of distinct, conceptual hooks and scripts for every brief, moving quickly from ideation to execution.
• Write for the scroll: Craft high-performing scripts for TikTok, Meta, and YouTube that feel native to each platform.
• Own the set: Provide script direction on-set during video shoots to ensure the tone, pacing, and energy are captured perfectly.
• Rapid creative iteration: Use performance data as a springboard to pitch out-of-the-box creative tests that challenge the status quo.
• Manage the production lifecycle: Partner with video editors and motion designers to oversee the post-production of your concepts.
• Audit & Iterate: Regularly review creative performance with the Paid Media team to identify "winners" and rapidly script 2.0 and 3.0 versions.
• Stay socially fluent: Maintain a deep understanding of current social trends, audio hooks, and visual formats to keep our ads feeling fresh.
• Simplify the complex: Humanize our SaaS platform by translating technical features into simple, resonant "a-ha" moments for clinicians.

Desired Skills & Experience

• Experienced – You have 8+ years of performance marketing or creative strategy experience (in-house or agency), with a heavy concentration in paid social and digital video.
• Platform-native – You have an instinctive grasp of the visual and verbal languages that drive engagement across fragmented social feeds.
• Autonomous & proactive – Ambiguity doesn't slow you down; you take full ownership of projects and can navigate tight deadlines with minimal hand-holding.
• Data-informed – You’re a natural performance thinker who views metrics as a spark for big ideas, not a ceiling on creativity.
• High-velocity – You thrive in fast-paced environments and take pride in maintaining a high bar for quality even when outputting a large volume of scripts.
• Collaborative – Your default mode is a tight Art + Copy + Stakeholder partnership where ideas are built in lockstep.
• Forward-thinking – You’re excited to co-pilot creative ideation with AI tools and willing to test bold or unconventional approaches.
• A portfolio showcasing high-performing social campaigns, video scripts, and conceptual brand work.
• Proven experience in performance creative—you can speak to how your creative choices influenced specific business outcomes.
• Experience on-set at video productions (directing experience is a major plus).
• Exceptional self-editing skills, with a focus on brevity and punchiness.

#LI-Remote

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice. 

For more information about our privacy practices, please contact us at privacy@simplepractice.com.

About Us

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. 

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. 

Award-winning and people-first, SimplePractice is shaping the future of health tech. Recognized by MedTech Breakthrough, the Digital Health Awards, and BuiltIn's Best Places to Work.

The Role

We’re seeking a Senior Copywriter, Web to join our Creative team. You are a writer with a deep understanding of User Experience, recognizing that on the web, words are a functional part of the interface. Reporting to the Associate Creative Director, you will act as a bridge between Marketing and Product, ensuring a seamless user journey from the first marketing touchpoint to the logged-in experience.

You don’t just fill boxes with copy; you help define the information architecture and user flow. Whether you’re crafting a high-conversion landing page or a complex product modal, you ensure the experience is intuitive, accessible, and human.

Responsibilities

• Write high-impact copy across the web ecosystem, from top-of-funnel marketing pages to product-adjacent surfaces and lifecycle touchpoints.
• Partner with Web Art Directors to select the best UI patterns (e.g., tooltips vs. dedicated pages) to deliver information with minimal cognitive load.
• Embed in the 2-week sprint cycle, contributing to planning and reviews to ensure content is integrated into the design process from the start.
• Craft testable copy that drives growth while accounting for various user states (e.g., logged-in vs. logged-out) and conditional logic.
• Translate complex health-tech functionality into approachable, practitioner-friendly language that emphasizes user value over technical features.
• Partner with Art Directors to present work to stakeholders, clearly articulating the "why" behind copy and layout decisions.
• Contribute to a scalable web content system and iterate on copy based on performance data and user feedback.

Desired Skills & Experience

• 8+ years of experience in web copywriting or content design, specifically within SaaS, tech, or healthcare.
• Hybrid UX/Marketing DNA – A proven ability to balance brand storytelling with UX principles.
• Figma literacy – Comfort working directly within design files to collaborate on layouts and copy in real-time.
• Strategic thinking – Experience advocating for the user journey while meeting aggressive business and growth KPIs.
• Agile proficiency – Experience working in fast-moving, test-and-learn environments where iteration is the norm.
• Systems fluency – Familiarity with working within established brand frameworks and design systems to maintain a single source of truth.
• Portfolio – A strong showcase of work that demonstrates how your copy solved specific user problems and drove measurable business results.

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice. 

For more information about our privacy practices, please contact us at privacy@simplepractice.com.

About Us

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. 

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. 

Award-winning and people-first, SimplePractice is shaping the future of health tech. Recognized by MedTech Breakthrough, the Digital Health Awards, and BuiltIn's Best Places to Work.

The Role

We’re building our enterprise business from the ground up and this role will help define how we go to market. You will partner closely with Product Marketing, who owns enterprise positioning and core narrative development, while you bring that strategy to life through high-impact programs, channels, and experiences.

As Senior Manager, Enterprise Marketing, you will be the channel marketing lead for our enterprise segment, working directly with the GM of Enterprise and Senior Manager, PMM to translate strategy into high-impact programs. This is a zero-to-one role: you’ll help shape the narrative, build the playbook, and execute the highest-leverage initiatives to reach and convert executive buyers across payer organizations, health plans, and strategic partners. You are accountable for bringing enterprise strategy to life in market, through programs, experiences, and assets that reach and influence executive buyers.

This is a highly autonomous role for a builder who thrives in ambiguity, knows how to prioritize ruthlessly, and can both think strategically and execute end-to-end. You will focus on the highest-impact opportunities, not try to do everything.

Responsibilities

• Partner with the GM of Enterprise and Senior Manager, PMM to define go-to-market priorities and identify the highest-leverage marketing opportunities
• Build and execute campaigns geared towards payers, employers, health care delivery systems, and partner ecosystems.
• Translate product positioning (developed by Product Marketing) into a focused, channel-level marketing strategy
• Make clear tradeoffs on where to invest (events, campaigns, thought leadership, press etc.) based on impact rather than volume
• Design and execute high-impact marketing programs that engage and influence enterprise buyers
• Bring enterprise strategy to life through events, campaigns, and targeted experiences
• Ensure all programs are cohesive, high-quality, and aligned to core messaging
• Partner with Product Marketing to bring enterprise positioning and core collateral to life across channels and programs
• Adapt core narratives and assets for specific use cases (events, campaigns, executive audiences, etc.)
• Ensure messaging is applied consistently and effectively across all enterprise touchpoints
• Own the strategy and execution for enterprise events, including industry conferences and executive-level experiences (e.g., dinners, roundtables)
• Identify where we should show up and why, balancing visibility, access, and ROI
• Develop compelling event narratives and materials that resonate with senior buyers
• Partner with the web team to stand up enterprise-focused landing pages
• Own messaging and structure to ensure clarity and relevance for enterprise audiences
• Serve as the primary interface between Enterprise and the broader marketing organization (Creative, Lifecycle, Paid, Web, Product Marketing, Events, Community)
• Drive alignment and execution across teams, often navigating competing priorities and limited bandwidth
• Advocate for enterprise needs while working collaboratively to get work done

Desired Skills & Experience

• 7+ years of experience in B2B enterprise marketing, with direct experience marketing to payer organizations, health plans, or similar enterprise healthcare buyers (required)
• Experience operating in early-stage, zero-to-one, or new segment build environments (e.g., first or second marketer supporting a new business line)
• Proven ability to independently build and execute marketing programs in ambiguous environments
• Strong strategic thinking paired with a bias for action—you can define the plan and execute it yourself
• Exceptional writing and storytelling skills, especially for executive audiences
• Experience partnering closely with sales, partnerships, or business development teams
• Ability to influence without authority and navigate cross-functional organizations with constrained resources

Benefits

We offer a competitive benefits program including:

Medical, dental, vision, life & disability insurance
401(k) plan with company match
Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
Mental health resources
Paid parental leave & Backup Care
Tuition reimbursement
Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice. 

For more information about our privacy practices, please contact us at privacy@simplepractice.com.

About Us

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. 

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. 

Award-winning and people-first, SimplePractice is shaping the future of health tech. Recognized by MedTech Breakthrough, the Digital Health Awards, and BuiltIn's Best Places to Work.

The Role

We are looking for a motivated HubSpot Administrator to join our GTM team. In this role, you will be the primary architect of the HubSpot environment, responsible for translating sales leadership’s vision into functional workflows and intuitive interfaces.

You will work in close lockstep with our LCM Team to ensure that the data pipelines they build are effectively surfaced for our sales team. Your goal is to reduce rep friction, accelerate deal velocity, and maintain a pristine CRM environment that mirrors our broader GTM strategy.

Responsibilities

• CRM Governance & UX: Act as the primary admin for HubSpot Sales Hub, ensuring the platform is configured to support a high-volume inbound lead engine and a growing "Group Sales" motion.
• Lifecycle Partnership: Collaborate weekly with the LCM Team to ensure marketing-generated leads and product signals are accurately tracked through the HubSpot lifecycle.
• Workflow & Sequence Automation: Design and optimize automated sales sequences and internal notifications to improve lead response time and conversion.
• Lead Scoring & Routing: Architect and build advanced lead scoring and lead routing logic to ensure the right reps are matched with the right leads at the right time.
• Sales Ops Collaboration: Work together with Sales Ops to enable and build customized reporting that provides actionable insights into sales performance and pipeline health.
• Outbound & Upsell Motion: Lead the technical implementation and optimization of a new outbound sales motion and upsell strategies.
• Field-Level Insights: Build and maintain real-time dashboards for sales activity and pipeline health, providing the "feedback loop" that helps Marketing audit top-of-funnel performance.
• Standardization: Create and maintain documentation for CRM processes to ensure 100% confidence in sales numbers and attribution metrics.

Desired Skills & Experience

• 5+ years of HubSpot Administration: Proven track record of managing HubSpot at scale, specifically within a B2B SaaS or PLG environment.
• Outbound Motion Building: Demonstrated experience building and scaling outbound and upsell motions from the ground up.
• Scoring & Routing Architect: Deep experience building and managing lead scoring models and complex lead routing architectures.
• Platform Power User: Deep expertise in HubSpot custom objects, advanced workflows, and complex revenue reporting.
• Cross-Functional Collaborator: Experience working with technical Martech and Sales Ops teams to translate data requirements into rep-facing CRM features and reports.
• Enablement Mindset: You enjoy training sales teams and simplifying complex technical processes into easy-to-follow sales workflows.
• Inbound Velocity Specialist: Experience managing high-volume lead flows and ensuring no lead is left behind due to technical friction.

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice. 

For more information about our privacy practices, please contact us at privacy@simplepractice.com.

About Us

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. 

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. 

Award-winning and people-first, SimplePractice is shaping the future of health tech. Recognized by MedTech Breakthrough, the Digital Health Awards, and BuiltIn's Best Places to Work.

The Role

For years, the healthcare industry has relied on Managed Service Organizations (MSOs) as a workaround for a fragmented provider landscape. While intended to streamline coordination, this "middleman" model has introduced significant friction—driving up patient costs, increasing administrative overhead, and stripping away the clinician autonomy essential for high-quality care. By funneling independent practitioners into rigid institutional frameworks, these models often compromise the clinical judgment and therapeutic relationships that drive outcomes, ultimately resulting in higher costs and lower provider satisfaction across the ecosystem.

SimpleConnect is our answer to this efficiency challenge, serving as a neutral infrastructure layer that directly connects payers, health systems, and employers with our network of over 250,000 independent practitioners. By leveraging SimplePractice’s position as the primary system of record for the nation's largest community of private clinicians, SimpleConnect enables enterprise partners to achieve the access and data transparency they need for compliance and ROI without intermediating care. The result is a more connected healthcare ecosystem where payers gain scalable network insights, practitioners maintain their independence, and patients receive better access to evidence-based care.

We are looking for an experienced Senior Manager, Product Marketing to drive strategic commercialization efforts around SimpleConnect. In this highly visible and highly influential position, you will lead multiple impactful initiatives contributing to both short term and long term company goals. You’ll own end-to-end product marketing from foundational learning efforts that build confidence in the opportunity we are pursuing through go-to-market and post-launch, meeting critical business metrics that produce in-fiscal year business growth. This is an exciting chance to join a critical team within the organization with direct impact to the highest business priorities.

Responsibilities

• Own Enterprise Go-To-Market Strategy
  • Develop and lead a holistic, audience-centric product marketing strategy for Enterprise, in collaboration with the GM of Enterprise, spanning acquisition, activation, adoption, retention, and expansion.
  • Define segment-specific positioning, messaging, and value propositions that reflect the complexity of ecosystem dynamics and efficiency. 
  • Serve as the internal expert and advocate for the Enterprise audiences, grounding strategy in customer insight, data, and market understanding.
• Drive Product Launches & Commercialization
  • Drive conviction behind new products and services for SimpleConnect in partnership with cross-functional teams, most notably Product. Use insights and product data to inform and influence roadmap decisions.
  • Lead go-to-market strategy and execution for SimpleConnect products, integrations, and initiatives.
  • Translate product integrations and capabilities into clear, compelling stories for both the healthcare industry and clinicians that drive education, adoption, and value realization.
  • Accountable for setting KPIs and driving business outcomes for major product launches.
• Own Core Sales & Marketing Narrative and Collateral
  • Own the development of enterprise sales and marketing collateral, including executive presentations, core decks, and foundational assets.
  • Translate positioning and messaging into clear, compelling narratives tailored to payer, employer, and health plan audiences.
  • Establish a consistent voice and story across all enterprise-facing materials.
  • Partner with Enterprise Marketing and Creative to ensure assets are effectively adapted and deployed across channels and programs.
• Drive Adoption & Retention
  • Design lifecycle strategy and messaging frameworks in partnership with Lifecycle Marketing that support ongoing education and engagement with clinicians beyond initial conversion.
  • Create messaging and programs across email, in-product, content, community, and paid channels that are aligned to group practice needs and maturity stages.
  • Use customer insights and performance data to iterate on messaging, programs, and GTM approaches.
• Act As Internal Enterprise Advocate
  • Leverage the appropriate learning strategies, including qualitative and quantitative consumer research to drive conviction in and optimization of initiatives.
  • Champion data-backed decision-making, using varied sources of data to make strategic recommendations to the organization, focused on reaching business goals.
  • Influence efficient execution across teams, acting as the ‘connective tissue’ that links our product innovation with marketing teams.
  • Build strong relationships with internal cross-functional partners including Product, Market Research, Finance, Analytics, Channel and Performance Marketing, as well as outside agencies and partners.
• What Makes This Role Unique
  • Zero-to-one ownership: You’ll define how we bring our Enterprise initiatives to market
  • High visibility: As the dedicated Product Marketing lead, you’ll work directly with the GM of Enterprise and shape a critical growth area
  • Builder mentality required: You’ll create the playbook, not inherit one

Desired Skills & Experience

• BA/BS required, MBA preferred
• 6-10 years of B2B enterprise product marketing and/or go to market experience with direct experience marketing to payer organizations, health plans, or similar enterprise healthcare buyers (required)
• Self-starter who sees ambiguity as an opportunity and problem solver who is excited for the challenge and willing to roll up their sleeves to overcome obstacles in creative ways.
• Refined ability to develop clear and compelling value propositions, messaging, merchandising and pricing strategies for new products and services.
• Excellent verbal, written, visual and interpersonal communication skills. Able to distill and communicate complex concepts into a narrative for both the industry and customers
• Analytical and data-forward thinker, with clear experience of using varied and sometimes imperfect data sources to size opportunities, create robust business cases, influence in-year revenue targets, and make recommendations for business growth.
• Experience leading without influence and forming strong interpersonal relationships with cross-functional teams across Product, Market Research, Marketing, Design, Analytics and Finance to meet learning and business objectives.
• Proven ability to independently build and execute multiple projects simultaneously to deliver results
• Ability to ‘manage up’ to direct manager and leadership, clearly communicating project progress and blockers when help is needed.

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice. 

For more information about our privacy practices, please contact us at privacy@simplepractice.com.

About Us

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. 

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. 

Award-winning and people-first, SimplePractice is shaping the future of health tech. Recognized by MedTech Breakthrough, the Digital Health Awards, and BuiltIn's Best Places to Work.

The Role

We are seeking a technical, growth-minded Senior Data Analyst to lead the data strategy for our acquisition and channel marketing efforts. Reporting through the Marketing organization, you will be the analytical architect behind our top-of-funnel engine.

Your mission is to optimize how we find and convert new users across paid and organic channels. You will own the Demand Model, drive the strategy for marketing attribution, and leverage cutting-edge AI tools to accelerate our marketing efficiency. While our Data Science team focuses on R&D for core predictive models, you will be responsible for the experimental validation and implementation of those insights into our channel strategies.

Responsibilities

• Demand Modeling & Forecasting: Own and evolve the Demand Model to predict new customer growth and ARR based on shifting media spend and channel performance.
• Channel Performance Optimization: Drive deep-dive analyses into channel-specific performance (Google Ads, Meta, etc.), identifying opportunities to improve ROAS, CAC, and LTV:CAC ratios.
• Attribution Strategy: Architect and maintain the logic for marketing attribution, moving beyond simple correlation to determine which touchpoints truly drive incremental growth.
• Experimental Rigor: Lead the design, execution, and statistical analysis of A/B tests across marketing landing pages and acquisition funnels to optimize conversion rates.
• AI-First Workflow: Actively use and experiment with AI tools (e.g., Claude Code, Cursor, n8n) to automate insights, build agentic workflows, and maintain a "developer-lite" approach to data tasks.
• Predictive Model Implementation: Partner with Data Science to operationalize model outputs—such as propensity scores or Next Best Action (NBA) frameworks—into actionable "nudges" and experiments within our marketing channels.
• Data Stewardship: Act as the primary steward for acquisition data quality, identifying tracking gaps in the top-of-funnel and partnering with Engineering to ensure event accuracy across the MarTech stack.
• Dual-Platform Reporting: Maintain a high-fidelity "Source of Truth" in Mixpanel and Tableau, ensuring that growth metrics are consistent and trusted across the leadership team.

Desired Skills & Experience

• Experience: 8+ years of experience in data analysis, with a heavy focus on growth marketing, performance marketing, or acquisition analytics in a SaaS environment.
• Modern Technical Stack: Expert-level SQL and Python skills, with significant experience working in Snowflake, DBT, and Tableau.
• Marketing Data Savvy: Proven experience handling semi-structured API data (JSON) from marketing platforms and managing the lifecycle from ingestion to consumption.
• Developer-Lite Mindset: Comfortable using Git/GitHub and modern AI-coding environments (e.g., Cursor) to write production-adjacent Python code and automate data workflows.
• AI Proficiency: You are an early adopter of AI tools with experience leveraging LLMs and automation platforms to enhance your analytical throughput.
• Experimental Expertise: Strong background in experimental design, hypothesis testing, and causal inference models in a fast-paced environment.

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice. 

For more information about our privacy practices, please contact us at privacy@simplepractice.com.

About Us

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. 

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. 

Award-winning and people-first, SimplePractice is shaping the future of health tech. Recognized by MedTech Breakthrough, the Digital Health Awards, and BuiltIn's Best Places to Work.

The Role

SimplePractice is seeking a technical, growth-minded Senior Data Analyst to own the data strategy for the "First Mile" of the customer journey. Reporting through the Marketing organization, you will be the analytical engine driving our first 90-day experience.

Your mission is to work with Product and Marketing by optimizing how new users discover, adopt, and habituate to our platform. You will manage our library of High-Value Actions (HVAs), refine our onboarding health scores, and leverage cutting-edge AI tools to accelerate customer "time-to-value."

Responsibilities:

• Own the Onboarding Lifecycle: Drive the data strategy for the first 90 days of the customer journey, identifying friction points and opportunities for growth across both in-app and out-of-app touchpoints.
• Manage & Evolve HVAs: Lead the continuous development of our High-Value Actions. You will track these metrics and statistically validate new behaviors that correlate with long-term retention.
• Operationalize Predictive Models: Partner with our Data Science team to analyze and take advantage of our "Next Best Action" model. You will turn model outputs into actionable "nudges" and experiments.
• Refine Engagement Scoring: Enhance our existing onboarding and engagement scores, developing more nuanced views of customer health that signal when a user is thriving or at risk of stalling.
• Omnichannel Experimentation & Incrementality: Partner equally with Product and Marketing teams to design and analyze A/B tests across the product UI (Appcues) and marketing channels (Iterable). You will move beyond simple correlation to determine which touchpoints truly drive incremental growth.
• AI-First Workflow: Actively use and experiment with AI tools (e.g., Claude Code, Cursor, n8n) to automate insights, build agentic workflows, and maintain a "developer-lite" approach to data tasks.
• Dual-Platform Reporting & Enablement: Maintain a high-fidelity "Source of Truth" in Mixpanel and Tableau. You will also drive data literacy by training these teams to navigate these tools independently for day-to-day insights.
• Data Stewardship: Act as the primary steward for onboarding data quality; proactively identifying tracking gaps in the 90-day funnel and partnering with Engineering to ensure event accuracy.

Desired Skills & Experience

• 8+ years of experience in data analysis, with a heavy focus on product analytics, growth marketing, or customer lifecycle management in a SaaS environment.
• Modern Technical Stack: Expert-level SQL and Python skills, with significant experience working in Snowflake and Tableau.
• Product Analytics Expertise: Deep hands-on experience with Mixpanel to analyze user behavior, conversion funnels, and retention cohorts.
• Developer-Lite Mindset: Comfortable using Git/GitHub and modern AI-coding environments (e.g., Cursor) to write production-adjacent Python code and automate data workflows.
• AI Proficiency: You are an early adopter of AI tools. You have experience leveraging LLMs and automation platforms (e.g., n8n, Claude) to enhance your analytical throughput.
• Experimental Rigor: Proven track record of designing, executing, and interpreting A/B tests and causal inference models in a fast-paced environment.

Preferred:

• Master’s degree in a quantitative field (Data Science, Statistics, Mathematics, etc.).
• Experience with Iterable (Marketing Automation) and Appcues (In-app engagement).
• Experience building or maintaining "Health Scores" or "Propensity Models" for early-stage users.
• Experience working alongside Data Scientists to deploy and test predictive models (e.g., Propensity or Next-Best-Action models).
• Background in a high-growth B2B or Prosumer SaaS company.
• Experience with performance marketing teams, GTM functions, and acquisition strategies
• Familiarity with modern data science workflows, including version control and MLOps.

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice. 

For more information about our privacy practices, please contact us at privacy@simplepractice.com.

About Us

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. 

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. 

Award-winning and people-first, SimplePractice is shaping the future of health tech. Recognized by MedTech Breakthrough, the Digital Health Awards, and BuiltIn's Best Places to Work.

The Role

We are seeking a strategic and execution-oriented Lifecycle Marketing Manager to join our team with a dedicated focus on Adoption and Retention. In this high-impact IC role, you will be responsible for the end-to-end execution of multi-channel strategies designed to move users from initial conversion to long-term advocacy. You will own key programs including seasonal campaigns, event-based marketing, and critical adoption and expansion initiatives.

The ideal candidate is a proactive self-starter who thrives in a collaborative environment and has a proven track record of using Email, In-Product Messaging (IPM), SMS, and Push notifications to drive measurable behavioral change.

Responsibilities

• Master the Journey: Map and manage the end-to-end buyer journey specifically for paid users, identifying key milestones for feature adoption, expansion, and long-term retention.
• Omnichannel Optimization: Build and maintain sophisticated automated flows across Email, IPM, SMS, and Push to support ongoing product initiatives and new feature launches.
• Streamline Communications: Conduct ongoing audits of automated flows to consolidate messaging and reduce "communication noise," ensuring every touchpoint provides clear, high-signal value.
• Newsletter Strategy: Own the end-to-end execution of the monthly customer newsletter, transforming it into a high-engagement vehicle for product education and community updates.
• Event & Campaign Lead: Partner with Integrated Marketing to provide full lifecycle support for major events, webinars, and seasonal campaigns, managing the funnel from promotion to post-event nurture.
• Strategic Alignment: Translate high-level marketing goals into tactical lifecycle plans that drive measurable event attendance, product stickiness, and consistent brand voice for all paid-user comms.
• Test & Learn: Maintain a rigorous A/B testing roadmap for messaging, cadence, and channel mix (Email vs. IPM) to constantly improve funnel efficiency and reduce churn.
• Performance & QA: Track the health of the paid user base to influence expansion plays and churn mitigation, while maintaining technical excellence and "zero-fail" campaign execution.

Desired Skills & Experience

• Experience: 4–6+ years in Lifecycle, CRM, or Growth Marketing, with a deep focus on post-purchase/retention journeys in a SaaS or subscription environment.
• Technical Proficiency: Advanced hands-on experience with marketing automation platforms (e.g., Iterable, Braze) and in-product messaging tools (e.g., Appcues, Pendo).
• Journey Mapping: A sophisticated understanding of the customer lifecycle and the ability to visualize and execute complex branching logic in automated flows.
• Multi-Channel Proficiency: Proven ability to orchestrate complex campaigns across Email, SMS, Push, and In-App channels.
• Analytical Expertise: Strong knowledge of performance metrics and experience using data tools (e.g. Tableau, Mixpanel, or Looker) to inform strategy.
• Strategic & Tactical Balance: You can architect a lifecycle roadmap but are also comfortable diving into the tools to build workflows and troubleshoot technical triggers.
• Collaborative Spirit: Exceptional project management skills with a proven ability to support cross-functional teams in a fast-paced environment.
• AI Acuity: Familiarity with modern AI tools to enhance campaign speed-to-market and personalization is a plus.

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice. 

For more information about our privacy practices, please contact us at privacy@simplepractice.com.