About the Role

Samsara is seeking a Sr. Product Marketing Manager — Release Marketing & Operations to build and run the operational foundation that powers our Product Marketing team. This is a unique role at the intersection of marketing craft and operational excellence — you will own the systems, processes, and programs that help PMMs do their best work at scale.

Your most visible and highest-impact ownership will be release marketing: you will drive how Samsara plans, aligns on, and communicates product innovation internally and to the market. You will be the connective tissue across PMO, R&D, Product, PMM, Sales, and Marketing leadership — keeping the launch calendar moving, the messaging coherent, and the organization aligned. You’ll also be at the forefront of envisioning how we evolve our launch approach to maximize impact. 

Beyond launch execution, you will also build the operational infrastructure that makes a world-class PMM team hum. This will range from standing up processes to crafting QBR materials to continuously improving how the team works.

This role is a rare combination: it requires someone who can run a rigorous cross-functional process, dream up ways to re-envision approaches, and has strong marketing instincts. 

This is a remote position open to candidates based in the US. 

You should apply if:

• You want to impact the industries that run our world: Your efforts will help Samsara communicate innovations that digitize large sectors of the global economy — from improving fleet safety to reducing emissions.

• You are a builder: You do not just execute existing playbooks — you design new ones. You thrive when given a blank canvas and a clear outcome.

• You love both the craft and the machinery: You care deeply about great marketing, and you are equally energized by making the systems behind it run better.

• You are energized by our opportunity: Samsara is growing fast, and this role sits at the center of ensuring our GTM motion scales with it. 

In this role, you will:

• Own the Product Launch Plan: Partner with R&D and PMM stakeholders to gather the full feature list, organize features into coherent narratives, and tier them based on strategic priority. Map launches to key market moments, and maintain the master launch plan as the single source of truth.

• Drive Cross-Functional Alignment: Run alignment sessions across Product, GTM, and Marketing leadership — owning the materials, driving to clear decisions, and tracking open items such as naming through to resolution.

• Coordinate Execution Across Tiers: Own the marketing planning and coordination meetings that keep launches on track. Partner with Demand Gen, Enablement, and Marketing leads to optimize timing, reduce messaging overlap, and amplify impact.

• Measure Launch Effectiveness: Track program-level metrics including comms engagement, sentiment, and product adoption. Provide regular reporting to PMM leadership and surface insights that inform future strategy.

• Evolve the Launch Playbook: Maintain a prioritized backlog of process gaps, convene cross-functional working groups to address root causes, and lead ongoing research into how Samsara's launch approach should evolve — especially by leveraging AI.

PMM Operations:

• Build and Run PMM Operational Programs: Design and lead high-impact team programs such as content audits, team offsites, etc. 

• Create Scalable Frameworks: Develop templates, playbooks, and toolkits that reduce friction and improve consistency across launches and PMM content.

• Elevate the PMM Team: Act as a force multiplier — identifying opportunities to improve how the team works and delivering on them.

Minimum Requirements:

• Experience: 5+ years in Product Marketing, Release Marketing, Product Ops or related role

• Operational Excellence: Proven ability to design and implement scalable processes and programs in a fast-moving environment — ideally related to new product launches and/or release marketing programs

• Cross-Functional Range: Strong track record of driving alignment across Product, Engineering, Sales, and Marketing organizations at multiple levels of seniority

• Communication: Exceptional written and verbal communication skills

• Agility: Comfortable operating in ambiguity, building without a playbook, and iterating quickly.

• AI-first Mindset: A track record of using technology – especially AI – to reimagine process and customer experiences

• Education: Bachelor's degree required.

An ideal candidate also has:

• Program Management Depth: Experience managing complex, multi-stakeholder programs with competing timelines and dependencies.

• PMM Team-Building Experience: Has helped a PMM team level up through operational improvements, shared rituals, or team programming.

• Strong Marketing Instincts: Can craft compelling messaging and identify content that will resonate or not with audiences

About the role:

The Market and Competitive Intelligence (MCI) team is a critical, global Product Marketing function that helps ideate and execute programs to help us maintain our market leadership and win the markets we play in. The Senior Product Marketing Manager, Market and Competitive Intelligence, will be responsible for owning a specific set of competitors end-to-end, meaning research, insight delivery, and relevant program origination, orchestration, and execution.

This is a remote position open to candidates based anywhere in the United States.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact, such as helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are obsessively curious: You love digging into competitors, markets, and buyer behavior, not just to report what's happening, but to find the insight others miss and turn it into an unfair advantage.
• You think like a seller: You don't just produce research for research's sake. You build narratives, playbooks, tactics, and internal/external-facing assets that sellers actually use day-to-day. You measure your success by whether the field wins more because of your work.
• You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper-growth environment.
• You want to be with the best: At Samsara, we win together, celebrate together, and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

In this role, you will: 

• Own competitive intelligence end-to-end: For a specific set of competitors, you will own everything from research through insight delivery, knowledge base development and maintenance, enablement, win-loss analysis, and more. Serve as the subject matter expert (SME) that the business can turn to for guidance on how to position against and beat the competition.
• Develop insights and influence the business strategically: Synthesize research into actionable insights and tactics for GTM, Product, Marketing, Operations, Finance, and senior executive audiences. Translate market and competitive signals into clear recommendations that inform positioning, messaging, go-to-market strategy, product roadmap development and prioritization, M&A, and more.
• Enable and support the field: Equip our GTM teams (Sales and Success) with scalable assets (battlecards, playbooks, etc.) and training (live presentations, AI agents, etc.) that directly impacts and improves win rates. Partner cross-functionally with Sales, Product Marketing, and Enablement to keep competitive content current and accessible
• Execute with AI-in-mind: Forward-think and use AI to scale the MCI team’s knowledge and output, turning repeatable manual processes into agents and automated workflows that multiply impact.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

• Experience: 5+ years in B2B product marketing, market and competitive intelligence, strategy consulting, and/or sales (e.g. former account executive or sales engineer).
• Cross-functional leader: Proven success leading complex cross-functional projects across Sales, Marketing, Operations, and Product.
• Seller-centric: Marketer that understands the day-to-day life of sales leaders and sellers alike, with a proven track record of reducing cognitive load for GTM teams.
• Customer-centric: Marketer that understands the end-to-end funnel – aka how to create pipeline, convert it, and retain it – with a proven track record of developing digestible, and impactful customer-facing materials.
• AI-forward: Uses LLMs and GPTs regularly to accelerate daily output and efficiency.
• Communication: Exceptional written and verbal communication skills; ability to distill complex technical ideas into bold, strategic narratives and playbooks.
• Education: Bachelor’s degree required.

An ideal candidate also has:

• Agentic thinker: Recognizes repeatable tasks and processes and proactively automates them with AI agents – proven track record of examples to discuss or even present.
• Advanced education: Advanced degree candidates are preferred and will be prioritized.

About the Role

We are looking for an experienced Senior Product Marketing Manager to drive the go-to-market strategy and adoption of our fast-growing Smart Trailers and Connected Equipment products, as well as launch product innovation.

The role is ideal for a strategic storyteller and well-rounded go-to-market thinker who loves blending customer empathy, technical depth, and go-to-market execution. You’ll shape how we bring innovations to market, craft compelling narratives that resonate with operational and fleet leaders for some of the world’s largest organizations, and ensure all teams are aligned around a unified strategy and story that drives impact. 

This is a high-impact, dynamic position on a mission-driven team; you will be a key player in a fast-moving part of the business with regular exposure to senior leadership, thriving in an environment that values proactive ownership over a predictable, step-by-step-driven day.

This is a remote position open to candidates based in the United States.

You should apply if:

• You are a strategic operator: You can connect the dots across product, sales, and marketing, turning customer insights into successful go-to-market strategies.
• You are a builder: You want to shape how a category-defining product grows and evolves, not just execute what’s already been defined. You can operate autonomously and make insights-driven decisions that drive business impact.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best across new offices.

In this role, you will: 

• Define and manage end-to-end GTM strategy for an entire product area, including messaging, positioning, launch planning, sales enablement, and customer adoption. 
• Fuel Product Adoption: Design and run marketing programs focused on driving the adoption and usage of recently launched products within our customer base.
• Be the Voice of the Customer: Engage regularly with customers through beta programs, feedback sessions, and events to build advocacy and gather insights.
• Empower Our Sales Team: Create and deliver high-impact sales enablement materials, including training, battlecards, competitor insights, and core messaging to help our sales team win.
• Create & Shape Content: Collaborate with marketing, comms, and video teams to create and vet compelling, customer-facing content that communicates our product value.
• Drive creative, multi-channel marketing campaigns that resonate with internal and external audiences. Partner with growth and demand generation teams to execute and measure results. 
• Measure What Matters: Analyze performance dashboards to measure product adoption, campaign effectiveness, and key business metrics, reporting on progress to leadership.

Minimum requirements for this role:

• 5+ years of relevant experience in core product marketing, or Management Consulting experience with a focus on enterprise sales and go to market. 
• Demonstrate a mission-critical, commercial mindset with deep empathy for B2B sales channels and experience helping them win deals.
• Excellent written and verbal communication skills. You’re comfortable presenting to internal and external audiences (large and small) and are an expert at creating and editing everything from pithy emails to detailed launch plans to training materials and more. 
• Excel at customer-centric storytelling, translating technical features into clear value, and eagerly engaging directly with customers.
• Act as a proactive, resilient self-starter who thrives in ambiguity and takes full ownership to drive complex problems to a solution.
• Strong cross-functional leader – you have on-the-job experience managing and communicating complex projects with many stakeholders. 
• Strong strategic and analytical skills, with the ability to synthesize complex data into clear, actionable insights.
• Bachelor’s degree required, MBA preferred.

An ideal candidate also has:

• Experience in B2B marketing.
• High sense of urgency and ambitious work ethic to drive business outcomes.
• Analytical chops to understand customer data and measure the effectiveness of marketing programs,

About the role:

Samsara is seeking a Director, Audience Product Marketing to lead the team responsible for contextualizing our platform for specific regions and industries. You will manage a diverse team of PMMs aligned to geographic regions (including EMEA and Mexico) and key industry verticals including public and private sectors.
Your mission is to move beyond individual features and integrate multiple offerings into broader, high-value solutions that resonate with specific buyer needs. With your team, you will own the strategic narrative for these audiences, ensuring our GTM strategy, messaging, content, and enablement approach achieves bookings targets and pipeline goals. You will partner closely with sales and marketing leaders to craft and execute plans. You will also partner with product to introduce new offerings that are specific to these audiences. This is a high-impact leadership role requiring a blend of commercial orientation, technical depth, and masterful storytelling to drive growth.

This is a remote position open to candidates based in the US. Relocation assistance will not be provided for this role.

In this role, you will: 

• Architect Audience-Specific GTM Strategies: Develop and execute solution plans based on deep understanding of target markets, regional landscapes, and vertical-specific issues.
• Own Contextualized Messaging: Build positioning and narratives that unify Samsara’s platform vision in specific regions and segments, ensuring it reflects their priorities and "speaks their language".
• Drive Pipeline and Bookings: Partner closely with Sales and Marketing to develop content and campaigns specifically designed to achieve bookings targets for your assigned regions and verticals.
• Lead Regional & Vertical Product Launches: Own the launch of regional- and vertical-specific capabilities, ensuring the roadmap is technically sound and aligns with field enablement.
• Develop Deep Buyer Insights: Identify key buyers and develop personas to understand the buying journey and how they evaluate technology decisions.
• Empower the Field: Create high-priority enablement content, including playbooks, battlecards, and presentations.
• Analyze Market Performance: Use data to craft and adjust strategies to improve performance and velocity.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
• Hire, develop and lead an inclusive, engaged, and high performing team

Minimum requirements for the role:

• Experience: 7+ years in Product and/or Solutions Marketing (B2B SaaS preferred) and 5+ years of experience building and leading high-performing teams.
• Leadership: Proven success in management and development, with the ability to lead cross-functionally across Product, Engineering, and Sales.
• Customer Focus: Customer-centric marketer with a focus on pipeline generation and acceleration, and proven track record of reducing cognitive load for GTM teams and customers alike.
• Communication: Exceptional written and verbal communication skills; ability to distill complex technical ideas into bold, strategic narratives.
• Education: Bachelor’s degree required.

An ideal candidate also has:

• Solution Mindset: Experience integrating multiple offerings into a broader solution that creates additional value for buyers.
• Relevant Experience with our Regions & Verticals: Experience managing regionally distributed teams or launching products in international markets like EMEA or Mexico. Experience marketing or selling into Public Sector a plus. 
• Agility: Ability to thrive in ambiguity and lead without a playbook in a fast-moving, outcome-focused environment.
• Advanced Degree: MBA or relevant Master’s degree preferred.