At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
We are Revlon, together, transforming beauty.
This role is a Hybrid Role: Employees are expected to work from our New York office 3 days per week and may work remotely the remaining days
At Revlon, we’re transforming beauty with iconic brands and bold innovation. As Brand Marketing Manager for North America focused on Go To Market, you will own the commercial execution and activation across three nail brands: CND, SinfulColors and Revlon Nail. In this role, you’ll lead go-to-market strategy, execution, and cross-functional collaboration to deliver impactful brand experiences across professional, retail and digital channels. This role blends creativity with business acumen — driving product launches, omni-activation programs, and cohesive communications that inspire nail professionals and consumers to fuel growth. This is an incredible opportunity to touch multiple brands across multiple distribution channels.
An industry pioneer with over 45 years of experience, CND is a global leader in professional nail art and care, providing premium, pro-quality products and services for every nail condition.
Since 1991, SinfulColors has taken pride in creating one-of-a-kind, break-the-rules nail polish colors. Cruelty-free and formulated without 17 harmful ingredients, level up your nail game at a steal not a splurge.
Backed by a 90+ year brand heritage, Revlon Nail helps you polish like a pro at home with an ultra-nourishing, fast drying, chip-resistant formula.
Purpose
You will be brand champion and business owner for Revlon’s Nail Hub, responsible for developing and executing go-to-market strategies that elevate three diverse nail brands, strengthen pro and consumer engagement, and deliver business results, including sales growth. This includes leading integrated campaigns, managing distributor, retail and eCommerce activations, and ensuring consistent brand messaging across all touchpoints.
Key Responsibilities
Nail Segment Leadership
- Serve as the expert in North America’s nail category – in both professional and mass market – leveraging insights, market analysis, and competitive intelligence to define brand positioning and drive growth.
- Lead cross-functional partners, Education and Sales Teams in particular, to develop strategies that expand core and new product lines, increasing share, sales, and profit. Play a key role in developing and executing annual marketing plans across all platforms.
- Conduct ongoing analysis of category dynamics and competitive activity to identify opportunities.
Go-To-Market Strategy & Execution
- Lead development and execution of omni-activation strategies across in-store, trade, retail, and digital platforms via partnership with cross-functional teams
- Own yearly promotional calendar, in partnership with sales. Design and communicate offers, ensure proper approvals have been granted, and set-up promotions within Revlon systems.
- Partner with Sales and Trade Marketing on new item setup, POG vision and strengthening brand presence at major distributors & (e)retailers (BSG, Premier Nail Source, Amazon, Ulta, etc) and expand retail footprint in Drug (i.e. CVS).
- Brief internal teams on activation plans and ensure alignment across channels.
- Track performance by franchise and tactic and share-out postmortem to inform future planning cycles.
- Partner with Education team on Trade Show planning, professional nail classes, and gathering professional insights.
Omnichannel Brand Communications
- Lead the end-to-end merchandising, signage and display development process for CND, SinfulColors and Revlon Nail, collaborating with Trade, Creative, and Sales teams.
- Ensure consistent, compelling brand messaging across in-store displays, walls, retail environments, and eCommerce platforms (Amazon in particular).
- Partner with Sales, Education and Retail Experience to deliver impactful in-store graphics and messaging aligned with brand priorities.
- Own relationships with trade and media teams for paid advertising and social activations.
- Partner with Digital / eCommerce teams to adapt innovation toolkits and activation programs for e-retail and Amazon, ensuring digital assets are cohesive with in-store executions.
- Establish KPIs and track performance to measure program success.
- Manage NA product closet and all sampling and mailer initiatives.
Business Analysis, Reporting and SKU Management/Set-Up
- Own performance tracking, reporting, analysis, and forecasting for the Nail segment. Inclusive of promo post mortems and recommendations for optimized future plans.
- Manage new item set-up, including deal sheets, toolkit diffusion and buyer & style guides. Support POG resets.
- Input into monthly business and brand reviews.
Financial Management
- Develop and manage North America brand support budgets.
- Partner with Finance on brand and project P&L accountability.
- Track SKU profitability and pricing strategy across channels.
Qualifications
- Bachelor’s degree required; MBA preferred.
- Minimum of 5 years of experience in brand marketing, omnichannel communications experience a plus.
- Experience in Professional channel strongly preferred, CPG and/or beauty is a plus.
- Strong understanding of distributor and retail environments, eCommerce platforms, and consumer behavior.
- Proven ability to manage cross-functional projects and timelines.
- Ability to travel 5-10% of the time to customer locations, sales meetings, trade shows, and other market research venues as needed.
Skills & Success Profile
- Strategic thinker with strong analytical and problem-solving skills.
- Excellent presentation, verbal, and written communication abilities.
- Project management expertise with strong attention to detail.
- Ability to manage multiple priorities in a fast-paced environment.
- Collaborative team player who thrives in a matrixed organization.
- Passionate about delivering best-in-class brand experiences.
- Proficiency in Microsoft Office, Excel and Powerpoint; experience with Power BI, Circana, or SAP a plus.
Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without current or future visa support.
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The base pay range for this position is $100,000 - $130,000 / year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.
Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.
Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.
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