The best campaigns - whether they’re moving voters, driving advocacy, or building brands - run on intelligence. At Resonate, we give political campaigns, advocacy organizations, and the agencies that serve them something most data companies can’t: a real understanding of why people think and behave the way they do - not just who they are on paper.

We’re looking for a Pre-Sales Specialist to join our Political, Advocacy & Agency team. This is a client-facing role that spans three distinct client types - political campaigns, advocacy organizations, and media agencies - each with their own goals, timelines, and ways of working. Fast-moving by nature, and genuinely varied.

What you'll be doing

You’ll be the engine behind our pre-sales process across political campaigns, advocacy organizations, and agencies - working closely with the sales team to turn client needs into compelling, data-backed solutions. That means getting into the details: designing audiences, building proposals, structuring budgets, and making sure every campaign we pitch is ready to run.

In this role, you can expect to:

• Partner with sales on the full pre-sales cycle - from discovery calls and briefings through to final presentations with senior stakeholders at campaigns, advocacy groups, and agencies
• Draft Managed Media and data proposals, including audience design, budget tables, insertion orders, and supporting campaign documentation
• Deliver product demos and technical presentations that bring Resonate's data depth and capabilities to life for clients
• Translate complex datasets into clear, actionable strategies that drive measurable outcomes for clients
• Collaborate with Product and Research teams to feed client insights back into the roadmap
• Contribute to internal knowledge-sharing - case studies, POVs, best practices, and thought leadership

The environment

We’re a growth-stage company, which means there’s real scale and sophistication here, but also plenty of room to shape how things get built. The work shifts throughout the year: political season brings intensity and pace, while agency work provides a steady, ongoing rhythm of client relationships and campaign planning. If you like variety and want to build expertise across more than one client type, this role has that built in.

This role sits within a small, collaborative pre-sales team. You'll work across sales, product, and research regularly - and you'll be a genuine subject matter expert for the political and advocacy vertical, not just a support function.

What we're looking for

You don't need to have done this exact job before - but you do need to have the foundations. Here's what matters most:

The non-negotiables

• 1-3 years of experience in media planning, campaign management, or pre-sales
• Strong analytical skills - you can take a complex dataset and turn it into a clear story
• Excellent communication, written and verbal - you're confident presenting to senior audiences
• Ability to manage multiple projects and deadlines without things slipping
• A genuine interest in the political, advocacy, or agency media space - this isn’t something you can fake in client conversations
• We care about what you can do more than where you studied. A bachelor's degree or equivalent experience works for us.

Strong signals we'd love to see

• Experience in programmatic, AdTech, SaaS, or a data-driven media environment
• Familiarity with DMPs, DSPs, or audience-based buying
• Prior experience at a media agency or working on political or advocacy campaigns
• Comfort working in environments that aren't fully defined yet - you build the process as much as you follow it

Why Resonate

• You’ll work across clients where the stakes are real - elections, ballot initiatives, advocacy movements, and agency campaigns that reach millions of people
• Our data goes deeper than demographics. We understand the values, beliefs, and motivations behind voter and consumer behavior - and that's what you'll be selling
• Growth-stage means your work is visible. You're not a cog - you're someone who can genuinely shape how this team operates
• A collaborative team that wins together and shares the credit

As we continue to grow, we’re looking for a high-performing Director of Agency Sales who understands the agency landscape, speaks the language of strategy and data, and brings urgency, discipline, and a passion for partnering with agency leaders to drive transformation. You will be an individual contributor and will report directly to the Managing Director of Agency Sales and will own a defined territory of agencies and be accountable for building a high-quality pipeline, leading complex consultative conversations, and developing partnerships that unlock measurable value for both client and agency. 

Key Responsibilities 

• Identify, engage, and develop new agency relationships across holding companies and independent firms 
• Lead strategic, insight-driven sales engagements with executives across strategy, media, analytics, and data 
• Frame the agency’s most pressing challenges, build urgency, and guide prospects toward Resonate solutions 
• Position Resonate as a long-term growth partner, not just a data vendor 
• Collaborate with internal teams across product, solutions, and marketing to shape the right message and support execution 
• Maintain accurate forecasting and pipeline management in Salesforce 
• Meet or exceed quarterly and annual sales targets, including new agency acquisition and revenue growth goals. 
• This is a hybrid/remote role with travel as needed (approximately 30%) to client meetings, agency offices, and industry events 

Qualifications & Experience Requirements   

• A proven enterprise seller with 5+ years of experience in marketing technology, data, SaaS, or analytics solutions, preferably into agencies or media firms 
• Deep understanding of agency operating models, decision cycles, and the pressures they face from clients, competition, and market shifts 
• Able to lead consultative sales conversations that challenge thinking and link Resonate’s platform to specific business outcomes 
• Strategic, disciplined, and proactive — someone who thrives in high-accountability, performance-first cultures 
• Adept at influencing senior decision-makers, aligning stakeholders, and driving urgency without over-selling 
• Comfortable navigating ambiguity, reframing problems, and guiding prospects through complex buying processes 
• Experienced with Salesforce and familiar with sales enablement tools and reporting best practices 

Personal Success Characteristics 

• Passionate about empowering agencies with the tools they need to succeed in a changing world. 
• Thrive on ownership, momentum, and consistent execution. 
• Quick learner with curiosity about client data, workflows, and performance drivers. 
• Resilient and adaptable to fast-paced environments. 
• Energized by collaboration and shared success within a performance-first culture. 

Why This Role Matters Now 

The pace of change in marketing has accelerated. Agencies have a short time frame to prove they still belong at the strategic table. Brands are asking for more insight, more personalization, and more accountability and if agencies cannot deliver, they risk being replaced. Resonate provides agencies with an AI-powered, real-time foundation for smarter strategy, faster activation, and provable performance. 

This role is your opportunity to help agencies win by selling solutions that bridge the gap between promise and proof. 

Why Resonate 

Resonate is the leading provider of AI-powered predictive consumer intelligence. Our proprietary infrastructure, rAI, delivers real-time insight into what consumers will do next and why enabling brands and agencies to personalize at scale and perform with confidence. Backed by ZMC, Resonate is growing fast and helping shape the future of data-driven marketing. Learn more at www.resonate.com. 

The Manager, Sales Enablement and Effectiveness is a hands-on individual contributor responsible for building, executing, and continuously improving the programs, processes, and tools that support the sales organization. This role is focused on making selling easier, more consistent, and more predictable while improving onboarding, training, and day-to-day sales execution.

Working closely with the Vice President of Sales Operations and Go to Market Strategy, this individual supports the execution of sales strategy by optimizing workflows, driving technology adoption, and delivering practical, real-world training. The role partners cross-functionally with Sales, Marketing, Product Marketing, Business Systems, and Finance to ensure the sales team has the structure, insights, and resources needed to perform at a high level.

This is a high-impact builder role designed for someone who thrives on solving problems, creating scalable solutions, and driving measurable improvements across a growing sales organization.

Key Responsibilities

Sales Process and Workflow Enablement

• Identify friction points across the sales lifecycle and redesign or optimize processes from lead handoff through deal close and renewal

• Improve win rates, shorten sales cycles, and increase efficiency, consistency, and forecast accuracy

• Document, standardize, and maintain sales processes and best practices

• Support adoption across brand, agency, and political sales teams

Training and Onboarding

• Design and execute a comprehensive sales onboarding program to accelerate time-to-productivity

• Create and deliver ongoing training focused on product knowledge, messaging, competitive positioning, and selling skills

• Partner with Product Marketing and Sales Leadership to ensure training reflects real-world selling scenarios

Sales Technology and Tools

• Support the effectiveness of the sales technology stack, including Salesforce, Mindtickle, PeopleAI, and related platforms

• Identify gaps and implement enhancements across enablement, forecasting, and conversation intelligence tools

• Partner with Sales Operations and Business Systems to improve usability, drive adoption, and ensure tools increase productivity

• Support technology integrations and optimizations that contribute to revenue growth

Sales Programs and Execution

• Support planning and execution of key sales programs and events, including Sales Kickoff and Quarterly Business Reviews

• Help lead strategic initiatives from concept through implementation, including defining objectives, success metrics, and follow-through plans

Cross-Functional Collaboration

• Partner with Sales, Marketing, Product Marketing, Business Systems, and Finance to align enablement efforts with business priorities

• Gather field feedback and translate it into practical improvements across tools, processes, and training

Data and Performance Insights

• Leverage data and analytics to measure sales execution and team performance

• Track and analyze enablement metrics such as onboarding effectiveness, tool adoption, training completion, and process improvements

• Share insights with sales leadership to inform decisions and prioritize future initiatives

Qualifications & Experience Requirements

• 4+ years of experience in sales enablement, sales operations, or a related go-to-market function

• Direct experience supporting B2B SaaS sales teams, preferably in a data or analytics environment

• Strong understanding of B2B SaaS sales processes, methodologies, and support requirements

• Proven ability to design and implement scalable processes that improve sales effectiveness and efficiency

• Demonstrated experience implementing AI tools in sales environments with measurable results

• Proficiency with modern AI tools (LLMs, sales intelligence platforms, etc.), including Claude (Projects, custom instructions, skill building, prompt engineering preferred)

• Hands-on experience with Salesforce, Gong, Outreach, Mindtickle, Clari, People.ai, and similar systems

• Experience leading technology implementation projects and system integrations preferred

• Bachelor’s degree required; Master’s degree preferred

Personal Success Characteristics

• Builder mindset with a bias toward action and continuous improvement

• Exceptional problem-solving ability with a talent for simplifying complexity

• Strong communicator who can effectively engage sales reps, executives, and cross-functional partners

• Skilled at translating product marketing materials into practical, sales-ready training

• Proven ability to drive tool adoption and implement workflows that measurably improve productivity

• Highly organized and able to manage multiple workstreams while maintaining attention to detail

• Data-driven and comfortable using analytics to inform decisions and measure outcomes

• Comfortable operating autonomously, making decisions in ambiguous situations, and taking ownership of results