OUR MISSION  

At Redwood Software we unleash human potential. We empower our customers with lights-out automation for their mission-critical business processes.

ABOUT US 

Redwood Software is the leading orchestration platform for the autonomous enterprise, driving business transformation at the lowest total cost of ownership. Redwood empowers organizations to intelligently automate and orchestrate mission-critical business and IT processes across complex ERP, hybrid cloud, data and emerging agentic AI systems. Through its SaaS-first automation fabric—with AI embedded across the automation lifecycle—Redwood accelerates the path to autonomous operations. Backed by 30 years of experience and trusted by more than 50% of the Fortune 50, Redwood helps organizations unlock human potential to focus on innovation, growth and what’s next. 

CORE VALUES

One Team. One Redwood.

Make Your Own Weather

Obsess over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other 

YOUR IMPACT

Redwood is looking to expand our team of Solutions Engineers, and in all areas, as demand for our Automation Platform is growing dramatically.

• Demonstrate products and services within our platform that will be beneficial to Prospects
• Preparing and delivering effective technical presentations & live overviews to assist in new Account acquisition
• Enable Account Executives with new insights & feedback to drive new Account acquisition
• Meet with clients at appointments for sales presentations
• Drive evaluations by new Accounts to validate their Use Cases and prove out their sought business outcomes
• Continuous learning of new technology as well as your understanding of our platform
• Observing the high quality of Redwood’s ethical standards in presentations, proposals, and overall representation of the company, including professional image and appearance.
• Teamwork: Must effectively build relationships with your Team & Company to ensure Customer needs are met and selling obstacles overcome.
• Resourcefulness: Must be constantly curious and possess a growth mindset.
• Competitive: Must possess initiative, confidence, and winning attitude.
• Goal- & Outcome-Oriented: Should possess a proven track record of setting, exceeding, and tracking/measuring/communicating the progress of meaningful objectives and goals.
• Detail-Oriented: Should be organized, able to plan and prioritize appropriately while demonstrating sound judgment and decision-making attributes.
• Communication: Strong interpersonal skills to include verbal and written communication.
• Dynamic Adaptability: Ability to shift course and change priorities, adeptly handling complex and dynamic requirements and deadlines with minimum impact to job responsibilities.

YOUR EXPERIENCE

• Experience in a pre-sales consulting role, preferably in Enterprise software solutions (Process Automation, ERP, Data Integration, MDM, Business Intelligence, ESB, databases).
• High level understanding of organizational structures in large enterprises and the typical challenges these organizations are facing 
• High level understanding of all aspects of ERP solutions: Financials, Procure to Pay, Plan to Build, Quote to Cash, Reporting, Data Quality.  
• Qualified candidates must have a bachelor’s degree from an accredited College or University.
• 3+ years of technical experience via Customer Success, Technical Support or Professional Services
• Ability to present products or services industry that would be beneficial to your client business, plan detailed presentations that show clients your product info, pricing, and benefits

OUR MISSION

At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.

ABOUT US

Redwood Software is the leading orchestration platform for the autonomous enterprise, driving business transformation at the lowest total cost of ownership. Redwood empowers organizations to intelligently automate and orchestrate mission-critical business and IT processes across complex ERP, hybrid cloud, data and emerging agentic AI systems. Through its SaaS-first automation fabric—with AI embedded across the automation lifecycle—Redwood accelerates the path to autonomous operations. Backed by 30 years of experience and trusted by more than 50% of the Fortune 50, Redwood helps organizations unlock human potential to focus on innovation, growth and what’s next.

CORE VALUES

One Team. One Redwood

Make Your Own Weather

Obsess over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other

YOUR IMPACT

The Renewals Manager is a critical role within the Sales team at Redwood Software, responsible for driving the successful renewal of existing customer contracts. This role will focus on maximizing customer retention, identifying upsell and cross-sell opportunities along with ensuring a seamless renewal process. The Renewals Manager will work closely with internal teams, including Sales, Technical Account Management, Professional Services & Redwood Leadership, to achieve renewal targets and contribute to the overall growth of the business.

• Manage the entire contract renewal lifecycle, from initial contact with the customer to contract signing. 
• Collaborate with your partners in the Sales Organization to ensure customer satisfaction and identify potential expansion opportunities. 
• Proactively engage with customers to understand their needs, identify potential risks to renewals, and build strong relationships. 
• Negotiate contract terms and pricing with customers, ensuring on-time renewals. 
• Work closely with Sales to hand off leads for upsell and cross-sell opportunities. 
• Maintain accurate records of renewal activities and track key metrics, such as renewal rate, churn rate, and renewal revenue. 
• Forecast renewal revenue and provide regular updates to management. 
• Develop and execute renewal strategies to achieve or exceed renewal targets. 
• Continuously improve the renewal process and contribute to best practices. 
• Stay up-to-date on Redwood Software's products and services, as well as industry trends. 

YOUR EXPERIENCE

• 3+ years' experience in renewals management, account management, or a related field, preferably in the software industry.
• Proven track record of achieving or exceeding renewal targets. 
• Strong negotiation and communication skills, both written and verbal. 
• Excellent relationship-building skills and ability to establish rapport with customers. 
• Ability to understand customer needs and identify opportunities for growth. 
• Strong analytical and problem-solving skills. 
• Experience with CRM systems (e.g., Salesforce) and other sales tools. 
• Ability to work independently and as part of a team. 
• Highly organized and detail oriented.

OUR MISSION

At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.

ABOUT US

Redwood Software is the leading orchestration platform for the autonomous enterprise, driving business transformation at the lowest total cost of ownership. Redwood empowers organizations to intelligently automate and orchestrate mission-critical business and IT processes across complex ERP, hybrid cloud, data and emerging agentic AI systems. Through its SaaS-first automation fabric—with AI embedded across the automation lifecycle—Redwood accelerates the path to autonomous operations. Backed by 30 years of experience and trusted by more than 50% of the Fortune 50, Redwood helps organizations unlock human potential to focus on innovation, growth and what’s next.

CORE VALUES

One Team. One Redwood

Make Your Own Weather

Obsess over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other

YOUR IMPACT 

As the Communications Manager, Analyst Relations, you will shape how the global analyst community understands and positions Redwood. You will own and scale our current analyst engagement strategy across Gartner and EMA while extending into Forrester, IDC, ISG, Everest Group and other relevant firms — ensuring Redwood is consistently and compellingly represented in automation, orchestration, ERP and AI-driven operations narratives.

This is not a coordination-only role. You will actively manage relationships, prepare executives for high-stakes engagements and influence how analysts interpret our roadmap, differentiation and market category. Your work will directly impact brand perception, competitive positioning and enterprise pipeline.

Analyst relations strategy and execution

• Own Redwood’s global analyst relations program, including strategy, engagement planning and performance tracking.
• Build and maintain strong relationships with analysts across major firms and relevant boutique research organizations.
• Lead preparation for Magic Quadrants, Market Guides, Waves and other analyst evaluations, partnering closely with Product, Product Marketing and executive leadership.
• Develop clear, differentiated briefing materials that articulate Redwood’s value, roadmap and competitive strengths.
• Coordinate analyst briefings, inquiries and advisory sessions to ensure consistent, strategic messaging.
• Expand Redwood’s analyst footprint into new automation, AI and ERP-related coverage areas.

Strategic narrative and positioning

• Partner with Product Marketing to ensure consistent, differentiated messaging across analyst conversations and market communications.
• Influence how automation, orchestration and SAP modernization narratives are framed in the market.
• Translate analyst insights and feedback into actionable recommendations for Product and GTM teams.
• Identify opportunities to proactively shape category discussions rather than react to them.

Executive engagement and visibility

• Prepare executives for analyst briefings and high-impact interactions.
• Support thought leadership opportunities aligned to analyst research themes and emerging trends.
• Align analyst engagement with broader corporate communications, PR and launch initiatives.

Measurement and impact

• Track analyst sentiment, coverage, report inclusion and positioning shifts.
• Monitor impact on brand perception and pipeline influence.
• Provide regular updates to executive leadership on analyst engagement progress and strategic opportunities.

YOUR EXPERIENCE

• 5+ years of experience in Analyst Relations, Corporate Communications or Product Marketing within B2B SaaS or enterprise technology.
• Direct experience managing relationships with top-tier analyst firms (Gartner experience strongly preferred; EMA experience a plus).
• Experience supporting Magic Quadrants, Waves or similar evaluations.
• Strong understanding of enterprise software, automation, ERP ecosystems, IT operations or AI-driven platforms.
• Exceptional writing and storytelling skills, with the ability to translate complex technology into compelling narratives.
• Strong executive presence and comfort, preparing leaders for strategic engagements.
• Highly organized, proactive and comfortable operating with significant ownership.
• Ability to balance strategic thinking with hands-on execution.

OUR MISSION

At Redwood Software, we unleash human potential. We empower our customers with lights-out automation for their mission-critical business processes.

Redwood Software is the leader in full stack automation for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower organizations to orchestrate, manage, and monitor their workflows across any application, service, or server – in the cloud or on-premise – with confidence and control.

CORE VALUES

One Team. One Redwood

Make Your Own Weather

Obsess over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other

YOUR IMPACT

Redwood Software is seeking a passionate and results-driven Customer Advocacy Marketing Manager to build and lead a world-class customer advocacy program from the ground up.  This role is pivotal in amplifying the voice of our customers, driving brand loyalty, and fueling business growth. You will be responsible for developing and executing a comprehensive strategy encompassing customer references, case studies, content creation, speaking opportunities, awards programs and user community engagement. This is a highly visible and impactful role that requires strategic thinking, creative execution, and a deep understanding of customer engagement. If you are a self-starter with a passion for building programs from scratch and a proven track record of success in customer advocacy, we want to hear from you!

• Develop and implement a comprehensive customer advocacy program strategy, including goals, objectives, and key performance indicators (KPIs).
• Build and manage a robust customer reference program, identifying, recruiting, and nurturing customer advocates.
• Oversee the creation of compelling customer success stories, case studies, testimonials, and other advocacy content across various formats (written, video, etc.).
• Identify and secure customer speakers for webinars, conferences, and other events, providing them with the necessary support and resources.
• Design and execute a customer awards and recognition program to celebrate customer achievements and foster a sense of community.
• Partner with the customer education team to develop and manage a thriving online user community, facilitating peer-to-peer interaction and knowledge sharing.
• Spearhead the planning and execution of an annual in-person user conference, creating a valuable experience for customers and showcasing Redwood’s solutions.
• Collaborate with sales, marketing, product, and customer success teams to align on advocacy initiatives and maximize program impact.
• Track and report on program performance, demonstrating the value of customer advocacy to the organization.
• Stay up-to-date on industry best practices and emerging trends in customer advocacy marketing.

YOUR EXPERIENCE

• 5+ years of experience in B2B marketing or customer success, with a focus on customer advocacy, customer marketing, or related areas.
• Proven track record of building and managing successful customer advocacy programs from scratch.
• Experience in developing and executing various types of customer content (case studies, testimonials, videos, etc.).
• Strong understanding of customer engagement strategies and best practices.
• Excellent communication, interpersonal, and presentation skills, with the ability to build relationships with customers and internal stakeholders.
• Experience managing customer communities and user conferences is a plus.
• Ability to work independently and as part of a team, with strong project management and organizational skills.
• Data-driven approach with experience in tracking and reporting on program performance.
• Experience in the software industry, particularly in the automation or managed file transfer space, preferred..
• Bachelor’s degree in Marketing, Communications, or a related field; advanced degrees or certifications are a plus.

OUR MISSION

At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.

ABOUT US

Redwood Software is the leader in full stack automation fabric solutions for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower you to orchestrate, manage and monitor your workflows across any application, service or server — in the cloud or on premises — with confidence and control. 

Redwood’s global team of automation experts and customer success engineers provide solutions and world-class support designed to give you the freedom and time to imagine and define your future. Get out of the weeds and see the forest, with Redwood Software.

CORE VALUES

One Team. One Redwood

Make Your Own Weather

Obsess over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other

YOUR IMPACT 

The Customer Account Manager is responsible for driving revenue growth by building and managing strategic accounts, long-term client relationships, and developing key business relationships. The role requires a strong focus on new business development, in addition to, up-selling and cross-selling to existing clients. This will be achieved through solution selling, account planning, prospecting to identify high-quality clients, qualifying and developing assigned accounts.  

• Implement sales tactics to achieve corporate revenue/profit goals aligned with Redwood’s expansion strategy.  
• Grow businesses with new and existing key customers maintaining long term relationships with accounts and maximizing cross-sales opportunities. 
•  Develop in-depth understanding of the client’s business, strategy, goals, pain points, challenges, market and value chain to drive customer-centric opportunities within key accounts.  
• Position Redwood as a business partner to address client goals within Digital, Business & Technology transformation areas, leveraging a consultative and value-driven selling approach.  
• Foster strong relationships with key client stakeholders, leveraging tactics to identify, engage, and maintain conversations that generate and drive deals through the sales process.  
• Demonstrate strong executive presence, networking and relationship building skills with top management of organizations of multiple levels to generate new opportunities.  
• Create proposals and negotiate deals, maintain an accurate pipeline of deals and reporting dashboard up to date.  
• Act as the key interface (account management) between the customer and all relevant service delivery areas (pre-sales, delivery, finance, etc.)  
• Help identify & manage risks within client engagements and solve conflicts coordinating actions across multiple stakeholders and departments as needed.  
• Be a reliable individual contributor and a great team player with a strong work ethic and openness for diversity. 
•  Execute presence and C-level/top-management relationship building skills that resulted in strong sales results from existing networks.

YOUR EXPERIENCE

• Experience in Business-to-Business and software sales background  
• Proven track record in Account Management 
• Possess initiative, business acumen, confidence, and a competitive attitude.  
• Demonstrated ability to provide solutions and change behavior in support of business goals and objectives.  
• Strong interpersonal skills to include verbal and written communication. 
• Adeptly handling complex and dynamic requirements and deadlines with minimum impact on job responsibilities.  

OUR MISSION

At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.

ABOUT US
Redwood Software is the leader in full stack automation fabric solutions for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower you to orchestrate, manage and monitor your workflows across any application, service or server — in the cloud or on premises — with confidence and control.

Redwood’s global team of automation experts and customer success engineers provide solutions and world-class support designed to give you the freedom and time to imagine and define your future. Get out of the weeds and see the forest, with Redwood Software.

CORE VALUES
One Team. One Redwood
Make Your Own Weather
Obsess over Customer Success
Work the Problem
Be Curious
Own the Outcome
Respect Each Other

YOUR IMPACT
As a Partner Marketing Campaign Manager you will be responsible for planning, executing, and optimizing partner and channel marketing campaigns with a focus on strategic partners such as SAP and AWS, leveraging data-driven insights to drive engagement, pipeline growth, and revenue impact.

• Execute multi-touch ABM demand-generation programs and partner co-marketing campaigns, including messaging, asset creation, content, paid media, webinars, and events/trade shows

• Build campaign and partner strategies, defining the best approach for each channel motion

• Support partners through enablement, events, and co-marketing initiatives

• Collaborate with the alliances team to create and deliver partner enablement assets

• Manage partner BDF, events, and co-marketing programs

• Work cross-functionally with alliances, BDRs, sales, and marketing teams

• Utilize marketing platforms such as Salesforce, Outreach, Marketo, and 6Sense to support partner initiatives

• Leverage Salesforce and reporting tools to evaluate campaign performance

• Analyze and measure campaign impact on engagement, pipeline, and influenced revenue

• Provide ongoing reporting on account engagement and campaign traction

• Use data and industry best practices to generate insights and optimize programs for target accounts

YOUR EXPERIENCE

• 4+ years of experience in channel marketing, integrated campaign management, or a related field

• Digital and email marketing experience, preferably in B2B enterprise software/SaaS

• Experience with CRM, ABM, and marketing automation platforms (e.g., Salesforce, 6Sense, HubSpot)

• Strong project management skills

• Experience managing partner initiatives with SAP preferred but not required

• Proven ability to execute innovative, multi-channel demand generation programs

• Strong analytical, results-oriented, and detail-oriented mindset

• Demonstrated ability to set, track, measure, and communicate progress against goals

• Self-starter capable of managing time and priorities with limited guidance

• High adaptability, flexibility, and accountability

• Ability to thrive in data-driven, fast-paced environments

OUR MISSION

At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.

ABOUT US

Redwood Software is the leader in full stack automation fabric solutions for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower you to orchestrate, manage and monitor your workflows across any application, service or server — in the cloud or on premises — with confidence and control. 

Redwood’s global team of automation experts and customer success engineers provide solutions and world-class support designed to give you the freedom and time to imagine and define your future. Get out of the weeds and see the forest, with Redwood Software.

CORE VALUES

One Team. One Redwood

Make Your Own Weather

Obsess over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other

YOUR IMPACT 

As the Manager of the Customer Account Management Team, you will lead and coach a team of Customer Account Managers (CAMs) responsible for driving renewals, upsells, and cross-sell revenue across Redwood’s customer base. You will develop strategies that strengthen Gross Dollar Retention, protect logo retention, and expand Redwood’s footprint within existing accounts. Your leadership will directly influence revenue growth, customer satisfaction, and long-term customer value. By aligning closely with Sales and Executive Leadership, you will ensure that Customer Account Management initiatives support Redwood’s broader go-to-market goals while fostering a high-performing, customer-obsessed team culture.

• Manage, mentor, and develop a team of Customer Account Managers to meet and exceed revenue targets for renewals, upsells, and cross-sell of Redwood products.
• Drive and exceed team performance across key KPIs: Gross Dollar Retention (GDR) + price increases, logo retention, expansion revenue, and professional services growth.
• Develop and implement strategies to expand Redwood’s footprint within existing accounts and accelerate revenue growth.
• Align Customer Account Management objectives with company priorities through close partnership with Sales Leadership and the Executive Leadership Team.
• Collaborate with cross-functional teams—including Product, Professional Services, Support, and Marketing—to ensure successful customer outcomes and identify new growth opportunities.
• Track, analyze, and report on key performance metrics to assess team success and adapt strategies as needed.
• Build and strengthen executive-level relationships within customer accounts to support retention, expansion, and long-term account health.
• Identify new opportunities through customer insights, usage patterns, and renewal signals.
• Develop and deliver training programs to equip CAMs with the product knowledge, commercial acumen, and skills needed to succeed.
• Foster a culture of collaboration, accountability, and customer-centricity across the Customer Account Management organization.
  
  

YOUR EXPERIENCE 

• 3–5 years of experience in customer-facing roles such as customer success, account management, sales, technical consulting, or enterprise support.
• Strong communication skills, with the ability to articulate technical information effectively to both technical stakeholders and senior executives.
• Proven ability to lead and inspire customer-facing teams, driving performance and professional growth.
• Excellent organizational skills with the ability to manage competing demands, multiple priorities, and large customer portfolios.
• Strong analytical skills for assessing customer health, usage trends, renewal risk signals, and expansion opportunities.
• Experience facilitating collaboration across functional teams in both in-person and virtual environments.
• Bachelor’s degree in Computer Science, Information Systems, Engineering, or equivalent experience preferred.
• Familiarity with Salesforce and tools like Outreach (or similar sales execution platforms).

Soft Skills & Leadership Qualities

• Strong personal drive to support team success and individual development.
• Passion for working in a dynamic, problem-solving environment within enterprise software.
• Outstanding written and verbal communication skills.
• Ability to operate confidently with customers at the executive level.
• Demonstrates professionalism, accountability, and a growth mindset.
• A collaborative team player who builds trusted relationships across all functions.

OUR MISSION

At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.

ABOUT US

Redwood Software is the leader in full stack automation fabric solutions for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower you to orchestrate, manage and monitor your workflows across any application, service or server — in the cloud or on premises — with confidence and control. 

Redwood’s global team of automation experts and customer success engineers provide solutions and world-class support designed to give you the freedom and time to imagine and define your future. Get out of the weeds and see the forest, with Redwood Software.

CORE VALUES

One Team. One Redwood

Make Your Own Weather

Obsess over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other

YOUR IMPACT 

We are seeking a GTM Engineer to lead the design, implementation, and optimization of AI-driven tools, automations, and processes across the marketing department. This role is responsible for ensuring that our marketing organization leverages AI safely, efficiently, and creatively — from campaign automation to content production and analytics. Your mission is to move beyond standard "out-of-the-box" integrations to build a custom, high-velocity data fabric that connects our broad marketing stack into a cohesive revenue machine.

In this role, you will be an internal consultant working hands-on with our marketing team members to map their workflow into steps that can be automated with a combination of AI, automation tools such as Make.com or Workato, and point marketing AI tools such as Tofu, Regie.ai, RevSure, etc. You will deconstruct complexity and own the connectivity of our systems, turning raw signals into actionable revenue triggers.

You will also help integrate our marketing tech stack with our AI tech stack.

• Build and maintain automations across systems using automation platforms such as Make.com, n8n, Workato, Zapier etc.
• Evaluate when we should automate ourselves in tools such as Make.com versus getting an AI marketing tool such as Tofu, Regie.AI, etc.
• Map marketing workflows and identify opportunities for automation (content creation, segmentation, reporting, QA).
• Serve as an internal consultant to campaign engineers, content creators, and demand-gen leads.
• Train and support marketing teams on AI best practices and responsible adoption. 
• Measure impact/ROI of AI tools; continuously monitor and optimize automation performance and ROI.
• Design API-driven integrations between AI platforms and existing MarTech stack, keeping attribution in mind.
• Explore opportunities to build scalable API processes to automate bulk updates as brand, legal or programming developments require changes across email, form, landing page or programs. Finding creative processes to uplevel the tactical requirements as the company grows or campaigns pivot
• Develop prompt libraries, fine-tuned models, and reusable automation templates.

YOUR EXPERIENCE

Marketing & AI Knowledge

• 5+ years in marketing operations, marketing technology, demand gen or related fields with an understanding of B2B GTM
• Deep understanding of MarTech platforms (Salesforce, Marketo, Outreach, etc.) 
• Basic understanding of a marketing funnel and campaign attribution with familiarity in pipeline and revenue metrics as they pertain to marketing and sales development.
• Experience working with AI marketing software such as Tofu, Regie.ai, RevSure, etc.
• Strong grasp of generative AI (e.g., GPT, Claude, Gemini), predictive modeling, and workflow automation platforms (e.g., Make.com, Zapier, Workato).
• Ensure all AI-driven processes adhere to data privacy, compliance, and brand standards.
• Experience evaluating and implementing emerging AI tools for marketing automation
• Deep curiosity about how AI can reshape marketing workflows and drive GTM efficiency
• Comfort operating in fast-evolving AI and MarTech environments

Technical Skills

• Coding: Proficiency in Python and JavaScript for automation scripts, data transformations, and API integrations.
• APIs: Ability to design, test, and deploy API calls between marketing systems (REST, GraphQL).
• Data: Familiarity with SQL, JSON, and ETL pipelines for marketing data processing.
• Automation Frameworks: Experience building workflows in Make.com, Airflow, or similar.
• AI Agents: support the design and maintenance of agents and workflows that can create cohesive workflows across tools 

Business & Soft Skills

• Strong project management and cross-functional collaboration skills.
• Excellent communication skills — able to explain AI workflows to both technical and non-technical stakeholders.
• Ability to analyze and measure demand, performance and ROI as it relates to marketing campaigns and influence
• Ability to balance speed and innovation with compliance and brand governance.