Proper Cloth

Proper Cloth

Proper Cloth is a leader in the direct-to-consumer men’s custom clothing market. Our vision is to build a leading, global, luxury menswear brand.

We see a future where people don’t buy clothes in sizes that don’t fit or styles they don’t love. A future where perfect, custom fit clothing is made on-demand for a superior customer experience and a more efficient supply chain.

Some quick stats about us:

  • 40 employees
  • Headquartered in Soho, New York
  • Over 200,000 customers worldwide

There aren’t many businesses like ours. We’re half fashion brand and half tech-startup. We've been called “Our New Favorite Online Custom Shirtmaker” by GQ magazine and “One of the most successful made-to-measure e-commerce sites” by Esquire. We have product-market-fit and the stability to do things right. We’re profitable and growing fast. We’re committed to building something that lasts.

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