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Head of Digital Commercial - China

Shanghai DTC Ecommerce 1w ago

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Head of Digital Commercial - China

On · Shanghai

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DTC Ecommerce HQ Shanghai Posted Apr 28, 2026

Mission

Your mission is to develop and execute a comprehensive digital commercial strategy that drives revenue growth, enhances brand presence, and delivers a best-in-class consumer experience across all digital touchpoints in China. You will lead the digital go-to-market strategy, own the commercial performance of our digital channels, and build a data-driven culture to optimize performance and unlock new growth opportunities.

Responsibilities & Success Measures

Digital Commercial Strategy

Develop and execute the overall digital commerce strategy for China, aligned with global and regional business objectives.
Own commercial strategic objective setting, role of channel and execution for all digital channels, including own e-commerce platforms and partner marketplaces.
Identify and evaluate new digital commercial opportunities to drive growth and expand market reach.
Co-work on future proofing strategic capabilities and initiatives, including AI adaption, partnership network setup, consumer funnel development, and investment modeling.
Success Measure: Achieve annual Net Sales and ROAS targets for China Digital channels.
Success Measure: Successfully sign-off on multi-year LRP with Global and Regional leadership stakeholders.

Performance Marketing Leadership

Lead the performance marketing team to develop and execute effective strategies for customer acquisition, conversion, and retention.
Co-create full-funnel integrated strategy with the Marketing organization on data-driven approach, balance brand and commercial targets, as well as operationalize the strategy for the stage of our brand in the local market.
Manage the performance marketing budget and optimize spend across all channels to maximize ROI and ROAS.
Champion a data-driven approach, using analytics and insights to drive continuous improvement in marketing efficiency.
Success Measure: Maintain healthy ROAS across all paid channels while meeting acquisition targets.

Digital Channel Management

Oversee the management of all digital sales channels, including the brand website, app, and marketplace partners (Tmall, JD.com, Douyin).
Ensure a seamless and premium consumer experience across all digital touchpoints.
Collaborate with marketplace partners to drive growth and maximize brand presence within their ecosystems.
Success Measure: Achieve >90% on-time execution of the digital marketing and launch calendar.
Success Measure: Maintain high consumer satisfaction scores (CSAT/NPS) for the digital journey.

Team Leadership & Development

Thought leader within Digital team and regional market. Ability to influence and inspire cross functional leaders and global stakeholders, on the unique landscape and opportunity of the China Digital environment.
Lead and mentor a high-performing team of digital commercial professionals, including channel leads and specialists.
Foster a culture of collaboration, innovation, and accountability within the team.
Develop talent and build a strong pipeline of future leaders within the China digital organization.
Success Measure: Achieve high team engagement scores and <20% regrettable turnover.
Success Measure: 100% completion of individual development plans for direct reports.

Your Story:

Proven E-commerce Leader: You have 10+ years of experience in e-commerce and digital commercial roles, with a proven track record of driving significant revenue growth.
China Digital Expert: You have a deep understanding of the China digital landscape, including the major e-commerce platforms, social media channels, and digital marketing trends.
Strong Commercial Acumen: You are highly analytical and data-driven, with a strong understanding of e-commerce financials and key performance indicators.
Inspirational Leader: You have a passion for building and leading high-performing teams, and you know how to motivate and inspire others to achieve ambitious goals.
Collaborative Partner: You are a natural collaborator who can build strong relationships with internal and external stakeholders.
Fluent in English and Mandarin: You are able to operate confidently in a bilingual environment.

Your Team:

You will be a key member of the Digital & Consumer, China leadership team. You will manage a team of digital professionals, including leads for our digital channels and performance marketing. You will work in a fast-paced and collaborative environment, with the opportunity to make a significant impact on our business in China.

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