The Role

As Creator Marketing Director, you’ll lead the regional creator marketing strategy and oversee end‑to‑end execution across paid, owned, and earned channels. You’ll be a senior point of contact for creator activity, guiding integrated campaigns from strategy through delivery, measurement, and optimisation.

You’ll collaborate closely with paid social, comms, planning, activation, creative and global teams (including partners in Los Angeles), ensuring creator strategies are seamlessly embedded within wider media ecosystems. You’ll oversee processes, frameworks, and best practices, build strong client and partner relationships, and champion innovation across platforms. A core part of the role includes developing measurement frameworks, managing budgets, translating insight into actionable reporting, and upskilling teams across the agency.

About You

You’re a senior social and creator marketing specialist with deep knowledge of the creator ecosystem and platform best practice. You bring a strategic mindset alongside hands‑on delivery experience, strong stakeholder management skills, and confidence presenting clear recommendations. You stay close to emerging trends, products, and creator‑led innovation, and enjoy leading teams, sharing knowledge, and driving continuous improvement.

About the Agency:

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.

Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.