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Performance Director
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HEARTS & SCIENCE INTERNATIONAL | OMNICOM MEDIA
JOB SPECIFICATION
Who We Are
A global media agency delivering connected, emotionally intelligent media through a proactive, boutique service for International clients.
We Are On A Mission
To turn change into competitive advantage for our clients—moving beyond superficial data to unlock the power of emotional connection. As Agents of Change, we help brands harness shifts in culture, technology, media and consumer behaviour to drive growth beyond borders.
How We Work
Our clients receive a high touch partnership that integrates the best of Omnicom’s reach, breadth and capability—making it easier, better and faster for brands to grow internationally.
What We Deliver
We identify growth audiences, orchestrate integrated media experiences and create predictable value worldwide. Powered by Omnicom, our ‘Heart & Science’ approach across audience creation, experience planning, digital, data, partnerships and operations, we deliver synchronized, value creating activation centrally and in collaboration with our local t network.
Role
Performance Director, EMEA
Hearts & Science | Omnicom Media
Raison d’Être
This role provides strategic oversight across the full international performance remit, ensuring Hearts & Science delivers market‑leading digital excellence for ON Running across EMEA. As a central leader within our London‑based hub, you will align global strategy with regional execution, driving clarity, consistency and measurable performance impact across markets.
You will steer the day to day orchestration of ON Running’s international performance initiatives—acting as a critical connector between global teams, regional leads and specialists. Your leadership ensures that data, insights and best practices are embedded across the network to elevate capability and accelerate growth.
As an Agent of Change, you bring a forward‑thinking, solutions‑oriented mindset, using emotional intelligence and commercial rigour to turn complexity into clarity, data into meaningful direction and ambition into tangible business outcomes.
Operating at the centre of our London led team, you will proactively support the Digital Agency Partner, guiding crossmarket collaboration and ensuring seamless coordination with our US counterparts through robust project management, governance frameworks and performance methodologies.
Responsibilities
Driving digital performance:
- Lead and define the performance program which will set the vision to enable teams to identify and implement performance enhancing solutions and learnings from across markets
- Work with digital channel teams (search, social, programmatic) to ensure best in class campaign setup, execution, and optimisation across channels, with a consistent strategy shared between them.
- Maintain and hold teams accountable for a daily drumbeat of performance dashboard analysis, evaluation, optimisation and insight. Analyse performance data daily and form optimisation plans with relevant channel teams.
- Implement digital channel roadmaps and optimization frameworks and develop innovative targeting and creative options in conjunction with channel teams.
- Hold global and market teams accountable to performance roadmap.
- Join and contribute to the global Heart’s performance community and work with global performance lead to fast-track adoption of beneficial global support and to share regional success
- Escalate support required from global Hearts & Science and clients
Performance Program
- Focused on ‘quick win’ digital improvements in digital - leading the end-to-end process globally and holding market internal teams accountable for their input/actions/optimisations.
- Primary performance point of contact for client, with direct engagement from the leadership team.
- Drive recommendations through performance analysis and collaboration with channel teams, and ensuring learnings are implemented by all markets globally.
- Set the standard for regional performance reporting and evaluation case studies. Aim for a conveyer belt of best-in-class case studies, dial shifting performance. improvements and award worthy approaches, linking results to business outcomes.
- Evaluate performance from a macro perspective to lead cross channel budget optimisations.
- Setup the project management processes to ensure seamless collaboration and awareness or actions planned and taken.
Performance planning and reporting:
- Lead the planning and consolidation of a single performance campaign response to brief and deliver to client.
- Define and deliver a performance forecasting and budget approval processes, utilising a clearly defined data driven methodology and process.
- Connect optimisations within multichannel digital performance campaigns to and ensure consistent output in collaboration with digital teams.
- Set reporting standards including a regular drumbeat of short and long term performance reports that provide actionable and digestible insights for clients.
This is a fast-paced environment, working and connecting with some of the industry’s best marketing and advertising professionals all around the world. This position reports to the Performance Lead, working closely with the global teams based in London.
Client experience
- Act as a primary point of contact for the client across performance planning, optimisation & innovation
- Drive forward business continuity via client aligned quarterly priorities, QBRs & status meetings
- Work with the client on the roadmap for digital maturity
- Lead the cadence and creation of client facing case studies & opportunity showcases
Team management
- Direct line management of 1 x performance manager setting a learning & development path, objectives and offering ongoing support
- Manage team workload across the performance program, prioritising as needed.
Skills/Experience:
- History of driving success in performance focussed campaigns in one or more digital channels.
- Broad knowledge of digital channels across PPC, SEO, Display, Social, Programmatic.
- Understand the requirements for delivering highest quality campaign/data insights & learnings, e.g., analytics with a big focus on end to end, onsite consumer journey, dashboarding, etc.
- Able to translate strategy and planning outputs into a coherent digital approach.
- Highly skilled at analysing data and surfacing actionable insights. Relentless curiosity to look for opportunities to improve performance in reporting and performance dashboards.
- Ability to consolidate specialist input into one performance narrative.
- Knowledge of all digital media KPIs and a basic knowledge of how to achieve them.
- Confident presenting to and communicates with digital friendly clients, able to responsively address feedback and questions.
- Ability to turn complex technical problems and detailed campaign analysis into succinct client comms and business outcomes.
- Experience working to performance planning and forecasting process desirable.
- Innately proactive. Always pursuing new ways of bettering campaigns and improving performance reporting.
- Confident managing, supporting and educating other members of a team, including senior stakeholders, junior reports and wider agency members. Drives change to deliver results and holds executional teams accountable to output, optimisations and consistency.
- Up to date knowledge of the ad tech landscape.
- Experienced in an agency environment or ecommerce client-side function.
- International experience preferred, International outlook essential.
Reporting
Reports to Agency Partner, Digital (EMEA).
Residence
Omnicom, Bankside 2, Southwark Street, London, with flexibility as required for EMEA collaboration.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
Ready to apply?
Apply to Omnicom Media UK
Paid Search Manager
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Role
Paid Search Manager, EMEA
Hearts & Science | Omnicom Media
Raison d’Être
You will lead the day‑to‑day delivery, optimisation and governance of paid search campaigns across EMEA via our Hub in London for ON Running as part of a unified digital activation strategy.
As an Agent of Change, you will bring technical depth, curiosity and collaborative leadership to the client, network and agency team. You will turn complex paid search signals into clear strategic direction, platform data into actionable optimisation plans and brand ambition into paid search‑driven growth.
You operate at the centre of activation across our international hub, using shared workflows, governance frameworks and platform tools in sync with our teams in the US.
Responsibilities
Campaign Strategy & Optimisation
- Lead day-to-day optimisation of paid search campaigns across Google, Microsoft, and other platforms
- Support cross-channel activation across paid search, Performance Max, and emerging performance channels
- Analyse performance data to identify growth opportunities and optimisation priorities
- Manage bid strategies, audience targeting, and budget pacing
- Develop structured test-and-learn roadmaps to drive incremental performance
Reporting & Insights
- Produce weekly and monthly performance reports for client stakeholders
- Translate campaign data into clear, actionable insights and recommendations
- Monitor KPIs including ROAS, CPA, conversion volume, and incremental growth
- Support the development of cross-channel performance dashboards
Campaign Setup & Quality Assurance
- Oversee campaign setup, trafficking, and platform configuration
- Media plan creation and adherence to planning and approval process
- Adherence to paid search finance and reconciliation process
- Ensure strict QA processes for campaigns, tracking, and budgets
- Review tracking implementation and collaborate with analytics teams where required
Creative & Messaging Development
- Develop ad copy proposals and creative recommendations
- Collaborate with creative teams to ensure messaging aligns with brand and performance goals
- Identify opportunities for creative testing and messaging optimisation
Vendor & Platform Collaboration
- Work closely with platform partners and vendors (Google, Microsoft, third-party tools)
- Identify and activate beta opportunities, new ad formats, and platform innovations
- Ensure campaigns leverage the latest platform capabilities
Cross-Market Collaboration
- Work with a global team across multiple markets
- Share best practices and performance learnings across regions
- Coordinate with local teams on market nuances, language considerations, and cultural relevance
Client experience
- Act as a point of contact for the client across search planning, optimisation & innovation
- Drive forward business continuity via client aligned quarterly priorities, QBRs & status meetings
- Work with the client on the roadmap for search maturity & innovation
- Lead the cadence and creation of client facing paid search case studies & opportunity showcases
Team management
- Oversee 2x search executives and offshore teams
Skills & Experience
- 3+ years experience in paid search or performance marketing
- Strong in platform experience with platforms such as:
- Google Ads
- Microsoft Ads
- SA360 or equivalent
- Experience with performance marketing reporting and optimisation
- Strong analytical skills and comfort working with campaign data
- Experience working in fast-paced, multi-market environments
Nice to Have
- Experience with paid social or programmatic platforms
- Experience working with ecommerce or retail clients
- Additional language skills (French, German, Spanish, etc.)
- Familiarity with automation tools or bid optimisation platforms
Residence
Omnicom, Bankside 2, Southwark Street, London, with flexibility as required for EMEA collaboration.
Who We Are
A global media agency delivering connected, emotionally intelligent media through a proactive, boutique service for international clients.
We Are On A Mission
To turn change into competitive advantage for our clients—moving beyond superficial data to unlock the power of emotional connection. As Agents of Change, we help brands harness shifts in culture, technology, media and consumer behaviour to drive growth beyond borders.
How We Work
Our clients receive a high touch partnership that integrates the best of Omnicom’s reach, breadth and capability—making it easier, better and faster for brands to grow internationally.
What We Deliver
We identify growth audiences, orchestrate integrated media experiences and create predictable value worldwide. Powered by Omnicom, our ‘Heart & Science’ approach across audience creation, experience planning, digital, data, partnerships and operations, we deliver synchronized, value creating activation centrally and in collaboration with our local network.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
Ready to apply?
Apply to Omnicom Media UK
Programmatic Manager
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About the role
Programmatic Manager, EMEA
Hearts & Science | Omnicom Media
Raison d’Être
You will lead the day‑to‑day delivery, optimisation and governance of programmatic campaigns across EMEA via our Hub in London for ON Running as part of a unified digital activation strategy.
As an Agent of Change, you will bring technical depth, curiosity and collaborative leadership to the client, network and agency team. You will turn complex programmatic signals into clear strategic direction, platform data into actionable optimisation plans and brand ambition into programmatic‑driven growth.
You operate at the centre of activation across our international hub, using shared workflows, governance frameworks and platform tools in sync with our teams in the US.
Responsibilities:
Campaign Strategy & Optimisation
- Lead day-to-day optimisation of programmatic campaigns across DV360, Youtube and additional platforms
- Support cross-channel activation across programmatic channels including display, OLV and CTV
- Analyse performance data to identify growth opportunities and optimisation priorities
- Manage audience targeting, creative testing, and budget pacing
- Develop structured test-and-learn roadmaps to drive incremental performance
Reporting & Insights
- Produce weekly and monthly performance reports for client stakeholders
- Translate campaign data into clear, actionable insights and recommendations
- Monitor KPIs including CPA, CPL, conversion volume, brand uplift and incremental growth
- Support the development of cross-channel performance dashboards
Campaign Setup & Quality Assurance
- Oversee campaign setup, trafficking, and platform configuration across programmatic platforms
- Ensure strict QA processes for campaigns, tracking, and budgets
- Review pixel and conversion tracking implementation and collaborate with analytics teams where required
Creative & Messaging Development
- Collaborate with creative teams to ensure messaging aligns with brand and performance goals
- Identify opportunities for creative testing, format experimentation, and messaging optimisation
- Facilitate DCO application
Vendor & Platform Collaboration
- Work closely with selected platform partners and publisher vendors (DV360, Youtube, direct partners)
- Identify and activate beta opportunities, new ad formats, and platform innovations
- Ensure campaigns leverage the latest platform capabilities
Cross-Market Collaboration
- Work with a global team across multiple markets
- Share best practices and performance learnings across regions
- Coordinate with local teams on market nuances, language considerations, and cultural relevance
Skills/Experience:
- 3+ years experience in programmatic or performance marketing
- Strong experience with platforms such as:
- DV360
- Google Ads
- Youtube
- Amazon
- Experience with performance marketing reporting and optimisation
- Strong analytical skills and comfort working with campaign data
- Experience working in fast-paced, multi-market environments
Nice to Have
- Experience with paid search or paid social platforms
- Experience working with ecommerce or retail clients
- Experience working with DCO technologies
- Additional language skills (French, German, Spanish, etc.)
- Familiarity with automation tools, feed-based advertising, or campaign optimisation platforms
- Experience with project management tools – eg Asana
Residence
Omnicom, Bankside 2, Southwark Street, London, with flexibility as required for EMEA collaboration.
Who We Are
A global media agency delivering connected, emotionally intelligent media through a proactive, boutique service for international clients.
We Are On A Mission
To turn change into competitive advantage for our clients—moving beyond superficial data to unlock the power of emotional connection. As Agents of Change, we help brands harness shifts in culture, technology, media and consumer behaviour to drive growth beyond borders.
How We Work
Our clients receive a high touch partnership that integrates the best of Omnicom’s reach, breadth and capability—making it easier, better and faster for brands to grow internationally.
What We Deliver
We identify growth audiences, orchestrate integrated media experiences and create predictable value worldwide. Powered by Omnicom, our ‘Heart & Science’ approach across audience creation, experience planning, digital, data, partnerships and operations, we deliver synchronized, value creating activation centrally and in collaboration with our local network.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
Ready to apply?
Apply to Omnicom Media UK
Cross Channel Performance Manager - Hearts & Science EMEA
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About the Role
Cross Channel Performance Manager, EMEA
Hearts & Science | Omnicom Media
Raison d’Être
You will lead the day‑to‑day delivery and governance of the cross-channel digital performance program across EMEA via our Hub in London for ON Running.
As an Agent of Change, you will bring technical depth, curiosity and collaborative leadership to the client, network and agency team. You will turn complex digital signals into clear strategic direction, platform data into actionable optimisation plans and brand ambition into performance media‑driven growth.
You operate at the centre of a digital media team across our international activation hub, using shared workflows, governance frameworks and platform tools in sync with our teams in the US.
Responsibilities
Optimisation Program Leadership
- Coordinate daily drumbeat of the performance program working into the channel specialism teams (paid search, social, programmatic)
- Identify quick-win performance actions and ensure timely and accurate implementation
- Contribute to global case studies and performance reporting and ensure quality is maintained.
- Maintain operational processes including project management tools, track and demonstrate progress vs key actions
Commerce Digital Planning and Reporting
- Support unified and centralised responses to client briefs including channel best practice, testing roadmaps.
- Support forecasting and budget setting processes to drive revenue.
- Produce clear, actionable reporting insights including strategic recommendations.
Digital Channel Governance and Growth
- Ensure markets align with global planning guidance.
- Support markets in identifying performance improvements and managing the channel maturity frameworks.
- Collaborate with channel specialists on activation and optimisation.
- Conduct dashboard reviews and develop optimisation plans.
- Implement digital roadmaps and ensure accountability, including platform capability and wider growth opportunities (e.g. wider agency capability and JBPs).
Collaboration and Integration
- Partner with planning, analytics and client teams to ensure optimal client outcomes.
- Participate in global Hearts performance community.
Skills & experience
- Experience in planning, activating, optimising and reporting on digital performance campaigns.
- Strong understanding across paid search, social and programmatic.
- Skilled in performance analytics and dashboard insights.
- Ability to simplify and translate data and technical detail into client friendly insights and takeaways and present them alongside an ongoing narrative.
- Comfortable coordinating international workflows.
Nice to Have
- Experience working with ecommerce or retail clients
- Experience working with DCO technologies
- Additional language skills (French, German, Spanish, etc.)
- Familiarity with automation tools, feed-based advertising, or campaign optimisation platforms
- Experience with project management tools – eg Asana
Residence
Omnicom, Bankside 2, Southwark Street, London, with flexibility as required for EMEA collaboration.
Who We Are
A global media agency delivering connected, emotionally intelligent media through a proactive, boutique service for international clients.
We Are On A Mission
To turn change into competitive advantage for our clients—moving beyond superficial data to unlock the power of emotional connection. As Agents of Change, we help brands harness shifts in culture, technology, media and consumer behaviour to drive growth beyond borders.
How We Work
Our clients receive a high touch partnership that integrates the best of Omnicom’s reach, breadth and capability—making it easier, better and faster for brands to grow internationally.
What We Deliver
We identify growth audiences, orchestrate integrated media experiences and create predictable value worldwide. Powered by Omnicom, our ‘Heart & Science’ approach across audience creation, experience planning, digital, data, partnerships and operations, we deliver synchronized, value creating activation centrally and in collaboration with our local network.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
Ready to apply?
Apply to Omnicom Media UK
Paid Search, Senior Executive
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About the Role
You will work on paid search day‑to‑day delivery, optimisation and governance of campaigns across EMEA via our Hub in London for ON Running as part of a unified digital activation strategy.
As an Agent of Change, you will bring technical depth, curiosity and collaboration to the client and agency team. You will turn paid search signals into clear strategic direction, platform data into actionable optimisation plans and brand ambition into paid search‑driven growth.
You operate at the centre of activation team across our international hub, using shared workflows, governance frameworks and platform tools in sync with our teams in the US.
Key Responsibilities
Campaign Setup & Activation
- Assist in building and launching campaigns across Google Ads, Microsoft Ads, and paid social platforms
- Support campaign trafficking and configuration
- Ensure campaigns follow established best practices and account structures
Campaign Optimisation
- Monitor campaign performance and identify optimisation opportunities
- Support adjustments to bids, budgets, targeting, and creative
- Assist with search query mining and negative keyword management
Reporting & Performance Monitoring
- Help prepare weekly performance reports and dashboards
- Monitor campaign pacing and identify anomalies
- Support analysis of campaign results and performance trends
Collaboration
- Work closely with managers, analysts, and cross-channel teams
- Coordinate with internal teams and external vendors where required
- Support cross-market collaboration across different regions
About You
- Some experience in paid search, digital marketing or performance media
- Experience in paid search platforms
- Strong analytical and organisational skills
- Comfortable working with data in Excel or reporting tools
- Strong attention to detail and ability to manage multiple tasks
Nice to Have
- Experience with wider digital platforms
- Additional language skills
- Interest in data-driven marketing and campaign optimisation
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
Ready to apply?
Apply to Omnicom Media UK
Digital Activation Director
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HEARTS & SCIENCE INTERNATIONAL | OMNICOM MEDIA
JOB SPECIFICATION
Who We Are
A global media agency delivering connected, emotionally intelligent media through a proactive, boutique service for international clients.
We Are On A Mission
To turn change into competitive advantage for our clients—moving beyond superficial data to unlock the power of emotional connection. As Agents of Change, we help brands harness shifts in culture, technology, media and consumer behaviour to drive growth beyond borders.
How We Work
Our clients receive a high touch partnership that integrates the best of Omnicom’s reach, breadth and capability—making it easier, better and faster for brands to grow internationally.
What We Deliver
We identify growth audiences, orchestrate integrated media experiences and create predictable value worldwide. Powered by Omnicom, our ‘Heart & Science’ approach across audience creation, experience planning, digital, data, partnerships and operations, we deliver synchronized, value creating activation centrally and in collaboration with our local network.
Role
Digital Activation Director, EMEA
Hearts & Science | Omnicom Media
Raison d’Être
This role provides leadership across the full digital activation remit, giving you oversight of digital channel performance, platform excellence and market alignment across EMEA for ON Running.
You will lead the day‑to‑day delivery, optimisation and governance of Hearts & Science’s Digital Activation activation across EMEA via our Hub in London to ensure consistency, quality and delivery of a unified digital activation strategy.
As an Agent of Change, you will bring technical depth, curiosity and collaborative leadership to the client, network and agency team. You will turn complex Digital Activation signals into clear strategic direction, platform data into actionable optimisation plans and brand ambition into Digital Activation‑driven growth.
You operate at the centre of our activation across our international hub, using shared workflows, governance frameworks and platform tools in sync with our teams in the US.
Responsibilities
Driving Digital Activation Excellence
- Lead Digital Activation across EMEA, ensuring campaigns are set up, executed and optimised to best‑in‑class standards across paid search, social & programmatic overseeing a team of specialists.
- Ownership of end-to-end process translating briefs into live campaigns in-platform.
- Ownership of budget planning and pacing, PO management and all related finance tasks to ensure a successful campaign.
- Establish and enforce a unified Digital Activation approach, ensuring consistent structures, optimisation frameworks and quality controls.
- Drive end to end process from planning to setup working closely with performance, data & ad operations team to ensure flawless execution
- Maintain a strong performance rhythm — overseeing daily Digital Activation analysis, insight generation and optimisation plans with market and specialist teams.
- Govern shared Digital Activation dashboards and ensure data accuracy, insight quality and accountability across all contributing markets.
- Own and rollout the best-in-class QA approach across setup, budget management and pacing.
Digital Activation Program Leadership
- Lead the international Digital Activation program for ON Running, ensuring clarity of expectations, global standards and measurable uplift in efficiency and growth.
- Act as the primary Digital Activation lead for senior client stakeholders, providing confident guidance on platform strategy and performance actions.
- Translate multi‑market Digital Activation data into strategic recommendations and ensure consistent global activation of learnings.
- Develop Digital Activation reporting standards and oversee the creation of high‑quality evaluations, case studies and performance narratives.
Digital Activation Planning & Governance
- Consolidate specialist Digital Activation inputs into a unified strategic response for briefs and cross‑channel alignment.
- Guide the regional Digital Activation planning process, ensuring budgets, taxonomy, forecasts and KPI frameworks follow central guidance.
- Ensure digital channel optimisations and recommendations are fully integrated with wider digital channels
- Oversee Digital Activation workflow and alignment using shared project management tools for seamless cross‑market coordination.
Client experience
- Act as a primary point of contact for the client across Digital Activation planning, optimisation & innovation
- Drive forward business continuity via client aligned quarterly priorities, QBRs & status meetings
- Work with the client on the roadmap for Digital Activation maturity
- Lead the cadence and creation of client facing Digital Activation case studies & opportunity showcases
Team management
- Direct line management of 1 x Digital Activation managers and offshore teams setting a learning & development path, objectives and offering ongoing support
- Manage team workload across the Digital Activation program, prioritising as needed.
Skills/Experience:
- History of driving success in Digital Activation advertising
- Hands on leadership experience of Digital Activation teams
- Demonstrate experience leading and defining client’s Digital Activation strategy
- Broad knowledge of digital channels, specialist activation experience in at least 1 channel.
- Understand the requirements for delivering highest quality campaign/data insights & learnings, e.g., analytics with a big focus on end to end, onsite consumer journey, dashboarding, etc.
- Able to setup and govern end to end planning, optimisation, budget & QA processes.
- Able to translate strategy and planning outputs into a coherent Digital Activation approach.
- Highly skilled at analysing data and surfacing actionable insights. Relentless curiosity to look for opportunities to improve performance in reporting and performance dashboards.
- Ability to consolidate specialist input into one performance narrative.
- Always pursuing new ways of bettering campaigns and improving performance reporting.
- Confident managing, supporting and educating other members of a team, including senior stakeholders, junior reports and wider agency members. Drives change to deliver results and holds executional teams accountable to output, optimisations and consistency.
- Up to date knowledge of the ad tech landscape.
- Experienced in an agency environment or ecommerce client-side function.
- International experience preferred, international outlook essential.
Reporting
Reports to Agency Partner, Digital (EMEA).
Residence
Omnicom, Bankside 2, Southwark Street, London, with flexibility as required for EMEA collaboration.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
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Apply to Omnicom Media UK