Position: Social Media & Community-Manager (befristet auf 18 Monate) – w/m/d

Standort: Hamburg, Deutschland (Büropräsenz an mindestens 2 Tage pro Woche erwartet)

Über die Rolle:

Du gehörst zu den Menschen, die Doves Social‑Media‑Präsenz Tag für Tag zum Leben erwecken. Von Content‑Ideen und Trendbeobachtung über Planung und Veröffentlichung bis hin zu Community‑Engagement, Texterstellung und Performance‑Tracking steuerst du den täglichen Rhythmus von Doves Social‑Kanälen und sorgst dafür, dass die Marke auf allen Plattformen konsistent und überzeugend auftritt.

Das ist eine Rolle für jemanden, der organisiert, kulturell versiert und wirklich begeistert von Social Media als Disziplin ist. Du weißt, was Content auf TikTok, Instagram oder YouTube erfolgreich macht, kannst Texte verfassen, die zum Ton jeder Plattform passen, und bemerkst Trends, bevor sie ihren Höhepunkt erreichen. Wir suchen jemanden, der sich sowohl im Management eines Content‑Kalenders und in der Erstellung von Performance‑Reports wohlfühlt als auch im schnellen Verfassen von Reaktionsposts oder im Briefing von Content Creators zu neuen Formaten.

Erfolg bedeutet reibungslos laufende Kanäle, Content, der konsequent Marken‑ und Plattformstandards erfüllt, eine Community, die sich gehört und eingebunden fühlt, und Performance‑Daten, die stetiges Wachstum bei Reichweite, Engagement und Markenaffinität zeigen.

Deine Aufgaben (Kernpunkte):

• Content‑Planung & Publishing: Pflege des Content‑Kalenders, Planung/Veröffentlichung plattformgerecht inkl. Accessibility (Untertitel, Alt‑Text), Koordination mit Kreativteam und Creators.
• Community‑Management: Tägliches Monitoring, Beantwortung von Kommentaren/Nachrichten, proaktives Community‑Engagement und Reaktionsposts bei Trends.
• Performance & Reporting: Monitoring von Reichweite, Engagement, Saves/Shares und Audience‑Wachstum; regelmäßige Reports und Ableitung von Insights.
• Zusammenarbeit: Briefings für Creators/Designer, Koordination mit Brand‑Team, Unterstützung bei Kampagnen‑ und Launch‑Planung.
• Trends & Plattform‑Expertise: Plattform‑Updates verfolgen, neue Formate vorschlagen und Best‑Practices für organische Reichweite umsetzen.

Was du mitbringen solltest:

• 3–5 Jahre Erfahrung im Social‑Media‑Management (Consumer Brands, idealerweise Beauty/Personal Care/FMCG).
• Deutsch auf C2‑Niveau und fließendes Englisch.
• Sichere Plattformkenntnis (TikTok, Instagram, YouTube u. a.), Erfahrung mit Content‑Formaten, Algorithmen und Publishing‑Workflows.
• Starke Copywriting‑Fähigkeiten und Erfahrung im Community‑Management.
• Vertrautheit mit Social‑Tools (z. B. Sprinklr, Hootsuite, Sprout) und Plattform‑Analytics.
• Gute Organisationsfähigkeiten, Multi‑Tasking und Detailorientierung.
• Interesse a Social‑Kultur, Trends und der Beauty‑Branche.
• Proaktive, teamorientierte Arbeitsweise.

Gen‑AI & Arbeitsstil:

• Grundkenntnisse in Gen‑AI‑Tools (ChatGPT, Claude, Copy.ai etc.) zur Unterstützung von Texten, Ideen und Reporting.
• Selbstorganisation, Eigeninitiative und die Fähigkeit, KI sinnvoll einzusetzen, ohne die menschliche Nuance zu verlieren.

Nice‑to‑have:

• Erfahrung mit Dove/Unilever, Inhouse‑Agenturen oder Social‑Specialist‑Studios.
• Editorial‑Erfahrung, Influencer‑Workflow, Social‑Listening und Accessibility‑Know‑how.
• Verständnis für Paid‑Social und die Verzahnung von organischem und bezahltem Content.

Qualifikationen:
Formale Abschlüsse sind willkommen, aber nicht erforderlich, gleichwertige praktische Erfahrung zählt.

 Req ID: 16640

#LI-AB1 #LI-HYBRID #LI-MIDSENIOR

Role:  Social Media Lead

Location:  Rotterdam, Netherlands (hybrid)

About the role: 

We are looking for Social Media Lead to be based in Rotterdam. The role is tasked with defining and leading and supporting a team of Social Media Managers and Content Creators working on globally loved food brands.This role will oversee work, partner with clients and ensure teams are executing social strategies effectively.  You will not personally own specific channels but will have close relationships with brand stakeholders and be jointly accountable for them with your brands and teams.   

Our ideal candidate blends strategic social expertise with client servicing wizardry and has prior experience managing people. You should enjoy getting your hands dirty across social media, video, imagery, strategy, data analytics and integrated marketing campaigns. You will have a brilliant creative eye, and fantastic communication skills – both in writing and verbally. 

What you will be doing: 

• Be accountable for social media and content implementation, helping to embed and nurture best practice habitual behaviours 
• Sense-check reactive opportunities executed across range of brands, reviewing cultural opportunities against risk and protecting brand and/or maximising opportunity whenever possible.  
• Engage with and be accountable for social channel strategy across brands, specifically the CCM engagement executions linked to strategic content/channel recommendations  
• Work hand-in-hand with data delivery team to feed into CCM objectives and measurements in ongoing reporting deliverables as well as longer-term benchmarking  
• Become a trusted voice to clients, supporting CCMs in their interactions and management of clients. Supporting and speaking directly to brand team in the delivery of big-ticket social deliverables 
• Leading the charge on social new business opportunities helping to nurture the pipeline of opportunities, deliver pitches and work with integrated teams (i.e. strategy, data and creative) to deliver best-in-class proposals  

Personnel Management: 

• Reviewing the work, setting expectations and goals.  
• Mentoring and coaching 
• Managing HR admin: holiday approvals, reviews, feedback, client relationships 

Client Management: 

• Receiving any requests for changes of team structure or brand portfolio and working with client services team to recommend the necessary changes that result. 
• Receiving team feedback from clients and using this to steer the correct course of action, be that an internal promotion or guidance on performance etc. 

 Social Media Leadership: 

• Setting and optimising the team’s perspective on social media trends and best practice. 
• Key point of contact for management across creative, client services, strategy teams as well as a liaison to the clients.  
• Oversight on Content and Community team activities and any strategy or major callouts. 
• Support cross department communications between CCMs, brands, external teams. 
• Oversee final deliverables (content calendar, social snapshot, other reporting etc). 
• Attending client presentations with the CCMs as needed. 
• Accountable for relevant procedural updates in line with client expectation or demand, and implementing that process within you team – overseeing their implementation. 

What you need to be great in this role: 

• Experience working with an enterprise social media management tool, eg, Sprinklr, Hootsuite, Spredfast (Khoros), Sprout 
• Excellent verbal communication and written skills 
• Proven work experience as a community manager 
• Highly organised with a proactive attitude 
• High proficiency in the English language 
• Social metrics aware & social content savvy 
• On the pulse of platform innovations and their applications to brands 
• Prior experience presenting findings and ideas to clients, confidence to explain decisions 

Req ID: 16940

#LI-JP1 #LI-HYBRID #LI-DIRECTOR

Role: Senior Social Media Manager 

Location: Hoboken, New Jersey

About the role: 

If you’ve ever left a brand comment so iconic it made the creator pin it — keep reading. 
 
We’re looking for a culturally fluent, voice-savvy, comment-section mastermind to join our team as Senior Social Media Manager for Dove Men. This role is built for someone who lives deep in the feed — watching TikToks instead of TV, knows when to be bold, when to be clever, and when to just let the feral flag fly — all while staying deeply, intentionally on-brand. 
 
You’ll be the front line of these brands across TikTok, Instagram, and beyond — leading community engagement, content calendar management, real-time platform strategy, and serving up voice-driven magic that feels fresh, human, and relevant. 

What you will be doing: 

• Curate brand-specific TikTok feeds daily to stay current with trends and culture. 
• Craft engaging, scroll-stopping and on-brand comments on viral posts with perfect timing.
• Engage in real-time conversations that align with brand identity.
• Support and amplify creator and partner content to enhance reach.
• Oversee and manage the complete social content calendar.
• Develop community-driven content ideas collaboratively with teams.
• Write short-form content for various digital platforms, ensuring consistent brand voice.
• Provide feedback to creators ensuring brand tone and visual consistency.
• Track and present community engagement insights and trends weekly.
• Assist inmaintainingorganizational tools and managing basic platform operations. 
• Collaborate with PR/legal on sensitive topics and issues.
• Identifyand engage potential creators using social listening techniques.
• Support content creation initiatives, especially if skilled in on-camera roles or editing software.

What you need to be great in this role: 

• 2-5 years of experience in social media — with a sharp eye for voice, tone, and cultural nuance. 
• Deep knowledge of TikTok, Instagram, Pinterest, and YouTube — both as a user and as a strategist. 
• Strong passion for and deep understanding of men's sports and sports culture. 
• A natural communicator — you know how to turn comments into mini-brand moments and DMs into brand love. 
• Emotionally intelligent — you know when to be cheeky, when to be serious, and how to read the room. 
• Obsessed with skincare and haircare — you’ve got opinions, recs, and a shower shelf to prove it. 
• Comfortable with social scheduling tools, platform ops, and keeping things buttoned up behind the scenes. 
• Fluent in content trends, emerging creators, and comment-section goldmines. 
• At the time of this posting, the base salary for this position may range from $89,250.00 to $99,750.00 . Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.

Req ID: 16675

#LI-midsenior #LI-FO1

Role: Social Lead

Location: London

About the role: 

You'll be the person accountable for the quality, consistency, and impact of everything Dove publishes and how the brand engages across social. This is a leadership role that blends hands-on social expertise with people management, client partnership, and cross-functional coordination. You'll oversee content calendars, community management, reporting, and reactive opportunities, while also shaping the strategic direction of Dove's social presence and developing the team that delivers it. 

We're looking for someone who has led social teams before and understands how to get the best from people while maintaining high standards under pressure. Someone who is deeply fluent in social culture, platforms, and audiences, and who can translate that fluency into clear direction for creatives, actionable recommendations for clients, and meaningful growth for the brand. Success means a social operation that runs smoothly, a team that is developing and performing, a client that trusts and values the partnership, and a social presence that positions Dove as one of the most distinctive and engaging beauty brands online.

What you will be doing: 

Team Leadership 

• Lead, develop, and line manage a team of social media managers, content creators, and community managers, setting clear expectations, goals, and ways of working 

• Review and quality-assure the team's output across content, community engagement, and reporting, maintaining a consistently high standard 

• Mentor and coach team members, providing regular feedback from both a professional development and social media discipline perspective 

• Manage team operations: workload planning, holiday approvals, performance reviews, and day-to-day prioritisation 

• Foster a team culture that is collaborative, curious, and grounded in social expertise 

Social Media Leadership 

• Set and evolve the strategic direction for Dove's social content and community across TikTok, Instagram, YouTube, and emerging platforms, ensuring the brand is reacting to and shaping culture, every day 

• Act as the studio's senior authority on social media, advising creative, strategy, production, and client teams on best practices, platform updates, trends, and audience behaviours 

• Oversee all content and community team activities, including content calendars, publishing schedules, community management, reactive content, and campaign support 

• Ensure Dove's social voice is consistent, culturally relevant, and true to the brand's purpose and values across every touchpoint 

• Leverage insight and learnings from across the team to identify opportunities, inform strategy, and raise the bar on content and engagement 

• Stay ahead of platform innovation, algorithm changes, and emerging formats, translating these into actionable recommendations for the team and client 

Client Partnership 

• Act as the senior point of contact for the Dove brand team on all social content and community matters, building trust through transparency, expertise, and proactive communication 

• Present content strategies, campaign plans, performance insights, and strategic recommendations to senior client stakeholders 

• Attend client briefings for campaigns, product launches, and seasonal initiatives, ensuring social is embedded from the start 

• Receive and act on client feedback, translating it into clear direction for the team and partnering with account management on any structural or commercial implications 

Operations and Reporting 

• Oversee final deliverables including content calendars, social snapshots, performance reports, and other regular outputs 

• Ensure the team's workflows and processes are efficient, scalable, and suited to the pace of social, refining them as the operation grows 

• Track social metrics across the team's output, using data to inform decisions, demonstrate value, and identify areas for improvement 

• Support cross-department communication between social, creative, strategy, production, and external partners to keep work aligned and on track 

Community and Engagement 

• Oversee Dove's community management, ensuring audience engagement is timely, on-brand, and adds value 

• Guide the team in identifying and acting on real-time opportunities, cultural moments, and proactive engagement that strengthens Dove's social presence 

• Ensure community management best practices are documented, followed, and continuously improved 

What you need to be great in this role: 

• 8+ years of experience working in social media, with a strong focus on content and community for consumer brands, ideally in beauty, personal care, wellness, or FMCG 

• 4+ years of demonstrated experience in people management, including line management, mentoring, performance development, and team operations 

• Deep platform fluency across TikTok, Instagram, YouTube, and emerging social channels, with a thorough understanding of content formats, algorithms, audience behaviours, and best practices 

• A track record of leading social teams that delivered high-quality, high-volume content and community engagement at pace 

• Experience working with enterprise social media management tools (such as Sprinklr, Hootsuite, Khoros, or Sprout Social) 

• Strong client management skills, with experience presenting strategies, plans, and performance data to senior brand stakeholders 

• Excellent editorial judgement and an instinct for what works on social, with the ability to guide and quality-assure content and copy across platforms 

• Analytical confidence, with experience using social metrics, listening tools, and reporting to inform strategy and demonstrate impact 

• Highly organised, with the ability to oversee multiple workstreams, manage competing priorities, and ensure the team delivers on time and to standard 

• Experience working in an in-house agency, embedded studio, or social-specialist agency environment, ideally within a large corporate or multi-stakeholder structure 

• A collaborative, steady, and proactive leadership style, with the ability to coordinate across creative, strategy, production, and client services teams 

• Professional proficiency in English; additional languages are a plus 

• Working proficiency with Gen AI tools (such as ChatGPT, Claude, Copy.ai, Perplexity) to support content planning, copywriting, trend research, reporting, and team workflows 

• Agentic mindset: ability to assess complex operational and strategic challenges, identify the most effective path forward, and guide the team to deliver systematically 

• Experience evaluating and integrating AI tools into social workflows, with a focus on where they add genuine value to content quality, speed, and team efficiency 

• Understanding of AI capabilities and limitations, with a commitment to human oversight, brand accuracy, cultural sensitivity, and authentic community engagement 

• Ability to guide the team in responsible, effective use of AI tools and establish quality standards for AI-assisted social content 

Req ID: 16973

#LI-JS1 #LI-HYBRID #LI-DIRECTOR