Adprime, Director, Marketing and Sales Strategy 

Adprime, acquired by Newsweek in June 2025, is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands.

Overview: 
Adprime is seeking a senior, commercially driven marketing leader to define and elevate our market positioning, directly influence revenue growth, and strengthen our presence across the digital advertising ecosystem. 

You will operate at the intersection of marketing, pre-sales, and client experience, owning how Adprime is understood, valued, and selected by clients. 

You will work closely with sales, leadership, and client teams to translate Adprime’s first party data, AI, and ad tech capabilities into clear, differentiated narratives that drive new business, accelerate deals, and deepen client relationships. 

Core Responsibilities: 

1. Market Positioning and Narrative Ownership

• Define and own Adprime’s positioning in a competitive landscape that includes DSPs, SSPs, and ad exchanges 
• Translate complex capabilities such as first party data, AI, dynamic targeting, and supply and demand dynamics into clear and compelling messaging 
• Develop a consistent and differentiated narrative used across sales, clients, and external channels 

1. Revenue Enablement and Pre-Sales Integration

• Act as a core partner to the pre-sales team in shaping pitches, proposals, and go-to-market strategies 
• Build and refine sales materials, case studies, and storytelling frameworks that improve win rates 
• Continuously iterate messaging based on deal feedback, objections, and client insights 
• Contribute directly to pipeline acceleration and revenue growth 

1. Client Experience and Growth Support

• Collaborate with client service teams to strengthen onboarding, communication, and long-term engagement 
• Identify opportunities to support upsell and cross sell through stronger positioning and storytelling 
• Translate performance into compelling client narratives and success stories 

1. Industry Presence, PR, and Thought Leadership

• Lead PR and external communication efforts to position Adprime as a credible voice in digital advertising 
• Build executive visibility through thought leadership, content, and industry engagement 
• Increase brand recognition and trust across agencies, brands, and partners 

1. Social Media and Brand Amplification

• Define and execute a social media strategy focused on credibility, insights, and engagement rather than volume 
• Promote Adprime’s capabilities, people, and client successes 
• Engage with industry conversations and amplify the company’s voice 

1. Website and Brand Ecosystem

• Own the Adprime website as a core commercial asset 
• Ensure it clearly communicates value propositions, supports sales conversations, and reflects positioning 
• Maintain consistency across all brand touchpoints including decks, materials, and external communications 

1. Word of Mouth and Market Influence

• Develop strategies to drive referrals, client advocacy, and organic growth 
• Turn clients and partners into promoters of Adprime’s capabilities 
• Leverage relationships across the advertising ecosystem to expand reach and credibility 

1. Demand and Supply Alignment

• Shape messaging that resonates with both sides of the marketplace including advertisers, agencies, publishers, and partners 
• Ensure Adprime’s value is clearly understood across demand and supply stakeholders 

What This Role Is Not: 

• Not a paid media buying or campaign execution role 
• Not focused on lead volume or performance marketing metrics 
• Not dependent on large marketing budgets to drive results 

Qualifications: 

• 8 or more years of experience in marketing, commercial strategy, or sales enablement within digital advertising or ad tech 
• Strong understanding of the ad tech ecosystem including DSPs, SSPs, ad exchanges, and programmatic 
• Proven ability to influence revenue through positioning, storytelling, and sales support 
• Experience working closely with sales and client facing teams 
• Exceptional communication and narrative building skills 
• Ability to operate both strategically and hands on in a lean environment 

What Success Looks Like: 

• Stronger and clearer market positioning for Adprime 
• Improved win rates and more effective sales conversations 
• Increased client retention and expansion 
• Higher quality inbound opportunities driven by credibility and brand presence 
• Consistent and compelling messaging across all channels and touchpoints 

Why Join Adprime: 
This role sits at the core of Adprime’s growth. You will directly shape how the company is perceived in the market, influence revenue outcomes, and help define its position in the evolving digital advertising landscape. 

Salary range: Up to $150,000 commensurate with experience

Adprime - Sales Director, Pharma Healthcare

Adprime is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands. 

Job Summary:

Adprime is seeking a seasoned and results-driven Sales Director with a strong background in healthcare and pharmaceutical advertising to take a leadership role within our growing team. This individual will be instrumental in driving revenue growth by managing and expanding relationships with top healthcare and pharma clients and their agency partners, across both HCP and DTC campaigns.

They will play a key role in shaping Adprime’s presence in the market by delivering strategic solutions across our digital media, branded content, and data-driven advertising offerings.

Our corporate headquarters is in New York City. The successful candidate must work in the office at least 2 days a week, with the flexibility to work from home on other days. 

Position Overview:

So, what will you do every day, selling high-impact solutions to brands?

Cover the most strategic agency and healthcare accounts that we’ve identified as being the best prospects for our media.

Get potential advertisers’ attention through e-mail, phone calls, meetings (in-person and virtual), strategic travel, and more.

Once you’ve captured their attention, set up value-added, consultative sales meetings where you can gather information and at the same time demonstrate the ability to make recommendations that could help the clients achieve their goals.

Be an amazing listener so you can understand needs (rather than assume) and have the wherewithal to quickly make suggestions and qualify along the way, so you can deliver the most meaningful proposal possible while being the client’s advocate. When meetings aren’t possible, connect through email and get clients interested in exploring ideas and reviewing opportunities in that manner. Bring up the most relevant of our selling proposition for the client you’re engaging.

Close business!!! Once closed, follow up in a professional way and add value at every step, ensuring they are happy and will repeat advertise with you. Renew the advertisers by examining results and evolving towards better solutions for the future.

Required Skills and Abilities:

• Strong background and focus on advertising sales with pharmaceutical accounts.
• Experience and knowledge of the healthcare industry and key pharma clients.
• Experience working with both agencies/client direct partners to drive book of business.
• Must be organized, energetic, detail-oriented and have excellent negotiation and presentation skills.
• Exudes a positive attitude, enthusiasm, high energy and is a team player.
• Great qualifier to focus on specific actionable opportunities.
• Ability to think and plan strategically, adept at solving problems and bringing timely resolution to issues.
• Ability to collaborate and work well with internal cross functional teams and stakeholders.
• Strong computer skills and high level of proficiency with CRMs, MS Office, Windows, LinkedIn, Facebook, and social media platforms.
• Proven success or a desire to succeed.
• Travel is not required but can be helpful.

Compensation:

Salary Range: $150,000 - $180,000 based on experience, plus a competitive commission structure. 

This is an excellent opportunity for a driven sales professional to make a significant impact at one of the world's leading news publications. If you are ready to elevate your career with Adprime, we invite you to join our team

Adprime - Sales Executive, CTV

Adprime is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands. 

Position Summary: 

Adprime is seeking an experienced and strategic CTV Sales Representative to drive revenue growth within the healthcare and pharmaceutical sectors. The ideal candidate will have a strong understanding of the Connected TV, streaming media, and digital video landscape, along with established relationships at media agencies and direct clients. Prior experience managing upfront negotiations, TV contracts, and cross-platform media deals is essential. 

Key Responsibilities: 

• Develop and execute strategic sales plans to grow CTV advertising revenue within the healthcare and pharmaceutical categories. 
• Cultivate and maintain relationships with key decision-makers at agencies, holding companies, and direct brand clients. 
• Manage the full sales cycle — from prospecting and pitching to negotiation and contract execution. 
• Partner with Ad Operations, Marketing, and Client Success teams to ensure seamless campaign delivery and client satisfaction. 
• Collaborate with internal stakeholders to create innovative advertising solutions tailored to client goals and compliance requirements specific to the healthcare industry. 
• Lead and participate in upfront and scatter market negotiations, optimizing inventory and revenue opportunities. 
• Stay informed on CTV trends, competitive landscape, privacy regulations, and evolving pharma marketing compliance standards. 
• Consistently achieve and exceed quarterly and annual revenue targets. 
• Represent the company at industry events, conferences, and client meetings. 

Qualifications: 

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience). 
• 5+ years of sales experience in media, with at least 2+ years in CTV, streaming, or advanced TV. 
• Proven track record in healthcare/pharmaceutical advertising sales, with established relationships at major agencies and brands. 
• Direct experience with TV and video upfronts, contract negotiations, and media buying cycles. 
• Strong understanding of ad tech, measurement, targeting, and programmatic ecosystems. 
• Excellent presentation, negotiation, and interpersonal communication skills. 
• Highly self-motivated, organized, and comfortable working in a fast-paced environment. 

Preferred Attributes: 

• Experience working with HIPAA-compliant advertising solutions. 
• Familiarity with DSPs, SSPs, data partnerships, and programmatic CTV tools. 
• Passion for innovation in the TV and digital video advertising space 

Salary range: up to $180,000/annually commensurate with experience

Adprime - Sales Executive, Hospitals

Adprime is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands. 

Job Summary

Adprime is seeking a results-driven Sales Executive with experience in the hospital and healthcare sector to drive revenue growth by calling on healthcare agencies and direct client accounts. The ideal candidate has a strong background in digital advertising, with hands-on experience managing and selling display and programmatic campaigns. This role requires a consultative sales approach, strong relationship-building skills, and the ability to translate client needs into effective advertising solutions.

Key Responsibilities

• Develop and manage relationships with healthcare agencies and direct healthcare/hospital clients
• Identify, pursue, and close new business opportunities within the healthcare and hospital market
• Sell and manage digital advertising solutions, with a focus on display and programmatic campaigns
• Work closely with internal campaign management and operations teams to ensure successful campaign execution
• Educate clients on campaign strategy, targeting, performance metrics, and optimization opportunities
• Prepare and deliver sales presentations, proposals, and media plans tailored to healthcare clients
• Monitor campaign performance and provide insights, reporting, and recommendations to clients
• Maintain accurate pipeline and account activity tracking in CRM systems
• Stay current on healthcare industry trends, regulations, and digital advertising best practices

Qualifications

• 3+ years of sales experience in healthcare, hospital systems, or healthcare-related advertising
• Proven experience calling on agencies and direct clients
• Strong understanding of digital advertising, including display and programmatic platforms
• Experience managing or overseeing digital campaigns from planning through optimization
• Excellent communication, presentation, and negotiation skills
• Ability to manage multiple accounts and priorities in a fast-paced environment
• Self-motivated, goal-oriented, and comfortable working independently

Preferred Qualifications

• Experience selling media, ad tech, or digital marketing solutions in healthcare
• Familiarity with HIPAA-compliant advertising practices
• Experience working with DSPs, ad servers, and analytics platforms

What We Offer

• Competitive base salary plus commission
• Opportunity to work with leading healthcare and hospital organizations
• Collaborative, growth-oriented team environment

Salary range: Up to $150,000 commensurate with experience

Our salary ranges are based on role, level, and location. Individual compensation within these ranges is determined by a variety of factors, such as work location, job-related skills, experience, and relevant education or training. In some cases, pay may fall outside the stated range due to additional considerations like a candidate’s unique qualifications, competencies, or expertise. Your recruiter will provide details about the specific salary range for your preferred location during the hiring process.

Adprime, Lead Generation Campaign Manager

About AdPrime 

Adprime is a rapidly growing health platform and ad exchange offering solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands. Our Exchange aggregates premium digital inventory and connects demand-side buyers with high-quality, compliant health media. We're looking for a driven business development professional to grow our demand-side ecosystem by recruiting DSP partners, deepening existing relationships, and shaping our product to better serve buyers.

Our lead generation business is a core revenue driver, requiring disciplined execution, rigorous measurement, and consistent delivery across multiple partners and campaigns. 

Position Summary

AdPrime is seeking a Lead Generation Campaign Manager to report to and support the Director of Lead Generation by managing day-to-day campaign operations across the full lifecycle, RFP intake coordination, offer setup, landing page workflow, launch readiness, pacing, optimization, partner coordination, QA/compliance checks, and performance reporting. 

They will support the Director-led operating cadence by running daily execution and controls, launch readiness, pacing alignment, partner coordination, QA/compliance checks, and reporting, while maintaining playbooks and supporting process improvements and automation where appropriate. They will surface insights, issues, and recommendations so the Director can make timely decisions on pricing, forecasting, partner strategy, and product improvements. 

This role is accountable for execution and operational controls; the Director retains ownership of commercial strategy, pricing approvals, and partner strategy decisions. 

The ideal candidate will own and run the lead gen operation — from RFP response through page build, campaign launch, daily pacing, optimization, client reporting, and media partner management. They will sit at the center of three workflows: 

• RFP Pipeline — Receive RFPs, build and refine proposals with pricing and targeting strategy, track win/loss, manage IOs, analyze pipeline trends. 
• Landing Pages — Build and manage Unbounce campaign pages: duplication, tag implementation, demo approvals, template library, ensuring pages are correct, compliant, and conversion-ready. 
• Campaign Pacing — Monitor campaigns performance daily via LeadsPedia and media partner reports, own pacing decisions, resolve delivery issues directly with partners, produce performance reports. 

The Lead Generation Campaign Manager will make sure campaigns launch on time, run on pace, and deliver on commitments — and they will build the systems that make it repeatable. 

Responsibilities 

• Own the RFP pipeline: log RFPs, build proposals (CPA/CPC/CPM/hybrid pricing), maintain proposal tracking, conduct post-mortem analysis on lost bids. 
• Build and manage Unbounce landing pages — duplication, tag/tracker implementation, URL management, creative swaps, demo submissions. 
• Own the daily pacing sheet: MTD and yesterday's conversions/clicks, spend, margin, delivery flags (speed up / slow down), and resolution. 
• Manage media partner relationships — hold partners accountable to delivery commitments, negotiate optimization strategies. 
• Coordinate campaign launch readiness across client services, media partners, and internal teams — tags, approvals, reporting access. 
• Produce weekly and monthly performance reports: delivery vs. goals, spend efficiency, margin health, audience-level reporting. 
• Build and maintain operational playbooks and drive automation of pacing, reporting, and status tracking workflows. 

Requirements 

• 3–5+ years in digital campaign management, ad operations, or media operations. 
• Proven ability to manage 10+ concurrent campaigns across the full lifecycle. 
• Experience with campaign platforms (LeadsPedia, Google Campaign Manager, or similar). 
• Strong working knowledge of landing page builders (Unbounce, Instapage, Leadpages, or similar). 
• Advanced Excel/Sheets — formulas, pivot tables, dashboards, pacing infrastructure. 
• Deep understanding of CPA, CPC, CPM pricing and how each affects delivery, margin, and revenue. 
• Experience managing media partner and vendor relationships. 
• Strong written and spoken English; ability to deliver updates and structured recommendations and presentations.

Preferred 

• Experience with lead generation in healthcare, pharma, financial services, education, or other regulated/high-consideration verticals. 
• Familiarity with programmatic platforms (Throttle, Beeswax, The Trade Desk). 
• Basic HTML/JavaScript literacy for tag placement and page structure. 
• RFP response and IO management experience in digital media. 

Tools 

• LeadsPedia
• Unbounce
• Adprime DSP
• Throttle
• Beeswax
• Excel/Sheets 

Growth 

• Path to Senior Campaign Manager or Director-level role as the lead gen business scales and expands into new verticals. Direct partnership with the Director of Lead Generation on business strategy and pricing decisions. 

Adprime, Lead Generation Campaign Manager

About AdPrime 

Adprime is a rapidly growing health platform and ad exchange offering solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands. Our Exchange aggregates premium digital inventory and connects demand-side buyers with high-quality, compliant health media. We're looking for a driven business development professional to grow our demand-side ecosystem by recruiting DSP partners, deepening existing relationships, and shaping our product to better serve buyers.

Our lead generation business is a core revenue driver, requiring disciplined execution, rigorous measurement, and consistent delivery across multiple partners and campaigns. 

Position Summary

AdPrime is seeking a Lead Generation Campaign Manager to report to and support the Director of Lead Generation by managing day-to-day campaign operations across the full lifecycle, RFP intake coordination, offer setup, landing page workflow, launch readiness, pacing, optimization, partner coordination, QA/compliance checks, and performance reporting. 

They will support the Director-led operating cadence by running daily execution and controls, launch readiness, pacing alignment, partner coordination, QA/compliance checks, and reporting, while maintaining playbooks and supporting process improvements and automation where appropriate. They will surface insights, issues, and recommendations so the Director can make timely decisions on pricing, forecasting, partner strategy, and product improvements. 

This role is accountable for execution and operational controls; the Director retains ownership of commercial strategy, pricing approvals, and partner strategy decisions. 

The ideal candidate will own and run the lead gen operation — from RFP response through page build, campaign launch, daily pacing, optimization, client reporting, and media partner management. They will sit at the center of three workflows: 

• RFP Pipeline — Receive RFPs, build and refine proposals with pricing and targeting strategy, track win/loss, manage IOs, analyze pipeline trends. 
• Landing Pages — Build and manage Unbounce campaign pages: duplication, tag implementation, demo approvals, template library, ensuring pages are correct, compliant, and conversion-ready. 
• Campaign Pacing — Monitor campaigns performance daily via LeadsPedia and media partner reports, own pacing decisions, resolve delivery issues directly with partners, produce performance reports. 

The Lead Generation Campaign Manager will make sure campaigns launch on time, run on pace, and deliver on commitments — and they will build the systems that make it repeatable. 

Responsibilities 

• Own the RFP pipeline: log RFPs, build proposals (CPA/CPC/CPM/hybrid pricing), maintain proposal tracking, conduct post-mortem analysis on lost bids. 
• Build and manage Unbounce landing pages — duplication, tag/tracker implementation, URL management, creative swaps, demo submissions. 
• Own the daily pacing sheet: MTD and yesterday's conversions/clicks, spend, margin, delivery flags (speed up / slow down), and resolution. 
• Manage media partner relationships — hold partners accountable to delivery commitments, negotiate optimization strategies. 
• Coordinate campaign launch readiness across client services, media partners, and internal teams — tags, approvals, reporting access. 
• Produce weekly and monthly performance reports: delivery vs. goals, spend efficiency, margin health, audience-level reporting. 
• Build and maintain operational playbooks and drive automation of pacing, reporting, and status tracking workflows. 

Requirements 

• 3–5+ years in digital campaign management, ad operations, or media operations. 
• Proven ability to manage 10+ concurrent campaigns across the full lifecycle. 
• Experience with campaign platforms (LeadsPedia, Google Campaign Manager, or similar). 
• Strong working knowledge of landing page builders (Unbounce, Instapage, Leadpages, or similar). 
• Advanced Excel/Sheets — formulas, pivot tables, dashboards, pacing infrastructure. 
• Deep understanding of CPA, CPC, CPM pricing and how each affects delivery, margin, and revenue. 
• Experience managing media partner and vendor relationships. 
• Strong written and spoken English; ability to deliver updates and structured recommendations and presentations.

Preferred 

• Experience with lead generation in healthcare, pharma, financial services, education, or other regulated/high-consideration verticals. 
• Familiarity with programmatic platforms (Throttle, Beeswax, The Trade Desk). 
• Basic HTML/JavaScript literacy for tag placement and page structure. 
• RFP response and IO management experience in digital media. 

Tools 

• LeadsPedia
• Unbounce
• Adprime DSP
• Throttle
• Beeswax
• Excel/Sheets 

Growth 

• Path to Senior Campaign Manager or Director-level role as the lead gen business scales and expands into new verticals. Direct partnership with the Director of Lead Generation on business strategy and pricing decisions. 

Adprime, Lead Generation Campaign Manager

About AdPrime 

Adprime is a rapidly growing health platform and ad exchange offering solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands. Our Exchange aggregates premium digital inventory and connects demand-side buyers with high-quality, compliant health media. We're looking for a driven business development professional to grow our demand-side ecosystem by recruiting DSP partners, deepening existing relationships, and shaping our product to better serve buyers.

Our lead generation business is a core revenue driver, requiring disciplined execution, rigorous measurement, and consistent delivery across multiple partners and campaigns. 

Position Summary

AdPrime is seeking a Lead Generation Campaign Manager to report to and support the Director of Lead Generation by managing day-to-day campaign operations across the full lifecycle, RFP intake coordination, offer setup, landing page workflow, launch readiness, pacing, optimization, partner coordination, QA/compliance checks, and performance reporting. 

They will support the Director-led operating cadence by running daily execution and controls, launch readiness, pacing alignment, partner coordination, QA/compliance checks, and reporting, while maintaining playbooks and supporting process improvements and automation where appropriate. They will surface insights, issues, and recommendations so the Director can make timely decisions on pricing, forecasting, partner strategy, and product improvements. 

This role is accountable for execution and operational controls; the Director retains ownership of commercial strategy, pricing approvals, and partner strategy decisions. 

The ideal candidate will own and run the lead gen operation — from RFP response through page build, campaign launch, daily pacing, optimization, client reporting, and media partner management. They will sit at the center of three workflows: 

• RFP Pipeline — Receive RFPs, build and refine proposals with pricing and targeting strategy, track win/loss, manage IOs, analyze pipeline trends. 
• Landing Pages — Build and manage Unbounce campaign pages: duplication, tag implementation, demo approvals, template library, ensuring pages are correct, compliant, and conversion-ready. 
• Campaign Pacing — Monitor campaigns performance daily via LeadsPedia and media partner reports, own pacing decisions, resolve delivery issues directly with partners, produce performance reports. 

The Lead Generation Campaign Manager will make sure campaigns launch on time, run on pace, and deliver on commitments — and they will build the systems that make it repeatable. 

Responsibilities 

• Own the RFP pipeline: log RFPs, build proposals (CPA/CPC/CPM/hybrid pricing), maintain proposal tracking, conduct post-mortem analysis on lost bids. 
• Build and manage Unbounce landing pages — duplication, tag/tracker implementation, URL management, creative swaps, demo submissions. 
• Own the daily pacing sheet: MTD and yesterday's conversions/clicks, spend, margin, delivery flags (speed up / slow down), and resolution. 
• Manage media partner relationships — hold partners accountable to delivery commitments, negotiate optimization strategies. 
• Coordinate campaign launch readiness across client services, media partners, and internal teams — tags, approvals, reporting access. 
• Produce weekly and monthly performance reports: delivery vs. goals, spend efficiency, margin health, audience-level reporting. 
• Build and maintain operational playbooks and drive automation of pacing, reporting, and status tracking workflows. 

Requirements 

• 3–5+ years in digital campaign management, ad operations, or media operations. 
• Proven ability to manage 10+ concurrent campaigns across the full lifecycle. 
• Experience with campaign platforms (LeadsPedia, Google Campaign Manager, or similar). 
• Strong working knowledge of landing page builders (Unbounce, Instapage, Leadpages, or similar). 
• Advanced Excel/Sheets — formulas, pivot tables, dashboards, pacing infrastructure. 
• Deep understanding of CPA, CPC, CPM pricing and how each affects delivery, margin, and revenue. 
• Experience managing media partner and vendor relationships. 
• Strong written and spoken English; ability to deliver updates and structured recommendations and presentations.

Preferred 

• Experience with lead generation in healthcare, pharma, financial services, education, or other regulated/high-consideration verticals. 
• Familiarity with programmatic platforms (Throttle, Beeswax, The Trade Desk). 
• Basic HTML/JavaScript literacy for tag placement and page structure. 
• RFP response and IO management experience in digital media. 

Tools 

• LeadsPedia
• Unbounce
• Adprime DSP
• Throttle
• Beeswax
• Excel/Sheets 

Growth 

• Path to Senior Campaign Manager or Director-level role as the lead gen business scales and expands into new verticals. Direct partnership with the Director of Lead Generation on business strategy and pricing decisions. 

Salary range: $90,000 - $100,000 commensurate with experience

Adprime Business Development Manager, Programmatic Demand Partnerships

About Us

We're a rapidly growing health platform and ad exchange offering solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands. Our Exchange aggregates premium digital inventory and connects demand-side buyers with high-quality, compliant health media. We're looking for a driven business development professional to grow our demand-side ecosystem by recruiting DSP partners, deepening existing relationships, and shaping our product to better serve buyers.

Position Summary

You will own the full demand-side partnership lifecycle on our Exchange — from prospecting and integrating new DSPs to ensuring connected buyers are actively and consistently spending. You'll develop a deep understanding of how each DSP partner operates, what inventory they need, and how they prefer to transact, using those insights to drive both revenue growth and product improvements. Success in this role is measured by a direct spend goal tied to demand-side volume transacted through the Exchange.

Key Responsibilities

Revenue Generation & Pipeline Development

• Own a quarterly and annual spend target tied to demand-side revenue transacted through the Exchange.
• Build and manage a pipeline of DSP prospects and progress them from outreach through active integration and spend.
• Track partner spend performance and report against revenue KPIs, escalating risks and opportunities proactively.

DSP Recruitment & Onboarding

• Identify and target DSPs — including agency trading desks, independent DSPs, and healthcare-focused buying platforms — that are a strong fit for our Exchange inventory.
•  Lead commercial conversations, negotiate integration terms, and drive DSPs through the technical onboarding process in partnership with AdOps.
• Develop onboarding materials, playbooks, and resources that accelerate time-to-spend for new demand partners.

Demand Partner Engagement & Spend Enablement

• Serve as the primary point of contact for connected DSP partners, maintaining regular communication to understand buying behavior, inventory preferences, and campaign goals.
• Proactively surface relevant inventory, PMP opportunities, and first-party data capabilities to match partner demand and encourage continued spend.
• Identify and resolve barriers to spend — whether technical, commercial, or related to inventory quality — in collaboration with internal teams.
• Drive upsell and expansion opportunities within the existing demand partner base.

Product Feedback & Roadmap Influence

• Act as the voice of the demand-side buyer, synthesizing feedback from DSP partners into clear, actionable product recommendations.
• Collaborate with Product and Engineering teams to influence the roadmap, with a focus on features, reporting, and integrations that improve buyer experience and drive incremental spend.
• Help define and validate requirements for tools and capabilities that address real gaps identified through partner conversations.

Market Intelligence

• Stay current on programmatic industry trends, DSP ecosystem developments, HCP/DTC targeting practices, and evolving data privacy and compliance requirements.
• Use competitive insights to refine positioning and identify new demand-side opportunities.

Qualifications

Experience:

• 4+ years in ad tech business development, with a focus on demand-side partnerships and a track record of hitting revenue targets.
• Demonstrated success recruiting and growing DSP or agency trading desk relationships that resulted in measurable spend volume.

Industry Knowledge:

• Deep understanding of the programmatic ecosystem, including DSP operations, RTB, PMPs, and exchange dynamics.
• Familiarity with healthcare provider and consumer targeting, first-party data applications, and relevant compliance considerations (HIPAA, NAI, etc.).

Skills:

• Revenue-driven mindset with strong pipeline management and closing ability.
• Excellent communication and presentation skills; comfortable engaging technical and senior stakeholders alike.
• Ability to synthesize client feedback into clear, prioritized product recommendations.

Technical Aptitude:

• Working knowledge of DSP campaign setup, analytics, and data integrations.
• CRM proficiency (Salesforce, HubSpot) and comfort with reporting and analytics platforms.

Preferred:

• Existing relationships with DSPs, agency trading desks, or healthcare-focused buying platforms
• Experience partnering with product teams to influence ad tech features or buyer-facing workflows.

Salary range: $80k-130k based on experience

Our salary ranges are based on role, level, and location. Individual compensation within these ranges is determined by a variety of factors, such as work location, job-related skills, experience, and relevant education or training. In some cases, pay may fall outside the stated range due to additional considerations like a candidate’s unique qualifications, competencies, or expertise. Your recruiter will provide details about the specific salary range for your preferred location during the hiring process.