Position Summary

The role of a Manager, Communications Designer is to supervise and manage our integrated media planning product and assume an active role on the business. The Manager, Communications Designer will assist with the development of media strategies and operating procedures and will also be responsible for leading, mentoring, coaching and developing employees.

This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

· Accountable for leading the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.

· Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution.

· Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current.

· Ensure that all media plans adhere to the agency's values, philosophies, and processes.

· Lead the preparation and presentation of evaluations of media opportunities, media trends and issues of interest to clients.

· Awareness of client Key Performance Indicators (KPIs) and objectives, ensuring that tracking is in place for check-ins as required.

· Manage and lead a team of employees. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development. Interview and participate in hiring decision of employees if/when required.

· Accurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and Key Performance Indicators (KPIs).

· Inform leadership of potential challenges and opportunities as it relates to client and/or people management.

· Influence decision making by encouraging appropriate strategies and benefits of offerings to clients.

· Participate in additional agency/team projects and new business presentations as required.

· Oversee financial media control, including purchase authorizations, billing and budget control reports and ensure that discrepancies are resolved in a timely fashion.

Desired Skills & Experience

· Professional or educational background in Marketing and/or Advertising would give leverage to this application

· Manager-Director level of experience in integrated media planning.

· History of developing positive on-going business relationships with a focus on client service.

· Ability to develop and foster strong relationships and partnerships, both internally and externally.

· Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning.

· Previous experience managing and developing employees.

· Proactive approach to problem solving, supporting the team, self-development, etc.

· Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma).

· Curiosity, learning agility, with a passion for continuous development.

· Experience with presenting.

· Excellent communication skills (both written and verbal).

· Independent thinker with highly developed organizational skills and a strong attention to detail and accuracy.

· Ability to work collaboratively as well as independently.

· Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

· Ability to travel as required.

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Amazon, RBC, LEGO, Nintendo and Canada Goose. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. Initiative Canada has received many of the industry’s most coveted awards, including two gold Strategy Media Agency of the Year awards, eight Cannes Lions, and a position on WARC's Top 50 Most Effective Media Agencies in the World. In 2023 Initiative was named the North American Network of the Year by the Festival of Media, and Global Network of the Year by both Ad Age and Ad Week. To learn more, visit initiative.com.

What's in it for you?
•    Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
•    A flexible hybrid work model that works for you.
•    A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
•    A chance to be part of and grow within a global network of agencies.
•    The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com 

Position Summary

The role of a Senior Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

• Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
• Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
• Effectively manage ongoing client expectations in regards to work back schedule, and deadlines.
• Develop ability to effectively manage client conversations and expectations.
• Remain up-to-date with latest updates from major media partners.
• Ensure that all media plans adhere to the agency's values, philosophies and processes.
• Maintain the media plan and regularly evaluate campaign performance.
• Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
• Initiate and coordinate the media buying process that deliver exceptional results.
• Oversee the administration and maintenance of media buys.
• Assist with training junior employees on tools and processes. Ensure client budgets are managed and on track.
• Responsible for accurate and timely client finance reports and budget control reports (BCRs).
• Support the creation of campaign post reports. Prepare media POVs/evaluations.
• Source and evaluate proposals from media partners as required. Continue to proactively develop knowledge of the media landscape.

Desired Skills & Experience

• Post-Secondary education (or equivalent work experience) – University graduate and/or advertising/marketing college degree preferred.
• Minimum of two (2) years’ experience in integrated media planning.
• Experience within an integrated advertising agency.
• Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma).
• Client service oriented. Strong learning agility, with a passion for continuous development.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail accuracy.
• Excellent ability to manage and prioritize time effectively.
• Ability to work collaboratively as well as independently.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Amazon, RBC, LEGO, Nintendo and Canada Goose. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. Initiative Canada has received many of the industry’s most coveted awards, including two gold Strategy Media Agency of the Year awards, eight Cannes Lions, and a position on WARC's Top 50 Most Effective Media Agencies in the World. In 2023 Initiative was named the North American Network of the Year by the Festival of Media, and Global Network of the Year by both Ad Age and Ad Week. To learn more, visit initiative.com.

What's in it for you?
•    Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
•    A flexible hybrid work model that works for you.
•    A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
•    A chance to be part of and grow within a global network of agencies.
•    The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com 

POSITION SUMMARY: 

The role of a Media Solutions Specialist is to maintain all client budgets/ media buys in the media system and act as a liaison between media planning & buying teams, Initiative finance team and client’s Finance & Marketing Operations team. They will be regarded as the subject matter expert in the overall data entry, maintenance and accuracy of the assigned account. The candidate will be responsible for client/vendor billings and reconciliation in coordination with the Initiative finance team to ensure timely maintenance of account payables. 

This role requires regular interaction and collaboration with the media team, Initiative finance team, Interpublic’s Shared Services team and media vendors. The successful candidate will posses and exhibit a high degree of professionalism in their conduct and communications. 

RESPONSIBILITIES: 

•  Act as part of a centralized team that coordinates budget control reports (BCRs), holistic spend tracking and spend forecasts for Executive level reporting – with extensive use of Excel & Tableau.
• Operate as part of a team to ensure media buys are entered accurately in the applicable media system and questions and answers process are adhered to.
• Coordinate with the Initiative finance team to review draft billing and to obtain appropriate approvals from media planning & buying teams prior to submitting client invoices. 
•  Investigate and follow-up on discrepancies with appropriate team members to ensure clearance.
•  Liaise with the media team and the Initiative finance team on media purchase authorizations (MPAs) and billing questions.
•  Liaise with media vendors on accounts payable issues including discrepancy management and invoice coding.
•  Liaise with shared services team to ensure billings and payables issues are resolved in a timely manner. 
• Assist the overall team as needed on ad hoc projects and assignments relating to team operations. 

QUALIFICATIONS: 

• Professional or Educational background in Marketing or Advertising would give leverage to this application. (University graduate with a preference in Finance, Accounting, Business Administration or Marketing).
• Mid / Intermediate level of Financial or Accounting or related experience, preferably in a media agency or related industry (marketing, advertising, or technology)
• Proven experience and strong familiarity in media finance systems such as Media Ocean / DDS and Prisma is an asset 
• Highly developed organizational skills with a strong attention to detail and accuracy 
• Ability to manage high data entry volume
• Excellent communication skills (both written and verbal) and works well in a team setting
• Excellent interpersonal skills; strong internal and client relationship skills.
• Ability to work collaboratively as well as independently
• Ability to manage confidential data with a high level of discretion 
• Exhibit a high degree of professionalism in conduct and communications 
• Proficient in Microsoft Office Suite (Word,Excel and PowerPoint) and Tableau System 
•  Experience with finance reporting automation practices (Preferred but not required) 

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Amazon, RBC, LEGO, Nintendo and Canada Goose. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. Initiative Canada has received many of the industry’s most coveted awards, including two gold Strategy Media Agency of the Year awards, eight Cannes Lions, and a position on WARC's Top 50 Most Effective Media Agencies in the World. In 2023 Initiative was named the North American Network of the Year by the Festival of Media, and Global Network of the Year by both Ad Age and Ad Week. To learn more, visit initiative.com.

What's in it for you?
•    Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
•    A flexible hybrid work model that works for you.
•    A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
•    A chance to be part of and grow within a global network of agencies.
•    The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com 

Position Summary

Unilever is a global consumer goods company known for its commitment to sustainability and a diverse portfolio of iconic brands.  Unilever's expansive brand lineup includes household names such as Dove, AXE, Olly, Liquid IV, and Hellmann’s. Every day, over 2 billion people around the world rely on our products for their daily needs.

Unilever is seeking a dynamic and seasoned SEO/AEO Manager with experience in Answer Engine Optimization (AEO), combined with a strong foundation in traditional SEO, to lead organic search strategy across its Personal Care and Beauty portfolio of brands. The SEO/AEO Manager will own the development and execution of advanced AEO and SEO strategies, enabling content to be discovered and cited by answer engines. This includes structuring content for AI comprehension, optimizing for featured snippets, knowledge panels, and voice search, while leading cross-functional teams and agencies to maximize organic reach.

In this role, you'll play a pivotal role in shaping how consumers discover and engage with our brands through AI-driven search – influencing digital visibility and helping Unilever stay at the forefront of an evolving search landscape.

If you have what it takes, are results oriented, and thrive in performance-driven environments, we’d love to hear from you!

Key Responsibilities

• Own the design and implementation of comprehensive SEO and AEO strategies, ensuring the optimization of search visibility across search engines, voice, and answer-based results.
• Lead an interagency team across media, content, and web development to synchronize efforts, deliver on strategy, and elevate performance across KPIs.
• Conduct prompt and keyword research, monitor search trends, and identify high-impact content opportunities.
• Oversee full content lifecycle optimization, from prompt research and structured content creation to technical schema markup implementation for AI extraction.
• Collaborate with web development agencies to optimize website architecture, metadata, and content for improved search engine visibility and user experience.
• Oversee both on-page and off-page SEO, including technical audits, building authority, schema markup, and performance monitoring.
• Track and report on KPIs specific to AEO performance: featured snippet acquisition, voice search visibility, zero click engagement, and brand authority recognition.
• Stay current with emerging AEO technologies, voice search trends, large language model outputs, and generative AI capabilities to continually evolve strategies.
• Align SEO and AEO roadmaps with wider marketing initiatives, including paid media, social campaigns, and content strategies, ensuring cross-channel synergies.

Desired Skills & Experience

• 5+ years of advanced SEO experience, ideally with AEO implementation and direct answer content optimization.
• Strong leadership skills and proven experience leading multiple media/content agencies or cross-functional teams in delivering measurable SEO and AEO outcomes.
• Ability to complement deep technical expertise with a clear understanding of business impact; translating search performance into tangible outcomes for brand growth and consumer engagement.
• Demonstrated passion for content and marketing, with a consumer-first mindset that ensures content strategies are crafted to resonate with audience needs and foster meaningful brand engagement.
• Deep technical SEO understanding and experience in AEO, including structured data/schema markup, HTML, CSS, JavaScript, and content extraction for AI engines.
• Familiarity with SEO and AEO analytics tools such as Google Search Console, Semrush, Ahrefs, Screaming Frog, and specialized AEO/voice search monitoring tools
• Extensive knowledge of search engine algorithms, ranking factors, featured snippet dynamics, and AI-powered answer extraction.
• Strong analytical skills with a focus on interpreting AEO specific metricsand user engagement for optimization.
• Leadership and project management capabilities to guide internal teams and external agencies in complex multi-channel campaigns.
• Certifications in SEO, AEO, Google Analytics, or AI content optimization programs

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary: TBD

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities.

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Amazon, RBC, LEGO, Nintendo and Canada Goose. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. Initiative Canada has received many of the industry’s most coveted awards, including two gold Strategy Media Agency of the Year awards, eight Cannes Lions, and a position on WARC's Top 50 Most Effective Media Agencies in the World. In 2023 Initiative was named the North American Network of the Year by the Festival of Media, and Global Network of the Year by both Ad Age and Ad Week. To learn more, visit initiative.com.

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com 

Position Summary

The role of a Supervisor, Communications Designer is to lead and manage our media planning product, preparing, presenting, and overseeing media plans, proposals, and analysis.

This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, leading to flawless media executions.

Key Responsibilities

• Lead in the preparation, writing, and presenting of integrated media plans, proposals, and analysis that go beyond the brief and satisfy client objectives.
• Prepare and present evaluations of media opportunities, media trends, and issues of interest to clients.
• Effectively manage ongoing client expectations in regards to work back schedule, and deadlines.
• Take the lead in managing client conversations and expectations.
• Remain up-to-date with latest updates from major media partners.
• Ensure that all media plans adhere to the agency's values, philosophies, and processes. Maintain the media plan and regularly evaluate campaign performance.
• Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
• Initiate and coordinate the media buying process that deliver exceptional results.
• Oversee the administration and maintenance of media buys.
• Oversee and ensure the effective training of junior employees on tools and processes.
• Manage client budgets and ensure they are on track.
• Responsible for accurate and timely client finance reports and budget control reports (BCRs).
• Support the creation of campaign post reports.
• Prepare media Point of View (POVs)/evaluations.
• Source and evaluate proposals from media partners as required.
• Contribute to strategic media planning discussions, bringing innovative ideas and solutions to the table.
• Continue to proactively develop knowledge of the media landscape.

Desired Skills & Experience

• Professional or educational background in Marketing and/or Advertising would give leverage to this application
• Experience in leading integrated media planning projects and teams.
• Experience within an integrated advertising agency. Knowledge of media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma) will give leverage to this application
• Client service oriented.
• Curiosity, with a passion for continuous development.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail accuracy. Excellent ability to manage and prioritize time effectively.
• Ability to work collaboratively as well as independently.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Amazon, RBC, LEGO, Nintendo and Canada Goose. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. Initiative Canada has received many of the industry’s most coveted awards, including two gold Strategy Media Agency of the Year awards, eight Cannes Lions, and a position on WARC's Top 50 Most Effective Media Agencies in the World. In 2023 Initiative was named the North American Network of the Year by the Festival of Media, and Global Network of the Year by both Ad Age and Ad Week. To learn more, visit initiative.com.

What's in it for you?
•    Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
•    A flexible hybrid work model that works for you.
•    A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
•    A chance to be part of and grow within a global network of agencies.
•    The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com 

Position Summary

The role of Director, Communications Designer is responsible for delivering strategic, integrated media communication recommendations for a diverse group of clients as well as leading and inspiring a team of planning professionals. You must think strategically and work collaboratively to create recommendations that deliver on client strategic goals and business objectives.   

This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.  

Key Responsibilities

• Lead 360 degree strategic thinking for overall media product, encouraging executions that deliver exceptional results. 

• Ownership and responsibility for ensuring key client objectives met; active participation in client business planning meetings. 

• Cultivate and strengthen client, agency and media partner relationships at the senior level. 

• Lead and develop a direct relationship with the client to become a strategic partner with an in-depth understanding of their business. 

• Deliver inspiring, motivating, and persuasive presentations which bring creative ideas to life. 

• Pursue organic growth opportunities and participate as required in new business presentations. 

• Maintain industry relationships, participate on committees and organizations; keep abreast of issues and developments and new media opportunities. 

• Proactively seek opportunities to improve processes, methods, systems and/or services to better serve the client and agency.  

• Lead and mentor a team of media professionals. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback, support professional development goals and inspire great results. 

• Produce and manage accurate billings and projections. 

• Act as a thought leader – proactively bring forward client education and identify opportunities as appropriate. 

• Drive collaboration and communication across Specialist Business Units (SBUs) and peer groups to inspire great work. 

• Lead by example and play an active role in cultivating the culture of our organization. 

• Ensure delivery against mandate outlined in scope of work. 

• Ensure that all media plans meet client objectives with fully supported documentation, and that they adhere to the agency's values and philosophies. 

Desired Skills & Experience

• Professional or educational background in Marketing and/or Advertising would give leverage to this application 

• Executive level of related media, advertising, brand or marketing strategy/planning experience.  

• History of developing positive on-going business relationships, focus on client service. 

• Previous experience managing a portfolio of clients or total ownership of one large complex account with multiple lines of business. 

• Proven experience delivering inspiring and persuasive presentations.  

• Solutions oriented and approaches obstacles with creativity and resolve. 

• Ability to manage complexity across multiple groups, clients and interagency partners. 

• Active involvement in developing capabilities of direct report(s) and prioritizing and delegating work accordingly. 

• Ability to develop and foster strong relationships and partnerships internally and externally. 

• Demonstrated ability to effectively apply knowledge and insights gained from research and reporting resources to media planning. 

• Curiousity with a passion for continuous development. 

• Excellent communication skills (both written and verbal). 

• Independent thinker with highly developed organizational skills and a strong attention to detail and accuracy. 

• Advanced understanding of media research tools (e.g. Clear Decisions, Vividata, Neilson) and media software (e.g. Prisma). 

• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint). 

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Amazon, RBC, LEGO, Nintendo and Canada Goose. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. Initiative Canada has received many of the industry’s most coveted awards, including two gold Strategy Media Agency of the Year awards, eight Cannes Lions, and a position on WARC's Top 50 Most Effective Media Agencies in the World. In 2023 Initiative was named the North American Network of the Year by the Festival of Media, and Global Network of the Year by both Ad Age and Ad Week. To learn more, visit initiative.com.

What's in it for you?
•    Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
•    A flexible hybrid work model that works for you.
•    A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
•    A chance to be part of and grow within a global network of agencies.
•    The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com 

Position Summary

The role of a Senior Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

• Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
• Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
• Effectively manage ongoing client expectations in regards to work back schedule, and deadlines.
• Develop ability to effectively manage client conversations and expectations.
• Remain up-to-date with latest updates from major media partners.
• Ensure that all media plans adhere to the agency's values, philosophies and processes.
• Maintain the media plan and regularly evaluate campaign performance.
• Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
• Initiate and coordinate the media buying process that deliver exceptional results.
• Oversee the administration and maintenance of media buys.
• Assist with training junior employees on tools and processes. Ensure client budgets are managed and on track.
• Responsible for accurate and timely client finance reports and budget control reports (BCRs).
• Support the creation of campaign post reports. Prepare media POVs/evaluations.
• Source and evaluate proposals from media partners as required. Continue to proactively develop knowledge of the media landscape.

Desired Skills & Experience

• Post-Secondary education (or equivalent work experience) – University graduate and/or advertising/marketing college degree preferred.
• Minimum of two (2) years’ experience in integrated media planning.
• Experience within an integrated advertising agency.
• Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma).
• Client service oriented. Strong learning agility, with a passion for continuous development.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail accuracy.
• Excellent ability to manage and prioritize time effectively.
• Ability to work collaboratively as well as independently.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Amazon, RBC, LEGO, Nintendo and Canada Goose. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. Initiative Canada has received many of the industry’s most coveted awards, including two gold Strategy Media Agency of the Year awards, eight Cannes Lions, and a position on WARC's Top 50 Most Effective Media Agencies in the World. In 2023 Initiative was named the North American Network of the Year by the Festival of Media, and Global Network of the Year by both Ad Age and Ad Week. To learn more, visit initiative.com.

What's in it for you?
•    Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
•    A flexible hybrid work model that works for you.
•    A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
•    A chance to be part of and grow within a global network of agencies.
•    The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com