Role Summary

The Demand Generation Manager, EMEA supports the planning and execution of integrated, multi-channel campaigns that drive measurable pipeline across Kaseya’s EMEA customer segments. Based in Reading, UK, this role focuses on executing demand generation programs across digital channels, supporting the full process from audience targeting and campaign setup through to lead capture, qualification, and sales handoff.

Working closely with the Director, Marketing EMEA, Segment Leads, Data and Analytics teams, and sales development teams, the role is responsible for helping deliver qualified leads and pipeline while continuously improving campaign performance and cost-per-lead efficiency.

Key Responsibilities

• Support the execution of the EMEA demand generation plan, including campaign calendar coordination, channel execution, and tracking MQL performance across markets

• Execute paid and owned campaigns across LinkedIn, Google Ads, display, email, and content syndication channels to generate qualified leads and pipeline

• Manage campaign setup and lead capture processes including landing page coordination, form optimisation, and alignment with lead scoring and sales handoff processes

• Work with intent data platforms and internal data teams to identify target accounts and support campaign targeting

• Monitor campaign performance and collaborate with the Data and Analytics team to track CPL, MQL volume and quality, pipeline contribution, and channel ROI

• Coordinate with external agencies, media partners, and freelancers to ensure campaigns are delivered on time and meet agreed performance standards

• Work closely with Segment Leads and Campaign Managers to ensure campaigns align with target audiences and commercial priorities

• Support account-based marketing initiatives by assisting with target account lists, digital campaign setup, and coordination with sales development teams

• Contribute to post-campaign analysis and optimisation, identifying improvements and applying insights to future campaigns

What You'll Bring

• 3–5 years of experience in B2B demand generation, digital marketing, or growth marketing within the IT, software, or technology sector

• Understanding of the IT landscape and how technology buyers evaluate solutions across areas such as IT management, cybersecurity, cloud, or SaaS

• Hands-on experience supporting or executing multi-channel campaigns with a focus on lead generation and pipeline contribution

• Practical experience with core demand generation channels including LinkedIn Ads, Google Ads, email marketing, and content syndication

• Familiarity with marketing automation platforms and CRM systems used for lead management and campaign tracking

• Basic understanding of intent data platforms and account-based marketing concepts

• Analytical mindset with the ability to review campaign data, identify optimisation opportunities, and communicate insights clearly

• Strong organisational and project management skills with the ability to manage multiple campaigns simultaneously

• Experience working with agencies or media partners is beneficial

• Understanding of EMEA markets; experience with UK or DACH markets is a plus

• Native German speaker with full professional proficiency in English (required)

The Manager of Solution Specialists at Kaseya plays a critical leadership role within the Sales and Customer Success organization. You will lead a team of 6–10 Solution Specialists responsible for advising clients on Kaseya’s comprehensive IT and security solutions, supporting revenue generation, and ensuring successful product deployment. 

You will be responsible for sales reporting, pipeline forecasting, and driving team performance to exceed quota. With a strong coaching mindset and solid technical understanding, you’ll enable your team to effectively position Kaseya’s product portfolio, deliver impactful demos, and support the full customer journey. 

Key Responsibilities 

• Team Leadership & Coaching 
• Hire, lead, and develop a high-performing team of Solution Specialists. 
• Coach team members in discovery techniques, product presentation, technical validation, and closing strategies. 
• Conduct regular 1:1s and team training to drive accountability and growth. 
• Establish a culture of learning, performance, and collaboration. 

Sales & Technical Execution 

• Guide the team in providing expert guidance on Kaseya’s IT security solutions, supporting both sales and customer success motions. 
• Monitor and manage individual and team quotas, ensuring attainment through sound pipeline management and execution. 
• Participate in deal strategy and provide support on high-impact or complex opportunities. 
• Collaborate closely with Account Managers, Sales Engineers, and Customer Success teams to ensure a seamless customer experience. 
• Reporting & Forecasting 
• Own team forecasting and provide weekly updates to leadership with clear insights into performance and pipeline health. 
• Leverage Salesforce and other tools to analyze metrics, identify trends, and drive data-informed decisions. 
• Ensure timely and accurate documentation of all activities, opportunities, and client interactions. 

Required Experience & Technical Criteria

• 3+ years in sales leadership or assisted sales leadership
• 3+ years in SaaS, cybersecurity, or IT services environments
• Experience using Salesforce (or similar CRM) 
• Working knowledge of IT security solutions, including backup, RMM, endpoint protection, and compliance frameworks (e.g. GDPR, PCI, NIST)

Preferred Experience

• Demonstrated achievement against revenue targets
• Experience leading or contributing to a team achieving revenue targets and KPIs
• Experience delivering product demos and handling sales objections
• Ability to coach or support consultative selling practices
• Strong communication and cross-functional collaboration skills
• Self-starter with ability to operate in fast-paced, high-growth environments
• Bachelor’s degree preferred, but not required where relevant experience is demonstrated.

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