About Instead

Instead is a tax platform designed to help taxpayers and tax professionals collaborate to save money on taxes and file tax returns. As the first company in decades to receive IRS approvals to E-file 1040, 1041, 1120, 1120S, and 1065 — we're re-inventing a complex category. Founded in 2023, Instead combines LLMs with tax law to make tax management a continuous, proactive process rather than a dreaded annual deadline.

Instead's investors include Sarah Guo from Conviction (conviction.com) and many of our customers who believe in our mission and vision. The Instead team comprises talented leaders from leading tax, financial services and fintech companies — Gusto, Intuit, Zenefits, Thomson Reuters, Wolters Kluwer, Bloomberg — as well as top tax & accounting firms such as PwC, BDO, RSM, and KPMG.

Instead was a 2024 Innovation Award Finalist in CPA Practice Advisor. Instead's CEO, Andrew Argue, is a CPA and has been named Top 100 Most Influential People in the Accounting Profession twice - Ones To Watch and CPA Practice Advisors 20 under 40.

About the Role

We’ve grown our team 4x to over 170 team members and we’re still scaling fast. We’re looking for a talented VP of Marketing to join our executive team and drive Instead’s overall marketing strategy and execution. In this role, you will own all aspects of marketing – from shaping our brand narrative and driving demand generation, to accelerating growth and leading product marketing for new features and offerings. 

As the marketing leader, you will build and mentor a high-performing team and work closely with cross-functional partners in Product, Sales, Account Management and Customer Success to align our go-to-market strategy with business objectives. This is a high-impact leadership position where you’ll work in person in SF and report directly to the CEO and play a pivotal role in scaling Instead’s reach and revenue. If you are a strategic thinker who can also roll up your sleeves in a lean startup, let’s talk.

What You'll Do

• Develop and execute a comprehensive marketing strategy across brand, demand generation, growth, and product marketing.
• Elevate brand positioning and messaging to drive market awareness to taxpayers and the tax professional channel
• Lead multi-channel campaigns and optimize ROI using data-driven insights.
• Build and mentor a high-performing marketing team.
• Collaborate with Sales, Product, and Customer Success to align go-to-market strategies.
• Oversee marketing analytics with a 2m+ budget allocation for continuous improvement.
• Leverage AI throughout the entire GTM motion with an effective, lean team

What You'll Need

• 5-10 years of marketing leadership in B2B SaaS or fintech environments.
• Proven track record in brand strategy, demand generation, and product marketing.
• Demonstrated success in building and managing high-performing teams.
• Data-driven decision-making skills with proficiency in analytics tools.
• Excellent communication, presentation, and executive presence.
• Strong collaborative mindset with cross-functional experience.

Nice to Have

• Experience in tax, accounting, or compliance technology.
• Background marketing financial software or fintech products.
• Startup experience in high-growth, scaling environments.
• Experience with both PLG and SLG sales motions
• Experience managing multiple products with separate GTM motions

Benefits

• Competitive salary and equity in a rapidly growing company
• 100% medical coverage for you
• Unlimited PTO with quarterly bonus opportunities
• 401(k) with employer match
• Parental leave
• Work together with senior leadership in office located in Downtown SF

Equal Opportunity Employer - M/F/D/V

We trust our team with sensitive information, so all candidates who receive and accept employment offers must complete a background check before joining us. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About Instead

Instead is a tax platform designed to help taxpayers and tax professionals collaborate to save money on taxes. As the first company in decades to receive IRS approvals to E-file 1040, 1041, 1120, 1120S, and 1065 — we're re-inventing a complex category. Founded in 2023, Instead combines LLMs with tax law to make tax management a continuous, proactive process rather than a dreaded annual deadline.

Instead's investors include Sarah Guo from Conviction (conviction.com), IRIS (irisglobal.com) the largest tax software provider in the UK and many of our partners and customers who believe in our mission and vision. The Instead team comprises talented leaders from leading tax, financial services and fintech companies — Gusto, Intuit, Zenefits, Thomson Reuters, Wolters Kluwer — as well as top tax & accounting firms such as PwC, BDO, RSM, and KPMG.

Instead was a 2024 Innovation Award Finalist in CPA Practice Advisor. Instead's CEO, Andrew Argue, is a CPA and has been named Top 100 Most Influential People in the Accounting Profession twice - Ones To Watch and CPA Practice Advisors 20 under 40.

About the role

We are seeking an experienced Webflow Developer to help create and maintain modern, responsive web applications that deliver outstanding user experiences. In this role, you will transform design concepts into interactive, accessible digital interfaces using leading technologies such as JavaScript and the React ecosystem, applying advanced performance optimization techniques. You will collaborate closely with design, backend, branding, and marketing teams—including regular partnership with our Branding —to develop scalable, maintainable frontend solutions that support user engagement and contribute to business growth. Hands-on development within Webflow will be a central focus, and experience as a Webflow architect is highly valued.

What you'll do

• Build and maintain interactive sites directly in Webflow, utilizing advanced features such as dynamic collections, localization, and component-driven structures.
• Develop responsive, branded web interfaces using HTML5, CSS3 (Grid, Flexbox), modern JavaScript (ES6+), and frameworks like React.js, Vue.js, Next.js, or Angular when needed.
• Translate designs into engaging, accessible user experiences, collaborating closely with designers using tools like Figma, Adobe XD, or Sketch.
• Optimize sites for performance, SEO, and accessibility (code splitting, lazy loading, WebP, WCAG/ADA standards).
• Integrate marketing tools and CMS platforms—Webflow CMS, Pardot, Salesforce —to support content and campaign goals.
• Automate and personalize workflows using Zapier, Make (Integromat), or Webflow’s in-built automations.
• Work hand-in-hand with the Branding and marketing team to ensure cohesive brand messaging, unified visual identity, and alignment with campaign objectives across all digital touchpoints.
• Participate in cross-functional meetings and brainstorming sessions with marketing, branding, and content stakeholders to shape, refine, and implement new digital initiatives.

What you'll need

•  5+ years web development experience with proven Webflow expertise: dynamic sites, CMS collections, localization, performance/SEO optimization
• Strong technical foundation in HTML5, CSS3, JavaScript (ES6+), and modern JS frameworks
• Design-to-code proficiency translating Figma/Adobe XD/Sketch into accessible, interactive web experiences
• Cross-platform expertise in responsive design, browser compatibility, and WCAG/ADA accessibility
• Integration skills with workflows, CMS platforms, and marketing analytics tools
• Collaborative mindset with excellent communication across teams, especially with Branding and marketing leads
• Quality-focused approach prioritizing web performance, accessibility, data-driven decisions, and attention to detail
• Adaptable problem-solver who learns new technologies, meets deadlines, and resolves technical issues effectively

Nice to have

• Advanced Webflow skills with component best practices, Client-First naming, and architect-level workflows
• Marketing tool proficiency including SEO platforms (SEMrush, Ahrefs), automation (Zapier), and paid media integration
• AI and design tools experience with ChatGPT, Midjourney, Webflow AI, and Figma collaboration
• Technical versatility in PHP, MySQL, CMS platforms, and data privacy compliance (GDPR, CCPA)
• Cross-functional experience on marketing-driven digital teams and branding projects
• A Bachelor’s degree in Computer Science, Web Development, or a related field, and relevant certifications or bootcamps, are a plus. 

Why join us

•  Work on a cutting-edge tax tech platform that’s transforming the industry.
•  Be part of a collaborative, mission-driven team.
•  Competitive compensation and benefits.

Equal Opportunity Employer - M/F/D/V

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

We trust our team with sensitive information, so all candidates who receive and accept employment offers must complete a background check before joining us

About Instead

Instead is a tax platform designed to help taxpayers and tax professionals collaborate to save money on taxes. As the first company in decades to receive IRS approvals to E-file 1040, 1041, 1120, 1120S, and 1065 — we're re-inventing a complex category. Founded in 2023, Instead combines LLMs with tax law to make tax management a continuous, proactive process rather than a dreaded annual deadline.

Instead's investors include Sarah Guo from Conviction (conviction.com), IRIS (irisglobal.com) the largest tax software provider in the UK and many of our partners and customers who believe in our mission and vision. The Instead team comprises talented leaders from leading tax, financial services and fintech companies — Gusto, Intuit, Zenefits, Thomson Reuters, Wolters Kluwer — as well as top tax & accounting firms such as PwC, BDO, RSM, and KPMG.

Instead was a 2024 Innovation Award Finalist in CPA Practice Advisor. Instead's CEO, Andrew Argue, is a CPA and has been named Top 100 Most Influential People in the Accounting Profession twice - Ones To Watch and CPA Practice Advisors 20 under 40.

About the role

We're seeking an experienced Marketing UX/UI Designer to create, develop, and maintain compelling user-centered digital content across multiple channels, including: websites, marketing email, social media, events, and paid advertising. You'll be responsible for transforming complex tax concepts and content into engaging visual narratives, optimizing brand consistency across all touchpoints, and ensuring cohesive design systems that drive user engagement. This creative role requires strong digital design expertise and brand skills, while collaborating across our marketing, product and sales teams to deliver comprehensive visual solutions that support our growing fintech and tax technology business.

What you'll do

• Work closely with the marketing department to translate campaign objectives into high‑impact creative.
• Create clear, innovative designs & animations for website pages, emails, social media graphics, event collateral, paid ads, blog visuals, motion graphics, and more.
• Use data‑driven decision‑making to generate ideas that lift engagement and conversions.
• Bring new brand-building ideas to the table and run with them—from concept through polished assets.
• Deliver production‑ready assets against tight deadlines and shifting priorities.
• Ensure visual consistency & quality—share WIP, give/receive critique, follow process.
• Stay on top of trends & tech (new design techniques, channels, tooling) and suggest ways to adopt them.

What you'll need

• 4-5+ years of UX/UI design experience in a high‑growth online or SaaS environment.
• Polished portfolio showing B2B/B2C work for SaaS, fintech, or comparable industries.
• Expert‑level Adobe CC—Photoshop, Illustrator, Premiere Pro
• Mid-level Figma skills
• Bonus skills in WordPress, ClickFunnels, Webflow or Pardot templating/design.
• Fluency with Mac OS, Google Workspace, Slack, Zoom and modern marketing stacks.
• Ability to juggle multiple projects and last‑minute requests with a positive attitude.
• Eagle‑eye for detail (misaligned pixels bother you).

Nice to have

• Motion graphics and video editing experience
• After Effects, Final Cut Pro, or other motion tools are a plus. 
• Email HTML + styling

Why join us

• Work on a cutting-edge tax tech platform that's transforming the industry
• Be part of a collaborative, mission-driven team
• Competitive compensation and benefits
• Work with innovative technology and support rapid business growth

Equal Opportunity Employer - M/F/D/V

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

We trust our team with sensitive information, so all candidates who receive and accept employment offers must complete a background check before joining us.

About Instead

Instead is a tax platform designed to help taxpayers and tax professionals collaborate to save money on taxes. As the first company in decades to receive IRS approvals to E-file 1040, 1041, 1120, 1120S, and 1065 — we're re-inventing a complex category. Founded in 2023, Instead combines LLMs with tax law to make tax management a continuous, proactive process rather than a dreaded annual deadline.

Instead's investors include Sarah Guo from Conviction (conviction.com), IRIS (irisglobal.com) the largest tax software provider in the UK and many of our partners and customers who believe in our mission and vision. The Instead team comprises talented leaders from leading tax, financial services and fintech companies — Gusto, Intuit, Zenefits, Thomson Reuters, Wolters Kluwer — as well as top tax & accounting firms such as PwC, BDO, RSM, and KPMG.

Instead was a 2024 Innovation Award Finalist in CPA Practice Advisor. Instead's CEO, Andrew Argue, is a CPA and has been named Top 100 Most Influential People in the Accounting Profession twice - Ones To Watch and CPA Practice Advisors 20 under 40.

About the role

As our Marketing Content Writer & Editor, you will be responsible for generating, reviewing, and refining content using AI agents to support marketing websites and campaigns. You will ensure the quality, accuracy, and effectiveness of high-volume content production while maintaining consistency with brand standards.

This role is perfect for someone who thrives in a high-production environment, has strong editorial skills, and is comfortable working with AI-generated content to refine messaging and structure.

What you'll do

• Utilize AI tools to generate and develop marketing content for websites, email campaigns, blogs, and other digital assets.
• Review, edit, and refine AI-generated content for clarity, grammar, structure, tone of voice and alignment with marketing goals.
• Ensure proper content hierarchy and formatting for readability and engagement.
• Collaborate with the Marketing and Marketing Operations teams to ensure content is created on time and aligns with campaign objectives.
• Maintain brand consistency across all content types and platforms.
• Manage high-volume content production efficiently while maintaining accuracy.
• Optimize content using SEO AI tools to improve search visibility, keyword optimization, and overall readability.

What you'll need

• 5-7 years of experience in content writing, editing, or digital content management.
• Strong command of English/American writing, grammar, punctuation, and content structuring such as APA, MLA and CMS. 
• Experience working with AI-generated content and the ability to refine outputs for better readability and engagement.
• Ability to manage multiple content pieces in a fast-paced, high-production environment.
• Strong organizational skills, attention to detail, and ability to meet deadlines.
• Successful candidate will possess at least a Bachelor's/College degree in one of these concentrations:  English Literature, Professional Writing, Creative Writing, Marketing, Communications, or similar. 
• Applicants must be willing to work in our Hyderabad office.

Nice to have

• SEO optimization experiences a PLUS, but it is not required. 

Why join us

• Work on a cutting-edge tax tech platform that's transforming the industry
• Be part of a collaborative, mission-driven team
• Competitive compensation and benefits
• Growth opportunities in technology development and Salesforce architecture
• Opportunity to build and scale critical billing and customer management systems
• Work with innovative technology and support rapid business growth

Equal Opportunity Employer - M/F/D/V

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

We trust our team with sensitive information, so all candidates who receive and accept employment offers must complete a background check before joining us.