Flo Health
Pick a job to read the details
Tap any role on the left — its description and apply link will open here.
Senior Product Designer (Virtual Clinics)
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
The Senior Product Designer plays a pivotal role in shaping complex, system-level design solutions that elevate user experiences across Flo’s app. Working within the User Centric stream on a 0→1 product initiative, this role combines deep expertise in interaction design, systemic thinking, and visual craft with the ability to architect scalable frameworks and influence product direction.
A key focus is the Virtual Clinic — an initiative aimed at closing the loop of care in female health by connecting tracking, insights, consultations, and follow-ups into one seamless experience within Flo.
As a senior individual contributor, the Senior Product Designer tackles the most challenging design problems, sets the quality bar for the team, and ensures designs are accessible, inclusive, and emotionally resonant. They collaborate across product, engineering, research, and content disciplines, raising craft excellence and contributing significantly to Flo’s overarching design vision.
Your Experience
Must have:
- 10+ years of professional experience designing mobile applications.
- Portfolio demonstrating systemic design, advanced interaction design, motion and micro-interaction expertise, and measurable product impact.
- Experience creating scalable frameworks, contribution to design systems, and interaction models.
- Proficiency in Figma and advanced prototyping tools (e.g., Protopie).
- Strong communication and presentation skills; ability to distill complex ideas into clear narratives and influence stakeholders.
- Deeply collaborative, with experience mentoring and raising the craft bar for design teams.
- Commitment to accessibility, inclusion, and ethical design practices
Nice to have:
- Experience in AI/LLM-powered design exploration.
- Experience working in health tech or regulated industries
What you'll be doing
You'll be responsible for:
- Lead complex design projects (0 → 1), creating scalable frameworks and systems that support growth and innovation.
- Translate ambiguous product and data challenges into clear, compelling, user-centred experiences.
- Design features, e2e flows, and experiments that align with user needs and business goals (e.g., engagement, retention, etc.).
- Produce prototypes and high-fidelity mock-ups using Figma or other prototyping tools.
- Collaborate closely with product managers, engineers, researchers, and content designers to deliver cohesive solutions.
- Mentor and support other designers through feedback, craft guidance, and knowledge sharing.
- Advocate for emotionally intelligent, ethical design and ensure accessibility standards are upheld at every stage.
You'll be measured on
- Deliver complex design initiatives that significantly improve user engagement, retention, and user satisfaction outcomes.
- Raise team capability and craft standards by mentoring peers and contributing to a culture of design excellence.
#LI-VT2
#LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Senior Product Analyst
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
Join our Health, Localisation, and Internationalisation team as a Senior Product Analyst. You will focus on scaling our reach into new territories and optimizing the product journey to ensure it resonates with users in every region.
You'll be responsible for:
- Working closely with Product Managers, UX Researchers, Designers, and Engineers to support data-driven decision-making across the product.
- Identifying new growth opportunities, including underserved user segments, use cases, and regions with high potential for product expansion.
- Helping the team understand which company-level goals can be influenced through experimentation, defining relevant proxy metrics, and monitoring them over time.
- Supporting hypothesis formulation and prioritization using data: estimating segment sizes, potential impact, expected uplift, and defining clear success metrics, while accounting for user behavior patterns.
- Helping the team prioritize ideas and initiatives based on expected impact, confidence level, and effort.
- Participating in product planning and roadmap discussions, providing analytical input to shape priorities and investment decisions.
- Evaluating experiment results in terms of their overall impact on core product metrics, not just local effects.
- Translating analysis results into clear, actionable recommendations for the team and stakeholders.
Your Experience
Must have:
- At least 5+ years of work experience as a Data/ Product Analyst;
- Experience with A/B testing, knowledge of statistics for A/B testing;
- Advanced SQL/Python / R for data analysis;
- Experience in data visualization in Python/ Looker /Tableau or similar.
Nice to have:
- Experience in subscription business;
Ranges may vary depending on your skills, competencies and experience.
#LI-KP1 #LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Community & Growth Manager (Reddit)
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We are looking for a Community & Growth Manager to own Flo's presence across Reddit and the broader ecosystem of high-trust, earned channels. This role sits at the intersection of community management and growth marketing, responsible for shaping how Flo is perceived, recommended, and chosen in the spaces where real decisions happen.
Your Main Tasks Will Be
- Define and own Flo's earned channel strategy across Reddit, closed communities (Qura, Facebook groups, Discord, forums), and third-party review platforms
- Engage daily across Reddit — organic mentions, competitive threads, sensitive conversations — with the nuance and speed these platforms demand
- Build response playbooks in partnership with Legal, Medical, and PR
- Run community-native programmes: AMAs, feedback threads, user advocacy initiatives
- Build a structured user testimonials programme as an acquisition asset
- Turn community signal into insight for Product and Comms teams
We Expect From You
- 4–6 years in community management, growth marketing, or earned media
- Familiarity with Google SERP techniques and how community platforms like Reddit and Quora drive organic search visibility
- Genuine, hands-on Reddit experience — platform fluency, not just familiarity
- Judgment in sensitive territory: health topics, privacy, negative brand narratives
- Strong analytical mindset, connecting signals to business impact
- Ability to build systems and scale processes, not just execute tasks
- Strong cross-functional collaboration skills and comfort in fast-moving environments
Starting salary from 3000 EUR based on experience
#LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Community & Growth Manager (Reddit)
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We are looking for a Community & Growth Manager to own Flo's presence across Reddit and the broader ecosystem of high-trust, earned channels. This role sits at the intersection of community management and growth marketing, responsible for shaping how Flo is perceived, recommended, and chosen in the spaces where real decisions happen.
Your Main Tasks Will Be
- Define and own Flo's earned channel strategy across Reddit, closed communities (Qura, Facebook groups, Discord, forums), and third-party review platforms
- Engage daily across Reddit — organic mentions, competitive threads, sensitive conversations — with the nuance and speed these platforms demand
- Build response playbooks in partnership with Legal, Medical, and PR
- Run community-native programmes: AMAs, feedback threads, user advocacy initiatives
- Build a structured user testimonials programme as an acquisition asset
- Turn community signal into insight for Product and Comms teams
We Expect From You
- 4–6 years in community management, growth marketing, or earned media
- Familiarity with Google SERP techniques and how community platforms like Reddit and Quora drive organic search visibility
- Genuine, hands-on Reddit experience — platform fluency, not just familiarity
- Judgment in sensitive territory: health topics, privacy, negative brand narratives
- Strong analytical mindset, connecting signals to business impact
- Ability to build systems and scale processes, not just execute tasks
- Strong cross-functional collaboration skills and comfort in fast-moving environments
#LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Creative Strategist
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed — they move people. This isn’t a video editing role — it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results.
You’ll sit at the intersection of data, psychology, and storytelling — analysing what works, ideating what’s next, and directing others to bring it to life.
You'll be responsible for:
- Developing strategic creative concepts for paid video campaigns across social platforms
- Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
- Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors
- Partnering with UA and growth teams to test hypotheses and scale what performs
- Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals
- Spotting patterns, trends, and cultural moments to inform future campaigns
- Guiding the creative process end-to-end, from concept through to execution and analysis
Your experience
Must-have:
- 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)
- A portfolio showing data-driven creative concepts that delivered measurable results
- Deep understanding of paid social creative performance and testing methodologies
- Strong communication skills — able to translate insights into compelling creative directions
- Fluency in English and a natural ability to craft ideas for a global (especially US) audience
- Familiarity with creative production workflows, without needing to be hands-on in editing tools
- Proficiency with project management tools (Jira, Confluence, Google Workspace)
- Curiosity for new formats, cultural trends, and emerging AI creative tools
- An obsession with results
Nice-to-have:
- Familiarity with budgeting and resource allocation for creative projects
- Experience working collaboratively with creative partners (writers, motion designers, video editors)
What success looks like
- Growth in video creative’s contribution as a driver of paid UA success
- Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement)
- Tangible impact on overall paid UA campaign growth and ROI
Salary range from 4200 EUR
#LI-DL1
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Creative Strategist
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed — they move people. This isn’t a video editing role — it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results.
You’ll sit at the intersection of data, psychology, and storytelling — analysing what works, ideating what’s next, and directing others to bring it to life.
You'll be responsible for:
- Developing strategic creative concepts for paid video campaigns across social platforms
- Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
- Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors
- Partnering with UA and growth teams to test hypotheses and scale what performs
- Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals
- Spotting patterns, trends, and cultural moments to inform future campaigns
- Guiding the creative process end-to-end, from concept through to execution and analysis
Your experience
Must-have:
- 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)
- A portfolio showing data-driven creative concepts that delivered measurable results
- Deep understanding of paid social creative performance and testing methodologies
- Strong communication skills — able to translate insights into compelling creative directions
- Fluency in English and a natural ability to craft ideas for a global (especially US) audience
- Familiarity with creative production workflows, without needing to be hands-on in editing tools
- Proficiency with project management tools (Jira, Confluence, Google Workspace)
- Curiosity for new formats, cultural trends, and emerging AI creative tools
- An obsession with results
Nice-to-have:
- Familiarity with budgeting and resource allocation for creative projects
- Experience working collaboratively with creative partners (writers, motion designers, video editors)
What success looks like
- Growth in video creative’s contribution as a driver of paid UA success
- Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement)
- Tangible impact on overall paid UA campaign growth and ROI
Salary range from 4200 EUR
#LI-DL1
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Creative Strategist
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed — they move people. This isn’t a video editing role — it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results.
You’ll sit at the intersection of data, psychology, and storytelling — analysing what works, ideating what’s next, and directing others to bring it to life.
You'll be responsible for:
- Developing strategic creative concepts for paid video campaigns across social platforms
- Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
- Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors
- Partnering with UA and growth teams to test hypotheses and scale what performs
- Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals
- Spotting patterns, trends, and cultural moments to inform future campaigns
- Guiding the creative process end-to-end, from concept through to execution and analysis
Your experience
Must-have:
- 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)
- A portfolio showing data-driven creative concepts that delivered measurable results
- Deep understanding of paid social creative performance and testing methodologies
- Strong communication skills — able to translate insights into compelling creative directions
- Fluency in English and a natural ability to craft ideas for a global (especially US) audience
- Familiarity with creative production workflows, without needing to be hands-on in editing tools
- Proficiency with project management tools (Jira, Confluence, Google Workspace)
- Curiosity for new formats, cultural trends, and emerging AI creative tools
- An obsession with results
Nice-to-have:
- Familiarity with budgeting and resource allocation for creative projects
- Experience working collaboratively with creative partners (writers, motion designers, video editors)
What success looks like
- Growth in video creative’s contribution as a driver of paid UA success
- Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement)
- Tangible impact on overall paid UA campaign growth and ROI
#LI-DL1
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Creative Strategist
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed — they move people. This isn’t a video editing role — it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results.
You’ll sit at the intersection of data, psychology, and storytelling — analysing what works, ideating what’s next, and directing others to bring it to life.
You'll be responsible for:
- Developing strategic creative concepts for paid video campaigns across social platforms
- Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
- Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors
- Partnering with UA and growth teams to test hypotheses and scale what performs
- Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals
- Spotting patterns, trends, and cultural moments to inform future campaigns
- Guiding the creative process end-to-end, from concept through to execution and analysis
Your experience
Must-have:
- 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)
- A portfolio showing data-driven creative concepts that delivered measurable results
- Deep understanding of paid social creative performance and testing methodologies
- Strong communication skills — able to translate insights into compelling creative directions
- Fluency in English and a natural ability to craft ideas for a global (especially US) audience
- Familiarity with creative production workflows, without needing to be hands-on in editing tools
- Proficiency with project management tools (Jira, Confluence, Google Workspace)
- Curiosity for new formats, cultural trends, and emerging AI creative tools
- An obsession with results
Nice-to-have:
- Familiarity with budgeting and resource allocation for creative projects
- Experience working collaboratively with creative partners (writers, motion designers, video editors)
What success looks like
- Growth in video creative’s contribution as a driver of paid UA success
- Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement)
- Tangible impact on overall paid UA campaign growth and ROI
Salary range from 4200 EUR
#LI-DL1 #LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Content Strategist (Video) – Perimenopause
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for a Video Producer to own and drive the creative strategy for Flo’s core user segments, starting with Perimenopause Mode. This role sits at the intersection of product, content, and growth, ensuring that everything we create is deeply relevant, personalised, and grounded in real user needs.
You will translate user needs and product functionality into a cohesive content strategy, and lead the end-to-end production of engaging, high-quality video and motion content that enhances the user experience and drives engagement.
What you will do
1. Own creative strategy for a user segment
- Develop and evolve the creative vision and content strategy for Perimenopause Mode
- Translate user needs, behaviours, and emotional drivers into content directions
- Ensure content supports key product goals: clarity, validation, and action
2. Turn product experience into content
- Analyse existing product features (e.g., scores, tracking, insights) and identify content opportunities
- Collaborate with Product Managers to embed data, insights, and functionality into content
3. Lead content ideation and production
- Partner with content creators to:
- Develop creative briefs
- Write or co-create scripts for video and motion content
- Own the end-to-end production process (internal and external teams)
- Ensure high quality, consistency, and alignment with brand and product
4. Build personalised content systems
- Work with engineers and product teams to:
- Define content logic and relevance algorithms
- Structure content for personalisation at scale
- Plan and deliver content batches aligned with user segments, needs, and lifecycle moments
5. Drive experimentation and optimisation
- Use performance data to refine creative strategy and content direction
- Continuously iterate based on user feedback and engagement signals
Who you will work with
- Product Managers – align content with product logic and UX
- Content Creators & Designers – co-create and produce content
- Growth / UA teams – test and scale high-performing content
- Engineers – enable personalisation and content delivery systems
- Legal, Medical & Science teams – ensure accuracy and credibility
What we’re looking for
Experience
- 4+ years in creative production, content strategy, digital or social media
- Proven track record of producing video / motion / digital content at scale
Skills
- Strong creative thinking + storytelling (especially in engaging video formats)
- Ability to translate user insights into content strategy
- Experience writing briefs and scripts
- Understanding of content personalisation and user segmentation
- Comfortable working with data and performance metrics
Mindset
- Deep empathy for users and the ability to think from their perspective
- Product mindset: sees content as part of the user experience, not just marketing
- Hands-on, proactive, and comfortable in a fast-moving environment
- Strong collaborator across product, tech, and creative teams
Nice to have
- Experience in health, wellness, or femtech
- Experience with algorithm-driven or personalised content systems
Familiarity with UA / performance creatives and testing frameworks
#LI-Remote
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Content Strategist (Video) – Perimenopause
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for a Video Producer to own and drive the creative strategy for Flo’s core user segments, starting with Perimenopause Mode. This role sits at the intersection of product, content, and growth, ensuring that everything we create is deeply relevant, personalised, and grounded in real user needs.
You will translate user needs and product functionality into a cohesive content strategy, and lead the end-to-end production of engaging, high-quality video and motion content that enhances the user experience and drives engagement.
What you will do
1. Own creative strategy for a user segment
- Develop and evolve the creative vision and content strategy for Perimenopause Mode
- Translate user needs, behaviours, and emotional drivers into content directions
- Ensure content supports key product goals: clarity, validation, and action
2. Turn product experience into content
- Analyse existing product features (e.g., scores, tracking, insights) and identify content opportunities
- Collaborate with Product Managers to embed data, insights, and functionality into content
3. Lead content ideation and production
- Partner with content creators to:
- Develop creative briefs
- Write or co-create scripts for video and motion content
- Own the end-to-end production process (internal and external teams)
- Ensure high quality, consistency, and alignment with brand and product
4. Build personalised content systems
- Work with engineers and product teams to:
- Define content logic and relevance algorithms
- Structure content for personalisation at scale
- Plan and deliver content batches aligned with user segments, needs, and lifecycle moments
5. Drive experimentation and optimisation
- Use performance data to refine creative strategy and content direction
- Continuously iterate based on user feedback and engagement signals
Who you will work with
- Product Managers – align content with product logic and UX
- Content Creators & Designers – co-create and produce content
- Growth / UA teams – test and scale high-performing content
- Engineers – enable personalisation and content delivery systems
- Legal, Medical & Science teams – ensure accuracy and credibility
What we’re looking for
Experience
- 4+ years in creative production, content strategy, digital or social media
- Proven track record of producing video / motion / digital content at scale
Skills
- Strong creative thinking + storytelling (especially in engaging video formats)
- Ability to translate user insights into content strategy
- Experience writing briefs and scripts
- Understanding of content personalisation and user segmentation
- Comfortable working with data and performance metrics
Mindset
- Deep empathy for users and the ability to think from their perspective
- Product mindset: sees content as part of the user experience, not just marketing
- Hands-on, proactive, and comfortable in a fast-moving environment
- Strong collaborator across product, tech, and creative teams
Nice to have
- Experience in health, wellness, or femtech
- Experience with algorithm-driven or personalised content systems
Familiarity with UA / performance creatives and testing frameworks
#LI-Remote
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Content Strategist (Video) – Perimenopause
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for a Video Producer to own and drive the creative strategy for Flo’s core user segments, starting with Perimenopause Mode. This role sits at the intersection of product, content, and growth, ensuring that everything we create is deeply relevant, personalised, and grounded in real user needs.
You will translate user needs and product functionality into a cohesive content strategy, and lead the end-to-end production of engaging, high-quality video and motion content that enhances the user experience and drives engagement.
What you will do
1. Own creative strategy for a user segment
- Develop and evolve the creative vision and content strategy for Perimenopause Mode
- Translate user needs, behaviours, and emotional drivers into content directions
- Ensure content supports key product goals: clarity, validation, and action
2. Turn product experience into content
- Analyse existing product features (e.g., scores, tracking, insights) and identify content opportunities
- Collaborate with Product Managers to embed data, insights, and functionality into content
3. Lead content ideation and production
- Partner with content creators to:
- Develop creative briefs
- Write or co-create scripts for video and motion content
- Own the end-to-end production process (internal and external teams)
- Ensure high quality, consistency, and alignment with brand and product
4. Build personalised content systems
- Work with engineers and product teams to:
- Define content logic and relevance algorithms
- Structure content for personalisation at scale
- Plan and deliver content batches aligned with user segments, needs, and lifecycle moments
5. Drive experimentation and optimisation
- Use performance data to refine creative strategy and content direction
- Continuously iterate based on user feedback and engagement signals
Who you will work with
- Product Managers – align content with product logic and UX
- Content Creators & Designers – co-create and produce content
- Growth / UA teams – test and scale high-performing content
- Engineers – enable personalisation and content delivery systems
- Legal, Medical & Science teams – ensure accuracy and credibility
What we’re looking for
Experience
- 4+ years in creative production, content strategy, digital or social media
- Proven track record of producing video / motion / digital content at scale
Skills
- Strong creative thinking + storytelling (especially in engaging video formats)
- Ability to translate user insights into content strategy
- Experience writing briefs and scripts
- Understanding of content personalisation and user segmentation
- Comfortable working with data and performance metrics
Mindset
- Deep empathy for users and the ability to think from their perspective
- Product mindset: sees content as part of the user experience, not just marketing
- Hands-on, proactive, and comfortable in a fast-moving environment
- Strong collaborator across product, tech, and creative teams
Nice to have
- Experience in health, wellness, or femtech
- Experience with algorithm-driven or personalised content systems
Familiarity with UA / performance creatives and testing frameworks
#LI-Hybrid
Salary starts at 3500 eur gross based on experience
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Content Strategist (Video) – Perimenopause
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for a Video Producer to own and drive the creative strategy for Flo’s core user segments, starting with Perimenopause Mode. This role sits at the intersection of product, content, and growth, ensuring that everything we create is deeply relevant, personalised, and grounded in real user needs.
You will translate user needs and product functionality into a cohesive content strategy, and lead the end-to-end production of engaging, high-quality video and motion content that enhances the user experience and drives engagement.
What you will do
1. Own creative strategy for a user segment
- Develop and evolve the creative vision and content strategy for Perimenopause Mode
- Translate user needs, behaviours, and emotional drivers into content directions
- Ensure content supports key product goals: clarity, validation, and action
2. Turn product experience into content
- Analyse existing product features (e.g., scores, tracking, insights) and identify content opportunities
- Collaborate with Product Managers to embed data, insights, and functionality into content
3. Lead content ideation and production
- Partner with content creators to:
- Develop creative briefs
- Write or co-create scripts for video and motion content
- Own the end-to-end production process (internal and external teams)
- Ensure high quality, consistency, and alignment with brand and product
4. Build personalised content systems
- Work with engineers and product teams to:
- Define content logic and relevance algorithms
- Structure content for personalisation at scale
- Plan and deliver content batches aligned with user segments, needs, and lifecycle moments
5. Drive experimentation and optimisation
- Use performance data to refine creative strategy and content direction
- Continuously iterate based on user feedback and engagement signals
Who you will work with
- Product Managers – align content with product logic and UX
- Content Creators & Designers – co-create and produce content
- Growth / UA teams – test and scale high-performing content
- Engineers – enable personalisation and content delivery systems
- Legal, Medical & Science teams – ensure accuracy and credibility
What we’re looking for
Experience
- 4+ years in creative production, content strategy, digital or social media
- Proven track record of producing video / motion / digital content at scale
Skills
- Strong creative thinking + storytelling (especially in engaging video formats)
- Ability to translate user insights into content strategy
- Experience writing briefs and scripts
- Understanding of content personalisation and user segmentation
- Comfortable working with data and performance metrics
Mindset
- Deep empathy for users and the ability to think from their perspective
- Product mindset: sees content as part of the user experience, not just marketing
- Hands-on, proactive, and comfortable in a fast-moving environment
- Strong collaborator across product, tech, and creative teams
Nice to have
- Experience in health, wellness, or femtech
- Experience with algorithm-driven or personalised content systems
Familiarity with UA / performance creatives and testing frameworks
#LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Creative Producer UGC Lead TikTok & Snap (Performance Marketing - Video)
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
A strategic and forward-thinking Influencer Manager with deep expertise in the creator economy and a clear vision for how influencer marketing drives business impact. You’ll contribute to shaping Flo’s global influencer program, creating strategies that drive installs, deepen brand storytelling, and strengthen performance across the full funnel.
You understand how influencer marketing connects across channels and teams, from brand to UA, and know how to repurpose creator content to live beyond social, extending its impact across touchpoints (even inside the app).
You’ve got fresh ideas, creative guts, cultural curiosity, and a deep passion for women’s health to help creators inspire millions of people to better understand, embrace, and own their health.
Your Experience
Must have:
- 3–5+ years of influencer marketing experience
- Deep understanding of influencer ecosystems across TikTok, Instagram, and YouTube, and an eye for spotting emerging platforms and trends before they take off.
- Confident interpreting digital marketing metrics (CPI, CTR, CPM, ROAS,).
- Understanding how influencer content fuels paid social and drives performance across the funnel.
- Using data analysis, social listening, benchmarking, and auditing to strengthen strategy and drive greater efficiency and impact.
- Confident managing always-on and campaign initiatives, handling high volume with operational excellence and attention to detail.
- Strong communication and collaboration skills, thriving in cross-functional environments and keeping projects aligned.
- Brings fresh ideas, creative thinking, and a data-informed mindset to push influencer marketing beyond the obvious.
- Experience managing vendors, agencies, and contractors.
- Deep cultural awareness and trend sensitivity, you understand what’s shaping the conversation, where culture is moving, and how brands can show up authentically within it.
- Experience working with the US and other English-speaking markets
Nice to have:
- Experience working with a consumer app or digital product.
- Experience managing ambassador or affiliate programs.
- Experience collaborating with Product or Growth Marketing teams to integrate influencers into broader user journeys (e.g., in-app moments).
- Comfortable using tools like CreatorIQ, Looker, Slack, TikTok One and Jira
Salary starts from 3000 EUR gross per month
#LI-DL1
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Creative Producer UGC Lead TikTok & Snap (Performance Marketing - Video)
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for a Creative Production Lead to own and scale UGC video production across TikTok and Snapchat within Social Growth. This role is responsible for building and running a high-output creative engine across multiple pods, ensuring consistent delivery of high-performing assets for both organic and paid UA.
You will lead producers and editors across key content areas (Organic, Paid 40+, Core, Testimonials), ensuring each pod operates effectively while maintaining a unified creative system.
You'll be responsible for:
- Owning UGC video production output across all pods and content streams
- Managing and developing Creative Producers and motion/video resources across pods
- Ensuring consistent production volume, quality, and turnaround across Organic, Paid, Core, and Testimonials
- Building and maintaining a scalable creative production system across teams
- Partnering with strategists and UA to align production with performance needs
- Ensuring winning concepts are effectively scaled across pods and platforms
- Allocating resources across pods based on priorities and performance signals
- Establishing clear workflows for briefing, production, and iteration
- Driving cross-pod learnings and ensuring best practices are shared and reused
Your experience
Must-have:
- 5+ years in creative production, UGC, or performance content roles
- Experience managing creative teams (producers, editors, creators)
- Strong understanding of short-form video production for TikTok
- Experience operating high-volume creative production systems
- Ability to balance speed, quality, and scale across multiple workstreams
- Experience working cross-functionally with UA, strategy, and creative teams
- Strong ownership mindset with ability to prioritise and allocate resources effectively
- Fluent English with experience delivering content for US audiences
What success looks like
- Reliable, scalable production output across all pods
- Clear ownership and performance across Organic, Paid, Core, and Testimonials streams
- Faster production cycles with increased volume and maintained quality
- Effective scaling of winning creatives across pods and platforms
- Stronger contribution of Social Growth production to paid UA performance
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
LLM & AI search Discoverability Manager
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We are looking for an LLM & AI search Discoverability Manager to shape how Flo is represented across AI systems. This role sits at the intersection of PR, community, content, and AI, owning how our brand is understood, surfaced, and recommended by large language models.
Your Main Tasks Will Be
- Own and optimize Flo’s presence across AI-generated search environments (e.g. ChatGPT, Gemini), ensuring accurate, high-quality brand representation. Monitor how Flo is represented across AI systems, identify gaps or misrepresentation, and proactively act to correct them
- Build and manage Flo’s reputation across authoritative sources used by LLMs, including Reddit, Quora, and Wikipedia
- Own Wikipedia strategy and governance, ensuring accuracy, neutrality, and strong positioning as a primary AI citation source
- Rework and structure Flo’s website as an AI-native source, creating content that answers real user queries and is consistently surfaced in LLM responses
- Strengthen Flo’s presence in mid-funnel LLM conversations, ensuring the brand is preferred in comparison and evaluation queries
- Leverage Reddit and Quora as both reputation and discovery channels, shaping narratives and driving qualified organic traffic
- Build and scale systems for generating and managing external signals (reviews, discussions, third-party content) that influence how LLMs interpret the brand
- Partner cross-functionally with PR, Product, Social, Customer Support, and Marketing to align messaging and ensure consistency across all external touchpoints
We Expect From You
- 3+ years of experience in online reputation, digital PR, content, or related roles
- Hands-on experience with or strong understanding of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), including how LLMs source, weight, and surface information
- Understanding of how LLMs source and surface information
- Hands-on experience with platforms like Reddit, Quora, and Wikipedia
- Experience shaping brand perception across external, non-owned platforms
- Strong analytical mindset, connecting reputation signals to business impact
- Ability to build systems and scale processes, not just execute tasks
- Strong cross-functional collaboration skills and comfort in fast-moving environments
#LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Creator Partnerships Manager (TikTok One & UGC, Paid Social)
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for someone who sits at the intersection of creators, creative, and paid social - gets TikTok at a native level, can scale UGC pipelines, and knows how to turn data into better briefs, content, and results.
As a Creator Partnerships Manager, you’ll manage a scalable UGC pipeline for paid social, working closely with creators and internal production teams to continuously test, iterate, and improve performance.
You’ll also need a deep understanding of TikTok-native content and culture - what feels organic, what grabs attention instantly, and what converts.
What you’ll be doing
- Launch and manage briefs via TikTok One and other creator marketplaces
- Build and manage a network of in-house creators
- Establish creator strategy (personas, roles, segments)
- Develop and own creative strategy
- Build and maintain a consistent UGC production pipeline
- Develop clear, performance-driven briefs
- Partner closely with the production team on editing, iterations, and scaling winning creatives
- Oversee high-volume content output with fast turnaround times
- Analyze creative performance (CTR, hooks, conversions) to identify winning patterns
- Translate insights into new briefs, iterations, and testing frameworks
- Provide structured, actionable feedback to creators to improve performance over time
- Collaborate with paid media teams
What we’re looking for
- 2–5 years in influencer marketing, UGC, or performance creative roles
- Strong understanding of paid social performance drivers
- Have experience optimizing content specifically for paid ads, not organic
- Experience using TikTok One
- Strong understanding of TikTok-native content - trends, hooks, formats, and storytelling styles.
- Experience managing content pipelines at scale (multiple assets, fast testing cycles)
- Experience managing and collaborating with creators
- Comfortable working cross-functionally with production/editing teams
- Highly organized and detail-oriented in a fast-paced environment
Salary from 3000 EUR
#LI-DL1 #LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
LLM & AI search Discoverability Manager
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We are looking for an LLM & AI search Discoverability Manager to shape how Flo is represented across AI systems. This role sits at the intersection of PR, community, content, and AI, owning how our brand is understood, surfaced, and recommended by large language models.
Your Main Tasks Will Be
- Own and optimize Flo’s presence across AI-generated search environments (e.g. ChatGPT, Gemini), ensuring accurate, high-quality brand representation. Monitor how Flo is represented across AI systems, identify gaps or misrepresentation, and proactively act to correct them
- Build and manage Flo’s reputation across authoritative sources used by LLMs, including Reddit, Quora, and Wikipedia
- Own Wikipedia strategy and governance, ensuring accuracy, neutrality, and strong positioning as a primary AI citation source
- Rework and structure Flo’s website as an AI-native source, creating content that answers real user queries and is consistently surfaced in LLM responses
- Strengthen Flo’s presence in mid-funnel LLM conversations, ensuring the brand is preferred in comparison and evaluation queries
- Leverage Reddit and Quora as both reputation and discovery channels, shaping narratives and driving qualified organic traffic
- Build and scale systems for generating and managing external signals (reviews, discussions, third-party content) that influence how LLMs interpret the brand
- Partner cross-functionally with PR, Product, Social, Customer Support, and Marketing to align messaging and ensure consistency across all external touchpoints
We Expect From You
- 3+ years of experience in online reputation, digital PR, content, or related roles
- Hands-on experience with or strong understanding of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), including how LLMs source, weight, and surface information
- Understanding of how LLMs source and surface information
- Hands-on experience with platforms like Reddit, Quora, and Wikipedia
- Experience shaping brand perception across external, non-owned platforms
- Strong analytical mindset, connecting reputation signals to business impact
- Ability to build systems and scale processes, not just execute tasks
- Strong cross-functional collaboration skills and comfort in fast-moving environments
#LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Creator Partnerships Manager (TikTok One & UGC, Paid Social)
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for someone who sits at the intersection of creators, creative, and paid social - gets TikTok at a native level, can scale UGC pipelines, and knows how to turn data into better briefs, content, and results.
As a Creator Partnerships Manager, you’ll manage a scalable UGC pipeline for paid social, working closely with creators and internal production teams to continuously test, iterate, and improve performance.
You’ll also need a deep understanding of TikTok-native content and culture - what feels organic, what grabs attention instantly, and what converts.
What you’ll be doing
- Launch and manage briefs via TikTok One and other creator marketplaces
- Build and manage a network of in-house creators
- Establish creator strategy (personas, roles, segments)
- Develop and own creative strategy
- Build and maintain a consistent UGC production pipeline
- Develop clear, performance-driven briefs
- Partner closely with the production team on editing, iterations, and scaling winning creatives
- Oversee high-volume content output with fast turnaround times
- Analyze creative performance (CTR, hooks, conversions) to identify winning patterns
- Translate insights into new briefs, iterations, and testing frameworks
- Provide structured, actionable feedback to creators to improve performance over time
- Collaborate with paid media teams
What we’re looking for
- 2–5 years in influencer marketing, UGC, or performance creative roles
- Strong understanding of paid social performance drivers
- Have experience optimizing content specifically for paid ads, not organic
- Experience using TikTok One
- Strong understanding of TikTok-native content - trends, hooks, formats, and storytelling styles.
- Experience managing content pipelines at scale (multiple assets, fast testing cycles)
- Experience managing and collaborating with creators
- Comfortable working cross-functionally with production/editing teams
- Highly organized and detail-oriented in a fast-paced environment
Salary from 3000 EUR
#LI-DL1 #LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Creator Partnerships Manager (TikTok One & UGC, Paid Social)
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for someone who sits at the intersection of creators, creative, and paid social - gets TikTok at a native level, can scale UGC pipelines, and knows how to turn data into better briefs, content, and results.
As a Creator Partnerships Manager, you’ll manage a scalable UGC pipeline for paid social, working closely with creators and internal production teams to continuously test, iterate, and improve performance.
You’ll also need a deep understanding of TikTok-native content and culture - what feels organic, what grabs attention instantly, and what converts.
What you’ll be doing
- Launch and manage briefs via TikTok One and other creator marketplaces
- Build and manage a network of in-house creators
- Establish creator strategy (personas, roles, segments)
- Develop and own creative strategy
- Build and maintain a consistent UGC production pipeline
- Develop clear, performance-driven briefs
- Partner closely with the production team on editing, iterations, and scaling winning creatives
- Oversee high-volume content output with fast turnaround times
- Analyze creative performance (CTR, hooks, conversions) to identify winning patterns
- Translate insights into new briefs, iterations, and testing frameworks
- Provide structured, actionable feedback to creators to improve performance over time
- Collaborate with paid media teams
What we’re looking for
- 2–5 years in influencer marketing, UGC, or performance creative roles
- Strong understanding of paid social performance drivers
- Have experience optimizing content specifically for paid ads, not organic
- Experience using TikTok One
- Strong understanding of TikTok-native content - trends, hooks, formats, and storytelling styles.
- Experience managing content pipelines at scale (multiple assets, fast testing cycles)
- Experience managing and collaborating with creators
- Comfortable working cross-functionally with production/editing teams
- Highly organized and detail-oriented in a fast-paced environment
#LI-DL1 #LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Visual Designer (3 month contract)
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We're looking for a Senior Visual Designer, to lead the creation of end-to-end visual experiences across multiple user-segments within Flo. You will own key design initiatives, shape the visual design system, and ensure consistency, inclusivity, and innovation across all visual outputs. You will act as a role model for design quality and provide mentorship to more junior designers.
Your Experience
Must have:
- 7+ years of professional experience in visual or graphic design, with strong expertise in mobile platforms.
- Demonstrated ability to own and deliver complex design projects from ideation to release.
- Advanced proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Deep understanding of colour theory, typography, composition, branding, and visual hierarchy.
- Experience collaborating with cross-functional teams and influencing product direction through visual design.
What you'll be doing
You'll be responsible for:
- Champion inclusive and user-centered design practices across the team, ensuring accessibility and cultural relevance.
- Collaborate with cross-functional stakeholders including Product, Content, UX, Growth, and Engineering teams to align visuals with business goals
- Deliver end-to-end, high-quality visual solutions that align with business objectives and improve user engagement and retention.
3 month contract
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Creative Lead (12 Month Maternity Cover)
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
The Creative Lead plays a critical leadership role within Flo’s Creative Studio, overseeing a multidisciplinary team responsible exclusively for high-volume, performance-driven user acquisition creative.
This role leads a team of ~10 in-house creatives (graphic designers, motion designers, and video editors) and manages a freelance bench of ~6, ensuring the delivery of high-performing UA assets that directly impact acquisition KPIs and revenue.
Reporting to the Director of Content & Creative, the Creative Lead ensures creative output is fully aligned with UA strategy, channel plans, and brand guidelines. The role sits at the intersection of creative excellence, operational efficiency, and commercial performance.
A significant portion of the role focuses on people leadership, creative review and sign-off, AI-enabled workflow optimisation, workload management, and maintaining strong cross-functional alignment with UA Managers.
While primarily a leadership role, this position also requires strong hands-on design capability. The Creative Lead is expected to step into high-priority briefs, concept development, or resourcing gaps where required.
Scope of Role
-
Line management of ~10 in-house creatives across design, motion, and video
-
Oversight of freelance resourcing and budget
-
Ownership of creative quality and velocity across all UA channels
-
Direct collaboration with UA Managers and Strategists within pod structures
-
Accountability for team creative output that directly impacts acquisition KPIs and revenu
Key Responsibilities
Lead Performance Creative (UA)
-
Own creative direction and quality across all UA channels and formats.
-
Ensure assets meet performance marketing best practices, brand standards, and brief objectives.
-
Provide final sign-off on new creative concepts prior to launch.
-
Translate UA strategy and channel plans into clear, actionable creative direction.
-
Personally lead or execute high-priority concepts and strategic briefs where senior craft expertise is required.
Drive Cross-Functional Alignment
-
Be the lead creative partner within channel-specific pods.
-
Build strong, trusted relationships with UA Managers and Strategists.
-
Align creative output with priorities, business OKRs, and performance KPIs.
-
Establish clear feedback loops between performance insights and creative iteration.
Lead & Develop the Creative Team
-
Manage, mentor and develop a multidisciplinary team of ~10 creatives.
-
Oversee creative reviews, workload planning, and sprint delivery.
-
Foster a culture of accountability, pace, and continuous improvement.
-
Ensure the team remains motivated, supported, and equipped to deliver high-volume output.
Optimise Studio Operations & Resourcing
-
Oversee Jira workflows and production processes to maintain speed and consistency.
-
Manage freelance resourcing and budget in line with business targets.
-
Forecast capacity needs based on UA demand and testing plans.
-
Drive continuous improvement across creative tools, AI integration, workflows, and production efficiency.
What Success Looks Like
-
UA creative output consistently improves acquisition KPIs while maintaining brand integrity.
-
High creative velocity across static, motion, and video formats without compromising quality.
-
Scalable video and motion production that performs against channel benchmarks.
-
Strong alignment, trust, and credibility with UA Managers and Strategists.
-
Efficient studio workflows with minimal bottlenecks.
-
A motivated, accountable, and high-performing creative team.
Ideal Profile
-
7+ years in design, with strong experience in performance marketing / UA environments.
-
Proven experience managing multidisciplinary creative teams.
-
Deep understanding of paid acquisition creative principles and testing frameworks.
-
Strong hands-on design craft with the ability to execute high-quality work across static and motion-led UA formats when required.
-
Comfortable working with performance data and translating insights into creative action.
-
Strong understanding of AI tools and how to implement them into creative output and team-wide workflow optimisation.
-
Strong stakeholder management and communication skills.
-
Operationally strong, organised, and delivery-focused.
#LI-DL1 #LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Office Administrator
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for a highly organised and people-oriented Office Administrator to support daily operations in our London office.
This is a full-time, on-site role requiring office presence Monday to Friday.
Your Experience
- Around 12 months of experience in an office-based, administrative, or customer-facing role (e.g. Office Assistant, Receptionist, or similar)
- Strong communication skills and a friendly, helpful attitude
- Good organisational skills and attention to detail
- Comfortable with basic admin tasks and coordinating with others
- Familiarity with tools like Google Workspace, Slack, is a plus
- Eagerness to learn, take initiative, and support different tasks
- Ability to stay calm and positive in a busy environment
What you’ll be doing
Office Support (Core Focus):
- Support the day-to-day running of the London office alongside the Office Manager
- Welcome visitors and help create a friendly, professional office environment
- Assist with managing office supplies, deliveries, and basic logistics
- Help keep the office tidy, organised, and well-stocked
- Support with setting up desks, equipment, and meeting rooms
- Assist with shipments and deliveries for team members
- Help with onboarding and offboarding tasks (e.g. preparing equipment, coordinating logistics)
- Support internal events, team activities, and wellbeing initiatives
- Assist with maintaining office inventory (e.g. supplies, swag)
- Provide basic support to IT and People teams when needed
- Take on ad-hoc tasks to support the team and ensure everything runs smoothly
#LI-LM12 #LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Senior Technical Product Manager - Health Records
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for a Senior Technical Product Manager to join our Health Records & Virtual Clinics team. This team is building the foundational infrastructure that powers Flo’s next generation of personalised healthcare experiences. Our mission is to integrate diverse health data sources, from clinical systems and external vendors to user-reported data, including data from wearables directly or via Health Connect/HealthKit into a unified, reliable, and actionable health record. This foundation will enable a new Virtual Clinics direction, delivering personalised, data-driven care journeys at scale.
While this is a deeply technical and data-heavy area, we believe that the true value of health data is unlocked through intuitive, trustworthy, and beautifully designed user experiences. You will partner closely with product design to ensure complex, fragmented health data is translated into clear, intuitive, and user-friendly experiences.
Your Experience
Must have:
- 7+ years of experience in product management, including experience in platform, data, or infrastructure products
- Strong technical background, with experience working on APIs, data pipelines, or distributed systems
- Experience integrating third-party vendors, APIs, or complex ecosystems (healthcare experience is a strong plus)
- Solid understanding of data modeling, data quality challenges, and trade-offs in building scalable data platforms
- Proven passion for building high-quality user experiences, with a track record of partnering closely with design to ship intuitive and elegant products
- Ability to translate complex technical systems and data into simple, user-friendly interfaces and flows
- Experience working in regulated environments and collaborating with clinical, legal, privacy, and security stakeholders
- Proven ability to define and deliver products in ambiguous, fast-moving environments
- Strong analytical mindset, with experience defining and tracking metrics for platform/data products
- Track record of iterative delivery and experimentation, even within complex technical domains
- Excellent stakeholder management and communication skills, with the ability to align cross-functional teams around complex initiatives
- Passion for building impactful healthcare products and improving user outcomes through data
What you'll be doing
You'll be responsible for:
- Define and execute the product strategy and roadmap for Health Records and data integrations, enabling scalable and secure ingestion of data from multiple vendors and systems
- Own the end-to-end lifecycle of health data: from ingestion and normalization to enrichment and activation in downstream experiences
- Lead the development of a unified health data model that supports personalised user experiences, clinical use cases, and Virtual Clinics services
- Partner with design team to creation of best-in-class UI/UX patterns for surfacing health insights, longitudinal records, and care journeys
- Ensure that health data is presented in a way that is actionable, empathetic, and clinically responsible, balancing simplicity with accuracy
- Partner closely with Engineering, Data, Clinical, and Legal teams to ensure data accuracy, regulatory compliance, and user privacy. Own the creation of well-scoped product and technical specifications, and actively participate in technical trade-off discussions. Given the tech- and infrastructure-heavy nature of the team, operate as a deeply embedded partner within the squad, not just a stakeholder, contributing to architecture-level decisions and day-to-day execution
- Drive vendor integration strategy, including prioritisation, evaluation, and long-term partnership management
- Collaborate with AI Platform team to ensure high-quality structured data is available for models and personalised insights
- Balance speed and scalability, making high-judgment trade-offs across infrastructure, data quality, and user-facing impact
- Establish metrics to evaluate data quality, coverage, and downstream impact on user outcomes and business goals
- Stay on top of industry trends in digital health, interoperability, and virtual care, as well as evolving UX patterns in consumer health products
#LI-Hybrid #LI-AJ1
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Engineering Manager
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
What you'll be doing
You'll be responsible for:
- Lead and scale a team of 5+ engineers and organise work towards the product vision
- Work closely with the development team and Product Manager to deliver business value in a timely manner while following and improving upon established quality metrics.
- Orchestrate technical aspects of the product development
- Implement the most suitable development processes (principles, rules) for the team
- Coach the team to learn and apply engineering best practices in various areas starting from UI standards and CI/CD to API design and Secure SDLC
- Continue to form and grow your team – hire and onboard new members, perform training activities, help team members to follow their path for professional growth
- Solve or escalate issues within and outside the team
- Ensure healthy collaboration with other teams, identify and manage technical and organisational dependencies
- Support an environment of transparency by providing prompt feedback, both gently and honestly
Your Experience
Must have:
- 6+ years of experience in one of the following programming languages: Scala, Java, Kotlin, Objective C/Swift.
- Experience in designing and implementing robust distributed systems
- 4+ years of team management: establishing processes in a cross-functional team, building tech roadmaps, experience in change management
- People management skills – providing one-on-ones, resolving conflicts, creating career development plans, mentoring and growing engineers
- Extensive knowledge of engineering practices and Agile methodologies
Nice to have:
- Full-stack development experience
- Hands-on experience with DevOps tools and practices
- Outstanding communication skills
- Experience building consumer or client-facing products
- Understanding of A/B testing techniques
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Engineering Manager
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re not chasing product–market fit. We’ve found it. Flo is used by 1 in 4 women aged 18–44 in the US. Last year, $200M raised. Earlier this year: 8.6M new installs, 2.8M user jump, That kind of scale doesn’t just happen. It’s engineered.
That’s where you come in.
We’re hiring Engineering Managers in London to lead a squad building the next generation of privacy-first, AI-powered health tools - and shipping them to a global audience.
What you’ll do
- Lead and grow a high-performing team of engineers
- Set direction, ship fast, own outcomes
- Build systems that are reliable, scalable and secure
- Guide architecture decisions and unblock delivery
- Champion engineering quality, speed and autonomy
- Coach your team - hire, develop, promote
- Collaborate across disciplines to turn product ideas into reality
What you bring
- 6+ years coding in Scala, Java, Kotlin or Objective-C/Swift
- Experience building distributed systems at scale
- 4+ years managing engineers and leading teams
- Solid track record of hiring, mentoring and building inclusive cultures
- Deep understanding of software engineering best practices and agile delivery
- Strong product mindset - you care about the user, not just the stack
Nice to have
- Exposure to ML or data-powered products
- Full-stack experience
- Hands-on with CI/CD and DevOps tooling
- Background in consumer tech or mobile apps
- A/B testing know-how
#LI-Hybrid, #LI-KP1
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health
Senior AI/ML engineer
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We are looking for a Senior Software Engineer with deep expertise in AI/ML infrastructure to join our AI Platform team and help build the GenAI platform that powers every AI feature at Flo.
You will bridge core infrastructure, data engineering, and LLM development to deliver production-grade medical safety judges, fine-tuning pipelines, evaluation frameworks, and real-time personalisation. The team operates 60+ LLM-based evaluation judges, develops proprietary fine-tuned health models, and maintains active partnerships with Databricks, Google, OpenAI, Anthropic, and AWS.
What you’ll do
- LLM Judge Ecosystem: build and scale Judge-as-a-Service, prompt registries, calibration pipelines, and evaluation orchestration using MLflow 3.x
- Fine-Tuning and Serving: develop LoRA/SFT/preference optimisation pipelines for health-domain models (Llama, Gemma, MedGemma) and manage model serving at scale on Databricks
- Data and Evaluation Pipelines: build synthetic Q&A generation, golden test sets, reward function engineering, and Delta table schemas in Unity Catalog for reliable, reproducible evaluation data
- Infrastructure: maintain Terraform-managed AWS infrastructure (EKS, S3, IAM), Databricks AI Gateway, and CI/CD pipelines (GitHub Actions) with evaluation gates and progressive rollout
- Cross-Functional Impact: collaborate with Product, Security, Analytics, and Medical teams, develop internal SDKs and APIs consumed by 5+ teams, and engage directly with technology partners on pre-release capabilities
Experience and skills
Must have:
- Engineering maturity: 7+ years of software engineering, 4+ years focused on ML/AI platforms
- LLM experience: recent hands-on work with at least one of: fine-tuning, prompt engineering, LLM evaluation, or model serving
- Technical stack: strong Python across production services and data pipelines, data engineering fundamentals (Spark, Delta tables, Parquet)
- Platform and infrastructure: Databricks (MLflow, Unity Catalog, Model Serving), AWS (EKS/Kubernetes, IAM), Terraform, GitHub Actions
- Cross-domain flexibility: comfort working across ML, data engineering, and infrastructure. You don’t need to be expert in all three, but you contribute wherever the team needs it
Nice to have:
- LLM evaluation frameworks (judges, graders, calibration methodology) or fine-tuning techniques (LoRA, RLHF/DPO, model distillation)
- ML data engineering: synthetic data generation, evaluation dataset design, annotation pipelines
- Healthcare, regulated industry, or safety-critical AI systems experience
- Prompt optimisation frameworks (DSPy or similar), feature stores (Tecton)
#LI-KP1 #LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Ready to apply?
Apply to Flo Health