The Opportunity

We're looking for a Director of Growth Marketing to own and scale the engine that drives Flexport's pipeline and revenue growth. You'll lead a team of marketers responsible for the full spectrum of growth marketing — from top-of-funnel acquisition to lead nurturing to conversion. This role sits at the intersection of strategy, execution, and analytics, and is ideal for someone who is equally comfortable building apps, creating campaigns, optimizing paid media, and generating pipeline through unconventional methods.

You'll work closely with Product, Engineering, and Sales to ensure growth campaigns are tightly aligned with Flexport's platform releases, go-to-market motions, and business goals.

What You'll Do

Campaign Strategy & Execution

• Design and execute integrated growth campaigns around Flexport's technology offerings,  turning product innovation into pipeline.
• Build and optimize multi-channel campaign playbooks that span paid, owned, and earned channels.

AI & Marketing Innovation

• Leverage AI tools and workflows to accelerate campaign execution, content production, audience targeting, and performance analysis — we want someone who is already using AI daily to move faster and think bigger.
• Use AI tools to launch landing pages, microsites, online tools, internal dashboards, lead scoring models, and campaign automations without waiting on engineering resources.
• Stay on the cutting edge of how AI is reshaping B2B marketing and bring that thinking into everything the team builds.

Product-Led Growth

• Partner with Product and Engineering to identify and activate product-led growth levers — trial flows, in-platform conversion moments, self-serve onboarding, and expansion signals.
• Develop experimentation frameworks to test and scale PLG motions across Flexport's platform.

Lead Generation & Nurture

• Own the lead lifecycle from acquisition through sales handoff, designing scoring models, nurture sequences, and segmentation strategies that improve conversion rates at every stage.
• Continuously refine targeting and messaging to increase marketing-sourced and marketing-influenced pipeline.

Performance Marketing

• Manage and scale paid acquisition across Google Ads, LinkedIn, X, and other relevant channels with a sharp focus on cost efficiency and pipeline ROI.
• Own budget allocation, bidding strategy, creative testing, and audience development.

• Develop and execute targeted direct mail programs for high-value account engagement, event follow-up, and ABM campaigns.

Website

• Own Flexport's marketing website as a growth channel — driving SEO, conversion rate optimization, landing page strategy, and content performance.
• Collaborate with design and engineering to ship high-impact web experiences that convert visitors into qualified leads.

Reporting & Analytics

• Build and maintain growth marketing dashboards that track pipeline contribution, channel performance, campaign ROI, and funnel velocity.
• Use data to inform investment decisions and communicate marketing's impact to executive leadership.

Team Leadership

• Manage, mentor, and develop a team of 2–3 growth, product, and performance marketers, fostering a culture of experimentation, accountability, and continuous improvement.
• Work directly with our Founder and CEO and key revenue leaders to execute campaign ideas. 

What We're Looking For

• Experience in B2B growth marketing, demand generation, or performance marketing, with experience managing a growth marketing team.
• Strong preference for former tech founders with experience owning the full end-to-end go to market for a high growth B2B startup.
• Proven track record of driving high-quality enterprise leads and building pipeline for high-growth B2B companies. You understand long sales cycles, buying committees, and what it takes to generate leads that Sales actually wants to work. Experience in logistics, supply chain, or enterprise SaaS is a strong plus.
• A power user of AI in your marketing workflow — you actively use tools like Claude Code, Codex, OpenClaw or similar to accelerate content creation, analysis, and campaign execution. Bonus if you've used vibe coding or low-code AI tools to build marketing pages, automations, or internal tools yourself.
• Deep expertise in paid media (Google, LinkedIn, Meta), marketing automation, and CRM systems (Salesforce).
• Strong analytical instincts — you're fluent in funnel metrics, attribution modeling, and can translate data into action.
• Experience partnering with Product teams on product-led growth initiatives.
• Excellent project management skills with the ability to run multiple campaigns simultaneously without dropping quality.
• Clear, confident communicator who can present strategy and results to senior leadership.
• A bias toward action and experimentation — you ship fast, learn fast, and iterate.

The Opportunity

We’re looking for a Staff Product Manager, Growth to own Flexport’s website, self-serve experience, and the critical intersection between marketing and product that turns visitor traffic into a qualified pipeline. You’ll be the connective tissue between Marketing, Product, Engineering, and Sales, ensuring that every touchpoint from first page view to sales handoff is optimized for conversion and user quality.

This is a high-leverage, metrics-driven role. You’ll set the strategy for how prospects discover Flexport, experience our products and technology for the first time, and convert into high-value leads that Sales can close. You’ll own the growth marketing roadmap, run rigorous experimentation, and partner deeply with Marketing on acquisition and with Product and Engineering on the self-serve experience.

The ideal candidate has a founder’s mentality, you’ve built and shipped growth products end to end, you think in funnels and feedback loops, and you’re as comfortable writing a PRD as you are digging into a conversion cohort analysis. Background in performance and digital marketing is strongly preferred. Experience in logistics, supply chain, or enterprise SaaS is a plus.

What You'll Do

Website as a Growth Product

• Own Flexport.com as Flexport’s highest-leverage growth channel to define the product vision, roadmap, and KPIs for the marketing website.
• Drive SEO and AEO strategy, information architecture, and content performance to increase organic traffic and domain authority.
• Lead conversion rate optimization across landing pages, product pages, and CTAs through structured experimentation (A/B tests, multivariate tests, holdout groups).
• Partner with Design, Product, and Engineering to ship high-impact web experiences that reduce friction and move visitors toward signup and qualification.

Self-Serve Flow & Product-Led Growth

• Own the end-to-end self-serve funnel from first visit through signup, onboarding, activation, and handoff to Sales.
• Define and instrument key growth metrics (visitor-to-signup, signup-to-activation, activation-to-MQL, MQL-to-SQL) and build dashboards that make funnel health visible across the organization.
• Identify and activate product-led growth levers: trial flows, in-platform conversion moments, guided onboarding, and expansion signals.
• Develop experimentation frameworks to test and scale PLG motions, balancing self-serve efficiency with enterprise sales readiness.

Marketing and Product Bridge

• Serve as the primary product partner between the Marketing team translating campaign objectives into product requirements and vice versa.
• Collaborate with Marketing and Sales Ops on lead scoring models, nurture logic, and segmentation strategies to ensure product signals feed into accurate lead qualification.
• Align product releases and platform capabilities with go-to-market motions so that new features translate into pipeline.
• Work with Sales to define what constitutes a high-quality lead and build product experiences that deliver them consistently.

AI & Growth Innovation

• Leverage AI tools and workflows to accelerate experimentation, personalization, audience targeting, and performance analysis.
• Use AI to rapidly prototype and launch landing pages, microsites, interactive tools, and campaign automations without waiting on engineering resources.
• Stay on the cutting edge of how AI is reshaping B2B growth and bring that thinking into the product roadmap.

Analytics & Experimentation

• Build and maintain growth dashboards that track traffic, funnel conversion, channel attribution, campaign ROI, and lead quality.
• Own the marketing experimentation program and define hypothesis backlogs, prioritize tests by expected impact, run experiments with statistical rigor, and scale winners.
• Use data to inform investment decisions and communicate growth product impact to executive leadership.
• Partner with Data Engineering to ensure event instrumentation, attribution models, and reporting infrastructure meet the team’s needs.

What We're Looking For

• Product management experience, with significant depth in growth, conversion, or product-led growth at a high-growth B2B technology company.
• Strong preference for former tech founders or early-stage operators who have owned the full end-to-end go-to-market for a B2B product from building the website to closing the first customers.
• Proven track record of driving measurable improvements in web traffic, signup conversion, activation rates, or pipeline generation. You think in funnels, cohorts, and experiments, not just features.
• Deep understanding of enterprise B2B buying motions - complex, long sales cycles, buying committees, and what it takes to generate leads that Sales actually wants to work. Experience in logistics, supply chain, or enterprise SaaS is a strong plus.
• A power user of AI in your product workflow; you actively use tools like Claude Code, Codex, OpenClaw, or similar to accelerate prototyping, analysis, and experimentation. Bonus if you’ve used vibe coding or low-code AI tools to build landing pages, internal tools, or automations yourself.
• Fluent in web analytics, attribution modeling, and experimentation tooling (e.g. Google Analytics, Amplitude, Optimizely, LaunchDarkly). Comfortable writing SQL and building dashboards.
• Experience with marketing automation and CRM systems (Salesforce, HubSpot, Marketo) and a working understanding of how product signals feed lead scoring and sales workflows.
• Strong product craft — you write clear PRDs, define sharp success metrics, and ship iteratively. You know how to scope ruthlessly and say no to the right things.
• Excellent cross-functional communication. You can present strategy and results to the CEO, align Engineering on technical trade-offs, and partner back with your marketing team. 
• A bias toward action and experimentation - you ship fast, learn fast, and iterate. You’re energized by ambiguity and thrive when you can move from zero to one.