About the role:

We are hiring a Sr. Lifecycle Growth Manager to own activation end-to-end — the single highest-leverage stretch of our funnel. This is the work of recovering applicants who stall mid-application and converting approved customers who have not yet activated into paying policyholders. It is where intent either converts into revenue or leaks out, and it is the workstream with the most room to move the business in the next four quarters.

You will own the lifecycle strategy across two connected phases. In pre-approval, you will own the recovery layer for application drop-off — the sequences, nudges, and in-product interventions that bring stalled applicants back into the flow and through to approval. In ANA, you will own a fully personalized program segmented by where the approved customer dropped off and what the behavioral signals tell us about why.

This is a high-leverage IC role for someone who operates like a PM, thinks like a data scientist, and ships like an operator. You will run a high-velocity experimentation program, design product-led growth loops that go beyond email, and be the operational spine that turns activation OKRs into shipped work.

This is not a campaign-manager role. It is a role for someone who wants a seat at the strategy table, who can debate tradeoffs with a Director, and who is as comfortable writing SQL as writing a test plan.

What You'll Own:

Application Drop-Off Recovery

Own the lifecycle layer that recovers applicants who stall mid-application. You will map where drop-off concentrates across the application flow — saved-progress abandonment, step-level friction, medical exam scheduling hesitation, underwriting-window stalls — and build targeted recovery interventions for each leak point. You will work step-by-step, not in generic sequences: a customer who drops off at health disclosure gets a different treatment than one who drops off at payment details.

You will partner with Product and Engineering on in-product recovery surfaces (saved-progress resumption, step-specific support prompts) and own the outbound recovery motion across email, SMS, push, and Regal. Success is measured in step-to-step conversion lift and applicant-to-approved rate.

ANA Personalization

Own the ANA program with personalization as the core design principle, not a phase-two enhancement. The primary segmentation axis is drop-off point — a customer who was approved but never returned to view their quote needs a fundamentally different treatment than one who viewed a quote, selected a term, and abandoned at checkout. You will build distinct journeys for each drop-off cohort and layer secondary personalization on top: persona signals (price-sensitive, health-uncertain, comparison shopper, distracted/busy), term-length selected, quoted price band, and engagement recency.

You will own the evergreen ANA flow, term-length education moments, pricing transparency touchpoints, and social proof frameworks — all tuned to the specific drop-off point they are recovering. Success is measured in activation rate lift by cohort, not in email opens or aggregate sends.

Experimentation Engine

Own the end-to-end testing roadmap for activation. Move us from sporadic tests to a high-velocity program — 10+ well-designed experiments per quarter with clean hypotheses, appropriate power, and ruthless post-mortems. You decide what gets tested, you enforce statistical integrity, and you translate winners into roadmap changes. Incrementality tests, holdouts, frequency-cap experiments, and multivariate designs are in your default toolkit.

Product-Led Activation Growth

Activation is not an email problem. You will partner with Product and Engineering to design in-product interventions — application-step nudges, saved-progress recovery surfaces, pricing-transparency moments, term-length education, and post-approval decision support — that compound with our outbound channels. You will write PRDs, scope experiments with engineers, and measure feature adoption alongside channel metrics. You treat the product and the CRM as a single activation funnel.

Lifecycle Operations & Velocity

Turn strategy into shipped work. You will translate quarterly OKRs into concrete execution plans, architect the workflows that let the lifecycle operations execution team move fast with low error rates, and serve as the escalation point when ambiguous requirements or data issues block the team. You will co-own the planning table with US leadership during quarterly cycles and push back — with evidence — when a strategy is flawed or slower than it needs to be.

AI-Native Workflow Design

We are building an AI-native lifecycle function. You will use LLM-powered workflows to compress the time from hypothesis to shipped test — generating copy variants, QA'ing journeys, segmenting cohorts, and drafting briefs. This is not about using ChatGPT/ Claude occasionally; it is about designing systems where AI agents handle the execution layer so human time goes to strategy, analysis, and judgment calls.

Platform & Data

Act as the super-admin for our CRM stack (Iterable, Regal, and adjacent tooling). Partner with Engineering and Analytics to keep data pipelines clean, event schemas scalable, and deliverability pristine. You do not need to be the deepest technical expert on every platform, but you need to know enough to earn the team's respect and make the right architectural calls.

Duties and Responsibilities:

• You have 7-10+ years in lifecycle marketing, growth product management/ product-led-growth, or CRM at a B2C tech, fintech, SaaS, or marketplace company — with demonstrated impact on LTV, retention, or activation metrics that mattered to the business.
• You are fluent in SQL and understand the data in and out. You do not wait for an analyst to tell you whether a campaign worked — you pull the data yourself, segment the cohort, and come back with the answer. You understand statistical significance, power analysis, cohort retention curves, and the difference between a lift that is real and a lift that is noise.
• You have shipped PLG experiments, not just email campaigns. You have written a PRD, worked through a trade-off with an engineer, and measured in-product feature adoption. You understand that the highest-leverage lifecycle work often lives inside the product.
• You are hands-on with enterprise CRM platforms — Iterable, Braze, Customer.io, or similar. You can build a complex multi-branch journey without hand-holding, and you can debug why a campaign is not firing without escalating to a vendor rep.
• You communicate like a senior operator. You can debate strategy with a Director, write a decision memo, and hold your ground when you disagree — while staying open when the counterpoint is stronger. You default to direct, concise, written communication and flag ambiguous items explicitly rather than resolving them with unspoken assumptions.
• You have worked across time zones with a US-based manager and know how to make asynchronous collaboration work — owning hand-offs, writing clear updates, and protecting the golden-hour overlap for high-bandwidth decisions.

Nice to Have

• Experience at a fintech, insurtech, or regulated-vertical company where compliance shapes the lifecycle program
• Hands-on background leading an ESP or CDP migration (Iterable, Braze, Responsys, Salesforce Marketing Cloud)
• Experience in a two-sided marketplace or high-volume B2C environment
• Prior PM or PM-adjacent role — you have owned a roadmap, not just a campaign calendar
• Working familiarity with experimentation platforms (Optimizely, Statsig, LaunchDarkly, or in-house feature flagging)
• Basic HTML/CSS fluency — enough to debug a rendering issue without waiting on a developer

How We Work

We move fast, ship small, and measure everything. We prefer shipping an imperfect test this week over a perfect one next quarter. We over-communicate in writing, treat post-mortems as sacred, and are genuinely allergic to work that does not connect back to a revenue or retention number. We believe the best lifecycle teams in the world will be AI-native by default within the next two years, and we are building accordingly.

If you want to run a campaign calendar, this is the wrong role. If you want to architect a growth engine, let's talk.

#LI-Hybrid

#LI-NG1

About the Role

We’re looking for an experienced Senior Marketing Operations Manager to oversee the delivery and analysis of Ethos’ CRM lifecycle campaigns, with an emphasis on email and SMS campaign execution. The ideal candidate is a thought partner for innovative use of experimentation, technology, data, and insights to drive campaign efficiency and effectiveness. You will also play a role in ensuring our Marketing/CRM capabilities are continuously evolving to meet the ongoing needs of the business and our customers. The position will work closely with all parts of the business to execute CRM deployment strategies that move business metrics.

This is a technical role that requires a blend of hands-on execution and longer-term, strategic planning. At Ethos, our offline experiences (email, SMS, direct mail, interactions with insurance agents) are all valuable touchpoints that we consider to be part of the core user experience. We’re looking for someone who is a consumer-first expert in email and SMS deployment strategy with meticulous attention to detail. This role will report into Ethos’ head of Partnership Lifecycle Marketing.

Duties and Responsibilities:

• Attend project kick offs and be involved in briefs to architect solutions prior to building
• Clarify, capture, and optimize requirements in order to build ad-hoc and automated communications
• Build, schedule, launch, and monitor complex automated and ad-hoc campaigns across email, SMS, and direct mail to drive new members through the insurance application process
• Setting up and monitoring complex journeys, and automations that have static/dynamic content with actionable trigger points to drive conversion and engagement
• Script dynamic communications to build a personalized user experience
• Write SQL to manage/build data tables, and build custom audience segmentation
• Maintaining and developing audience segmentation tactics by proactively guiding our team’s data pipeline and data needs
• Establishing high quality processes and infrastructure for our email and SMS tooling
• Codifying documentation of internal best practices, tooling, and process improvements

Qualifications and Skills:

• Deep experience using Iterable, Marketo or similar email management software
• Email and SMS deployment experience leveraging scripting languages (liquid template language) and concepts
• Extremely high attention to detail, all while managing a large volume of campaigns simultaneously
• Process oriented mindset that excels in structured workflows around testing, QA, and stakeholder approvals to improve execution efficiency and reduce errors.
• Strong analytical skills, competence in SQL, and experience with tools for doing data analysis i.e. Mode, Chartio, Redshift, Heap
• Strong collaboration skills in team environments, ability to effectively work with key stakeholders to clarify campaign requirements, but able to act quickly as the decision-maker
• High technical aptitude with the ability to quickly ramp up on internal nuances related to people, processes, and technology.
• A minimum of 4 years of experience building cross-channel campaigns using ESP platforms and/or marketing automation platforms
• Experience in launching audience-specific dynamic content lifecycle and event-triggered CRM programs
• Working familiarity with HTML/CSS
• Comfort with data pipelines and architecture, targeting, multi-step workflows, QA, and reporting
• Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, CAN-SPAM regulations, email deployment platforms, and ESPs
• Knowledge of the interconnectivity between technology and customer experience
• Ability to compile a well-articulated dashboard and share performance metrics
• Excellent project management skills, ability to multitask effectively, and work cross-functionally

#LI-ND1
#LI-Hybrid

About the role

There's a category that's been doing things the same way for over a hundred years. We're here to change that.

Most ACD’s don't dream about performance marketing. We're looking for the one who does. The one who gets genuinely excited by the question: why did that ad work? This isn't a role for someone who wants to ship beautiful work and move on. It's for the rare AD who has a strong aesthetic point of view, cares deeply about craft, and loves seeing their work tied directly to real results.

This role has one core mandate: raise the visual bar across everything we make. You'll have significant ownership over the look and feel of Ethos across paid social, video, and all marketing touchpoints, and will play a key role in shaping how this brand shows up visually.

Duties and Responsibilities:

• Refine and elevate the visual quality of everything we make: paid social static ads, video, website, one-pagers, and all marketing touchpoints
• Refine our visual system where you see fit, including color palette, typography, photography style, illustration direction, end cards, and bumpers
• Develop sonic branding that translates consistently across TV, radio, and digital
• Collaborate closely with the video creative team to ensure visual consistency and quality across all formats
• Stay deeply in tune with what's working and what isn't across our paid social creative, using performance data to inform visual decisions
• Champion AI adoption to accelerate concepting, design production, and creative iteration
• Bring curiosity and ambition to explore new visual territories and push the brand beyond where it's been

Qualifications and Skills:

• 7+ years in art and creative direction with a strong portfolio spanning performance creative and brand
• Exceptional visual design sensibility with experience refining or evolving brand identity systems, including color, type, photography, and illustration
• Experience designing for paid social at scale, you understand how visual decisions affect performance and why
• Familiarity with video creative, including end cards, bumpers, and motion, is a strong plus
• Experience developing or contributing to sonic branding is a plus
• AI-forward, you're already using AI tools in your design workflow and excited to bring that to a team
• Genuine obsession with design, advertising, and how visual craft moves people to act
  
  

#LI-Remote #LI-CM1

The US national base salary range for this full-time position is $127,000 - $223,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. 

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. 

You can find further details of our US benefits at https://www.ethoslife.com/careers/

About the role:

We’re looking for a highly adaptable, conversion-focused Senior Marketing Designer who will also help lead and mentor a small team of designers based in India. In this hybrid role, you’ll spend the majority of your time (70%) driving high-impact creative work across key marketing channels, while dedicating part of your time (30%) to overseeing, mentoring, and supporting the India design team to ensure quality, alignment, and growth.

As an individual contributor, you’ll bring our brand to life across email, paid/organic social, affiliate, decks, landing pages, and animation—with a strong focus on supporting our Partnerships business. This means designing thoughtfully for the agents who sell life insurance, creating clear, compelling materials that help them understand our products, communicate value, and succeed in their role. You’ll balance this agent-first work with consumer-facing creative, adapting your design approach to different audiences and goals.

As a design manager, you’ll act as both a mentor and a quality gatekeeper. You’ll use your strong taste level to provide precise, actionable feedback, guiding designers toward sharper, more strategic work. You’ll help set priorities, manage daily workflows, and collaborate cross-functionally with marketing, growth, and product stakeholders. You’ll also be deeply detail-oriented—reviewing and QA’ing email proofs daily to ensure accuracy, brand alignment, and design excellence. Above all, you’ll create an environment where designers can grow their craft while consistently delivering high-quality work.

This is a role for someone who thrives in fast-moving environments, takes full ownership from concept to execution, and is energized by both hands-on design and supporting the success of others. You’ll work closely with marketers, writers, and channel stakeholders to deeply understand what’s needed—then deliver smart, polished solutions that are both on-brand and built to perform. 

Duties and Responsibilities:

Individual Contributor (70%)

• Design a high volume of performance-driven marketing content, from concept to execution—including email campaigns, social media ads, landing pages, affiliate creative, decks, digital ads, company material, and animations.
• Apply and evolve the Ethos brand across key marketing channels, ensuring every touchpoint—email, lifecycle, social, advertising, landing pages, and events—feels consistent, elevated, and strategically tailored to its audience and platform.
• Bring animation and motion design into the marketing toolkit, helping add energy, clarity, and polish across digital surfaces.
• Adapt seamlessly between Consumer-facing and Partner (agent) creative, understanding the nuances of each audience and collaborating with different internal teams to deliver effective, on-brand work that supports distinct goals and messaging strategies.
• Support creative for new product launches and evolving product lines, designing assets that clearly communicate value, drive engagement, and align with go-to-market strategy across various product types and customer segments.
• Partner closely with marketing, growth, and product design teams to craft compelling visual stories through thoughtful use of iconography, typography, photography, animation, and infographics.
• Take initiative in shaping strategic design direction, proactively pitching and executing ideas that align with business objectives and enhance the user experience.
• Lead high-impact projects from brief through execution in a fast-paced, dynamic environment—balancing speed, quality, and adaptability.

Design Management (30%)

• Provide clear, actionable creative direction to the India-based design team, leveraging a strong taste level and sharp design eye to guide work toward higher craft, clarity, and performance.
• Deliver specific, detailed feedback that not only improves design output but also helps team members grow their own ability to think strategically and execute at a high standard.
• Oversee daily workflows and prioritization, ensuring the team focuses on the most impactful projects and delivers work on time and to spec.
• Review and QA email proofs daily, meticulously checking for accuracy, brand consistency, design quality, and production readiness.
• Ensure consistency and excellence in design quality, upholding brand standards while adapting to different audiences (consumer vs. agent/partnership).
• Mentor designers one-on-one, helping them sharpen their design thinking, grow confidence, and expand their skills.
• Collaborate cross-functionally with marketing, growth, product, and partnerships stakeholders—helping translate business needs into clear design direction for the team.
• Act as the bridge between the U.S. and India design teams, ensuring smooth communication, alignment, and knowledge sharing across time zones.

Qualifications and Skills: 

• 6–8 years of experience in marketing design, with a portfolio that demonstrates strong conceptual thinking, visual craft, and performance-driven work
• Exceptional design taste level with a sharp eye for detail, craft, and consistency across brand systems and marketing channels.
• Proven ability to give precise, actionable feedback and direction, helping elevate design quality while coaching others toward stronger outcomes.
• Expertise in Figma and Adobe Creative Suite; proficiency with motion design or animation
• Deep understanding of marketing funnels, audience segmentation, and channel best practices
• Strong communication skills—both written and verbal—with an ability to clearly explain design decisions
• Proven experience designing conversion-oriented marketing materials that balance craft and performance
• Demonstrated ability to lead design projects end-to-end—from insights and ideation to execution and iteration
• Skilled in storytelling, visual hierarchy, and audience-first thinking—able to clearly communicate complex ideas with clarity and impact
• Comfortable working across multiple product types and audiences (e.g., Consumer and Partner/Agent), and quickly shifting between different brand voices and goals
• Experience collaborating cross-functionally with marketing, growth, and product teams, building strong relationships and aligning creative to broader business strategies
• Thrives in a fast-paced, feedback-rich environment with shifting priorities and evolving goals
• Highly organized and self-directed; able to manage multiple projects simultaneously, meet deadlines, and adapt quickly
• Extremely detail-oriented, with proven experience in quality assurance review of digital creative (especially email proofs).
• Receptive to feedback and collaborative in an iterative design process
• Experience in DTC, fintech, or financial services industries preferred

#LI-KP1

#LI-Hybrid

About the role

We are looking for a seasoned Principal Product Marketing Manager to own go-to-market execution for our most complex life insurance products. This role sits at the intersection of product, sales, compliance, and marketing — requiring someone who can navigate regulatory complexity, translate dense product details into compelling narratives, and lead launches that drive measurable outcomes.

You move fast, think big, and leverage AI tools to operate at a level of output and quality that raises the bar for the entire team. The ideal candidate brings 8+ years of product marketing experience, a strong background in regulated industries, and a track record of leading high-stakes, complex product launches from strategy through execution.

Duties and Responsibilities:

• Own end-to-end launch strategy and execution for life insurance products, coordinating across product, legal, compliance, actuarial, and distribution teams to ensure launches are accurate, compliant, and commercially impactful.
• Architect comprehensive GTM strategies — including segmentation, positioning, channel strategy, and success metrics — with fluency in regulated product environments.
• Partner with Legal and Compliance to ensure all marketing materials meet regulatory requirements without sacrificing clarity or impact.
• Build robust enablement programs for enterprise partners, agents and sales teams — including playbooks, training materials, and objection-handling guides tailored to complex life insurance products.
• Translate products and policy language into clear, compelling narratives for diverse audiences.
• Lead ongoing analysis to surface insights on customer needs, distribution trends, and regulatory shifts that inform marketing and product strategy.
• Align stakeholders across Product, Sales, Legal, Actuarial, Compliance, and Creative. Proactively identify process gaps and drive improvements that enhance speed and quality of execution.

Qualifications and Skills:

• 8+ years of product marketing experience, with significant time on complex or highly regulated products. 
• Demonstrated track record of leading complex, cross-functional product launches including navigating legal and compliance review.
• Deep expertise in GTM strategy, messaging frameworks, and positioning for products with long sales cycles and multiple stakeholder audiences.
• Experience building and enabling broker, agent, or enterprise distribution channels is a strong plus.
• Exceptional storytelling skills, ability to make complex products accessible to varied audiences without oversimplifying.
• Strong analytical mindset with the ability to translate market and performance data into actionable strategy.
• Proven ability to lead and align diverse cross-functional stakeholders, including senior leadership.
• Proficiency with AI tools for content creation, research, and campaign execution, with a mindset of continuously adopting new tools to work faster and smarter.
• Entrepreneurial spirit, strong bias for action, and comfort with ambiguity in a high-growth environment.
  
  

#LI-Remote #LI-CM1

The US national base salary range for this full-time position is $125,000 - $221,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. 

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. 

You can find further details of our US benefits at https://www.ethoslife.com/careers/

About the role

There's a category that's been doing things the same way for over a hundred years. We're here to change that.

Most creative directors don't dream about performance marketing. We're looking for the one who does. The one who gets genuinely excited by the question: why did that ad work? This isn't a role for someone who wants to set a vision and step back. It's for the rare CD who thinks in tests, moves fast, loves seeing their work tied directly to real results, and still has the creative ambition to push into territory no one in this category has explored yet.

This role has one core mandate: make our video creative breakthrough. You'll have significant ownership over creative strategy and execution across paid social video, TV, UGC, and influencer content, and will play a key role in shaping where the creative goes next. This role reports into the VP of Creative & Brand.

Duties and Responsibilities:

• Lead the development of high-performing video creative across Meta, TikTok, YouTube, and TV, from concept through production and delivery
• Bring relentless creative ambition to push our existing work further and open up new creative territories we haven't explored yet
• Drive UGC and influencer/creator partnerships, developing briefs and frameworks that produce content that feels native and converts
• Develop strong concepts for TV and work closely with copywriting and production partners to push toward breakthrough work
• Stay deeply in tune with what's working and what isn't across our paid social creative, using performance data to influence future iterations and identify big new swings worth testing
• Champion AI adoption across the team to accelerate concepting, production, and creative iteration
• Lead and develop a small team of multi-disciplinary creatives
• Build the frameworks and processes that let a lean team produce quality work at volume
  
  

Qualifications and Skills:

• 8+ years in creative direction with a strong portfolio of video creative spanning paid social and TV
• Proven track record developing breakthrough video creative at scale, including UGC and creator/influencer content
• Experience in TV and video production, including concept development and working with directors and production partners
• Deep platform expertise across Meta, TikTok, and YouTube, you know what performs and why
• Experimentation mindset, you've built or contributed to testing frameworks and know how to use data to sharpen creative direction without letting it be the only voice in the room
• AI-forward, you're already using AI tools in your workflow across concepting and production, and excited to bring that to a team
• Genuine obsession with advertising, culture, and how creative moves people to act

#LI-Remote #LI-CM1

The US national base salary range for this full-time position is $150,000 - $266,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. 

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. 

You can find further details of our US benefits at https://www.ethoslife.com/careers/