Marketing Design Systems Specialist

Build and operationalize scalable, modular marketing design systems that reduce one-off creative work, increase production velocity, and empower our organization with tools and templates that drive enterprise brand consistency across all customer-facing channels. This role owns the infrastructure layer of marketing creative.

Location: Hybrid | Dallas, TX, USA | Open to Hybrid in NY, DC, Chicago and Vancouver 

This role is:

• Marketing systems architecture 
• Conversion-informed creative systemization
• Proactive creative operations infrastructure
• Production scalability leadership
• Brand champion

This role is not:

• Product design systems
• Pure brand concepting
• Reactive templatization
• A service desk

Responsibilities:

1. Direct Mail Systems

Create and maintain modular direct mail systems that support scalable production.

• Standardize postcard, self-mailer, letter, and insert formats
• Define locked layout zones (headline, proof, CTA, compliance) and discuss variable opportunities
• Build print-ready master files with bleed and production specs
• Establish vendor handoff standards
• Reduce custom layout creation to exception-only scenarios

2. Sales Enablement Systems

Develop a PowerPoint master system that supports enterprise growth.

• Component-based slide architecture
• Modular data visualization system
• Case study kit templates
• One-pager template kits
• Eliminate custom deck builds unless strategic

3. Landing Page Component Library

In partnership with demand generation and events teams:

• Build reusable conversion-optimized components
• Define layout rules and mobile-first guardrails
• Create documentation enabling this team to self-assemble pages
• Maintain alignment with performance data

4. Social Creative System

• Standardized paid and organic templates
• Repeatable ad variants
• Grid, typography, and motion systems and guardrails

5. Email Systems (Collaborative Ownership)

Work closely with internal teams to:

• Modularize ESP-native block systems (headers, content, CTAs, footers, legal variants)
• Define archetype templates (promo, nurture, newsletter, announcement)
• Create QA and performance checklist for campaigns
• Reduce one-off builds and drive scalability and performance optimization

6. Design System Governance & Creative Operations

• Maintain centralized Figma libraries and token governance
• Implement and own version control and release documentation
• Sunset outdated templates
• Provide internal training and enablement for template usage
• Conduct quality assurance on freelance and vendor outputs
• Continuously refine systems based on performance and operational feedback

Requirements:

• Familiarity with creative automation platforms (e.g., Bynder, Canva Enterprise, Aprimo, Figma variables & Dev Mode, templating engines, variable data merge tools)
• Advanced Figma systems architecture (tokens, variants, auto layout, scalable libraries, file governance)
• Strong grasp of CTA hierarchy and conversion psychology
• Advanced Adobe InDesign for print systems
• Fluency in direct mail production standards (bleeds, folds, USPS requirements, variable data)
• Deep understanding of ESP-native design constraints and modular block systems
• Working knowledge of HTML/CSS structure
• Advanced PowerPoint slide engineering

Strong Candidates will have experience in:

• Designing and operationalizing scalable marketing systems across multiple channels
• Socialize these systems to gain adoption and drive scaling success
• Translating conversion strategy into modular creative frameworks
• Building enterprise-ready template ecosystems (email, direct mail, social media, landing pages, sales enablement decks and one pagers)
• Reducing custom production work through system architecture
• Influencing stakeholders to adopt structured creative processes
• Implementing governance and QA frameworks

 Benefits

 #LI-MM1

#LifeAtLantern

Senior Sales Development Representative

Lantern is looking for a curious, coachable, and relentless Sales Development Representative with a growth mindset — someone hungry to learn, stretch, and make an impact. We’re seeking candidates with experience selling to HR and benefits leaders and a track record of consistently exceeding performance goals. You’ll help expand Lantern’s reach by connecting with decision-makers who care about improving care while reducing waste. In this high-impact role, you’ll partner closely with Marketing and Sales, operate with autonomy, and create conversations that unlock new revenue. You’ll join a team that consistently exceeds targets, gain exposure to seven- and eight-figure enterprise deals, and learn how complex organizations evaluate and buy. Along the way, you’ll work alongside some of the brightest minds in healthcare services, receiving mentorship, real-time feedback, and a fast track to becoming an exceptional seller and future leader.

Location: Remote | USA; New York highly preferred.
If in New York, ability to work hybrid in office.

About you:

• You are energized by purpose and want your work to make a meaningful difference in people’s lives.
• You are intellectually curious, asking “why” to uncover the heart of a prospect’s pain points.
• You thrive in a fast-paced environment and are motivated by goals, growth, and feedback.
• You are a skilled communicator — empathetic, concise, and able to tailor your message to your audience.
• You have experience selling to HR and benefits leaders and a track record of consistently exceeding quota.
• You know how to execute the full outbound motion, including email, cold calls, LinkedIn messages, personalized videos, and more.
• You are data-driven, using metrics to inform your strategy rather than just report on it.
• You love building something new and have a bias toward action.

Responsibilities:

• Drive top-of-funnel activity through outbound prospecting using calls, emails, social, video, and more to reach HR and benefits leaders at mid-size to large employers.
• Craft hyper-personalized outreach that aligns with employer goals, challenges, and existing benefit strategies.
• Qualify leads and set meetings for Account Executives by uncovering real business pain and identifying decision-makers.
• Partner cross-functionally with marketing, sales, and strategy teams to refine messaging and outreach strategies.
• Stay sharp on industry trends, the evolving benefits landscape, and how Lantern complements other vendors.
• Keep your pipeline and activity meticulously updated in Salesforce.
• Test, iterate, and share learnings because we believe the best SDRs are mini marketers and strategic thinkers.

Success looks like:

• Hitting and exceeding quarterly targets.
• Consistently delivering high-quality conversations that uncover real employer pain.
• Becoming a trusted voice for benefits leaders exploring better ways to manage specialty care.
• Demonstrating growth in sales acumen, industry knowledge, and prospecting creativity.

Qualifications:

Required:

• 2+ years of outbound sales or prospecting experience in a B2B environment
• Proven ability to generate pipeline through outbound channels including cold email, phone, LinkedIn, video, and more
• Comfortable using Salesforce, Outreach, LinkedIn Sales Navigator, and ZoomInfo
• Strong written and verbal communication skills with the ability to craft clear and compelling messages that resonate with busy buyers
• Data-driven mindset with a habit of tracking your own performance and iterating to improve
• Organized and detail-oriented with strong follow-up and time management skills
• Growth-oriented with a desire to learn, take feedback, and continuously level up

Preferred:

• Experience prospecting into HR, Benefits, or People teams
• Familiarity with healthcare, employee benefits, or HR tech
• Prior experience collaborating with marketing or demand generation teams
• Exposure to account-based selling or working from a defined target account list
• Interest in healthcare innovation and improving employee wellbeing
• Experience using AI tools to drive productivity and insights highly preferred

Strong Candidates Will:

• Personalize outreach using creativity, relevance, and insight instead of relying on generic templates
• Take full ownership of your pipeline and push through setbacks with a growth mindset
• Collaborate with Account Executives and marketing to turn opportunities into real conversations
• Bring fresh ideas to improve messaging, prospecting strategy, and team performance
• Thrive in a fast-moving environment where priorities shift and experimentation is encouraged
• Balance ambition with empathy to contribute to a high-performing and human-centered team

Benefits

Lantern is on a mission to transform how people access specialty care — connecting members to top-performing surgeons, oncologists, and infusion therapy providers when they need it most. As Senior Manager of Member Growth and Activation, you will own the strategies and programs that drive member awareness, engagement, and utilization across Lantern's growing book of business. This is a high-impact, cross-functional role at the intersection of member experience, data-driven marketing, and health benefits — one that directly shapes the number of lives Lantern touches. 

In this role, you will partner closely with Client Success, Creative, Product, Analytics, and Member Care teams to design and execute activation campaigns that move members from benefit awareness to active engagement. You will be responsible for identifying growth opportunities across Lantern's employer and health plan client base, building scalable playbooks for new client launches, and continuously optimizing the member growth channels and tactics to increase awareness of and engagement with Lantern's surgery, cancer, and infusion care solutions. This is an opportunity to make a measurable difference in the health outcomes and financial well-being of millions of Americans. 

Location: Hybrid 3x a week (Dallas, NYC, Chicago or Vancouver)

Responsibilities:

• Own and drive member activation and engagement metrics across Lantern's full client portfolio, including surgery, oncology, and infusion therapy lines of business
• Develop and execute multi-channel member engagement strategies (email, SMS, direct mail, employer communications, digital) to increase awareness and member response rates
• Build and manage scalable onboarding and launch playbooks for new employer and health plan clients, ensuring fast time-to-activation for newly eligible members
• Partner with Client Success & internal Marketing teams to identify opportunities within existing accounts to improve member engagement and deepen program penetration
• Use data and analytics to segment member populations, identify high-opportunity cohorts, and personalize activation outreach for maximum impact
• Collaborate with the Marketing team to develop compelling member-facing content and campaigns that clearly communicate the value of Lantern's benefits
• Lead A/B testing and experimentation programs to continuously improve engagement rates, conversion, and member satisfaction
• Establish and track KPIs for member growth and activation, delivering regular reporting and insights to senior leadership and key stakeholders
• Manage a growing budget across channels to ensure strong CAC management and ensuring strong incrementality and ROI
• Identify, test, and scale new channels and tactics to drive member adoption of their Lantern benefits 

Requirements:

• 7+ years of experience in growth marketing, performance marketing, lifecycle marketing or a related growth/marketing function
• 3+ years in a leadership or director-level role with responsibility for strategy, team management, and measurable business outcomes
• Demonstrated track record of building and scaling member or consumer engagement programs - healthcare, benefits, or related industry experience is helpful, but not required
• Strong analytical skills with the ability to translate data into actionable strategies
• Experience with CRM platforms, marketing automation tools, and BI tools
• Proven ability to collaborate across functions — including client-facing teams, marketing, product, and analytics stakeholders
• Experience owning and driving performance marketing across multiple channels — including email, SMS, paid digital, direct mail, and in-app communications — with a strong understanding of channel mix optimization and audience targeting
• Demonstrated experience managing marketing budgets and optimizing against member acquisition and activation metrics, including cost per acquisition (CAC), conversion rates, incrementality measurement, and return on program investment
• Exceptional written and verbal communication skills, including experience developing member-facing content and presenting to executive and client audiences 

Strong Candidates will:

• Be intellectually curious: Experience with consumer behavior frameworks and applying them to customer adoption and awareness challenges
• Have a bias toward testing, measurement, and incrementality – you want to test everything and constantly work to find a better way to reach customers
• Be comfortable operating in a fast-paced, high-growth environment with evolving priorities and a bias toward action
• Possess strong instincts for member empathy — an ability to translate complex clinical and benefits information into clear, accessible, motivating messaging
• Data fluency: ability to build and interpret dashboards, run cohort analyses, and develop performance benchmarks without heavy reliance on a data team
• Experience with multi-stakeholder ecosystems and an understanding of how member to drive clear marketing strategy and alignment across the organization
• A collaborative, low-ego leadership style with a passion for Lantern's mission to make excellent specialty care accessible to every member  

 Benefits

Lantern is transforming how members access specialty care — and as we scale, the systems, data, and technology that power our marketing engine must scale with us. As Senior Manager of Marketing Operations & MarTech, you will own the infrastructure, processes, and tools that enable Lantern's marketing and growth teams to operate with speed, precision, and accountability. This is a foundational role that sits at the intersection of technology, data, and strategy — one that directly enables both our internal marketing team and our client-facing growth functions to reach the right members with the right message at the right time. 

Leading a team of marketing operations and technology professionals, you will be responsible for building and managing Lantern's MarTech stack, driving operational excellence across campaign execution, and establishing the analytics frameworks that connect marketing activity to member activation and business outcomes. You will serve as a key cross-functional partner to Marketing, Member Growth, Product, Engineering, Analytics, and Client Success — ensuring that every team has the tools, data, and processes they need to perform at their best. This is an opportunity to build something meaningful at a mission-driven company that is redefining access to specialty care for millions of Americans. 

Location: Hybrid 3x a week (Dallas, NYC, Chicago or Vancouver)

Responsibilities:

• Own and evolve Lantern's MarTech stack — including marketing automation, CRM, CDP, analytics, and campaign management platforms — ensuring tools are integrated, well-governed, and fully leveraged
• Lead, mentor, and grow a team of 4+ marketing operations and technology professionals, setting clear priorities, fostering development, and building a high-performance culture
• Establish and oversee end-to-end campaign operations processes, from campaign build and QA to deployment, tracking, and reporting, across both internal marketing and client-facing member activation programs
• Define and maintain data standards, segmentation frameworks, and audience management practices that enable personalized, compliant, and scalable member communications
• Partner closely across the Member Growth and Client Success teams to support employer and health plan client launches, providing the operational backbone for member engagement programs
• Drive marketing data governance and compliance, ensuring all programs adhere to relevant regulations (HIPAA, CAN-SPAM, TCPA) and internal data policies
• Evaluate, procure, and manage relationships with MarTech vendors and agency partners, optimizing for performance, cost, and strategic fit
• Identify and eliminate operational bottlenecks across the marketing organization, building scalable workflows, playbooks, and documentation that improve team efficiency
• Collaborate with Product and Engineering teams on data integrations, member data flows, and platform connectivity that support marketing use cases 

Requirements:

• 7+ years of experience in marketing operations, marketing technology, or a related function, with at least 3 years in a team leadership role
• Proven experience managing and developing a team of direct reports across marketing ops, marketing automation, or MarTech disciplines
• Deep hands-on expertise with enterprise MarTech platforms — including marketing automation & CRM (e.g. Salesforce Marketing Cloud), as well as experience working with CDP platforms (eg. Data360, Segment, Highspot)
• Demonstrated experience owning and optimizing performance marketing operations across multiple channels, including email, SMS, paid digital, direct mail, and digital
• Experience with member or customer data management, including segmentation, audience building, and CDP or data warehouse platforms
• Exceptional cross-functional collaboration skills, with the ability to translate technical concepts for non-technical stakeholders and align diverse teams around shared goals 

Strong Candidates will:

• Experience supporting both B2B (employer/health plan) and B2C (member-facing) marketing programs within the same organization
• Familiarity with healthcare navigation, specialty benefits, or Centers of Excellence program ecosystems
• Ability to architect and manage complex data integrations between MarTech, CRM, and product or engineering platforms
• Strong instincts for process design — able to identify inefficiencies, build scalable systems, and document workflows that a growing team can execute consistently
• A builder's mindset: comfortable operating in an environment where infrastructure is still maturing and the opportunity to create lasting impact is significant
• Executive presence and storytelling ability — capable of translating operational data and MarTech investments into clear business narratives for senior leadership and client stakeholders
• Passion for Lantern's mission to make excellent specialty care accessible and affordable for every member 

 Benefits

Lantern is seeking a Senior Marketing Manager, Client Activation, to drive member engagement and utilization across a dynamic portfolio of clients. This role serves as a strategic partner to both clients and internal teams, maintaining a small book of business (BoB) while also supporting high-priority clients based on engagement and utilization performance. You will help teams secure approval for best-practice marketing strategies and identify new opportunities to test, optimize, and improve performance. 

You will act as a strategic partner to both internal teams and clients, identifying underperforming populations and developing targeted communication strategies to improve engagement. This role requires strong cross-functional collaboration, data-driven decision-making and the ability to influence without direct ownership. 

This position directly supports client retention, revenue growth and cost efficiency by increasing member engagement and improving utilization. The Senior Marketing Manager is expected to operate as a subject matter expert (SME) in member engagement and communications.  

Location: Hybrid 3x/week - Dallas, TX, Chicago, IL, or NYC

Responsibilities:

• Targeted Client Activation Strategy: Partner with Client Success and internal stakeholders to identify clients with low engagement or utilization and develop tailored activation strategies to improve performance.
• Flexible Client Support Model: Manage a small BoB while dynamically supporting additional clients based on business needs, prioritizing those requiring engagement lift.
• Cross-Functional Collaboration: Work closely with Client Success, Data, Design, and Content teams to develop and execute effective communication strategies aligned to client goals and member needs.
• Engagement & Utilization Optimization: Continuously analyze performance metrics and identify opportunities to improve awareness, engagement, and program utilization.
• Client Activation & Campaign Strategy: Lead client activation efforts by securing approvals for best-practice marketing programs and test initiatives. Partner with internal teams to design client-specific campaign tests aimed at improving engagement and utilization, while coordinating with Operations for execution and fulfillment.
• Client Strategy & Advisory: Act as a trusted advisor in client conversations, providing strategic recommendations to improve marketing performance and influence decision-making.
• Performance Reporting & Insights: Translate data into clear insights and actionable recommendations, communicating results to both internal and client stakeholders.
• At-Risk Client Intervention: Lead focused efforts for underperforming clients, including rapid testing, iteration, and optimization of messaging and channels.
• Enablement & Best Practices: Support internal teams with tools, frameworks, and best practices to scale effective member engagement strategies. 

Requirements:

• Bachelor’s degree or higher required
• 7–10 years of experience in marketing, communications, or related field
• 5+ years of experience in healthcare marketing preferred
• Experience in B2B2C marketing models
• Experience supporting client accounts and working in client-facing roles
• Strong presentation skills with comfort presenting to clients and senior stakeholders
• Experience developing and executing multi-channel marketing campaigns
• Strong experience using data to inform strategy and measure impact
• Experience working cross-functionally in fast-paced environments
• Strong project management and prioritization skills
• Excellent communication and stakeholder management abilities
• Experience in startup or high-growth environments preferred
• Proficiency in Microsoft Office; familiarity with marketing and CRM tools (e.g., Salesforce) preferred 

Strong Candidates will:

• Quickly assess client performance and identify the highest-impact opportunities to improve engagement and utilization
• Operate effectively in a dynamic environment, balancing ownership of a small BoB with broader client activation support
• Demonstrate strong strategic thinking while driving initiatives through to execution in partnership with cross-functional teams
• Influence internal stakeholders and clients without direct authority, building alignment and momentum
• Maintain a clear focus on outcomes, specifically driving measurable improvements in engagement and utilization  

 Benefits

Job Overview:  

The Events Manager will play a key role in executing our event strategy and delivering exceptional experiences that engage and inspire our target audiences. This role oversees the planning, coordination, and execution of events, ensuring alignment with business goals and strong cross-functional collaboration. Events managed in this role include conference sponsorships, tradeshows, field marketing events, hosted events, partner events, and our annual client summit. The ideal candidate is detail-oriented, highly organized, and passionate about creating seamless, impactful events that drive measurable results. This role sits within a high-performing events team that consistently exceeds goals year over year. We operate with a substantial budget, run activations our industry is known for, and have full executive support, a combination that's rare. If you're looking for a place where events are taken seriously and your work genuinely moves the needle, this is it.

Location: 

Remote 

Responsibilities: 

• Manage all aspects of B2B events conception to completion, including venue selection, budget oversight, vendor negotiations, logistics, and on-site coordination. 
• Work closely with internal teams, including marketing, sales, and customer success, to define event strategies and objectives that align with business goals and audience needs.
• Cultivate and maintain relationships with industry partners, sponsors, exhibitors, and other key stakeholders to maximize participation and support for events.
• Partner closely with the content and design teams develop compelling event marketing materials, including invitations, promotional emails, social media content, and signage, to drive attendance and engagement.
• Oversee event registration processes, manage attendee databases, and ensure seamless communication with participants before, during, and after events.
• Coordinate with external agencies, contractors, and vendors to deliver high-quality event production, audiovisual services, catering, and other necessary amenities.
• Monitor event performance metrics, track expenses, generate post-event reports to evaluate ROI, track attribution, and identify areas for improvement. 
• Adhere to internal policies and procedures for event management, including maintaining production books, updating Monday.com boards, tracking budgets, and managing Salesforce campaigns.
• Stay informed about industry best practices, emerging technologies, and innovative event trends to enhance event experiences and drive continuous improvement. 

Requirements:    

• 3+ years of experience in event planning and management, including hands-on experience managing conferences and tradeshow sponsorships in a B2B or corporate environment. Experience in the employer benefits space or healthcare space preferred.  
• Strong project management skills with the ability to multitask, prioritize, and meet tight deadlines in a fast-paced environment.
• Excellent communication, negotiation, and interpersonal skills with the ability to build and maintain relationships with diverse stakeholders.
• Proactive, creative thinker with a strategic mindset and a keen eye for detail.
• Proficiency in project management software like Monday.com, Salesforce, and Microsoft Office Suite.
• Willingness to travel and work flexible hours, including evenings and weekends, as required. 

Strong Candidates Will: 

• Take full ownership of event planning and execution, ensuring timelines, budgets, and goals are consistently met with a high degree of accountability. 
• Develop creative event strategies while being hands-on in the tactical aspects to deliver exceptional experiences and measurable results.
• Build strong, collaborative relationships with marketing, sales, customer success, and external stakeholders to align on goals and maximize event impact.
• Navigate unexpected challenges with a problem-solving mindset, pivoting plans as needed while maintaining focus on delivering high-quality outcomes.
• Maintain a sense of urgency and purpose, ensuring events align with business objectives and contribute to pipeline and revenue growth.
• Demonstrate strong operational and technical proficiency, using event technology and internal systems to drive efficiency, accuracy, and scalable event execution.
• Operate with a high degree of autonomy, proactively identifying needs, solving problems, and driving events forward without requiring step‑by‑step direction. 

Benefits