Lantern is on a mission to transform how people access specialty care — connecting members to top-performing surgeons, oncologists, and infusion therapy providers when they need it most. As Senior Manager of Member Growth and Activation, you will own the strategies and programs that drive member awareness, engagement, and utilization across Lantern's growing book of business. This is a high-impact, cross-functional role at the intersection of member experience, data-driven marketing, and health benefits — one that directly shapes the number of lives Lantern touches. 

In this role, you will partner closely with Client Success, Creative, Product, Analytics, and Member Care teams to design and execute activation campaigns that move members from benefit awareness to active engagement. You will be responsible for identifying growth opportunities across Lantern's employer and health plan client base, building scalable playbooks for new client launches, and continuously optimizing the member growth channels and tactics to increase awareness of and engagement with Lantern's surgery, cancer, and infusion care solutions. This is an opportunity to make a measurable difference in the health outcomes and financial well-being of millions of Americans. 

Location: Hybrid 3x a week (Dallas, NYC, Chicago or Vancouver)

Responsibilities:

• Own and drive member activation and engagement metrics across Lantern's full client portfolio, including surgery, oncology, and infusion therapy lines of business
• Develop and execute multi-channel member engagement strategies (email, SMS, direct mail, employer communications, digital) to increase awareness and member response rates
• Build and manage scalable onboarding and launch playbooks for new employer and health plan clients, ensuring fast time-to-activation for newly eligible members
• Partner with Client Success & internal Marketing teams to identify opportunities within existing accounts to improve member engagement and deepen program penetration
• Use data and analytics to segment member populations, identify high-opportunity cohorts, and personalize activation outreach for maximum impact
• Collaborate with the Marketing team to develop compelling member-facing content and campaigns that clearly communicate the value of Lantern's benefits
• Lead A/B testing and experimentation programs to continuously improve engagement rates, conversion, and member satisfaction
• Establish and track KPIs for member growth and activation, delivering regular reporting and insights to senior leadership and key stakeholders
• Manage a growing budget across channels to ensure strong CAC management and ensuring strong incrementality and ROI
• Identify, test, and scale new channels and tactics to drive member adoption of their Lantern benefits 

Requirements:

• 7+ years of experience in growth marketing, performance marketing, lifecycle marketing or a related growth/marketing function
• 3+ years in a leadership or director-level role with responsibility for strategy, team management, and measurable business outcomes
• Demonstrated track record of building and scaling member or consumer engagement programs - healthcare, benefits, or related industry experience is helpful, but not required
• Strong analytical skills with the ability to translate data into actionable strategies
• Experience with CRM platforms, marketing automation tools, and BI tools
• Proven ability to collaborate across functions — including client-facing teams, marketing, product, and analytics stakeholders
• Experience owning and driving performance marketing across multiple channels — including email, SMS, paid digital, direct mail, and in-app communications — with a strong understanding of channel mix optimization and audience targeting
• Demonstrated experience managing marketing budgets and optimizing against member acquisition and activation metrics, including cost per acquisition (CAC), conversion rates, incrementality measurement, and return on program investment
• Exceptional written and verbal communication skills, including experience developing member-facing content and presenting to executive and client audiences 

Strong Candidates will:

• Be intellectually curious: Experience with consumer behavior frameworks and applying them to customer adoption and awareness challenges
• Have a bias toward testing, measurement, and incrementality – you want to test everything and constantly work to find a better way to reach customers
• Be comfortable operating in a fast-paced, high-growth environment with evolving priorities and a bias toward action
• Possess strong instincts for member empathy — an ability to translate complex clinical and benefits information into clear, accessible, motivating messaging
• Data fluency: ability to build and interpret dashboards, run cohort analyses, and develop performance benchmarks without heavy reliance on a data team
• Experience with multi-stakeholder ecosystems and an understanding of how member to drive clear marketing strategy and alignment across the organization
• A collaborative, low-ego leadership style with a passion for Lantern's mission to make excellent specialty care accessible to every member  

 Benefits

Lantern is transforming how members access specialty care — and as we scale, the systems, data, and technology that power our marketing engine must scale with us. As Senior Manager of Marketing Operations & MarTech, you will own the infrastructure, processes, and tools that enable Lantern's marketing and growth teams to operate with speed, precision, and accountability. This is a foundational role that sits at the intersection of technology, data, and strategy — one that directly enables both our internal marketing team and our client-facing growth functions to reach the right members with the right message at the right time. 

Leading a team of marketing operations and technology professionals, you will be responsible for building and managing Lantern's MarTech stack, driving operational excellence across campaign execution, and establishing the analytics frameworks that connect marketing activity to member activation and business outcomes. You will serve as a key cross-functional partner to Marketing, Member Growth, Product, Engineering, Analytics, and Client Success — ensuring that every team has the tools, data, and processes they need to perform at their best. This is an opportunity to build something meaningful at a mission-driven company that is redefining access to specialty care for millions of Americans. 

Location: Hybrid 3x a week (Dallas, NYC, Chicago or Vancouver)

Responsibilities:

• Own and evolve Lantern's MarTech stack — including marketing automation, CRM, CDP, analytics, and campaign management platforms — ensuring tools are integrated, well-governed, and fully leveraged
• Lead, mentor, and grow a team of 4+ marketing operations and technology professionals, setting clear priorities, fostering development, and building a high-performance culture
• Establish and oversee end-to-end campaign operations processes, from campaign build and QA to deployment, tracking, and reporting, across both internal marketing and client-facing member activation programs
• Define and maintain data standards, segmentation frameworks, and audience management practices that enable personalized, compliant, and scalable member communications
• Partner closely across the Member Growth and Client Success teams to support employer and health plan client launches, providing the operational backbone for member engagement programs
• Drive marketing data governance and compliance, ensuring all programs adhere to relevant regulations (HIPAA, CAN-SPAM, TCPA) and internal data policies
• Evaluate, procure, and manage relationships with MarTech vendors and agency partners, optimizing for performance, cost, and strategic fit
• Identify and eliminate operational bottlenecks across the marketing organization, building scalable workflows, playbooks, and documentation that improve team efficiency
• Collaborate with Product and Engineering teams on data integrations, member data flows, and platform connectivity that support marketing use cases 

Requirements:

• 7+ years of experience in marketing operations, marketing technology, or a related function, with at least 3 years in a team leadership role
• Proven experience managing and developing a team of direct reports across marketing ops, marketing automation, or MarTech disciplines
• Deep hands-on expertise with enterprise MarTech platforms — including marketing automation & CRM (e.g. Salesforce Marketing Cloud), as well as experience working with CDP platforms (eg. Data360, Segment, Highspot)
• Demonstrated experience owning and optimizing performance marketing operations across multiple channels, including email, SMS, paid digital, direct mail, and digital
• Experience with member or customer data management, including segmentation, audience building, and CDP or data warehouse platforms
• Exceptional cross-functional collaboration skills, with the ability to translate technical concepts for non-technical stakeholders and align diverse teams around shared goals 

Strong Candidates will:

• Experience supporting both B2B (employer/health plan) and B2C (member-facing) marketing programs within the same organization
• Familiarity with healthcare navigation, specialty benefits, or Centers of Excellence program ecosystems
• Ability to architect and manage complex data integrations between MarTech, CRM, and product or engineering platforms
• Strong instincts for process design — able to identify inefficiencies, build scalable systems, and document workflows that a growing team can execute consistently
• A builder's mindset: comfortable operating in an environment where infrastructure is still maturing and the opportunity to create lasting impact is significant
• Executive presence and storytelling ability — capable of translating operational data and MarTech investments into clear business narratives for senior leadership and client stakeholders
• Passion for Lantern's mission to make excellent specialty care accessible and affordable for every member 

 Benefits

Lantern is seeking a Senior Marketing Manager, Client Activation, to drive member engagement and utilization across a dynamic portfolio of clients. This role serves as a strategic partner to both clients and internal teams, maintaining a small book of business (BoB) while also supporting high-priority clients based on engagement and utilization performance. You will help teams secure approval for best-practice marketing strategies and identify new opportunities to test, optimize, and improve performance. 

You will act as a strategic partner to both internal teams and clients, identifying underperforming populations and developing targeted communication strategies to improve engagement. This role requires strong cross-functional collaboration, data-driven decision-making and the ability to influence without direct ownership. 

This position directly supports client retention, revenue growth and cost efficiency by increasing member engagement and improving utilization. The Senior Marketing Manager is expected to operate as a subject matter expert (SME) in member engagement and communications.  

Location: Hybrid 3x/week - Dallas, TX, Chicago, IL, or NYC

Responsibilities:

• Targeted Client Activation Strategy: Partner with Client Success and internal stakeholders to identify clients with low engagement or utilization and develop tailored activation strategies to improve performance.
• Flexible Client Support Model: Manage a small BoB while dynamically supporting additional clients based on business needs, prioritizing those requiring engagement lift.
• Cross-Functional Collaboration: Work closely with Client Success, Data, Design, and Content teams to develop and execute effective communication strategies aligned to client goals and member needs.
• Engagement & Utilization Optimization: Continuously analyze performance metrics and identify opportunities to improve awareness, engagement, and program utilization.
• Client Activation & Campaign Strategy: Lead client activation efforts by securing approvals for best-practice marketing programs and test initiatives. Partner with internal teams to design client-specific campaign tests aimed at improving engagement and utilization, while coordinating with Operations for execution and fulfillment.
• Client Strategy & Advisory: Act as a trusted advisor in client conversations, providing strategic recommendations to improve marketing performance and influence decision-making.
• Performance Reporting & Insights: Translate data into clear insights and actionable recommendations, communicating results to both internal and client stakeholders.
• At-Risk Client Intervention: Lead focused efforts for underperforming clients, including rapid testing, iteration, and optimization of messaging and channels.
• Enablement & Best Practices: Support internal teams with tools, frameworks, and best practices to scale effective member engagement strategies. 

Requirements:

• Bachelor’s degree or higher required
• 7–10 years of experience in marketing, communications, or related field
• 5+ years of experience in healthcare marketing preferred
• Experience in B2B2C marketing models
• Experience supporting client accounts and working in client-facing roles
• Strong presentation skills with comfort presenting to clients and senior stakeholders
• Experience developing and executing multi-channel marketing campaigns
• Strong experience using data to inform strategy and measure impact
• Experience working cross-functionally in fast-paced environments
• Strong project management and prioritization skills
• Excellent communication and stakeholder management abilities
• Experience in startup or high-growth environments preferred
• Proficiency in Microsoft Office; familiarity with marketing and CRM tools (e.g., Salesforce) preferred 

Strong Candidates will:

• Quickly assess client performance and identify the highest-impact opportunities to improve engagement and utilization
• Operate effectively in a dynamic environment, balancing ownership of a small BoB with broader client activation support
• Demonstrate strong strategic thinking while driving initiatives through to execution in partnership with cross-functional teams
• Influence internal stakeholders and clients without direct authority, building alignment and momentum
• Maintain a clear focus on outcomes, specifically driving measurable improvements in engagement and utilization  

 Benefits