About the team/role

Are you ready to take your field marketing skills to the next level? Join our dynamic Checkr Marketing team and lead the charge in shaping our event strategy and execution. Your role will be pivotal in driving pipeline and revenue growth for Upmarket segments. If you’re a strategic thinker, a hands-on executor, and a collaborator at heart, we want to hear from you. Join us and be part of an exciting journey to build a data platform that powers safe and fair decisions.

What you’ll do

• Event Strategy and Execution: Develop and execute a strategic annual event plan in collaboration with the wider Field Marketing Team to fuel pipeline and revenue growth, focusing on key industry and partner events, associations, and communities.
• Program Ownership & Execution: Own end-to-end delivery of field marketing programs, including creative strategy, logistics, onsite management, internal communications, sales enablement, and integrated promotional plans before, during, and after events to ensure seamless execution and measurable impact.
• Stakeholder Engagement: Collaborate closely with sales, partner and marketing teams to integrate events into the Go-To-Market strategy and build strong relationships with industry partners, associations, and event organizers to secure strategic event participation and sponsorship opportunities.
• Event Messaging: Partner with product marketing, leadership, and subject matter experts to integrate thought leadership and business priority messaging into events, craft compelling event promotion materials across email, social media, OOH promotions, and landing pages, and post-event follow-up communications. 
• Data-Driven Approach: Own measurement and reporting against established KPIs, conduct post-event performance analysis, and translate insights into clear recommendations to optimize event strategy, execution, and ROI.
• Budget Management: Efficiently manage the event budget, track expenses, and maximize ROI for each event.
• Team Collaboration: Lead and inspire cross-functional teams, fostering a collaborative work environment to achieve event goals and objectives.
• Innovation: Pilot new event types, formats and vendors across physical and virtual events to maximize the impact and achieve business objectives.
• An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.

What you bring

• 6+ years of experience in field marketing in the B2B SaaS space
• Ability to work strategically and execute hands-on
• Experience managing various event types, engaging decision-makers and executives
• Proven record for building effective sales, partner and marketing relationships
• Courage to take the initiative, pilot, and evaluate new program types
• Experience using data and metrics to develop strategy and drive program improvements
• Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite 
• Experience in leveraging AI to optimize various stages of an event
• Willingness to travel up to 30% of the time

What you’ll get

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive compensation and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend

The Role

We are looking for a strategic Director of Customer Marketing to lead Checkr’s efforts in leveraging our customer base as a primary engine for revenue and advocacy. Reporting to the VP of Product & Customer Marketing, you will own the end-to-end strategy to attain ambitious customer upsell and retention targets across both self-serve customers and managed customers. To achieve this, you will work with your team of four reports and a broad set of cross-functional stakeholders to design, implement, and optimize customer marketing programs that delight our customers, help them to maximize their success on the Checkr platform, and strengthen our relationships with them.

This is a critical leadership role for someone who excels at the intersection of data-driven marketing and customer experience. You will oversee a team of expert specialists in lifecycle marketing automation, managed customer programs, customer advocacy, and customer events. Your mission is to evolve our current programs into a sophisticated, AI-orchestrated engine that delivers personalized value at every stage of the customer journey.

What You’ll Do

• Strategic Goals: Define the customer marketing playbook to achieve self-serve and managed revenue targets. Own KPIs including SMB net revenue retention, managed customer upsell pipeline, and advocacy-influenced win rates.
• Team Management: Lead and mentor a high-performing team of four (Lifecycle Marketing Lead, Sr. Customer Campaigns Manager, Sr. Customer Advocacy Manager, and Customer Events Manager).
• AI & Automated Engagement: Lead the evolution from lifecycle marketing automation to sophisticated AI orchestration. Partner with Marketing, Ops and Product to implement behavior-triggered messaging and chat experiences that engage customers with tailored solutions.
• Managed Segment Growth: Collaborate with Marketing, Sales and Account Management to execute data-enriched programs such as customer webinars and customer newsletters, providing helpful education and updates for customers.
• Advocacy: Scale our advocacy programs to increase our delivery of customer stories, quotes, and other proof points. Strengthen our customer referral program to win more deals, and drive ratings and reviews on influential third-party websites.
• Customer Events: Lead our flagship customer events such as our Customer Advisory Board series and our new Super Admin meetups, creating delightful experiences for customers where we can learn from them and expand our relationships with them.
• NPS Program: Lead our annual NPS survey across our customer base, delivering valuable insights that inform our product and go-to-market strategies.
• Cross-Functional Leadership: Partner with Data, RevOps, and R&D to build the infrastructure for a centralized customer dashboard and improved experimentation frameworks.

What You Bring

• Experience: 10+ years in B2B SaaS marketing, with 6+ years in customer marketing, and 3+ years in a leadership role. You have a proven track record of owning revenue targets and multi-function teams.
• Customer Empathy: You’re passionate about improving the experience of the customer, and you enjoy analyzing data to reveal insights about how customers think and behave.
• Technical Sophistication: You have deep experience with the established martech stack (e.g. Marketo, Pendo, Salesforce) and a passion for emerging tech like AI orchestration (e.g. Phave), chat-based engagement (e.g. Ada, Qualified), and data enrichment tools (e.g. Clay).
• Data-Driven Approach: You translate complex data into clear, actionable campaign strategies, and you are comfortable working with Data Science and RevOps teams on advanced data analysis projects.
• Advocacy Experience: You know how to turn a successful customer into a passionate advocate through case studies, social proof, and peer-to-peer references.
• Strategic Execution: You can move from high-level annual operating plans to hands-on campaign optimization without missing a beat.
• A-player Mindset: You move with urgency, thrive in ambiguity, and take ownership of your team’s goals and performance.

What You’ll Get

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation and opportunity for advancement
• Medical, dental, and vision coverage
• Reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend

About Truework & Checkr

Truework, recently acquired by Checkr, provides access to crucial employment, income information and asset information needed for mortgage loans, apartment rentals, background checks, and more. We are disrupting a $5B+ industry, dominated by legacy incumbents and outdated processes, with a better product and intense customer focus. Within Checkr, Truework operates independently, allowing rapid iteration while also being able to leverage the strengths and assets from our core business. Think of it like joining a startup within a startup!

We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2025 List and is a Y Combinator 2024 Breakthrough Company.

About the team/role

We're hiring a Senior Growth & Lifecycle Marketing Manager to own the end-to-end self-serve funnel for Truework: from the moment a visitor lands on our site to the moment they become an activated, retained customer.

You'll sit at the intersection of Marketing and Product, partnering closely with our PMM, Product, Design, and Web Engineering teams to map, build, and continuously improve the experience that drives our self-serve revenue. This is a high-autonomy, high-visibility role with real ownership. If you've thrived in PLG environments and love the craft of turning a leaky funnel into a compounding growth engine, this role was built for you.

What you’ll do

• Website Optimization: You own the Truework marketing site as a growth surface. You'll partner with Web Engineering and Design to run a continuous experimentation program, testing messaging, CTAs, page structure, and signup flows to drive measurable improvements in website conversion.
• Lifecycle Marketing: You'll design and scale the full post-lead journey: from first-touch nurture through activation, feature adoption, and long-term retention. This means owning email and in-product messaging strategy, building behavioral segmentation, and creating automated programs that turn signups into active, paying customers.
• Self-Serve Experience Partnership: You'll be the marketing half of a tight partnership with Product and Design, co-owning the self-serve onboarding and activation experience. Together you'll close the gap between "signed up" and "got value."
• SEO & AEO Strategy: You'll own the strategy and roadmap for organic search and answer engine optimization: identifying content and technical opportunities, prioritizing based on impact, and coordinating execution through contractor resources. Deep SEO execution expertise is a plus, not a requirement (we have deep SEO expertise on the Checkr team who can help advise on this program).
• Cross-functional Collaboration: You will partner day-to-day with:
  
  • Product & Design: co-owning the self-serve UX and onboarding experience
  • PMM: aligning on messaging, positioning, and ICP targeting
  • Performance Marketing: sharing funnel data, coordinating on conversion
  • Web Engineering: shipping website experiences and experiments

What you bring

• 6+ years in growth or lifecycle marketing, ideally in B2B SaaS with a PLG or self-serve motion.
• Hands-on experience owning website CRO. You've run A/B tests, dug into session data, and shipped changes that moved conversion metrics.
• Strong lifecycle marketing fundamentals: behavioral segmentation, triggered campaigns, multi-channel journeys (email + in-product), and a track record of improving activation or retention.
• Experience working directly with Product and Engineering on PLG strategy and end to end user experience
• Data-driven decision-making with proficiency in analytics tools (Google Analytics and Omni, Looker, or similar); ability to build your own dashboards and answer your own questions. Experience with SQL is a plus.
• High agency: you identify what needs to be done, figure out how to do it, and get it done

What you’ll get

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive compensation and opportunity for advancement
• 100% medical, dental and vision coverage
• Unlimited PTO policy
• Monthly wellness stipend