CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 27+ nationalities.

We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.

Purpose of Position

• CASETiFY is seeking an entrepreneurial, creative, and passionate Growth Marketing Manager - Google to join our Growth team. As the ideal candidate, you will hit the ground running, thrive in a fast-paced environment, and be detail-oriented. You are a self-starter and team player who can quickly identify opportunities to create procedures that increase efficiencies, scalability, and effectiveness.
• You will lead our Google performance engine. You are responsible for developing and implementing a comprehensive Google marketing strategy that aligns with our global business goals. You will drive the execution of advanced bidding strategies (including Performance Max), search intent optimisation, and visual storytelling across YouTube to maximise ROAS and long-term ROI.

Job Description

• Global Strategy & Execution: Develop and execute an end-to-end Google performance strategy across Search, Performance Max (PMAX), Display, and YouTube to drive new customer acquisition and brand equity on a global scale.
• Account Management: Oversee the day-to-day operations of large-scale, multi-country Google Ads accounts, including campaign structure, budget pacing, and bid management.
• Optimization & Testing: Lead a rigorous, continuous A/B testing roadmap for ad copy, landing pages, and audience signals to identify growth levers and improve conversion rates.
• Data-Driven Insights: Analyze complex user data and GA4 insights to provide actionable feedback on marketing efficiency. Monitor country-specific performance to identify regional growth opportunities or inefficiencies.
• Creative Collaboration: Partner closely with the Creative and Content teams to produce high-performing visual assets for YouTube and the Google Display Network, ensuring all content meets both brand aesthetic standards and performance KPIs.
• Performance Scaling: Stay ahead of industry trends and Google’s product roadmap (Alpha/Beta features) to maintain a competitive edge and scale CASETiFY’s presence globally.
  
  
  

Requirement

• Bachelor's Degree or above in Business, Marketing, or a related discipline
• 6+ years in digital marketing with a minimum of 3 years of hands-on experience in Google Ads, managing significant budgets for premium consumer brands.
• Deep expertise in Google Merchant Center, Search Ads 360, and GA4. Experience with Performance Max (PMax) is highly preferred.
• Strong command of Microsoft Office and Google Workspace.
• Experience with SQL and Tech skills is a plus.
• Exceptional written and visual communication skills, with the ability to influence senior stakeholders and cross-functional partners.
• You thrive in fast-paced, "startup-to-scaleup" environments and are passionate about design, tech accessories, and the lifestyle industry.

Purpose of Position

• CASETiFY is seeking a dynamic and detail-oriented Affiliate Marketing Manager to join our Growth Marketing team. As the ideal candidate, you will be able to develop, execute, and scale the affiliate program to drive revenue and acquisition. You have proven track records in rigorously optimizing performance, conducting analysis, ensuring brand compliance, and collaborating closely with the cross-functional teams. You will be responsible for the daily operations, budgeting, performance tracking across networks, and actively recruiting/onboarding high-quality affiliates and content creators. 

Job Description

• Strategy & Program Management: Develop, execute, and scale the global affiliate marketing program to drive customer acquisition and revenue for CASETiFY. Manage daily operations across affiliate networks, including forecasting, budgeting, and performance tracking.
• Recruitment & Onboarding: Actively prospect and recruit high-quality affiliates, publishers, and content creators relevant to lifestyle and tech accessories. Negotiate commission structures and develop incentive programs to maximize profitability.
• Performance Optimization & Analysis: Monitor, analyze, and report on affiliate performance (KPIs, ROI). Conduct audits for brand compliance and collaborate with the Data team for accurate attribution and incrementality analysis.
• Relationship Management: Cultivate strong, long-term relationships with top-performing affiliates. Serve as the primary contact, providing engaging newsletters, assets, and exclusive offers.
• Cross-Functional Collaboration: Partner with Creative, E-commerce, Product, Influencer, and PR teams to align promotions with product launches and scale cross-channel efforts, ensuring a consistent supply of creative assets.
• Key Performance Metrics:
• Efficiency Metrics: Year-over-Year Affiliate Revenue Growth that meets the CAC target.
• Growth & Recruitment Metrics: To recruit high-quality partners and generate incremental sales each month.
• Quality & Engagement Metrics: To improve conversion rate across the affiliate network and drive new customer acquisition of affiliate-driven orders.

Requirement

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7+ years of hands-on experience in affiliate marketing, preferably within a global e-commerce, lifestyle, or tech brand.
• Proven track record of successfully growing and managing high-volume, global affiliate programs across major networks.
• Proficiency in leveraging affiliate network platforms for reporting, recruitment, and optimization.
• Highly analytical and data-driven with the ability to interpret performance metrics (KPIs, ROI), conduct in-depth analysis, and translate data into actionable strategies.
• Experience with Google Analytics or similar web analytics tools.
• Strong command of Microsoft Office and Google Workspace.
• Excellent written, verbal, and visual communication skills on both technical and non-technical matters.
• Comfortable working in a fast-paced and multi-national environment.
• Passionate about technology, fashion, and lifestyle brands, and eager to be part of a growing start-up team.
• Candidates with less experience could be considered for the Assistant Manager role.

Purpose of Position

• CASETiFY is seeking a creative and results-oriented Senior Growth Marketing Associate who is passionate about driving growth and engagement. As a successful candidate, you will be a highly motivated self-starter, thrive in a dynamic environment, and possess a keen eye for detail. 
• In this position, you will scale existing channels, while optimizing our key performance metrics. You have an analytical, data-driven mindset and hands-on experience managing ad platforms from high-level strategy to day-to-day operations.
  
  

Job Description

• Optimize paid campaigns across various channels with a strong focus on maximizing ROAS and ROI (Meta Ads, Google Ads, Twitter Ads, TikTok Ads).
• Execute day-to-day ad operations, including campaign setup, launch, monitoring, and troubleshooting.
• Ensure accurate tracking and attribution through proper implementation of pixels and tracking parameters.
• Monitor and manage weekly, monthly, and quarterly channel KPIs, using data to inform budget and resource allocation decisions.
• Partner with marketing, product, and other teams to execute impactful growth initiatives.
• Develop precise customer segments and profiles to create highly targeted and effective campaigns.
• Analyze user data to uncover trends and provide actionable insights that drive growth.
• Conduct thorough market research to assess competitor strategies and identify new product opportunities.
• Implement and analyze A/B tests to continuously optimize campaigns and identify new growth opportunities.
• Manage ad-hoc tasks and generate detailed reports as directed by senior management.
• Create engaging social media content strategies to boost brand presence and audience engagement. Collaborate with teams to produce compelling multimedia content that aligns with marketing goals.
  
  
  

Requirement

• Bachelor's Degree or above in Business, Marketing, or a related discipline.
• 3+ year of experience in digital marketing, preferably in DTC, e-commerce environments or the travel industry.
• Experience with Meta, Google Analytics and SQL is a plus.
• Strong command of Microsoft Office and Google Workspace.
• Strong communication skills, with the ability to articulate market insights clearly.
• Passionate about technology, fashion, and lifestyle brands and eager to be part of a growing start-up team.
• Ability to work under pressure, and adapt to the fast-paced environment.