What You'll Do

This individual is a key contributor on the Commercial Analytics & Operations team, responsible for critical analytics workstreams that inform launch preparation, execution, and strategic planning. The primary focus is data analytics and forecasting a near-market pipeline product, but responsibilities may include commercial analytics needs across the BridgeBio portfolio. This individual will report to the Director of Commercial Analytics.

Responsibilities

• Use data analytics and forecasting to prepare the organization for the commercial launch of one rare disease therapeutic, including providing product performance and competitor market insights to senior leadership and key stakeholders
• Monitor rare disease market dynamics through prescription and related data sources, to proactively inform the commercial organization regarding the strategic implications of emerging trends
• Manage commercial demand forecasts, including forecast assumptions, model construction, and variance analyses, and provide related reporting and analytics
• Partner with internal groups (Marketing, Market Access, Sales Operations, etc.) to understand and integrate key business dynamics into forecast, and to support and implement IC goals
• Design, manage, and evolve performance reporting for near-market pipeline products, including in automated dashboards (ex. PowerBI)
• Develop and maintain analytic tools for the Commercial Analytics organization to help efficiently address ad hoc market questions
• Use primary and secondary data sources to answer critical business questions that shape launch strategy and tactical execution
• Measure the impact (ROI) of key commercial tactics, lead efforts to optimize impact of key initiatives
• Assist/Lead efforts for marketing mix optimization, HCP targeting, HCP/Patient segmentation

Where You'll Work

This is a hybrid role and requires in-office collaboration 2-3x per week, or as needed, in our San Francisco, CA or Palo Alto, CA offices.

Who You Are

• BA or BS; MBA or advanced degree preferred
• 5-10+ years' experience in the Pharmaceutical/Biotech industry
• At least four years in Commercial or Business Analytics in pharma/biotech, including direct forecasting responsibilities
• Experience with patient flow modelling, particularly in rare disease, is preferred
• High analytical capability with a history of leveraging data and analytical techniques to optimize business decisions
• Expertise in claims and Rx, national and subnational datasets, and adept in selecting data sources in a variety of disease areas
• Skilled at clearly communicating analyses, implications, and recommendations distilled from the analysis or forecast
• Experience in designing/managing/implementing business intelligence reporting platforms (e.g., Tableau, PowerBI)
• SQL exposure preferred – you may be expected to power your analytics with custom data extracted independently and efficiently from our warehouse.
• Proven ability to integrate AI-assisted tools into analytical processes
• Comfortable working in a fast-moving, dynamic, and evolving small company environment
• Experience in promotional effectiveness/ROI/marketing mix approaches and/or sales force analytics and operations preferred
• Strong project management skills—the ability to plan, organize and execute multiple projects efficiently, on time, and within budget
• Intellectually curious, seeks and evaluates innovative approaches
• Specialty product launch experience in the US; rare disease therapeutic launch highly preferred
• Ability to lead by example, build partnerships and cross-functional collaborations with open communication, constructive feedback, and organizational flexibility

#LI-LN1

What You'll Do

We are seeking a strategic and data-driven Director of Omnichannel Analytics to lead the measurement, optimization, and strategic insight generation for our promotional and digital initiatives.

The Director will be responsible for shaping BridgeBio’s omnichannel analytics strategy across HCP and patient audiences, spanning all channels and audiences including marketing activities, media, and field-based promotions. The Director will partner closely with key stakeholders in Marketing, commercial analytics, and external partners to translate complex customer data and analytics into recommendations that inform decision-making for channel investments, customer activation, and ongoing optimizations.

In the rare disease space—where audiences are small, journeys are complex, and impact is profound—this role is critical to ensuring that every interaction is meaningful, compliant, and effective and efficient.

Responsibilities

Strategy And Leadership

• Develop and execute a comprehensive omnichannel analytics strategy aligned with the objectives of the business.
• Lead omnichannel analytics, insights, data architecture, and testing roadmap, and related communications to both Marketing and Commercial Analytics leadership across products.
• Analyze customer behavior, engagement, and exposure to identify and characterize key customer segments. Collaborate with sales and marketing teams to develop robust targeting strategies, multi-channel mix models, and message optimization tailored to each unique customer journey.
• Build and lead a small, high-performing, omnichannel analytics team in the longer term.

Digital Performance Measurement & Optimization

• Lead end-to-end measurement of digital marketing performance across channels, including websites, paid media (digital and non), email/CRM, social, and programmatic campaigns.
• Analyze HCP and patient exposure and engagement journeys to identify opportunities for optimization and development of future initiatives.
• Define and track KPIs aligned to brand objectives, including awareness, engagement, conversion, and patient support outcomes.
• Develop dashboards and reporting frameworks that provide clear, real-time visibility into performance.

Advanced Analytics & Experimentation

• Own test-and-learn roadmap across channels including test design and implementation either internally or vendor-enabled.
• Apply advanced analytics techniques, including attribution modeling, multi-channel mix modeling, and predictive analytics, to optimize marketing investments. Assess current and future audience models for use across channels.
• Partner with Marketing, Commercial Analytics and Data Science to explore next-best-action and AI-driven personalization opportunities.

Data Integration & Technology Enablement

• Collaborate with IT to ensure seamless integration of digital data sources (web analytics, CRM, media platforms, consented patient data).
• Ensure accuracy, consistency, and governance of digital data across platforms.
• Evaluate and implement digital analytics tools and technologies (e.g., Google Analytics, Adobe Analytics, CDPs, BI platforms).
• Design architecture, roadmap, and source prioritization for marketing data ideal state across products.

Where You'll Work

This is a hybrid role and requires in-office collaboration 2-3x per week in our San Francisco and Palo Alto offices.

Who You Are

• Bachelor’s degree in a quantitative field (e.g., Statistics, Economics, Data Science, Engineering); advanced degree (MBA, MS, PhD) preferred.
• 8+ years of experience in analytics, with a strong focus on digital or omnichannel analytics, preferably in the pharmaceutical/biotech industry.
• Solid understanding of advanced statistical measurement and analytics techniques, including strong familiarity with data mining and exploratory analytics tools such as SQL, R or Python
• Expertise in omnichannel analytics, marketing performance measurement, and customer journey analytics, including measuring, mining, and generating insights from digital customer engagement data within all digital channels.
• Experience in rare disease, specialty therapeutics, or highly targeted patient populations strongly preferred.
• Experience with CRM systems (e.g., Veeva) and digital marketing platforms.
• Experience with daily use of a/b testing platforms (e.g. Optimizely).
• Proven ability to influence senior stakeholders and translate analytics into business impact.
• Strong communication and storytelling skills, with the ability to simplify complex analyses.
• Experience leading teams and managing cross-functional initiatives.

#LI-LN1

What You'll Do

Maverick wanted! We’re seeking a Director of Patient Identification Programs responsible for designing, operationalizing, leading, and scaling enterprise-wide patient identification strategies that enable timely diagnosis, and access to approved therapies. This role sits at the intersection of commercial strategy, data science, medical affairs, clinical development, and external partnerships, and plays a critical role in accelerating patient journeys towards diagnosis and treatment.

The Director will design, build, and manage a portfolio of innovative patient identification initiatives, leveraging real-world data, diagnostic pathways, digital tools, and healthcare ecosystem partnerships to identify, educate, and connect eligible patients to appropriate genetic testing, clinical programs, or treatments.

Responsibilities

Strategy & Leadership

• Develop and execute a comprehensive patient identification strategy aligned with commercial launch and pipeline priorities, disease areas, and corporate objectives.
• Serve as the enterprise subject-matter expert on patient identification, diagnostic pathways, and unmet diagnostic needs.
• Lead and mentor cross-functional contributors to patient identification programs.

Program Design & Execution

• Design and operationalize patient identification programs focused on (pre-)commercial stage and – to a lesser extent – clinical stage programs.
• Leverage initiatives such as diagnostic algorithms, EHR-based identification, biomarker screening, genetic testing programs, and referral pathways.
• Ensure programs are scalable, compliant, and adaptable across geographies and indications.

Cross-Functional Collaboration

• Partner closely with Commercial, Medical Affairs, Data Science, Market Access, Regulatory, Legal/Compliance, Clinical Development teams
• Align patient identification efforts with launch readiness plans
• Provide strategic input into evidence generation and disease education initiatives

Data & Analytics

• Leverage real-world data (claims, EHR, genomics, registries) to identify patient populations and optimize identification approaches
• Define success metrics, dashboards, and KPIs to measure program impact and inform continuous improvement
• Translate data insights into actionable recommendations for internal stakeholders

External Partnerships

• Build and manage relationships with diagnostic companies, health systems, laboratories, advocacy groups, digital health vendors, and data partners
• Evaluate and onboard innovative technologies and vendors to enhance patient identification capabilities
• Represent the company externally as a thought leader in patient identification and rare disease diagnosis

Governance & Compliance

• Ensure all programs adhere to applicable regulatory, privacy, and compliance requirements (e.g., HIPAA, GDPR, promotional regulations)
• Partner with Legal and Compliance to design ethical, patient-centric programs that prioritize trust and transparency

Who You Are

• Advanced degree (PhD, MD, PharmD, MPH, MS) or equivalent experience in life sciences, healthcare, or a related field
• 8–12+ years of experience in biopharma, healthcare, diagnostics, or health technology, with significant experience in patient identification and related functions
• Proven experience designing, building, and operating complex, cross-functional programs and influencing senior stakeholders
• Strong understanding of diagnostic pathways, rare disease ecosystems, and real-world data sources
• You have demonstrated curiosity and adaptability in adopting AI-powered tools and technologies

Preferred

• Experience in rare disease, precision medicine, or genetically defined conditions
• Familiarity with digital health tools, advanced analytics, and AI-enabled identification approaches
• Experience working with external partners and vendors in a highly regulated environment

Key Competencies

• Strategic thinking and execution excellence
• Strong leadership and stakeholder influence
• Data-driven decision making
• Comfort with ambiguity in fast-moving, early-stage environments
• Patient-centric mindset and high ethical standards

Why This Role Matters

This role directly impacts patients by reducing time to diagnosis, expanding access to innovative therapies, and ensuring that no eligible patient is overlooked. The Director of Patient Identification Programs is a critical driver of both scientific and human outcomes.

Where You'll Work

3x per week in our San Francisco Office/Palo Alto Office