The Role

As the Director of Innovation and Product Marketing, you will be responsible for driving revenue growth by shaping the product vision, defining product positioning, for new and existing products. This role identifies market opportunities that align with Bobbie’s brand, partners cross functionally to drive to successful  product launches, and ensures alignment between product development (R&D), Brand, Commercial, and Operations teams to maximize adoption and ROI. 

What you will accomplish: 

Lead Innovation & Renovation Strategy

• Innovation Roadmap: Drive the ideation and design of new products, features, or business models by analyzing market trends and customer insights to guide the product roadmap
• Product Evolution: Analyze market trends, consumer insights, and competitive data to identify opportunities to renovate, refresh, or reposition existing product lines
• Portfolio Management: Manage the product life cycle from concept to launch, ensuring that product enhancements are strategic and profitable and fit well within the existing portfolio of Bobbie’s products
• Bobbie Labs: Help establish, and build equity for Bobbie Labs as a center of excellence and validation for nutrition. Owning strategic marketing and co-leading positioning, output and partnerships alongside R&D 
• Business Cases: Develop product briefs, including financial models, ROI analyses, and business cases for new innovations and renovation projects within the Stage Gate process
• Concept Validation: Lead product research, including "voice of the customer" studies and prototyping, to validate new concepts

Product Messaging & Marketing

• Strategic Positioning: Formulate comprehensive product points of difference, claims, and positioning strategies to differentiate products in the market
• Narrative Ownership: Own the brief guiding the creation and integration of compelling product messaging, naming, and positioning to maximize market appeal in collaboration with Brand and Commercial teams.
• Value Proposition: Define the core value drivers and differentiators for the product portfolio.
• Sales Enablement: Support the development of sales materials, case studies, and presentations to enable the Commercial teams to effectively communicate the product's value. 

Team Leadership, Collaboration & Performance

• Cross-Functional Leadership: Lead cross-functional teams, including R&D, Brand, Commercial, Operations, and Customer Experience teams to ensure seamless execution of product strategy
• Mentorship: Build, manage, mentor, and lead high-performing project teams
• Executive Liaison: Act as the primary liaison between Product and executive leadership, presenting innovation/renovation strategies and performance metrics
• Champion Product Partnerships: Cultivate & own relationships with external product partners to ensure efficient and effective progress towards shared KPIs
• Performance Metrics: Define KPIs for product innovation/renovation, performance, adoption rates, and revenue impact.

What we would like you to have: 

• 8-10+ years of experience in product marketing, innovation, or brand management within CPG, ideally in food or nutrition; experience in infant, toddler or maternal health is a plus.
• 3+ years leading or managing cross-functional teams and direct reports
• Proven track record of bringing new products from concept through commercialization via a Stage Gate or similar innovation process
• Experience building and executing product roadmaps that balance innovation with portfolio optimization/renovation
• Experience with product positioning frameworks, competitive analysis, and category management tools (e.g., IRI/Circana, Nielsen, SPINS)
• Ability to build and present compelling ROI analyses and financial models to leadership
• Working knowledge of regulatory considerations in food/infant nutrition (FDA labeling, claims compliance) is a strong plus
• Comfortable with data visualization and presentation tools for executive-level storytelling
• Familiarity with co-manufacturing relationships and how product innovation intersects with operations and supply chain constraints

You’re inspired by our core values:

• Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
• Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
• Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
• Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.

Compensation and Benefits:

Compensation 

Our salaries are based on paying competitively for our size and industry. Based on location and years of experience, the range for this role is $180,000 - $220,000. 

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction 
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• One year subscription to Bobbie or Baby's Only
• $75 monthly internet stipend
• Co-working space reimbursement

This Role:
Bobbie is looking for a strategic and detail-oriented Sales Operations Manager to serve as the operational backbone of our growing sales organization. In this role, you will own the systems, processes, and analytics that enable our sales team to operate with clarity and efficiency — from managing retailer data and forecasting pipelines to optimizing trade spend and supporting new distribution efforts. You will work cross-functionally with Sales, Finance, Supply Chain, and Marketing to ensure Bobbie's retail strategy is executed flawlessly at every level.

What you will accomplish: 

• Partner with Demand planning to update and maintain internal forecasting models and sales reporting dashboards that give leadership real-time visibility into volume, velocity, and distribution performance across key retail partners.
• Lead trade spend management — tracking promotional budgets, auditing deductions, and partnering with Finance to ensure accurate accruals and ROI reporting on promotional activities.
• Support new account onboarding and line review preparation by coordinating cross-functional inputs and ensuring all sales materials, pricing, and sell-through data are accurate and presentation-ready.
• Identify and eliminate bottlenecks in sales workflows by standardizing processes, creating playbooks, and implementing tools that scale with Bobbie's growing retailer footprint.
• Collaborate closely with the demand planning team to align demand planning with sales forecasts, minimizing out-of-stocks and overage risk across conventional and specialty retail channels.

In This Role, You’ll Bring With You:

• Minimum 4-6 years of retail sales experience
• Strong planning and organizational skills along with excellent interpersonal, written/oral communication, and presentation skills.
• Proficiency in leveraging Nielsen data to monitor category performance and drive actionable insights.
• Proven success working with consumer packaged goods companies, DTC exposure a plus
• Experience in both large and small companies, balancing the strategic vision of a successful large enterprise with a hands-on, flexible approach.
• Knowledge of successful retail execution strategies to ensure optimal performance.
• Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms.
• Up to 25% travel required for market visits & meetings with retailers, with occasional company or departmental meetings (remote role). Proximity to a major airport needed.
• A passion for contributing to a dynamic, high-growth, purpose-driven work environment

You’re inspired by our core values:

• Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
• Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
• Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
• Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.

Compensation and Benefits:

Compensation 

Our salary ranges are based on paying competitively for our size and industry. The salary for this position is $105,000 - $120,000 annually, depending on geographic location & experience.

Benefits

• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction 
• 20 paid days off
• 10 paid company holidays
• Snacks and beverages provided
• Subsidized meals
• One year subscription to Bobbie or Baby's Only

The Role

As the VP, Supply Chain, you will have a seat at the table to lead the strategy and the team responsible for expanding our scaling supply chain operations at Bobbie.  Reporting to the COO, you will oversee and be accountable for our end-to-end supply chain, including logistics, fulfillment, planning, procurement, co-packing relationships and contracts. You will manage the team in place executing in these functions, and will expand the team to include required expertise to ensure Bobbie hits our target business milestones.

You will establish performance metrics for the organization and report out regularly on progress against our targets. 

Bobbie has been nationally recognized for our culture, leadership, and workplace practices, including recognition as 2025 TIME 100 Most Influential Company and by Fast Company for the Innovators Award in the Manufacturing category. This leader will also be responsible for building and scaling a mission-driven, world-class team.

What you will do: 

Lead Bobbie’s Supply Chain:

• Oversee and guide  the day to day operations of our supply chain
• Deliver against our strategy to scale our supply chain to support and anticipate Bobbie’s growth – from people to capacity to systems
• Manage a strong team of leaders and provide oversight to Planning, Procurement, Logistics & Fulfillment and Manufacturing
• Partner closely with the Regulatory, Quality, Product Development and Safety teams to ensure compliance, quality and food safety in our end-to-end product lifecycle
• Define, own and monitor relevant KPIs, and report out on performance to leadership and the wider organization 
• Support commercialization of new products and renovations to ensure our products flow through our supply chain effectively 
• Own COGS and Logistics expense including a corresponding multi-year reduction strategy agains those
• Review monthly COGS performance with the Executive Team
• Build both the Annual Operating Plan (AOP) and 5 year Strategic Plan for COGS and logistics expenses
• Work closely with Finance to re-forecast the Latest Estimate (LE) as required

People Leadership & Organizational Development:

• Build, mentor, and develop a high-performing supply chain leadership team, ensuring strong decision-making, ownership, and accountability at all levels.
• Drive a culture of operational excellence, fostering leadership development programs to nurture the next generation of leaders.
• Champion workforce engagement initiatives to attract and retain top talent while maintaining a strong, values-driven company culture.

Strong Partnership with Regulatory, Safety, Quality and Manufacturing

• Partner with Quality, Manufacturing, Regulatory, and Safety teams to ensure strict compliance with FDA, OSHA, cGMP, and other industry standards.
• Proactively manage risk by implementing and maintaining best-in-class food safety and quality control programs.

What we would like you to have: 

• At least 10 years direct experience in leading operations, supply chain or similar function with people management experience
• Understanding of warehousing and transportation, both using internal operations and 3PL partners 
• Experience working in infant formula, food, beverage, and/or similar regulated products required
• Direct experience managing products both in Retail and ECommerce
• Expertise in ERP, Planning tools, productivity/BI reporting tools and collaboration tools
• Analytical thinking and ability to translate data and analytics into a narrative
• Critical thinking chops and a problem solver attitude with high levels of integrity
• Strong communication skills

You’re inspired by our core values:

• Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
• Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
• Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
• Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction 
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• One year subscription to Bobbie or Baby's Only
• $75 monthly internet stipend
• Co-working space reimbursement

The Role

We are seeking an experienced Paid Social Content Strategy Manager to help scale our paid media programs with thumb-stopping creative and high-performance messaging across digital platforms. As the Paid Content Strategy Manager, you will be responsible for developing and executing creative strategies that drive performance across paid media channels—primarily Meta, TikTok, YouTube, and programmatic platforms. You’ll collaborate closely with growth marketing, creative, and brand teams to ensure our paid content resonates with our target audience and supports both acquisition and retention goals.

What you will accomplish: 

• Own the end-to-end paid content strategy across all performance marketing channels, ensuring creative aligns with campaign goals and platform best practices.
• Partner with media buyers to translate performance data into actionable insights and content briefs.
• Create an inventory of all Bobbie brand, UGC, and creator content and a system for managing this content on an ongoing basis, ensuring the ROI of previously produced content.
• Develop creative testing frameworks and messaging roadmaps to continuously optimize ad performance.
• Collaborate with internal and external creatives (designers, copywriters, video editors) to concept and produce high-performing content.
• Analyze ad-level performance metrics to identify trends, creative fatigue, and new opportunities.
• Lead content planning for product launches, seasonal campaigns, and evergreen funnels.
• Maintain a deep understanding of audience personas and customer journeys to inform content direction.
• Stay up to date with digital advertising trends, platform algorithm changes, and emerging creative formats.
• Own the strategic relationship with our affiliate agency, aligning affiliate content execution with broader paid marketing objectives.

What we would like you to have: 

• 6+ years of experience in performance-driven content strategy, with a strong focus on paid social.
• Proven experience working with a DTC brand; apparel or CPG category experience strongly preferred.
• Deep understanding of the paid media landscape (especially Meta, TikTok, YouTube) and how content impacts performance.
• Strong analytical mindset with the ability to interpret data and translate it into creative direction.
• Experience leading creative testing cycles and building insights-driven content plans.
• Excellent communication skills and experience collaborating cross-functionally with marketing and creative teams.
• Highly organized, self-starter, comfortable in a fast-paced, test-and-learn environment.
• Hands-on experience using tools like Motion, Triple Whale, or similar for creative performance analysis.
• Background in creative production, video editing, or copywriting is a plus.
• Familiarity with customer segmentation and first-party data usage in paid content strategy.

You’re inspired by our core values:

• Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
• Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
• Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
• Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.

Compensation and Benefits:

Compensation 

Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).

Group A (SF/Bay Area, Seattle, NYC): $160,000

Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $144,000

Group C (All Other Cities): $135,000

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction 
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• One year subscription to Bobbie or Baby's Only
• $75 monthly internet stipend
• Co-working space reimbursement

We are seeking an exceptional Chief Growth Officer (CGO) to own Bobbie's core commercial engine. Reporting directly to the CEO, this executive will have end-to-end accountability for our revenue funnel across our omnichannel business — with primary ownership of Direct-to-Consumer/E-Commerce and full confidence leading Retail Sales growth. From strategy and planning through execution and performance, the CGO is responsible for driving profitable, scalable growth across our established channels, with deep ownership of the P&L, the customer, and the team that executes against both.

The ideal candidate is a seasoned marketing and commercial leader with CPG roots and a deep appreciation for the power of a beloved brand. A proven track record of scaling food and beverage brands through digital and DTC channels is a must, paired with the strategic range to lead retail growth and the operational rigor to run a high-performing organization through a significant growth phase.

Core Responsibilities

Commercial Strategy & Revenue Ownership

• Own the end-to-end commercial strategy across DTC/E-Commerce, as well as Retail Sales, with full P&L accountability for both channels
• Set and deliver against revenue targets, translating strategic priorities into annual operating plans, forecasts, and budgets
• Define channel investment priorities and trade-offs to maximize revenue and margin across the portfolio
• Lead the annual commercial planning process in close partnership with Finance, ensuring plans are grounded, funded, and executable
• Serve as the primary commercial voice in the executive team, bringing a clear point of view on market dynamics, competitive positioning, and growth levers

Direct-to-Consumer & E-Commerce

Own and scale the DTC and e-commerce business across Bobbie's website, Amazon, and other online marketplacesDevelop and execute data-driven customer acquisition and retention strategies that improve CAC, LTV, and overall channel economicsOptimize the full digital funnel - from paid and owned media through site conversion and post-purchase retentionTranslate DTC consumer data and behavioral insights into actionable commercial decisions across both channelsEnsure a seamless, brand-right consumer experience across all owned digital touchpoints

Retail Sales Leadership

• Lead the retail sales organization and strategy across all channels, including grocery, mass, club, and specialty
• Build and deepen strategic relationships with key retail partners and buyers, establishing Bobbie as a preferred partner
• Drive distribution expansion, velocity improvement, and shelf presence across the account portfolio
• Optimize trade spend and promotional investment to maximize ROI and brand positioning at shelf
• Set clear performance targets and hold the team accountable to distribution, velocity, and revenue goals

Pricing & Revenue Architecture

• Own pricing strategy and architecture across all SKUs and channels, balancing competitiveness, margin, and brand positioning
• Monitor competitive pricing dynamics and lead pricing initiatives including increases with disciplined timing and execution
• Establish guardrails for promotional activity and evaluate promotional effectiveness against clear ROI thresholds

Team Leadership & Organizational Development

• Build, lead, and develop a high-performing commercial organization across retail and DTC functions
• Establish clear metrics, accountability structures, and performance management systems across the team
• Foster a culture of executional excellence, collaboration, and consumer-centricity

Cross-Functional Collaboration

• Partner closely with Brand, Operations, Finance, and Supply Chain to ensure commercial plans are profitable and executable
• Collaborate with Finance on financial modeling, business cases, and investment decisions
• Align with the executive team on strategic priorities, resource allocation, and commercial performance
• Work in close coordination with the innovation function to ensure core channel readiness for new product launches, without owning the 0-1 pipeline

Qualifications

Required

• 15+ years of progressive commercial leadership in CPG, with a strong preference for 10+ years in food and beverage
• Proven track record leading commercial organizations through significant growth phases, ideally at or approaching $300M+ scale
• Deep experience and expertise building and scaling DTC and e-commerce businesses, including Amazon
• Demonstrated confidence to be able to lead retail sales with established relationships across major grocery, mass, and club retailers
• Strong P&L management experience with a track record of driving profitable growth across channels
• Exceptional leadership skills with experience building, managing, and developing high-performing commercial teams
• Strategic thinker with strong analytical capabilities and a data-driven approach to decision-making
• MBA from a top-tier institution preferred

Preferred

• Experience with emerging or disruptive brands in better-for-you, natural, or organic segments
• Track record navigating rapid growth, including supply constraints and capacity management
• Deep understanding of consumer behavior, retail dynamics, and the evolving digital commerce landscape
• Familiarity with both established retail channels and emerging platforms (online grocery, quick commerce)
• Previous C-suite or senior commercial executive experience

The Role

This Contractor position will report to Bobbie’s Medical Sales Manager and work within the Medical channel of the company. You will be engaging with healthcare professionals while clinically promoting Bobbie.

You should have the ability to communicate professionally the clinical qualities of both of our brands. You will work with the team to uncover new medical leads and opportunities. The ideal candidate is comfortable making introductory sales calls, having clinical conversations with health care professionals, and building relationships with medical practices. 

What you will accomplish:

• In-person field sales and in-servicing in targeted geographic areas
• Support regional sales events as needed
• Support digital outreach and inbounds as needed
• Lead list generation
• Hubspot CRM data entry and management for individual accounts
  

What we would like you to have: 

• Availability to commit to 5-10 hours of work weekly, 90% in the field
• Ability to work autonomously with minimal guidance
• Ability to quickly learn new technologies (Slack, Hubspot, data entry)
• Vehicle and unrestricted driver's license
• Ability to work in a fast-paced environment 
• Willingness to pivot with changing strategies
• Strong written and verbal communication skills
• Organized, problem-solving, results, and relationships oriented approach
• Budget and Time Management skills
• Clinical Setting Experience
• Clinical degree (RD, RN, LPN, OT, SLP) is preferred but not required
• Experience in a sales role for a fast-growing CPG company preferred
• Experience with customer management software

You’re inspired by our core values:

• Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
• Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
• Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
• Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.

Compensation:

$35-$45 per hour, depending on experience, credentials, and geographic location. 

Contract Length Agreement:

3 months with opportunity to extend

About the Role

If you’re interested in joining the Bobbie Team but don't see an opportunity that you'd like to apply to, please send us your resume. We'll keep your information on file and will reach out if we find a match!