We are seeking an exceptional Chief Growth Officer (CGO) to own Bobbie's core commercial engine. Reporting directly to the CEO, this executive will have end-to-end accountability for our revenue funnel across our omnichannel business — with primary ownership of Direct-to-Consumer/E-Commerce and full confidence leading Retail Sales growth. From strategy and planning through execution and performance, the CGO is responsible for driving profitable, scalable growth across our established channels, with deep ownership of the P&L, the customer, and the team that executes against both.

The ideal candidate is a seasoned marketing and commercial leader with CPG roots and a deep appreciation for the power of a beloved brand. A proven track record of scaling food and beverage brands through digital and DTC channels is a must, paired with the strategic range to lead retail growth and the operational rigor to run a high-performing organization through a significant growth phase.

Core Responsibilities

Commercial Strategy & Revenue Ownership

• Own the end-to-end commercial strategy across DTC/E-Commerce, as well as Retail Sales, with full P&L accountability for both channels
• Set and deliver against revenue targets, translating strategic priorities into annual operating plans, forecasts, and budgets
• Define channel investment priorities and trade-offs to maximize revenue and margin across the portfolio
• Lead the annual commercial planning process in close partnership with Finance, ensuring plans are grounded, funded, and executable
• Serve as the primary commercial voice in the executive team, bringing a clear point of view on market dynamics, competitive positioning, and growth levers

Direct-to-Consumer & E-Commerce

Own and scale the DTC and e-commerce business across Bobbie's website, Amazon, and other online marketplacesDevelop and execute data-driven customer acquisition and retention strategies that improve CAC, LTV, and overall channel economicsOptimize the full digital funnel - from paid and owned media through site conversion and post-purchase retentionTranslate DTC consumer data and behavioral insights into actionable commercial decisions across both channelsEnsure a seamless, brand-right consumer experience across all owned digital touchpoints

Retail Sales Leadership

• Lead the retail sales organization and strategy across all channels, including grocery, mass, club, and specialty
• Build and deepen strategic relationships with key retail partners and buyers, establishing Bobbie as a preferred partner
• Drive distribution expansion, velocity improvement, and shelf presence across the account portfolio
• Optimize trade spend and promotional investment to maximize ROI and brand positioning at shelf
• Set clear performance targets and hold the team accountable to distribution, velocity, and revenue goals

Pricing & Revenue Architecture

• Own pricing strategy and architecture across all SKUs and channels, balancing competitiveness, margin, and brand positioning
• Monitor competitive pricing dynamics and lead pricing initiatives including increases with disciplined timing and execution
• Establish guardrails for promotional activity and evaluate promotional effectiveness against clear ROI thresholds

Team Leadership & Organizational Development

• Build, lead, and develop a high-performing commercial organization across retail and DTC functions
• Establish clear metrics, accountability structures, and performance management systems across the team
• Foster a culture of executional excellence, collaboration, and consumer-centricity

Cross-Functional Collaboration

• Partner closely with Brand, Operations, Finance, and Supply Chain to ensure commercial plans are profitable and executable
• Collaborate with Finance on financial modeling, business cases, and investment decisions
• Align with the executive team on strategic priorities, resource allocation, and commercial performance
• Work in close coordination with the innovation function to ensure core channel readiness for new product launches, without owning the 0-1 pipeline

Qualifications

Required

• 15+ years of progressive commercial leadership in CPG, with a strong preference for 10+ years in food and beverage
• Proven track record leading commercial organizations through significant growth phases, ideally at or approaching $300M+ scale
• Deep experience and expertise building and scaling DTC and e-commerce businesses, including Amazon
• Demonstrated confidence to be able to lead retail sales with established relationships across major grocery, mass, and club retailers
• Strong P&L management experience with a track record of driving profitable growth across channels
• Exceptional leadership skills with experience building, managing, and developing high-performing commercial teams
• Strategic thinker with strong analytical capabilities and a data-driven approach to decision-making
• MBA from a top-tier institution preferred

Preferred

• Experience with emerging or disruptive brands in better-for-you, natural, or organic segments
• Track record navigating rapid growth, including supply constraints and capacity management
• Deep understanding of consumer behavior, retail dynamics, and the evolving digital commerce landscape
• Familiarity with both established retail channels and emerging platforms (online grocery, quick commerce)
• Previous C-suite or senior commercial executive experience

The Role

This Contractor position will report to Bobbie’s Medical Sales Manager and work within the Medical channel of the company. You will be engaging with healthcare professionals while clinically promoting Bobbie.

You should have the ability to communicate professionally the clinical qualities of both of our brands. You will work with the team to uncover new medical leads and opportunities. The ideal candidate is comfortable making introductory sales calls, having clinical conversations with health care professionals, and building relationships with medical practices. 

What you will accomplish:

• In-person field sales and in-servicing in targeted geographic areas
• Support regional sales events as needed
• Support digital outreach and inbounds as needed
• Lead list generation
• Hubspot CRM data entry and management for individual accounts
  

What we would like you to have: 

• Availability to commit to 5-10 hours of work weekly, 90% in the field
• Ability to work autonomously with minimal guidance
• Ability to quickly learn new technologies (Slack, Hubspot, data entry)
• Vehicle and unrestricted driver's license
• Ability to work in a fast-paced environment 
• Willingness to pivot with changing strategies
• Strong written and verbal communication skills
• Organized, problem-solving, results, and relationships oriented approach
• Budget and Time Management skills
• Clinical Setting Experience
• Clinical degree (RD, RN, LPN, OT, SLP) is preferred but not required
• Experience in a sales role for a fast-growing CPG company preferred
• Experience with customer management software

You’re inspired by our core values:

• Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
• Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
• Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
• Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.

Compensation:

$35-$45 per hour, depending on experience, credentials, and geographic location. 

Contract Length Agreement:

3 months with opportunity to extend