At Bloomerang, we believe change happens on purpose. We champion the power and potential of nonprofits, igniting next-level impact with the team and technology built for purpose. Our powerful giving platform and stellar support enable tens of thousands of nonprofits to raise more, recruit more, and retain more, fueling maximum impact and raising the bar on what’s possible for the nonprofit sector. That's why, even as the nonprofit sector sees declines in giving, Bloomerang customers raise more year over year.

We're also in the business of creating thriving employees. Join a mission-driven culture built on our core values of Simplify, Care and Act. We know our people are the key to our success, and we're proud to be home to some of the most innovative and skilled individuals in the workforce today. Come feel invigorated and unstoppable with us!

The Role

We are seeking a Customer Marketing Manager, Adoption & Lifecycle to own and scale Bloomerang’s onboarding and adoption strategy as a key driver of customer value, retention, and revenue growth. This role sits at the intersection of lifecycle strategy, product adoption, and business impact, leveraging AI, automation, and behavioral data to build scalable, high-performing customer experiences.

This is a program ownership role—not just campaign execution—responsible for designing, executing, and continuously optimizing lifecycle systems that drive measurable outcomes. You are a data-driven marketer with SaaS experience in Customer, Lifecycle, or Product Marketing, with a proven track record of improving onboarding, driving feature adoption, and supporting expansion through targeted, multi-channel programs. 

You operate effectively in fast-paced, ambiguous environments, using data to inform decisions and drive end-to-end execution. Additionally, you’re a data-driven SaaS marketer with experience in lifecycle, customer, or product marketing, and a track record of translating insights into impactful, multi-channel programs that leverage agentic AI. 

You’ll partner cross-functionally with Product, Product Marketing, Customer Success, and Revenue teams to translate business goals into impactful customer experiences across email and in-app channels in addition to helping with general customer communications as needed. This role also supports customer-facing initiatives, including webinars and virtual events, to drive engagement, education, and value realization.

What You Will Do

• Own and scale lifecycle strategy across onboarding and adoption, driving time-to-value, engagement, payments activation, and revenue growth
• Build and optimize multi-channel customer journeys (email and in-app) using behavioral data, segmentation, and continuous testing
• Develop and embed AI-powered systems and workflows to improve targeting, execution, and decision-making at scale
• Translate customer behavior and lifecycle performance into actionable insights that drive adoption, retention, and expansion
• Establish performance frameworks to measure impact, prioritize initiatives based on ROI, and continuously optimize programs
• Partner cross-functionally to align lifecycle strategy with product and go-to-market initiatives, influencing decisions through data
• Own programs end-to-end and support customer-facing initiatives that drive product adoption, engagement, and education

What You Need to Succeed

• At least 5 years of experience in Customer, Lifecycle, or Product Marketing within SaaS, with a proven track record of owning lifecycle or product adoption programs end-to-end and driving measurable impact on adoption, retention, payments activation, and revenue
• Strong systems thinker with experience building scalable, repeatable lifecycle programs and embedding AI and automation into workflows for segmentation, optimization, and decision-making
• Hands-on expertise with email and in-app channels (e.g., Pendo), including segmentation, deliverability, UX, and multi-channel journey optimization
• Deep analytical skillset, with experience building performance frameworks, connecting efforts to business outcomes, and prioritizing initiatives based on ROI
• Proficiency with core marketing and customer data platforms (e.g., Salesforce, Marketo, HubSpot, Gainsight, Pendo, etc.) and ability to leverage data across systems effectively
• Demonstrated ability to operate independently in ambiguous environments, owning strategy through execution with a strong problem-solving mindset
• Effective cross-functional collaborator and communicator, able to influence stakeholders, present insights clearly, and support customer-facing initiatives that drive adoption and engagement

Nice to Haves But Not Required

• Experience in nonprofit or mission-driven organizations
• Familiarity with payments

Benefits

Health + Wellness
You’ll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere. 

Time Off

You’ll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave. More is more!

401k

You’ll receive a 401k match to help invest in your future.

Equipment

Everything you need to be successful, shipped right to your door. You got this. We got you.

Compensation

The salary range for this position is: $76,100 - $126,800. You may also be eligible for a discretionary bonus. Actual compensation within the range will be dependent on your skills, experience, qualifications, and location, as well as applicable employment laws.

Location

This is a permanent, full-time, fully remote position. Employees living in Indianapolis, IN are welcome to work from our company headquarters. We do not offer Visa sponsorship or relocation assistance at this time. 

Travel

  Occasional travel required, estimated at 3–4 times annually

Accommodations

Applicants who require accommodations may contact careers@bloomerang.com to request an accommodation in completing an application.

Bloomerang is an Equal Opportunity Employer. Individuals seeking employment at Bloomerang are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. 

At Bloomerang, we believe change happens on purpose. We champion the power and potential of nonprofits, igniting next-level impact with the team and technology built for purpose. Our powerful giving platform and stellar support enable tens of thousands of nonprofits to raise more, recruit more, and retain more, fueling maximum impact and raising the bar on what’s possible for the nonprofit sector. That's why, even as the nonprofit sector sees declines in giving, Bloomerang customers raise more year over year.

We're also in the business of creating thriving employees. Join a mission-driven culture built on our core values of Simplify, Care and Act. We know our people are the key to our success, and we're proud to be home to some of the most innovative and skilled individuals in the workforce today. Come feel invigorated and unstoppable with us!

The Role

We are searching for a creative and strategic Social Media Manager to lead and execute  Bloomerang’s organic social media strategy. You will be responsible for developing, managing, and optimizing our social media presence across multiple platforms to enhance brand awareness, engage with our audience, and drive business growth. You are both a creative storyteller and a data-driven strategist—someone who embraces emerging trends, experiments with out-of-the-box ideas, and consistently pushes the brand forward in innovative ways.

You are comfortable both behind and occasionally in front of the camera, with a strong passion for short-form video content and the ability to bring ideas to life through engaging, high-performing social media experiences. You bring experience using (and a willingness to experiment with) emerging AI tools to enhance creativity, improve efficiency, and evolve how social content is developed and delivered. You bring a proven track record in social media management, content creation, and strategic planning, along with a strong understanding of the nonprofit market.

What You Will Do

• Develop and implement a comprehensive organic social media strategy aligned with overall marketing and business objectives. Ensure consistent brand messaging and tone across all channels while continuously identifying new, creative ways to expand reach and engagement. 
• Lead the creation and curation of high-quality, engaging content for social media platforms, including LinkedIn, Twitter, Facebook, Instagram, YouTube, and other relevant channels. This includes copywriting, visual content, and video production. Ensure that all social media graphics and media adhere to brand guidelines and bring fresh, innovative ideas that elevate brand awareness and differentiate Bloomerang in the market.
• Own the strategy and support the execution of short-form video content (e.g., LinkedIn, Instagram Reels, TikTok-style content), including ideation, filming, minor editing, and publishing. Be comfortable appearing on camera when needed and guiding others to do the same. Continuously experiment with new formats, trends, and storytelling techniques to drive engagement.
• Partner closely with the Brand Communications Marketing Manager to build and sustain a consistent, high-quality stream of LinkedIn content for Bloomerang’s executive team. Support the development of content that elevates thought leadership by showcasing each executive’s unique perspective, voice, and areas of expertise. 
• Monitor social media channels for opportunities to engage with industry professionals, customers, and prospects. Foster meaningful conversations to build brand loyalty and thought leadership within the nonprofit community. Articulate our mission, what we do, and use that knowledge to respond to inquiries from the public and/or customers.
• Track, analyze, and report on social media performance metrics, providing actionable insights to continuously optimize campaigns and strategies. Use data-driven insights to refine and adjust content and engagement tactics.
• Oversee the efforts of a cross-functional team to execute social media strategies effectively. Collaborate closely with Marketing colleagues as well as Product, Sales, and Customer Success, to ensure social media initiatives are aligned with business objectives and current priorities. 
• Serve as the brand’s social media ambassador, ensuring all communications reflect the company’s values, culture, and voice.
• Participate in the Crisis Communications Team (CCT). Ongoing monitoring and mitigation of potential risks associated with public sentiment on social platforms, especially in times of crisis.
• Stay at the forefront of social media trends, emerging platforms, and new content formats—especially in short-form video. Proactively bring new ideas, test creative concepts, and integrate innovative approaches into the social media strategy.

What You Need to Succeed

• 5+ years of experience in social media, with at least 2 years developing executive thought leadership content for social, ideally within a B2B or SaaS environment.
• Strong knowledge of social media platforms (LinkedIn, Twitter, Instagram, etc.) and social media management tools (Sprout Social, Buffer, etc.). Experience with paid social advertising is a plus.
• Exceptional written and verbal communication skills, with a keen eye for detail. Strong visual and creative skills, with proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software (OpusClip, After Effects).
• Familiarity with AI tools (e.g., ChatGPT, Gemini, Claude) and their application in social media content ideation, creation, and optimization. Experience using AI to streamline workflows, improve efficiency, and accelerate content production while maintaining brand voice and quality.
• Experience with social media analytics tools (e.g., Google Analytics, Sprout Social, LinkedIn Insights) to measure success and make data-driven decisions.
• Proven ability to lead teams, manage multiple projects, and work cross-functionally in a fast-paced, results-oriented environment.

Nice to Haves But Not Required

• Bachelor’s degree in Marketing, Communications, or a related field; advanced degrees or certifications in digital marketing are a plus.
• A deep understanding of the nonprofit space, including industry trends, buyer personas, and content marketing strategies.

Benefits

Health + Wellness
You’ll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere. 

Time Off

You’ll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave. More is more!

401k

You’ll receive a 401k match to help invest in your future.

Equipment

Everything you need to be successful, shipped right to your door. You got this. We got you.

Compensation

The salary range for this position is: $63,300 - $108,800. You may also be eligible for a discretionary bonus. Actual compensation within the range will be dependent on your skills, experience, qualifications, and location, as well as applicable employment laws.

Location

This is a permanent, full-time, fully remote position. Employees living in Indianapolis, IN are welcome to work from our company headquarters. We do not offer Visa sponsorship or relocation assistance at this time. 

Accommodations

Applicants who require accommodations may contact careers@bloomerang.com to request an accommodation in completing an application.

Bloomerang is an Equal Opportunity Employer. Individuals seeking employment at Bloomerang are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. 

At Bloomerang, we believe change happens on purpose. We champion the power and potential of nonprofits, igniting next-level impact with the team and technology built for purpose. Our powerful giving platform and stellar support enable tens of thousands of nonprofits to raise more, recruit more, and retain more, fueling maximum impact and raising the bar on what’s possible for the nonprofit sector. That's why, even as the nonprofit sector sees declines in giving, Bloomerang customers raise more year over year.

We're also in the business of creating thriving employees. Join a mission-driven culture built on our core values of Simplify, Care and Act. We know our people are the key to our success, and we're proud to be home to some of the most innovative and skilled individuals in the workforce today. Come feel invigorated and unstoppable with us!

The Role

We’re looking for a Sr. Product Marketing Manager to help evolve Product Marketing into a more scalable, insight-driven, and operationally strong function. This role is equal parts strategic and operational. You will help shape how Product Marketing leverages AI, automation, and repeatable workflows to move faster and operate more effectively, while also leading and supporting key GTM, messaging, and enablement initiatives across Bloomerang’s product portfolio.

This is not a traditional PMM role focused only on launches and messaging. We are looking for a builder and operator — someone who can improve how PMM works, while also contributing directly to how Bloomerang goes to market. You don’t need to be an engineer, but you should be comfortable learning new tools and applying them in practical ways to improve team efficiency and impact. You will report to the Director of Product Marketing and partner closely with Product, Sales, Demand Gen, Enablement, RevOps, and Market Insights.

What You Will Do

Automation & PMM Operations

• Design and implement practical AI and automation workflows that support core Product Marketing activities (e.g., persona research, messaging development, insight synthesis)
• Use tools such as ChatGPT, Notion AI, Gong, Asana automation, or similar platforms to improve team efficiency and consistency
• Create and maintain repeatable processes for message testing, insight capture, and content development
• Help connect workflows across tools (e.g., Salesforce, Gong, Notion) using existing integrations or automation tools
• Partner with RevOps, ProductOps, and GTM teams to improve how insights and messaging flow across the organization
• Support adoption of these tools and workflows through documentation, training, and enablement
• Continuously identify opportunities to improve the speed, clarity, and scalability of PMM work

Messaging & Segment Strategy

• Own and evolve persona-based and segment-specific messaging tied to pains, ROI drivers, and objections
• Translate customer, market, and competitive insights into clear value propositions and narratives
• Partner with Market Insights on win/loss trends, VOC analysis, and competitive positioning
• Ensure messaging consistency across campaigns, enablement, and customer-facing assets

Go-to-Market Strategy & Readiness

• Lead and support GTM strategy and execution for key product initiatives or segments, ensuring alignment across Product, Sales, and Demand Gen
• Drive cross-functional GTM readiness across Product, Brand, Demand Gen, Enablement, and Customer Marketing
• Partner with Sales Enablement to deliver training and ensure successful internal rollout
• Provide Product with value proposition guidance and narrative framing for releases and feature communication
• Facilitate post-launch GTM audits and identify opportunities to improve adoption, messaging, and performance

Sales, Partner & Customer Enablement

• Own creation of persona-based talk tracks, discovery questions, objection-handling guides, and competitive positioning
• Partner with Enablement and Customer teams to drive adoption, certification, and reinforcement
• Ensure Sales and GTM teams are equipped to effectively communicate value to target segments

Insights, Testing & Revenue Impact

• Use data from Salesforce, Gong, Crayon, Wynter and additional tools to analyze performance and refine messaging and GTM strategies
• Establish feedback loops between Sales, Demand Gen, and Product Marketing
• Contribute to and influence reporting on pipeline impact, win rates, and adoption metrics
• Translate insights into actionable recommendations that improve GTM outcomes
• Use AI and automation tools to accelerate insight generation and testing cycles

Strategic Planning

• Contribute to segment and product marketing strategy, identifying growth opportunities and prioritizing initiatives based on market, customer, and performance insights
• Help shape GTM direction and planning for key segments, ensuring alignment to revenue goals
• Support the development of repeatable frameworks and playbooks that scale PMM impact over time

What You Need to Succeed

• 7+ years in Product Marketing, Sales Enablement, Growth, or a related SaaS role
• Proven experience owning messaging, enablement, or GTM initiatives with measurable impact
• Experience using AI tools or automation to improve marketing workflows or team efficiency
• Comfort working with tools like ChatGPT, Notion AI, Gong, or similar platforms in a practical, applied way
• Familiarity with integrations or automation tools (e.g., Zapier, native integrations) is a plus — you don’t need to be an engineer, but should be comfortable learning new systems
• Strong strategic thinking paired with a builder mindset — you look for ways to improve how work gets done, not just what gets done
• Strong cross-functional collaboration skills across Product, Sales, and Marketing
• Analytical mindset with comfort working in data and insight-driven environments
• Excellent communication skills and ability to influence stakeholders

Nice to Haves But Not Required

• Experience applying AI or automation to scale team workflows
• Experience in nonprofit tech or B2B SaaS with multi-stakeholder buying committees
• Familiarity with tools like Crayon, Highspot, Pendo, or similar platforms
• Experience supporting PLG, lifecycle, or adoption-focused initiatives

Benefits

Health + Wellness
You’ll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere. 

Time Off
You'll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave. More is more!

401k
You'll receive a 401k match to help invest in your future.

Equipment
Everything you need to be successful, shipped right to your door. You got this. We got you.

Compensation 
The salary range for this position is $114,000 - $170,000. You may also be eligible for a discretionary bonus. Actual compensation within the range will be dependent on your skills, experience, qualifications, and location, as well as applicable employment laws

Location
This is a permanent, full-time, fully remote position (within the U.S. and select Canadian Provinces only). Employees living in Indianapolis, IN are welcome to work from our company headquarters. We do not offer Visa sponsorship or relocation assistance at this time.

Accommodations
Applicants who require accommodations may contact careers@bloomerang.com to request an accommodation in completing an application.

Bloomerang is an Equal Opportunity Employer. Individuals seeking employment at Bloomerang are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.