Mindful movement. It’s at the core of why we do what we do at ALO —it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
We are so inspired by the people we surround ourselves with and we aspire to have the same be true for them. That’s why we work to make the ALO culture authentic to a yoga lifestyle —Our office is located in the heart of Beverly Hills in close proximity to shops and restaurants. Our building was designed by world-renown architect I.M. Pei — there’s plenty of natural light, open space with a co-working vibe, an in-building gym, calming yoga and meditation studio and an indoor tree spanning 3 floors.
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
The ideal candidate is a creatively minded, culturally connected, and detail-obsessed experiential marketer who supports the development and execution of refined, elevated brand experiences across key global markets. With a strong appreciation for luxury hospitality, fashion, design, travel, and cultural moments, this role helps bring the brand’s experiential vision to life through thoughtful and premium touchpoint execution.
RESPONSIBILITIES
Creative Development & Experience Concepting
Bring an editorial, culturally intuitive perspective to experiential discussions, ensuring all concepts feel aspirational, and globally relevant.
Assist the Experiential team to define creative ideation around activations, bringing fresh cultural references, design inspiration, and luxury experiential insights to concept development.
Build mood boards, creative decks, thematic narratives, and visual toolkits that support elevated experience design and align with brand strategies globally.
Stay immersed in global luxury, art, and hospitality trends, informing creative thinking with references to emerging destinations, iconic venues, and cultural movements.
Global Experiential Planning & Strategic Support
Support the Experiential team in shaping a globally aligned experiential calendar that reflects luxury market sensibilities, cultural relevance, and brand storytelling priorities.
Assist in building strategic experiential programs that elevate the brand’s presence across hospitality, fashion, and lifestyle sectors, ensuring concepts feel premium, curated, and globally resonant.
Partner cross-functionally (Influencer, Hospitality, PR, Retail, International Marketing, Brand) to ensure experiential programs are seamlessly integrated into broader 360 initiatives..
Premium Partnership Support & Relationship Management
Assist in the identification and vetting of luxury hospitality, travel, fashion, and lifestyle partners—including boutique hotels, beach clubs, resort destinations, galleries, and cultural institutions.
Support day-to-day communication with partners, tastemakers, and agencies to maintain high-touch relationship management and ensure premium brand representation at every stage.
Coordinate deliverables, partnership assets, and brand expectations to ensure cohesive execution across markets and partners.
Cross-Functional Alignment & Global Coordination
Collaborate closely with regional teams, especially International Retail Marketing, to ensure experiential programs align with local objectives and maintain a consistently elevated brand presence worldwide.
Work hand-in-hand with PR, Social, Creative and Influencer teams to amplify experiential moments thoughtfully, ensuring content captures the brand’s luxury sensibility and global voice.
Support communication flow across internal teams and international partners, helping ensure clarity, alignment, and seamless execution.
Program Tracking, Insights & Reporting
Track KPIs, performance metrics, and qualitative brand impact for experiential activations and partnerships.
Lead initial drafting of post-activation recaps, synthesizing insights, partner feedback, content highlights, and cultural learnings.
Monitor competitive luxury experiences, destination movements, and emerging cultural touchpoints to help inform future planning.
Cultural Insight & Global Trend Fluency
Maintain a refined understanding of global luxury trends across hospitality, fashion weeks, design fairs, cultural festivals, and lifestyle moments in Europe, Asia, the Middle East, and the Americas.
Surface new opportunities, partners, and markets that feel aligned with the brand’s elevated aesthetic and global consumer mindset.
QUALIFICATIONS
Minimum of 3–5 years of experience in experiential marketing, luxury brand partnerships, hospitality collaborations, or related roles.
Experience supporting or executing premium experiential activations within luxury hospitality, fashion, lifestyle, or design-driven environments.
Strong creative sensibility with the ability to translate cultural cues, design inspiration, and market trends into elevated experiential ideas.
Excellent project management and organizational skills, with high attention to detail and the ability to balance multiple global initiatives.
Exceptional communication and interpersonal skills, with a polished approach to partner management and cross-team collaboration.
Proficiency in Microsoft Office Suite, Canva or Pitch, and project management tools; design-forward thinking is a plus.
Flexibility to travel domestically and internationally, including occasional evenings and weekends, to support premium global activations and on-site needs.
The base salary range for this position is $100,000-$115,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.
For CA residents, Job Applicant Privacy Policy HERE.
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
The Community Marketing Assistant will support the execution of national and international always-on community programming that deepens brand affinity, drives engagement, and increases retail traffic. This role is ideal for someone passionate about wellness, yoga, fitness culture, events, and brand storytelling. This role will help cultivate authentic relationships with instructors, ambassadors, wellness studios, and cultural tastemakers, while contributing to the growth and scalability of ALO’s global community ecosystem.
RESPONSIBILITIES
Support the planning and execution of recurring community events
Own on-the-ground event execution, including guest list management, gifting, and post-event reporting
Support the development and maintenance of community calendars across markets, ensuring all doors are consistently programmed and “lit up”
Partner closely with Retail teams to ensure consistent community activation across all store locations, driving traffic, engagement, and retention
Support the management of relationships with local instructors, ambassadors, and wellness partners
Coordinate studio partnerships and community collaborations across all markets
Execute ambassador gifting, seeding, and shipment logistics
Conduct ongoing research to identify local studios, instructors, and cultural opportunities, and surface emerging community leaders
Track KPIs including attendance, repeat participation, new customer acquisition, impact on store traffic and retail performance
Assist in building decks, recaps, and internal presentations
Collaborate cross-functionally with Retail, PR, Social, and CRM teams to ensure alignment across initiatives
QUALIFICATIONS
Bachelor’s degree in Marketing, Communications, Business, or related field
1–2 years of relevant experience in marketing, events, community, or partnerships (internships included)
Strong interest in wellness, yoga, fitness, fashion, and community-building
Highly organized with strong attention to detail and ability to manage multiple workstreams
Strong written and verbal communication skills
Social media fluency (Instagram, TikTok, and emerging platforms)
Ability to thrive in a fast-paced, collaborative environment
The base pay range for this position is $27/hr-$30/hr which represents the current range for the non-exempt position. Please note that actual pay will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.
For CA residents, Job Applicant Privacy Policy HERE.
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
Reporting directly to the Senior Director of Experiential and Partnerships, the ideal candidate is a strategic, globally fluent, and highly creative leader responsible for shaping the vision, strategy, and impact of world-class experiential marketing and global partnership initiatives. This role champions culturally relevant brand expression through premium hospitality, travel, fashion, and lifestyle experiences across key international markets.
RESPONSIBILITIES
Global Experiential Strategy & Leadership
Build the development of a global experiential marketing strategy and multi-market roadmap that enhances brand visibility, cultural relevancy, and long-term category leadership.
Partner cross-functionally (Influencer, Hospitality, PR, Retail, International Marketing, Brand) to craft cohesive, elevated experiential programs that support overarching brand narratives and commercial goals.
Establish frameworks and guidelines that empower teams to adapt global strategies into premium, culturally aligned executions.
Creative Development & Program Innovation
Champion breakthrough creative concepts, immersive storytelling, and innovative experience formats that differentiate the brand in global hospitality, fashion, travel, and lifestyle spaces.
Conceptualize and shape experiential moments, including premium partnerships, brand launch categories, resort or hotel collaborations, and culturally anchored activations that reinforce brand identity and drive affinity.
Cultivate a forward-thinking, insight-driven approach to experiential ideation that leverages cultural trends, audience behavior, and market-specific innovation.
Global Partnership Development & Management
Identify, negotiate, and oversee strategic global partnerships with boutique hotels, beach clubs, luxury venues, fashion institutions, cultural organizations, and tastemakers aligned with the brand’s creative and commercial direction.
Build and nurture a network of high-value partners, agencies, and global collaborators to unlock elevated experiences and co-branded opportunities.
Lead relationship management, ensuring all partnerships deliver meaningful brand impact, cultural relevance, and measurable business value.
Cross-Functional Alignment & Market Integration
Collaborate with PR, Influencer, Social, Creative, and International Retail Marketing teams to ensure experiential partnerships are amplified through 360° storytelling and integrated into seasonal and product narratives.
Support global retail and regional marketing teams by ensuring experiential programs complement local market objectives and drive brand consistency across regions.
Serve as a strategic advisor to internal teams, providing cultural insight and experiential expertise during campaign concepting and planning.
Performance, Insights & Reporting
Define KPIs and consistent measurement frameworks for experiential programs and global partnerships, ensuring clarity in goals, outputs, and business impact.
Lead comprehensive post-activation analyses, translating results into learnings that inform future program development and strategic planning.
Present market insights, cultural trend reports, and competitive benchmarking to guide long-term experiential strategy and global prioritization.
Cultural Insight & Thought Leadership
Maintain a deep understanding of global cultural trends, emerging markets, and lifestyle behaviors across Europe, Asia, and other high-opportunity regions.
Proactively identify new formats, destinations, partners, and cultural moments that elevate the brand and keep it at the forefront of experiential innovation.
Act as a brand ambassador and internal thought leader, fostering a culture of creativity, global thinking, and boundary-pushing experiential excellence.
QUALIFICATIONS
Minimum of 8–10 years of experience in experiential marketing, global brand activations, or partnerships, with at least 3 years in a senior or director-level strategic role.
Proven track record developing and leading large-scale global experiential strategies and premium hospitality, fashion, travel, or lifestyle partnerships.
Exceptional strategic, creative, and relationship-building abilities, with demonstrated success influencing cross-functional teams and senior stakeholders.
Strong negotiation, communication, and interpersonal skills, with experience managing high-value global partner ecosystems.
Highly culturally fluent, insight-driven, and innovative, with a passion for creating memorable, culturally resonant brand experiences.
Skilled in Microsoft Office Suite, Canva or Pitch, and modern project management or collaboration tools.
Ability to travel domestically and internationally, including evenings and weekends, for partnership development, global events, and on-site leadership needs.
The base salary range for this position is $130,000-$170,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.
For CA residents, Job Applicant Privacy Policy HERE.
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
We’re seeking a highly organized, proactive Influencer Marketing Assistant to support the execution of influencer partnerships, product seeding, and cross-functional marketing initiatives. This entry-level role will play a key part in coordinating logistics, managing product orders, and supporting influencer onboarding, acting as a central connector across internal teams and external partners.
RESPONSIBILITIES
Influencer & Partner Support
Assist with onboarding new influencer partners, including collecting required documentation and supporting setup in payment platforms (e.g., Coupa)
Support contract and asset management by organizing and uploading influencer deliverables across internal systems
Help maintain accurate records of influencer information, contracts, and payment status
Product Seeding & Gifting
Manage ongoing product orders for influencers, press, VIPs, and stylists, including placing orders and sharing tracking details
Support daily athlete gifting to maintain relationships and drive organic brand engagement
Assist with larger-scale gifting initiatives (e.g., press previews), including order coordination and tracking
Logistics & Operations
Own end-to-end sample and product order coordination, including placing orders, tracking shipments, and ensuring timely delivery—especially for international destinations
Coordinate global shipping logistics, including documentation, customs clearance, duties/taxes, and resolving delivery issues
Partner closely with warehouses, logistics teams, and external vendors (e.g., hotels, production agencies) to ensure smooth execution of activations and campaigns
Support return shipping and inventory tracking as needed
Booking cars, glam for events and shoots, handling invoices once completed
Tracking & Reporting
Maintain centralized trackers for all product orders, shipments, and sample movements, ensuring real-time visibility for cross-functional teams
Assist in updating campaign calendars and activation schedules with relevant logistics information
Cross-Functional Coordination
Act as a liaison between influencer, experiential, logistics, warehouse, and external partners to support seamless campaign execution
Provide general administrative and project support to the broader marketing and influencer teams
QUALIFICATIONS
0–2 years of experience in marketing, PR, operations, or a related field (internships included)
Strong organizational and project management skills with high attention to detail
Excellent communication skills and ability to coordinate across multiple stakeholders
Comfortable working with spreadsheets and tracking tools (Excel/Google Sheets)
Interest in influencer marketing, brand partnerships, and operations/logistics
Ability to manage multiple priorities in a fast-paced environment
Experience with influencer platforms, shipping/logistics coordination, or payment systems (e.g., Coupa)
Familiarity with international shipping processes and customs documentation
Background or interest in fashion, wellness, or lifestyle industries
The base pay range for this position is $27/hr-$30/hr which represents the current range for the non-exempt position. Please note that actual pay will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.
For CA residents, Job Applicant Privacy Policy HERE.
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
Alo's Senior Manager of International Retail Marketing will support the planning and execution of ALO’s global retail expansion, owning end-to-end project management of international store openings from concept through launch. Serving as the operational backbone behind each opening, you will translate creative vision and Marketing strategy into high-impact store launches that drive awareness, affinity, and new country growth. You will build scalable processes to support our rapid expansion and partner cross-functionally with teams across the business to deliver seamless, on-brand experiences. This role will manage budgets, all aspects of production, timelines, time zones, vendors, and complex logistics with local nuance—ensuring every international retail opening is better than the last.
RESPONSIBILITIES
International Opening Planning + Project Management
Own the detailed project plans for international new store openings on the Retail Marketing side from concept creation to execution
Maintain timelines, run of shows, flag risks, and ensure all cross functional teams (Visual Merchandising, the New Store Opening team, Community, PR, Influencer + Talent, Social, Legal, Digital, etc.) are aligned and tracking towards key milestones
Support every aspect of event production from start to finish, from coordinating with events agencies, vendors, contractors, shipping partners, construction teams, etc.
Manage procurement of supplies, signage, and all event assets required for success
Work hand in hand with in-house creative, CRM, and planning teams daily
Frequently work outside of the PST time zone to complete projects – being willing to work across KST, CST, CET, GMT, etc. to communicate in real time with event partners across the globe
Budget, Vendor + Process Management
Own budget tracking for each international opening, maintaining meticulous records, flagging risks, and supporting reconciliation
Coordinate with Finance for POs, accruals, tracking spend by month, and vendor onboarding
Build + refine the new store opening template consistently as openings increase
Manage myriad vendor payments with various internal AP teams, ensuring invoices are paid quickly, in the correct currencies, tracked appropriately, and coded to the right place
Manage international shipping daily, ensuring key event materials cross borders successfully, liaising with shipping partners, ALO owned warehouse teams, couriers, Planning + Allocation teams, customs, etc.
Onsite Execution
Travel internationally as needed to spearhead new store openings on the ground, ensuring seamless execution, real time problem solving, support from start to finish, and a positive brand presence to ensure camaraderie and success
Manage opening logistics directly – from load-in, production builds, VIP events, offsite community programming, private shop nights, private tours, grand opening weekends, and load-out
Ensure every opening meets Alo’s global standard of excellence and is on brand
Post-Opening Support
Help maintain scalable tools, templates, and processes to support future rapid international expansion that incorporate learnings from recent openings
Responsible for capturing KPIs after every new store opening, logging into a recap tracker, including event attendance, store performance, social recaps, new customer acquisition, etc.
Lead postmortem recaps and collect learnings across all cross functional partners post openings
NSO Community Programming
Research community partners and studios in new, target international markets where Alo isn’t widely recognized and brand engagement is low to activate brand affinity through authentic community engagement during new store openings
Consistently build community programming around new store openings that drive traffic in-store and facilitate new customer acquisition
Have finger on the pulse of key cultural moments in new cities that Alo is entering to strategically drive traffic in-store through organic community programming
Responsible for capturing KPIs after every initiative and logging into recap tracker, including event attendance, bounce back redemption rate, and new customer acquisition
QUALIFICATIONS
8+ years of relevant experience
Bachelor’s degree in Marketing, Business, or related field
Strong organizational abilities with impeccable attention to detail, with ability to prioritize and juggle multiple projects simultaneously
Self-starter with experience facilitating programming from ideation through execution that thrives in a high-growth, fast-paced environment
Creative thinker and problem solver — always looking beyond available options with a finger on the pulse of new strategy and concepts
A systems-driven thinker that can turn ambiguity into clear plans
Excellent communicator, with skills and ability to cross functionally collaborate with internal teams and external partners
Comfortable consistently working across multiple time zones and navigating cultural nuances
Willingness to travel frequently to support event activations + new store openings
Skilled in Microsoft Office Suite, Canva/Pitch, Asana, budget management, and project management tools
The base salary range for this position is $125,000 - $145,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.
For CA residents, Job Applicant Privacy Policy HERE.
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
The Senior Manager of Influencer Marketing will be the lead for all incoming influencer campaigns requiring integrated support. This role involves working closely with other team members to develop the international expansion strategy and roadmap for campaigns, taking the lead on tracking success, and defining KPIs. The ideal candidate is a strategic thinker with a proven track record in global influencer marketing and campaign management.
RESPONSIBILITIES
Lead the execution of influencer marketing campaigns from inception to completion, ensuring alignment with brand objectives and goals.
Collaborate with cross-functional teams and Director of Influencer Marketing to build comprehensive international campaign strategies and roadmaps.
Develop and maintain strong relationships with influencers and key opinion leaders globally to drive brand awareness and engagement.
Define and track KPIs to measure the success of influencer campaigns, providing actionable insights and recommendations for improvement.
Oversee the creation of campaign briefs, ensuring they are clear, concise, and aligned with the overall marketing strategy.
Monitor industry trends, competitive activity, and emerging platforms to ensure Alo stays at the forefront of influencer marketing.
Manage the influencer budget, ensuring effective allocation of resources to maximize ROI.
Provide regular reports on campaign performance to senior leadership, highlighting key metrics, successes, and areas for improvement.
Collaborate with international agencies and cross-functional global team members to support influencer initiatives, including talent sourcing, vetting, contract negotiations, and campaign alignment to ensure brand consistency and strategic fit across markets.
Mentor and guide junior team members, fostering a collaborative and high-performing team environment.
QUALIFICATIONS
Bachelor’s degree in marketing, Communications, or a related field.
5+ years of experience in influencer marketing, with a focus on campaign management and strategy development.
Experience in the luxury fashion industry, supporting Fashion Week events and managing relationships with fashion influencers and fashion industry professionals
Proven experience working with both U.S. and international talent with established relationships across global markets.
Proven track record of successful global influencer campaigns that drive brand awareness, engagement, and sales.
Strong understanding of social media platforms, influencer marketing trends, and best practices.
Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholders.
Analytical mindset with the ability to define and track KPIs, providing data-driven insights and recommendations.
Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
Proactive and creative problem-solver, with a passion for innovation and staying ahead of industry trends.
The base salary range for this position is $110,000-$130,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.
For CA residents, Job Applicant Privacy Policy HERE.
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
The Social Media Director is a visionary leader who blends data-driven strategy with creative storytelling to elevate Alo’s presence as the premier brand in luxury and wellness. This role is equal parts strategist, innovator, and cultural curator, translating Alo’s premium lifestyle positioning into a social-first brand experience that drives both engagement and measurable business impact. In close collaboration with the Social Art Director, the Social Media Director will lead a team to develop, execute, and optimize social strategies that grow our community, amplify brand storytelling, and maximize revenue opportunities. This role requires deep platform expertise, a passion for creative excellence, and a pulse on emerging trends to keep Alo at the forefront of social innovation.
RESPONSIBILITIES
Craft and execute a compelling, data-informed social strategy that strengthens Alo’s position as a cultural leader in luxury and wellness.
·Balance creativity with performance, ensuring every piece of content serves both brand-building and conversion objectives.
Develop high-impact organic social campaigns, collaborating with the Social Art Director to ensure visually stunning, thumb-stopping creative.
Own social KPIs (engagement, audience growth, conversion, and revenue attribution), building advanced reporting frameworks to measure success and guide strategy.
Drive community engagement, fostering an authentic two-way conversation between Alo and its highly engaged audience.
Collaborate with key stakeholders (digital, retail, studio, product marketing) to develop integrated social campaigns that leverage influencer and creator relationships to extend brand reach and create social-first moments that drive virality.
Identify and capitalize on emerging social trends, formats, and technologies, ensuring Alo is an early adopter in new platform innovations.
Optimize performance through ongoing A/B testing, audience insights, and content iteration to maximize impact across all channels.
Develop social commerce strategies, exploring platform-native shopping, livestream shopping, and new conversion-driven social features.
Lead and mentor a team of social managers and strategists, fostering a culture of creativity, experimentation, and innovation.
Serve as the key point of contact with social media platform partners (Meta, TikTok, YouTube, etc.), securing early access to beta features and industry insights
QUALIFICATIONS
Bachelor's degree in Business, Marketing, Analytics, or related field
10+ years of experience in social media strategy, content innovation, and digital marketing, ideally within a premium lifestyle brand.
A deep understanding of social algorithms, platform best practices, and content optimization techniques across Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
Strong analytical skills, with expertise in social analytics tools (e.g., Dash Hudson, Sprout Social) and experience with attribution modeling.
A proven track record of building and scaling high-performing social campaigns that drive both engagement and revenue.
Experience leading influencer and ambassador programs, leveraging creator partnerships to amplify brand storytelling.
Strong cross-functional leadership, collaborating with digital, retail, product, and marketing teams to ensure social strategy aligns with broader business objectives.
A forward-thinking, culture-obsessed mindset, always looking for new ways to break through the noise and set trends.
An eye for aesthetics and brand identity, ensuring creative excellence across all social content.
A passion for wellness, mindfulness, and community-driven storytelling.
A strategic and creative thinker who can seamlessly balance brand storytelling with performance objectives.
A natural leader, able to inspire and mentor a team while influencing stakeholders across the organization.
A cultural trendsetter, always ahead of the curve on emerging social trends, content formats, and consumer behaviors.
A highly adaptable problem-solver, thriving in fast-paced environments while keeping a long-term vision in mind.
A data-driven decision-maker, comfortable analyzing performance metrics and translating insights into action.
A brand storyteller at heart, with a passion for creating content that resonates emotionally and builds community.
The base salary range for this position is $140,000-$160,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.
#LI-onsite
For CA residents, Job Applicant Privacy Policy HERE.
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
The Packaging Project Director is the strategic leader responsible for setting the vision, direction, strategic roadmaps, timelines, and priorities for packaging across the brand. This role ensures packaging initiatives elevate the brand experience, align with sustainability goals, and support global business needs. The Director serves as the key liaison between executive leadership and cross-functional teams, while partnering closely with the Trim Manager and Senior Packaging Developer to bring strategies to life.
ROLE & RESPONSIBILITIES
Strategic Leadership
Define and own the global packaging vision and strategy: innovation, sustainability, functionality, and brand expression
Manage budgets, resources, and risk mitigation for packaging initiatives
Act as the primary voice for packaging, communicating at the leadership level
Cross-Functional Alignment
Partner with Creative, Merchandising, Marketing, Product Integrity, Procurement, and Legal
Drive alignment across cross-functional teams and ensure packaging supports business and brand goals
Vendor & Process Oversight
Guide vendor strategy and ensure supplier partnerships support long-term cost, quality, and sustainability
Oversee project management platforms (PLM, Asana, WIPs) for visibility, prioritization, approvals, and tracking
Leadership & Partnership
Provide strategic direction to the Trim Manager and Senior Packaging Developer
Translate leadership objectives into actionable roadmaps
Champion new packaging innovations, ensuring they scale globally and with realistic, appropriate lead times
QUALIFICATIONS
10+ years of experience in packaging strategy, design, or development (luxury, fashion, or consumer goods)
Proven ability to set and execute global packaging strategies
Strong vendor and budget management, and compliance expertise
Excellent leadership, communication, and cross-functional influence skills
The base salary range for this position is $150,000 - $170,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.
For CA residents, Job Applicant Privacy Policy HERE.
