The Community You Will Join:

You will be joining Airbnb's Consumer Insights Team.  The mission of the team is to elevate human insight to fuel smarter decisions across the business.  You'll work in a collaborative, fast-moving environment where curiosity and consumer empathy are deeply valued.  You'll report to the Head of Consumer Insights and partner closely with Marketing leadership, as well as cross-functional partners across Product, Innovation, and the broader research team.  This position is responsible for leading a team of three direct reports.

The Difference You Will Make:

In this role, you will serve as the dedicated insights partner for Airbnb's Marketing organization, with a primary focus on audience understanding, brand positioning, and measurement; leading research that sharpens how Airbnb is perceived and positioned in the market. You will also lead the Trends & Competitive Intelligence function, bringing a forward-looking view of the cultural landscape and competitive dynamics that serves not just Marketing, but the broader organization.  Success means leadership consistently relies on your insights to shape briefs, campaigns, and strategies, and that Airbnb stays ahead of where the market, culture, and competition are heading.

Key Responsibilities: 

• Partner with Marketing leadership as the go-to expert on the voice of the consumer, ensuring consumer knowledge is embedded in strategies, briefs, and priorities from the earliest stages of planning.
• Own and evolve Airbnb's brand health tracking program, revising and refining the measurement framework, monitoring brand equity trends over time, and translating findings into clear, actionable implications for brand and marketing strategy.
• Coach and support the direct report who owns Airbnb's media measurement program, ensuring their work is connected to broader brand strategy and that media investment insights translate into meaningful implications for consumer perception and positioning.
• Lead and direct the Trends & Competitive Intelligence team, setting the strategic direction, ensuring the right signals are being tracked across the cultural and competitive landscape, and bringing forward-looking implications to Marketing and the broader organization.
• Design and execute qualitative and quantitative research projects spanning focus groups, in-depth interviews, ethnographies, online communities, and surveys, balancing in-house execution with vendor-managed projects.
• Prepare and present research findings in concise, visually compelling formats for senior stakeholders, always surfacing the "so what" to inspire action and drive decisions.
• Collaborate with the broader Research Team to synthesize across workstreams, avoid silos, and identify emerging opportunities or gaps in consumer understanding.

Your Expertise:

• 12+ years of consumer insights experience, with significant time spent in a marketing insights context supporting brand strategy, audience understanding, or marketing effectiveness.
• Deep expertise in brand health tracking, including owning or significantly contributing to a brand measurement framework covering equity, perception, and positioning metrics.
• Strong command of audience research and segmentation, with demonstrated ability to build rich, actionable consumer portraits that inform marketing strategy.
• Familiarity with media measurement approaches and the ability to connect campaign performance data to shifts in brand perception and consumer sentiment.
• Experience in trends and competitive intelligence, synthesizing signals from the cultural and competitive landscape into strategic implications for brand and business.
• Expertise across a wide range of qualitative and quantitative research methodologies, with familiarity in advanced analytic techniques and emerging tools, including AI-powered research methods.
• Exceptional storytelling and communication skills, able to distill complex consumer data into clear, compelling narratives that influence senior stakeholders.
• Demonstrated experience managing and developing individuals, with a track record of modeling high standards for insight quality and stakeholder engagement.
• A degree in research, marketing, or social sciences.

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. 

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

The community you will join

At Airbnb, the Growth Marketing team sits at the dynamic crossroads of marketing, engineering, and data science. We’re responsible for driving Airbnb’s business performance by deploying innovative, data-driven marketing strategies. 

The difference you will make
As Growth Marketing Lead, you will help shape Airbnb’s growth strategy in Korea by identifying opportunities, generating insights, and partnering with global and regional teams to deliver impact in the Korean market.
This role sits at the intersection of market insights, strategy, and cross-functional collaboration. You will analyze performance data, identify opportunities unique to Korea’s digital ecosystem, and work closely with regional channel owners and global teams to ensure campaigns, product capabilities, and marketing initiatives are optimized for the Korean market.
Success in this role requires strong understanding of the Korean digital landscape, including local platforms such as Naver and Kakao, and the ability to translate market insights into actionable strategies that global teams can execute.

Your responsibilities:

• Market Insights and Opportunity Identification: Analyze performance data, customer behavior, and market trends to identify growth opportunities and inform Korea-specific marketing strategies.
• Growth Strategy Development: Translate insights into clear growth strategies and recommendations for Korea, partnering with regional and global channel owners who lead campaign execution.
• Local Platform Execution: Drive performance across key Korean platforms including the Naver and Kakao ecosystems.
• Cross-Functional Collaboration: Partner with regional channel experts, global marketing teams, Product, Engineering, Data Science, and Creative partners to bring Korea-specific growth initiatives to life.
• Korea Market Advocacy: Represent the needs of the Korean market in global planning discussions and ensure strategies reflect local platform dynamics and consumer behavior.
• Market-Specific Initiatives: Identify and support new builds, integrations, and marketing capabilities needed to unlock growth in Korea.
• Insights and Reporting: Deliver clear reporting and actionable insights to Korea leadership and regional teams to guide decision-making and continuous optimization.

Your Expertise

• Growth Marketing Experience: 8+ years of experience in growth marketing, performance marketing, or digital strategy roles within consumer-focused businesses.
• Korea Digital Ecosystem Knowledge: Strong understanding of the Korean digital landscape, consumer behaviors, and local platform ecosystems.
• Platform Experience: Familiarity with the Naver ecosystem, including advertising products such as Powerlink and Brand Search. Understanding of Kakao platforms, including KakaoTalk and related marketing or messaging capabilities.
• Data and Analytical Thinking: Ability to interpret performance data, identify insights, and translate analysis into strategic recommendations.
• Cross-Functional Collaboration: Experience working with global marketing teams, product, engineering, and data partners in highly collaborative environments.
• MarTech and Innovation: Familiarity with marketing automation platforms, analytics tools, and emerging technologies such as AI-driven marketing tools or localized asset development.

The Community You Will Join: 

At Airbnb, the Growth Marketing team sits at the dynamic crossroads of marketing, engineering, and data science. We’re responsible for driving Airbnb’s business performance by deploying innovative, data-driven marketing strategies.

The Difference You Will Make: 

As Growth Marketing Lead, you will help shape Airbnb’s growth strategy across EMEA, with a primary focus on Spain and Italy, by identifying opportunities, generating insights, and partnering with global and regional teams to deliver impact.

This role sits at the intersection of market insights, strategy, and cross-functional collaboration. You will analyze performance data, identify regional opportunities, and work closely with regional channel owners and global teams to ensure campaigns, product capabilities, and marketing initiatives are optimized for local market needs.

Success in this role requires strong understanding of the Italian and Spanish markets, including differences in consumer behavior, culture, and platform usage, as well as the ability to translate market insights into actionable strategies that global teams can execute across multiple countries.

Your Responsibilities:

• Market Insights and Opportunity Identification: Analyze performance data, customer behavior, and market trends across Italy and Spain to identify growth opportunities and inform localized marketing strategies.
• Growth Strategy Development: Transform market insights into growth strategies for Italy and Spain, then partner with regional and global channel owners  to execute, monitor, and optimize campaigns. 
• Multi-Market Localization: Adapt global growth initiatives to reflect differences across markets, including language, culture, and consumer behavior.
• Platform and Channel Strategy: Provide strategic guidance across key European platforms and channels including Google (Search, YouTube), Meta, programmatic display, and affiliate ecosystems.
• Cross-Functional Collaboration: Build strong relationships with regional and global teams, setting and managing expectations effectively, to bring market-specific growth initiatives to life and deliver measurable business impact. Establish and optimize operating rhythm and ways of working.
• Project Management: Partner closely with Regional Marketing, Engineering, Product, Data Science, and Creative teams to align on priorities, shape product roadmaps, and lead the planning and execution of Growth Marketing initiatives—ensuring flawless delivery, clear accountability, and effective communication across all levels.
• Insights and Reporting: Deliver clear reporting and actionable insights to regional leadership and global teams to guide decision-making and continuous optimization.

Your Expertise

• Growth Marketing Experience: 8+ years of experience in growth marketing, performance marketing, or digital strategy roles within consumer-focused businesses.
• Italy / Spain Market Knowledge: Strong understanding of the Italian and Spanish markets, including consumer behavior, cultural nuances, and digital ecosystems.
• Platform Experience: Familiarity with major European marketing platforms including Google Ads, Meta platforms, programmatic display, and affiliate networks, and how they contribute across the marketing funnel.
• Data and Analytical Thinking: Ability to interpret performance data, identify insights, and translate analysis into strategic recommendations.
• Cross-Functional Collaboration: Experience working with global marketing teams, product, engineering, and data partners in highly collaborative environments.
• MarTech and Innovation: Familiarity with marketing automation platforms, analytics tools, and measurement in privacy-first environments, including consent and attribution frameworks, as well as emerging technologies such as AI-driven marketing tools or localized asset development.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

The Community You Will Join: 

Our mission on Marketing Technology (MarTech) is to provide a state-of-the-art platform and measurement capabilities to enable marketing and product teams to engage with our customers effectively. Everyday millions of Airbnb customers are reached via our streamlined platform over comprehensive channels, such as Email, Push, SMS, and external Ads Platforms. We deliver substantial business impact by enabling numerous stakeholders across the company, including Marketing (Brand and Performance), Guest/Host, Policy, and more. 

Marketing Technology Operations is part of a platform team responsible for building the signal infrastructure that powers advertising and measurement globally.

Our team deploys Airbnb’s unique first-party data to leading advertising platforms such as Meta, Google, and TikTok to power personalized, effective, and measurable marketing.

We are building systems that make marketing infrastructure increasingly autonomous — where tagging, validation, and signal delivery are highly automated and marketers can focus on strategy rather than operational execution.

The Difference You Will Make:

We are seeking a Senior Marketing Technology Operations Manager with a strong foundation in marketing tracking who is excited about using AI and automation to build scalable marketing systems. This role will partner closely with engineering to design and build our next generation robust, and scalable tracking platform that minimizes manual intervention and maximizes signal quality and reliability.

You will work at the intersection of marketing, data and engineering. Your work will ensure that our marketing teams can leverage rich first-party signals to drive efficient growth, improve measurement, and unlock new opportunities for experimentation.

We are particularly excited about applying AI to marketing technology — from automating tag deployment and debugging to building systems that monitor signal health and detect issues automatically. This role is ideal for someone who is passionate about experimenting with AI tools, and improving complex marketing infrastructure.

A Typical Day: 

• Develop solutions to upgrade our marketing tracking that minimize manual intervention while ensuring quality and reliability.
• Use AI tools to streamline and automate MarTech Ops responsibilities such as tag deployment, debugging, and monitoring signal health.
• Be hands on working in tag manager and our MMP to set up new ad vendors and QA marketing tracking. 
• Partner with marketing and data science to deploy first party audiences for ad tracking and measurement. 
• Stay up to date on global privacy frameworks and regulations (e.g., ATT, GDPR) to ensure all marketing tracking practices are compliant and uphold data integrity.

Your Expertise:

• 8+ years of relevant work experience, ideally in a high-growth tech startup, performance-oriented marketing organization, or agency
• Hands-on experience with paid social and performance advertising platforms such as Meta and Google
• Experience using AI tools to automate operational workflows 
• Experience working with tag management systems such as Google Tag Manager, CAPI solutions and mobile measurement platforms such as Singular, AppsFlyer or Adjust
• Strong analytical skills that can adapt to new tools and capabilities 
• Understanding of how privacy frameworks and regulations (such as ATT and GDPR) impact marketing measurement and tracking
• Proven ability to lead, influence, and collaborate across organizational boundaries with a track record of building strong relationships with cross-functional partners

Preferred Qualifications

• Passion for building systems that reduce manual work and allow teams to focus on higher-impact strategic initiatives
• Experience partnering closely with engineering teams to design scalable systems and automation
• Willingness and ability to get into the technical weeds when troubleshooting complex issues across tracking systems, APIs, and data pipelines
• Current or previous experience being an Airbnb host is a plus

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list  If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. 

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

The community you will join:

At Airbnb, the Growth Marketing team sits at the dynamic crossroads of marketing, engineering, and data science. We’re responsible for driving Airbnb’s business performance by deploying innovative, data-driven marketing strategies. 

The difference you will make: 

As Growth Marketing Lead, you’ll have a unique opportunity to shape Airbnb’s growth narrative in Japan. You’ll be the champion for Growth Marketing channels, translating strategic vision into actionable plans and flawless execution. You’ll identify and prioritize high-impact opportunities, manage complex cross-functional projects, and collaborate with global and regional teams. Your leadership will ensure not only the ongoing success of our core marketing programs, but also the discovery of new areas of growth for your market.

Your responsibilities:

• Develop and Execute Growth Marketing Strategies: Identify and incorporate local nuances to infuse authentic local flavor into Growth Marketing initiatives, ensuring strategies are tailored to resonate with local cultures, preferences, and market conditions.
• Cross-Functional Leadership: Build strong relationships with regional and global teams, setting and managing expectations effectively to deliver measurable business impact. Establish and optimize operating rhythm and ways of working.
• Project Management: Partner closely with Regional Marketing, Engineering, Product, Data Science, and Creative teams to align on priorities, shape product roadmaps, and lead the planning and execution of Growth Marketing initiatives—ensuring flawless delivery, clear accountability, and effective communication across all levels. Strategic Vision & Hands-On Execution: Operate at both strategic and tactical levels—setting vision, defining KPIs, and rolling up your sleeves to support the execution and optimization of growth campaigns in-market.
• Insights & Reporting: Build strong relationships with Japan Business and Marketing Teams and ensure alignment across initiatives. In regional leadership reviews, represent Growth Marketing, provide actionable insights, clear reporting, and thoughtful recommendations to guide strategic decisions.

Your expertise:   

• Growth Marketing Expertise: 10+ years of  relevant work experience in Growth Marketing  (Search, CRM, Display, and Affiliate), with proven track record of scaling business for B2C brands ideally in fast-paced, global environments. 
• Japan Market Mastery: Deep understanding of the Japan market, consumer trends, and digital behaviors, with experience tailoring strategies for Japan and working with local agencies and platforms.
• Analytical and Strategic: Expert at leveraging data to prioritize opportunities, drive decision-making, and measure business impact.
• Cross-Functional Collaboration: Proven ability to influence and drive product conversations with engineering, design, creative and data science partners. Experience working with global channel owners. 
• Project Management Excellence: Highly organized self-starter who thrives in dynamic environments; able to independently manage complex projects from strategy to execution. 
• Stakeholder Management: Exceptional communicator who builds trust and alignment with senior leadership, peers, and global teams.
• Results-Driven: Relentless focus on outcomes, with a track record of delivering against ambitious goals through innovation, iteration, and hands-on execution.
• Technical Acumen: Familiarity with marketing automation, analytics tools, and digital platforms; able to translate business needs into technical requirements.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

The Community You Will Join

It takes an entire team united behind something big. Together, we work hard, we laugh a lot, we brainstorm nonstop, and are passionate about the company and our values.

The Difference You Will Make

The Senior Marketing Manager, Korea will report to the Senior Marketing Lead, China & Korea and be based in Seoul. They will be responsible for supporting and implementing marketing programs to establish a strong brand voice and drive profitable growth, working collaboratively with cross-functional teams such as PR/communications, growth marketing, design, product marketing, public policy, legal and country leadership to bring marketing campaigns to life. In addition to exceptional discipline expertise and being highly detail-oriented, the successful candidate will demonstrate a natural disposition to hosting in their daily activities and a passion for creativity and design.

A Typical Day: 

• Partnering with the Senior Marketing Lead, develop local Korea marketing plans for greatest business and brand impact, in accordance with consumer understanding, seasonality, maximized earned media, community engagement, and brand health metrics.
• Execute cross-regional marketing initiatives. Demonstrate the ability to influence stakeholders in complex projects with tight timelines.
• Collaborate across functions, markets and regions, to develop highly effective, creatively excellent integrated marketing campaigns, including but not limited to: advertising, social, digital and experiential conception, development and production, media strategy, execution, optimization, and program reporting, ensuring all marketing activities feel local and personal.
• Lead the management of local agency partners, fostering best-in-class and highly productive agency partnerships.
• Enable and support localization, ensuring all marketing activities are locally relevant and personal, leveraging as possible existing strategies, content and plans for improved productivity.
• Manage analytics and reporting for brand health and marketing activities working closely with global and regional marketing, internal media teams, FP&A and marketing analytic teams.
• Organize and manage regular routines across disciplines. Ensure seamless flow of information between global, regional & local teams.
• Conduct and disseminate regular AARs (after action reviews) on projects including results, lessons learned and best practices to global, regional and local internal and external partners.
• Manage and track brand marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets.
• Work with Korea & global finance and operations on budget forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliations.

Your Experience

• 8+ years of relevant work experience at a start-up, agency or client-side marketing, with preference in the consumer internet space of travel, design, technology, or lifestyle brands.
• Strong understanding of and experience working closely with product and/or growth marketing.
• An integrated marketing mindset, passion for creative excellence in storytelling through multiple media types, both visual and written, with solid experience in brand and creative strategy, off- and online media, including social, paid media, SEM, measurement & analytics, project and agency management.
• Experience working in a regional team as part of a global organization and collaborating across geographies.
• Collaborative in approach, empathetic in nature, and steadfast in intention. 
• Appetite for a fast-paced environment and desire to constantly reassess and optimize.
• Excellent written and oral communication, a keen visual sense, attention to detail.
• Ability to work within tight deadlines, adjust quickly to changes in priorities, and balance short-term needs with long-term strategic initiatives. Ability to simplify is key!
• Passion for Airbnb, travel, creative and possessing an entrepreneurial spirit and strong problem solving skills.

Our Commitment to Inclusion & Belonging:

We are committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, enabling us to attract creatively-led people and develop the best products, services, and solutions. All qualified individuals are encouraged to apply.