[Job Description]

• Serve as the brand EC channel co-pilot, track and diagnose business performance, investment and profit to ensure on-track execution of brand and channel strategies.

• Act as the channel representative in brand NPD projects, provide channel insights for product design, develop exclusive launch & activation plans and set targets during product development; prepare pre-launch toolkits, track post-launch performance, monitor and review targets; lead channel-dedicated C2M projects, coordinate cross-team resources to ensure on-time and high-quality project delivery.

• Take charge of channel insight, planning, resource integration, execution and review of brand campaigns (CNY/618/D11, etc.) and platform IP activities; lead in-site and out-site media synergy projects to drive brand-performance integration.

• Regularly deliver brand business scorecard and channel diagnosis, align channel and brand insights with marketing team, implement channel differentiation strategies; participate in EC transformation projects to improve investment efficiency and test new business models.

• Provide valuable insights from digital tools, financial performance and external market information, and continuously identify opportunities for brand growth and investment optimization in EC channels.

• 作为品牌电商渠道协同负责人，跟踪诊断生意表现、资源投入与盈利状况，保障品牌与渠道策略按计划执行。

• 作为品牌新品项目渠道代表，在产品研发阶段提供渠道洞察、制定专属上市与激活方案、设定目标；负责上市前工具包准备、上市后表现追踪、目标监控与复盘；主导渠道定制化（C2M）新品项目，协调跨团队资源，保障项目按时高质量交付。

• 负责品牌大促（CNY/618/D11等）与平台IP活动的渠道洞察、方案规划、资源整合、执行落地与效果复盘；统筹站内站外媒体协同项目，推动品效协同。

• 定期输出品牌生意 Scorecard 与渠道诊断，与市场团队对齐渠道与品牌洞察，落实渠道差异化策略；参与电商转型项目，提升投放效率与新模式验证。

• 基于数字化工具、财务表现及外部市场信息输出有效洞察，持续挖掘电商渠道品牌增长与资源投放优化机会。

[KPI]

• Achieve EC channel topline targets

• Ensure on-time delivery of NPD and Channel dedication products projects

• Meet NPD sales contribution and launch performance goals

• Deliver campaign effectiveness, ROI and media synergy results

[Requirements]

• Solid experience in EC trade marketing and brand operations

• Strong business analysis and insight generation capabilities

• Proven NPD, campaign and cross-functional project leadership

• Excellent execution, problem-solving and communication skills

• Strong result orientation and adaptability in fast-paced environment

• Good written and oral English