Sobre esta vaga de Product Marketing Manager na Finquery
What You'll do:
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Own go-to-market strategy for product launches, from positioning through cross-functional execution, driving measurable adoption and revenue impact.
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Craft differentiated product positioning and messaging that sets FinQuery apart in a competitive market.
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Serve as the go-to expert on our market segments, competitors, and buyer needs, turning research into actionable strategy.
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Conduct ongoing market and competitive analysis to sharpen FinQuery's position and inform product direction.
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Partner with Sales and Customer Success to drive adoption and expansion, equipping teams with sharp narratives grounded in customer stories.
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Assist marketing leadership with the pricing and packaging strategy for your products, using value-based methodologies to maximize adoption.
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Influence the product roadmap by sharing insights and being the voice of the customer and market for Product, Engineering, and Design.
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Guide demand generation strategy, ensuring marketing programs stay aligned with positioning and buyer priorities.
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Represent FinQuery externally as a product and category expert through analyst relationships, industry events, and speaking opportunities.
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Direct and execute content strategy for key marketing assets (datasheets, eBooks, webinars, presentations), ensuring what gets created reflects product positioning.
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Lead planning and execution of internal and external launch events and demos that bring product value to life.
What You Bring:
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5+ years of B2B SaaS product marketing experience, with a track record of leading go-to-market strategy and driving measurable business outcomes in a fast-paced environment.
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Strong strategic and analytical mindset — able to turn market and customer insight into positioning, pricing, and messaging strategy.
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Excellent written and verbal communication skills, with the ability to translate complex product value into clear, compelling narratives.
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Proven experience with market research, competitive analysis, and campaign execution in a subscription-based business.
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Track record of planning and scaling marketing programs, with a data-driven approach to process improvement.
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Skilled at building cross-functional consensus and managing complex projects through to high-impact launches.
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Strong problem-solving ability, comfortable developing creative solutions for ambiguous, undefined challenges.
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Genuine curiosity for technology products and the business problems they solve.
