About this Product Marketing Manager role at Finquery
What You'll do:
-
Own go-to-market strategy for product launches, from positioning through cross-functional execution, driving measurable adoption and revenue impact.
-
Craft differentiated product positioning and messaging that sets FinQuery apart in a competitive market.
-
Serve as the go-to expert on our market segments, competitors, and buyer needs, turning research into actionable strategy.
-
Conduct ongoing market and competitive analysis to sharpen FinQuery's position and inform product direction.
-
Partner with Sales and Customer Success to drive adoption and expansion, equipping teams with sharp narratives grounded in customer stories.
-
Assist marketing leadership with the pricing and packaging strategy for your products, using value-based methodologies to maximize adoption.
-
Influence the product roadmap by sharing insights and being the voice of the customer and market for Product, Engineering, and Design.
-
Guide demand generation strategy, ensuring marketing programs stay aligned with positioning and buyer priorities.
-
Represent FinQuery externally as a product and category expert through analyst relationships, industry events, and speaking opportunities.
-
Direct and execute content strategy for key marketing assets (datasheets, eBooks, webinars, presentations), ensuring what gets created reflects product positioning.
-
Lead planning and execution of internal and external launch events and demos that bring product value to life.
What You Bring:
-
5+ years of B2B SaaS product marketing experience, with a track record of leading go-to-market strategy and driving measurable business outcomes in a fast-paced environment.
-
Strong strategic and analytical mindset — able to turn market and customer insight into positioning, pricing, and messaging strategy.
-
Excellent written and verbal communication skills, with the ability to translate complex product value into clear, compelling narratives.
-
Proven experience with market research, competitive analysis, and campaign execution in a subscription-based business.
-
Track record of planning and scaling marketing programs, with a data-driven approach to process improvement.
-
Skilled at building cross-functional consensus and managing complex projects through to high-impact launches.
-
Strong problem-solving ability, comfortable developing creative solutions for ambiguous, undefined challenges.
-
Genuine curiosity for technology products and the business problems they solve.
