At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing.  By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

This Position reports to:

Your role and responsibilities

In this role, you will have the opportunity to define and drive the strategy, positioning, and lifecycle of ABB’s offering portfolio for the Automotive market, with a particular focus on Assembly Solutions. You will ensure alignment with customer needs, market trends, and Business Line objectives and will be accountable for the long-term profitable growth of the assigned offering, from market analysis and product development through launch, commercialization, maintenance, and phase-out.

You will act as the key interface between the market and internal functions, including Sales, R&D, Engineering, Operations, and Supply Chain Management, translating market needs into clear product requirements, business plans, roadmaps, and go-to-market strategies.

Work model: #LI-Hybrid

Core responsibilities

You will be mainly accountable for:

• Leading market intelligence, customer-needs and competitive analysis to identify portfolio gaps, define market segmentation, positioning, value propositions, and new business opportunities.
• Owning the offering strategy, business plan, and product roadmap, translating market requirements into technical and commercial specifications in close collaboration with Sales, R&D, Engineering, Operations, and Supply Chain Management.
• Managing the complete offering lifecycle—from development and stage-gate approval through launch, enhancement, cost optimization, obsolescence, and phase-out—ensuring achievement of scope, timing, cost, investment, and payback targets.
• Taking ownership of offering profitability by defining pricing strategies, reference prices, cost and margin targets, monitoring global sales and tender performance, and driving recovery actions when required.
• Developing and implementing go-to-market plans, product launches, sales and tendering tools, and training activities, while supporting strategic opportunities, critical negotiations, and global or cross-border projects.

Qualifications for the role

• You have several years of experience in Product Management, Portfolio Management, Business Development, or a comparable technical-commercial role within Automotive industrial automation, robotics, or a related technology environment.
• You have a proven track record in product lifecycle management, including market analysis, roadmap definition, new product development, launch, pricing, profitability, and phase-out.
• You demonstrate strong business and financial acumen and can translate customer and market requirements into clear business cases, technical specifications, and prioritized development plans.
• You have strong analytical, strategic-thinking, communication, and negotiation skills, with the ability to influence international and cross-functional teams in a matrix organization.
• You hold a university degree in Engineering, Business Administration, Marketing, or a related discipline—or have equivalent professional experience
• You are fluent in English and Spanish is highly recommended. Additional languages will be a plus.
• Knowledge of the Automotive market, including its customer expectations, technology landscape, and project-specific requirements, is highly valued. Previous exposure to Assembly Solutions would be an advantage.
• Travel requirements: 60-70%

What’s in it for you?

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger. 

Benefits

From well-being to retirement, ABB offers benefits that support every stage of your career.

• 🏡 Home Office Flexibility: Work from wherever suits you best thanks to our flexible remote work options.
• 🚗 Company Car: If you're in a sales role, you’ll get a company car—because hitting the road should feel just as smooth as closing the deal.
• 📱 Company Mobile Phone: Stay connected with a corporate phone – no need to mix work and personal calls.
• 💻 Benefits Platform: Enjoy exclusive deals and discounts on everything from tech to travel through our employee benefits portal.
• 📈 Employee Share Acquisition Plan: Want to invest in your future? Join our share acquisition plan and grow with the company.
• 🎓 Learning & Training: Take advantage of a wide range of learning opportunities grow, upskill, and move forward in your career.
• 🚀 Career Development: Expect plenty of chances to advance your career internally with our Open Job Market, with support to explore new roles and take on exciting challenges!
• 🕓 Flexible Work Practices: We get that life happens – we support a healthy balance between your professional and personal life.
• 💚 Wellbeing Program: From mental health support to wellness activities, we’ve got your back—mind and body.

More about us

ABB Robotics & Discrete Automation Business area provides robotics, and machine and factory
automation including products, software, solutions and services. Revenues are generated both from
direct sales to end users as well as from indirect sales mainly through system integrators and machine
builders. www.abb.com/robotics

ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this ‘Engineered to Outrun’. The company has over 140 years of history and around 110,000 employees worldwide. ABB’s shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). www.abb.com

At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity, generations, etc. Together, we are embarking in a journey where each one of us, individually and collectively, welcomes and celebrates individual differences.

Call to Action

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world. 
Run What Runs the World.  

#ABBCareers  

#RunwithABB 

#Runwhatrunstheworld 

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.