Adprime, Lead Generation Campaign Manager

About AdPrime 

Adprime is a rapidly growing health platform and ad exchange offering solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands. Our Exchange aggregates premium digital inventory and connects demand-side buyers with high-quality, compliant health media. We're looking for a driven business development professional to grow our demand-side ecosystem by recruiting DSP partners, deepening existing relationships, and shaping our product to better serve buyers.

Our lead generation business is a core revenue driver, requiring disciplined execution, rigorous measurement, and consistent delivery across multiple partners and campaigns. 

Position Summary

AdPrime is seeking a Lead Generation Campaign Manager to report to and support the Director of Lead Generation by managing day-to-day campaign operations across the full lifecycle, RFP intake coordination, offer setup, landing page workflow, launch readiness, pacing, optimization, partner coordination, QA/compliance checks, and performance reporting. 

They will support the Director-led operating cadence by running daily execution and controls, launch readiness, pacing alignment, partner coordination, QA/compliance checks, and reporting, while maintaining playbooks and supporting process improvements and automation where appropriate. They will surface insights, issues, and recommendations so the Director can make timely decisions on pricing, forecasting, partner strategy, and product improvements. 

This role is accountable for execution and operational controls; the Director retains ownership of commercial strategy, pricing approvals, and partner strategy decisions. 

The ideal candidate will own and run the lead gen operation — from RFP response through page build, campaign launch, daily pacing, optimization, client reporting, and media partner management. They will sit at the center of three workflows: 

• RFP Pipeline — Receive RFPs, build and refine proposals with pricing and targeting strategy, track win/loss, manage IOs, analyze pipeline trends. 
• Landing Pages — Build and manage Unbounce campaign pages: duplication, tag implementation, demo approvals, template library, ensuring pages are correct, compliant, and conversion-ready. 
• Campaign Pacing — Monitor campaigns performance daily via LeadsPedia and media partner reports, own pacing decisions, resolve delivery issues directly with partners, produce performance reports. 

The Lead Generation Campaign Manager will make sure campaigns launch on time, run on pace, and deliver on commitments — and they will build the systems that make it repeatable. 

Responsibilities 

• Own the RFP pipeline: log RFPs, build proposals (CPA/CPC/CPM/hybrid pricing), maintain proposal tracking, conduct post-mortem analysis on lost bids. 
• Build and manage Unbounce landing pages — duplication, tag/tracker implementation, URL management, creative swaps, demo submissions. 
• Own the daily pacing sheet: MTD and yesterday's conversions/clicks, spend, margin, delivery flags (speed up / slow down), and resolution. 
• Manage media partner relationships — hold partners accountable to delivery commitments, negotiate optimization strategies. 
• Coordinate campaign launch readiness across client services, media partners, and internal teams — tags, approvals, reporting access. 
• Produce weekly and monthly performance reports: delivery vs. goals, spend efficiency, margin health, audience-level reporting. 
• Build and maintain operational playbooks and drive automation of pacing, reporting, and status tracking workflows. 

Requirements 

• 3–5+ years in digital campaign management, ad operations, or media operations. 
• Proven ability to manage 10+ concurrent campaigns across the full lifecycle. 
• Experience with campaign platforms (LeadsPedia, Google Campaign Manager, or similar). 
• Strong working knowledge of landing page builders (Unbounce, Instapage, Leadpages, or similar). 
• Advanced Excel/Sheets — formulas, pivot tables, dashboards, pacing infrastructure. 
• Deep understanding of CPA, CPC, CPM pricing and how each affects delivery, margin, and revenue. 
• Experience managing media partner and vendor relationships. 
• Strong written and spoken English; ability to deliver updates and structured recommendations and presentations.

Preferred 

• Experience with lead generation in healthcare, pharma, financial services, education, or other regulated/high-consideration verticals. 
• Familiarity with programmatic platforms (Throttle, Beeswax, The Trade Desk). 
• Basic HTML/JavaScript literacy for tag placement and page structure. 
• RFP response and IO management experience in digital media. 

Tools 

• LeadsPedia
• Unbounce
• Adprime DSP
• Throttle
• Beeswax
• Excel/Sheets 

Growth 

• Path to Senior Campaign Manager or Director-level role as the lead gen business scales and expands into new verticals. Direct partnership with the Director of Lead Generation on business strategy and pricing decisions. 

Driven by our enthusiasm for meeting new talents and fostering connections within the community and as part of our profile mapping program, we are now exploring diverse roles, including Full Stack Developer Senior. It’s important to note that, in this instance, the role does not involve immediate hiring but rather serves as a part of a pipeline for future recruitments.

We're looking for a Semi Senior React.js Developer to join our remote multicultural team and be part of the full development cycle of web and mobile apps: including understanding business needs, designing solutions for specific problems, and developing the product. They should be able to work independently with little support from other devs to develop high-quality software, which is aligned with client needs and company standards.

What are the main responsibilities of this role?

• Develop well-designed and high-quality code, with automated tests.
• Participate in the overall management of the project (planning and review calls, board and story-map maintenance, etc).
• Ensure the development of high-quality code across the company.
• Write meaningful code reviews.
• Collaborate with internal initiatives.
• Encourage project and company technical improvement.
• Assist team members and generate meaningful discussions during disagreements.
• Execute the right level of documentation for the project.

Which skills and experience do we envision for this role?

• +2 years of experience in the IT field.
• Experience in Typescript is appreciated.
• At least 2 years of experience developing web applications (React is preferred but we welcome other frameworks).
• At least 2 years of experience working with HTML and CSS.
• Having worked with CSS preprocessors (Sass, Less).
• Experienced working with RESTful APIs.
• Knowledge of data and state management libraries (React Query, Redux Toolkit, Zustand or others).
• Experience with frontend testing libraries is appreciated (Testing Library, Cypress, Jest, etc).
• Experience with Server Side Rendering is appreciated.
• Experience working with agile methodologies and within an agile environment.
• Advanced English skills, both written and spoken.
• Experience working with CI/CD pipelines (Continuous Integration and Continuous Delivery).
• Experience working with bundlers and compilers (e.g. vite, webpack, babel, parcel, gulp, grunt, etc).
• Software experience from degree studies.
• Experience with AI development tools such as Cursor, GitHub Copilot, or Claude.

Join our team and enjoy:

• Access to Rootstrap University, Conferences/Certifications, and a Mentorship Program for your professional growth.
• Learning Bonus.
• Opportunities to organize cross-functional initiatives and receive 360 Feedback to improve your skills continuously.
• The flexibility to work remotely or from our offices in Montevideo, Buenos Aires, and Medellín, with a flexible time schedule and Workation program.
• Gym benefits, psychological counseling, and weekly lunch reimbursements with special foods in the offices.
• An Onboarding kit and access to cutting-edge technologies and tools to make your work easier.
• Referrals program bonuses, After offices, Prizes, and special occasions gifts to celebrate your achievements.
• People Care referent to support your well-being and personal development.

We value your well-being and happiness. We grow together!

How we work:

• We offer a flexible and diverse work environment that fosters multicultural talent
• We value autonomy and creativity, We want people to bring ideas to the table and to think as leaders.
• We put our focus on real human connections
• We have a commitment to excellence

At Rootstrap, we help companies launch, grow, and scale their digital products and services. With over 290 global team members, we’ve built solutions for industry leaders like MasterClass, Universal, and Google, as well as for innovative startups and inspired pioneers. Our team takes pride in making an impact that goes beyond the code, earning regular recognition as a Fastest Growing Company and Best B2B Service Provider.

We embrace an AI-first mindset, continuously exploring how artificial intelligence can enhance the way we build products, solve problems, and deliver value. Across all stages of the development process, we encourage our teams to actively leverage AI to boost productivity and drive innovation.

With offices in Uruguay, Argentina, and Colombia, we offer the flexibility to work remotely. Discover more about life at Rootstrap at https://www.rootstrap.com/careers.

All of our candidate searches are covered under Uruguayan Law 19691 (the purpose of this law is to promote the inclusion of people with disabilities).

As part of our Security and Compliance process, all seniority levels and roles must follow the company’s information security policies and secure development practices, and promptly report any suspected security incidents or vulnerabilities.

Driven by our enthusiasm for meeting new talents and fostering connections within the community and as part of our profile mapping program, we are now exploring diverse roles, including Full Stack Developer Senior. It’s important to note that, in this instance, the role does not involve immediate hiring but rather serves as a part of a pipeline for future recruitments.

We're looking for a Senior React.js Developer to join our remote multicultural team and be part of the full development cycle of web and mobile apps: including understanding business needs, designing solutions for specific problems, and developing the product. They should be able to work independently with little support from other devs to develop high-quality software, which is aligned with client needs and company standards.

What are the main responsibilities of this role?

• Develop well-designed and high-quality code, with automated tests.
• Participate in the overall management of the project (planning and review calls, board and story-map maintenance, etc).
• Ensure the development of high-quality code across the company.
• Write meaningful code reviews.
• Collaborate with internal initiatives.
• Encourage project and company technical improvement.
• Assist team members and generate meaningful discussions during disagreements.
• Execute the right level of documentation for the project.

Which skills and experience do we envision for this role?

• +4 years of experience in the IT field.
• Experience in Typescript is appreciated.
• At least 2 years of experience developing web applications (React is preferred but we welcome other frameworks).
• At least 2 years of experience working with HTML and CSS.
• Having worked with CSS preprocessors (Sass, Less).
• Experienced working with RESTful APIs.
• Knowledge of data and state management libraries (React Query, Redux Toolkit, Zustand or others).
• Experience with frontend testing libraries (Testing Library, Cypress, Jest, etc).
• Experience with Server Side Rendering is appreciated.
• Experience working with agile methodologies and within an agile environment.
• Advanced English skills, both written and spoken.
• Experience working with CI/CD pipelines (Continuous Integration and Continuous Delivery).
• Experience working with bundlers and compilers (e.g. vite, webpack, babel, parcel, gulp, grunt, etc).
• Software experience from degree studies.
• Experience with AI development tools such as Cursor, GitHub Copilot, or Claude.

Join our team and enjoy:

• Access to Rootstrap University, Conferences/Certifications, and a Mentorship Program for your professional growth.
• Learning Bonus.
• Opportunities to organize cross-functional initiatives and receive 360 Feedback to improve your skills continuously.
• The flexibility to work remotely or from our offices in Montevideo, Buenos Aires, and Medellín, with a flexible time schedule and Workation program.
• Gym benefits, psychological counseling, and weekly lunch reimbursements with special foods in the offices.
• An Onboarding kit and access to cutting-edge technologies and tools to make your work easier.
• Referrals program bonuses, After offices, Prizes, and special occasions gifts to celebrate your achievements.
• People Care referent to support your well-being and personal development.

We value your well-being and happiness. We grow together!

How we work:

• We offer a flexible and diverse work environment that fosters multicultural talent
• We value autonomy and creativity, We want people to bring ideas to the table and to think as leaders.
• We put our focus on real human connections
• We have a commitment to excellence

At Rootstrap, we help companies launch, grow, and scale their digital products and services. With over 290 global team members, we’ve built solutions for industry leaders like MasterClass, Universal, and Google, as well as for innovative startups and inspired pioneers. Our team takes pride in making an impact that goes beyond the code, earning regular recognition as a Fastest Growing Company and Best B2B Service Provider.

We embrace an AI-first mindset, continuously exploring how artificial intelligence can enhance the way we build products, solve problems, and deliver value. Across all stages of the development process, we encourage our teams to actively leverage AI to boost productivity and drive innovation.

With offices in Uruguay, Argentina, and Colombia, we offer the flexibility to work remotely. Discover more about life at Rootstrap at https://www.rootstrap.com/careers.

All of our candidate searches are covered under Uruguayan Law 19691 (the purpose of this law is to promote the inclusion of people with disabilities).

As part of our Security and Compliance process, all seniority levels and roles must follow the company’s information security policies and secure development practices, and promptly report any suspected security incidents or vulnerabilities.