Position Overview

The Senior Marketing Specialist serves as a strategic partner to technical and business development leaders, advancing the firm's growth efforts across the Water Resources and Transportation markets.

This role will lead the development of high-impact proposals, qualifications, presentations, award submissions and conference materials that align with client needs and long-term growth objectives. Working closely with internal teams and external partners, the Senior Marketing Specialist shapes pursuit strategy and messaging that clearly articulates the firm's strengths, experience and value in a competitive marketplace.

The ideal candidate blends strategic thinking with creative execution and brings a working knowledge of the A/E/C industry. Strong collaboration skills and the ability to translate technical content into compelling narratives are essential to success in this role.

A minimum of 5 to 7 years of marketing experience in the A/E/C industry is required, with preference given to candidates with previous experience working with Water Resources and/or Transportation projects and teams.

Key Responsibilities

Proposal Development: Work as a collaborative member of the marketing, communications, and BD teams to support the firm's pursuit efforts, including: 

• Take ownership of the preparation of proposals and teaming materials, working alongside technical staff. 
• Partner in the development and implementation of comprehensive marketing strategies to enhance brand visibility, generate leads, and support business objectives.
• Partner with Pursuit Manager to lead the end-to-end pursuit process from initial planning through delivery for all aspects related to the pursuit process, including strategy, proposal storyboarding, outline, schedules, workflow, and graphic resource requirements in the development of the proposal / interview deliverables.
• Develop proposal messaging (written and visual), write original content, collaborate with graphic designers, and other proposal coordinators when necessary.
• Work with technical staff to develop strategic win plans.
• Support / facilitate debrief efforts.
• Consistently maintain customer relationship management (CRM) database, including incoming leads, follow-up and tracking of opportunity status. 
• Facilitate and support service line-specific marketing, via project award submittals, digital messaging, project photography, business development and; state DOT pre-qualification management and renewal. 
• Search for, identify, and process potential opportunities.

Knowledge + Content Management:

• Have a full comprehensive understanding of McAdams’ portfolio of work, project types, and firm-wide capabilities with a concentration in our Water Resources and Transportation service lines.   
• Maintain and regularly update a library of standard proposal content, including resumes, project information, and past performance data in our system of record (Vantagepoint). 
• Ensure all marketing materials adhere to brand guidelines, are error-free, and align with our business objectives.   
• Develop a deep knowledge of the firm’s strategic objectives, key personnel, major projects, and target audiences to enhance proposal and pursuit efforts.

Trade Show + Events: Work as a collaborative member of the marketing, communications, and BD teams to plan / prepare our technical team members for attendance at industry conferences.  

• Alongside Pursuit Manager, lead in the planning and coordination of trade shows, client events, and sponsorships across all metros. 
• Maintain and organize trade show, client event, and sponsorship schedules. 
• Coordinate logistics, promotion, and follow-up activities. 
• Coordinate the development of new materials to support marketing activities. 
• Order event material and SWAG inventory, company-wide.

Collaboration + Coordination:

• Work closely with service line leaders, project managers, and other technical staff to gather, curate, and refine proposal content to ensure cohesive messaging and branding.
• Coordinate proposal input and review cycles, managing timelines and responsibilities to meet submission deadlines.
• Facilitate regular proposal planning meetings to ensure alignment with client expectations and proposal objectives. 
• Train and mentor Marketing Specialists I + II.

Support:

• Consistently maintain customer relationship management (CRM) database, including incoming leads, follow-up and tracking of opportunity status.
• Assist in formatting and developing content for project interviews and presentations, including graphics, slide decks, and other visual aids.

Skills + Experience

• Education: Bachelor’s degree in marketing, business, communications, or related field.
• Experience: 5-7 years of professional marketing experience in the A/E/C industry. Must have at least 4 years of experience with the proposal process (RFQ/P).  Previous experience working with Water Resources and/or Transportation projects and teams preferred.
• Skills: Exceptional communication (written, verbal, and copy-editing), organization, team-building, and relationship management skills. Proficiency in Microsoft Office Suite (OneNote, Outlook, Teams, Word, Excel, and PowerPoint), and Adobe Creative Suite (InDesign, Illustrator, Photoshop). Knowledge of Open Asset and Deltek Vantagepoint preferred. 
• Creativity: High level of creativity and innovation in the creation of compelling marketing materials and campaigns through thoughtful storytelling. Ability to think outside the box and drive new ideals. 
• Time Management + Organization: Self-motivated with an ability to independently manage and organize multiple projects simultaneously with attention to detail in a deadline-driven environment.
• Team Player: Ability to work collaboratively (internal and external) within a team to meet a deadline
• Adaptability: Flexible and responsive to changing project requirements, able to handle shifting priorities with ease.

Work Environment + Physical Demands

The characteristics described below are representative of those encountered while performing the essential functions of this position. When properly requested and when feasible (without undue hardship to the company), reasonable accommodation will be made to enable individuals with disabilities to perform essential job functions.

• Work will primarily be in an office setting with limited opportunities to be exposed to adverse environmental conditions.
• Work will be primarily working with fingers by picking, pinching, typing, and grasping often with repetitive motion. 
• Must have visual acuity for viewing a computer screen, the ability to talk, hear and sit for extended periods of time.
• Must be able to carry, lift and push/pull up to 5 pounds frequently and up to 30 pounds occasionally. 
• Additional physical duties may be required as necessary.

Graphic Designer                         

Reports to: Creative Director

FLSA Status: Exempt

Location: Irving, TX

The Opportunity

We are seeking a talented graphic designer to join our in-house marketing team who is excited about working across a wide variety of B2B brands, mediums, channels and project types. 

This is a unique opportunity to become part of a group that is passionate about great work, fortifying a brand story and cultivating thoughtful engagement for a growing company.  A successful candidate will serve as an integral member of our marketing team and should possess both digital and print design experience that supports an overarching brand strategy and presence.

Responsibilities

• Partner with the marketing team to collaborate with and support our business partners across all internal and external marketing endeavors, stewarding their brands along the way.
• Work with Marketing Managers, receiving design guidance from Creative Director to produce solutions that are on brief and increase brand integrity across the board.
• Responsible for guiding all assigned digital and print projects from concept to completion, including visual content for social and digital communications channels (intranet, email campaigns, newsletters), sales collateral (brochures, catalogs, spec sheets), events, tradeshows and company functions.
• Create and contribute fresh ideas, identify and implement new tools to increase marketing effectiveness.
• Prioritize, organize, and navigate multiple responsibilities or projects simultaneously within in a fast-past and ever-changing environment, hitting deadlines without sacrificing quality.
• Clearly and confidently present ideas in front of both internal and external audiences with a drive for innovative thinking
• Exhibit an outstanding internal customer service mindset, collaborating with local and national offices.
• Work with third-party agencies, media outlets, sponsors, etc. to effectively communicate brand standards and offer guidance where needed

Candidate Profile

• 5-7 years of graphic design experience in an agency setting. 
• BFA/BA in communication design, graphic design, marketing, or advertising.
• Has a passion to craft best-in-class design solutions that elevate every communication touchpoint for the brand.
• Understands importance of understanding goals and audience insights before embarking on projects.
• Excels in their personal workflow, seeks out efficiencies and trends, relies on a “go-to” toolkit in a pinch.
• Well-versed in design-focused projects across multiple channels in both digital and print, exhibits a strong understanding of type hierarchy, and exhibits strong retouching skills.
• Successful track record of developing engaging static and animated creative solutions for targeted social media audiences within Facebook, Instagram, LinkedIn, X, etc.
• Possesses high proficiency in the design and development of PowerPoint presentations, fluent in polishing existing deck content, animations and charts as well as executing scratch builds of proper templates.
• Knowledge of Adobe Creative Suite of core applications (Photoshop, Illustrator, InDesign, Acrobat) as well as animation/motion applications (After Effects, Animate, Express).
• Has an entrepreneurial spirit with excellent project management and organization skills.
• Proficiency within Office Suite: PPT, Word, Excel.
• Has a portfolio demonstrating strong design skills while adhering to brand guidelines across an array of marketing touchpoints. B2B experience a plus. Candidates without portfolio will not be considered.

Other Skills/Abilities

Strategic Skills

Ability to keep up with current trends in digital design, development and communication technologies as well as competitive positioning and target mindset. Passion for learning and developing new skills. Ability to understand concepts and complexity comfortably. Willing to take direction, open to change and will try anything to find solutions. Strong attention to detail in design work, a positive attitude and a collaborative personality.

Operating Skills

Ability to discern between tasks to determine how best to accomplish goals and organize task/people assignments to get results in a timely way. Ability to figure out processes and simplify them in order to maximize workflow.

Personal and Interpersonal

Ability to establish and grow relationships with customers through effective verbal and written communication. Dedicated to the needs of the customers, manufacturers and peers and has the patience to actively listen to all business partners. Able to solve problems and skillfully negotiate with a minimum of noise while managing stress. Demonstrates integrity and trust through appropriate directness and truthfulness. Ability to understand personal strengths and weaknesses, seek feedback and continuously improve skills. 

Behavior Skills

Ability to seize opportunities and maintain a positive attitude in challenging situations. Able to pursue tasks with the drive to finish them, regardless of setbacks.  Ability to make decisions on behalf of the team.

Language Skills 

Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.

Reasoning Ability 

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. Mental stamina for problem solving and prioritizing multiple tasks.

Environmental Requirements

Will be required to work in an office environment and possibly, occasionally in the field.

Physical Demands

While performing the duties of this job, the employee is regularly required to use hands to operate a computer keyboard and telephone, and reach items with their hands and arms. The employee frequently is required to stand, walk, and sit. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must regularly lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

Meriton is an Equal Opportunity Employer

Position Overview

The Marketing Specialist I plays a critical role in supporting business development efforts by crafting persuasive, high-quality proposals, qualifications, presentations, and other deliverables aimed at winning new work. This individual will collaborate closely with internal and external project teams to produce compelling documents that showcase the company's expertise and align with client requirements. 

Important keys to success in this role include a thoughtful and proactive approach, strong time management, attention to detail, creative problem solving, and client relationship skills. We look for a high level of skill with InDesign, a natural graphic eye, a love of the industry, and an outstanding ability to collaborate. 

Up to two years of marketing experience in the A/E/C industry preferred.

Key Responsibilities

A Marketing Specialist I role is designed for early‑career marketers who are eager to develop skills in proposal development, marketing coordination, and brand execution within the A/E/C industry. This role supports the firm’s business development and pursuit efforts and focuses on building a strong foundation in pursuit marketing, brand standards, and internal processes while collaborating closely with marketing, business development, and technical teams.  

Proposal Development: Work as a collaborative member of the marketing team to independently prepare proposals and teaming materials.  

• Search for, identify, and process potential opportunities  
• Take ownership of the preparation of proposals and teaming materials, working alongside technical staff. This includes coordinating and communicating with all service line leaders, project managers, and other technical staff proposal needs and expectations.  
• Set and maintain internal draft deadlines. 
• Coordinate and organize large amounts of technical information, including photography, graphics, external sub-consultant data, and marketing materials.  
• Design, write, and edit complex proposals and government forms, as well as prepare for and create presentations for interviews, all in alignment with brand standards and strategic messaging.    
• Proofread and perform quality control document checks to meet all requirements in response to Requests for Proposals (RFPs), Requests for Qualifications (RFQs), and other client solicitations.

Knowledge + Content Management:  

• Maintain and regularly update a library of standard proposal content, including resumes, project information, and past performance data in our system of record (Vantagepoint). 
• Ensure all proposal materials adhere to brand guidelines, are error-free, and align with our business objectives.   
• Gain comprehensive understanding of McAdams’ portfolio of work, project types and firm-wide capabilities.

Trade Show + Events: Assist with trade shows, client events, and sponsorships, locally.    

• Assist in the packing, distribution, and unpacking of materials to support these activities 
• Assist in event material and SWAG inventory and organization

Collaboration + Coordination: 

• Work closely with service line leaders, project managers, and other technical staff to gather, curate, and refine proposal content to ensure cohesive messaging and branding. 
• Coordinate proposal input and review cycles, managing timelines and responsibilities to meet submission deadlines 
• Facilitate regular proposal planning meetings to ensure alignment with client expectations and proposal objectives.  

Support:

• Consistently maintain customer relationship management (CRM) database. 
• Assist in formatting and developing content for project interviews and presentations, including graphics, slide decks, and other visual aids.

Skills + Experience 

• Education: Bachelor’s degree in marketing, business, communications, or related field
• Experience: 0-2 years of professional marketing, preferably within the A/E/C industry. Familiarity with the proposal process (RFQ/P) is a plus
• Skills: Strong communication (written, verbal, and copy-editing), organization, team-building, and relationship management skills. Proficiency in Microsoft Office Suite (OneNote, Outlook, Teams, Word, Excel, and PowerPoint), and Adobe Creative Suite (InDesign, Illustrator, Photoshop). Knowledge of Open Asset and Deltek Vantagepoint is a plus
• Creativity: Ability to create compelling marketing materials and campaigns. A keen eye for design, layout, and attention to detail 
• Time Management + Organization: Ability to manage and organize multiple projects simultaneously with attention to detail in a deadline-driven environment
• Team Player: Ability to work collaboratively (internal and external) within a team to meet a deadline
• Adaptability: Flexible and responsive to changing project requirements, able to handle shifting priorities with ease

Work Environment + Physical Demands

The characteristics described below are representative of those encountered while performing the essential functions of this position. When properly requested and when feasible (without undue hardship to the company), reasonable accommodation will be made to enable individuals with disabilities to perform essential job functions.  

• Work will primarily be in an office setting with limited opportunities to be exposed to adverse environmental conditions. 
• Work will be primarily working with fingers by picking, pinching, typing, and grasping often with repetitive motion.  
• Must have visual acuity for viewing a computer screen, the ability to talk, hear and sit for extended periods of time. 
• Must be able to carry, lift and push/pull up to 5 pounds frequently and up to 30 pounds occasionally.  
• Additional physical duties may be required as necessary.

Appian is seeking a visionary Principal, AI GTM Excellence Leader reporting to the VP of Product Marketing, to transform and scale how our Product and Solution Marketing organization creates, delivers, and optimizes content. This highly visible role will act as a centralized Center of Excellence, leading the adoption of AI, scalable video, and innovative content strategies across the GTM organization.

This role is both strategic and hands-on. You will not only define the strategy, but also actively design, edit, and produce high-impact assets, including videos, animations, digital layouts, self-service content tools, and AI-enabled templates. The ideal candidate blends product marketing, content strategy, creative execution, AI fluency, and GTM operational scale.

In this role, you will:

• Lead the integration of AI-driven workflows across the PMM organization to improve productivity and expand the variety and volume of content outputs.

• Pioneer new strategies and operating models to scale video production and other high-impact digital assets.

• Build and deploy AI-enabled self-service content tools and templates that empower marketing, sales, and field teams while maintaining brand and messaging guardrails.

• Monitor emerging AI, content, and creative technology trends, and guide Product Marketing and Content teams on how to adopt them effectively.

• Actively create, edit, and produce top-tier deliverables, including videos, motion graphics, animations, and sophisticated digital layouts.

• Ensure content supports the full buyer journey, from web and digital campaigns to sales progression and closed-won opportunities.

• Develop and manage a scalable global network of content architects and production leaders who can translate complex product portfolios into clear, compelling stories and assets.

• Ensure AI-generated, self-served, and custom-built content aligns with Appian’s brand voice, messaging, and strategic positioning.

• Guide teams on the most effective layouts, formats, and delivery mechanisms to maximize audience engagement and market impact.

• Serve as a hands-on mentor, strategic advisor, and centralized resource across the PMM organization.

• Partner closely with product, marketing, and sales leadership to align teams around a shared GTM framework.

• Turn high-level strategy into measurable market impact, demand generation, and sales engagement.

Qualifications:

• 10–15+ years of senior-level experience in product marketing, content strategy, brand building, GTM leadership, or related roles.

• Demonstrated experience driving digital innovation, operational scale, and content transformation within a B2B or enterprise technology environment.

• Advanced, hands-on proficiency with creative technologies, including Adobe Creative Cloud tools such as Premiere Pro, After Effects, InDesign, Illustrator, and Photoshop.

• Experience with modern digital layout, UI, content production, or creative workflow platforms.

• Proven ability to combine strategic vision with hands-on execution across content creation, digital ecosystems, analytics, AI-driven workflows, and campaign execution.

• Experience building global messaging, content, or design systems that translate complex technical product portfolios into cohesive stories across multiple channels.

• Deep practical understanding of AI tools, generative workflows, and content automation platforms, with the ability to operationalize them for marketing teams.

• Strong cross-functional leadership skills, with experience aligning Product, Marketing, Sales, and GTM teams around a shared narrative and scalable content architecture.

• Strong eye for content layout, visual effectiveness, video production, and how B2B audiences consume content across different stages of the buyer journey.

• Hands-on leadership approach with the ability to break down silos, mentor teams, and set a high bar for creative and strategic execution.

The base salary for this role is between $144,000–$225,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1

The Sr. Marketing Specialist is responsible for driving and maintaining a cohesive, high-impact visual brand presence across all digital, print, and physical touchpoints. This role ensures that complex power generation technologies are communicated with clarity, precision, and confidence—translating engineering-driven innovation into compelling visual storytelling for customers, investors, and employees.

Serving as a hands-on marketing and design leader, the Sr. Marketing Specialist partners cross-functionally with leadership, engineering, investor relations, and internal teams to produce polished, consistent, and strategically aligned brand assets. From website and social media content to executive presentations, event displays, and internal communications, this role shapes how Hyliion’s technology, culture, and vision are understood and experienced.

The position plays a critical role in strengthening brand awareness, enhancing stakeholder engagement, and supporting business growth by combining strong graphic design expertise, marketing strategy execution, and emerging technology tools to deliver impactful, results-driven creative solutions.

Duties and Responsibilities

• Website & Digital Platforms 

• • Design and maintain content for Hyliion.com, including new pages, updates, and ongoing visual upkeep. 
  • Support the Investor Relations website, creating and updating graphics and documents. 
  • Design and maintain content for the Hyliion intranet, including: 
  • Create new pages as needed 
  • Internal news and announcements 
  • General visual upkeep and manual updates 

• Marketing & Campaign Management 

• • Create marketing collateral such as: 
  • Product brochures and sales materials 
  • Branded PowerPoint and Word templates 
  • Design executive-level presentations for internal and external use. 
  • Support internal communications 

• Social Media  

• • Support and execute creative social media campaigns across LinkedIn, Instagram, X, and other platforms 
  • Bring a keen eye for creative ideas — trends, visual storytelling, engaging content formats 
  • Support monitoring engagement, analyze metrics, and iterate on strategy 
  • Office, Event & Display Design 
  • Design custom signage for offices and events. 
  • Create display graphics, wall plaques, banners, and large-format visuals. 
  • Design SWAG and promotional merchandise. 

• Photo & Video Support 

• • Perform photo editing and retouching. 
  • Assist with video direction and visual framing. 
  • Create video graphics, overlays, and supporting visual elements. 

Additional duties and responsibilities as assigned, needed, or required for the business. 

Qualifications

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Qualifications include:

• Education, Experience and Certifications
  • Bachelor’s degree in Marketing, Communications, Advertising, Graphics Design or Visual Communications
  • 3–5 years of professional marketing experience
  • Strong portfolio demonstrating digital and print design expertise
  • Experience creating and maintaining branded PowerPoint and Word templates
  • Proven experience developing and executing social media campaigns, with demonstrated success in growing engagement and driving brand awareness
  • Experience in technology, industrial, or energy-related industries preferred
  • UI/UX or product interface design experience preferred
  • Motion graphics experience preferred
  • Experience with large-format and event design preferred
  • Familiarity with investor or executive communications preferred

• Skills and Abilities
  • Proficiency in Adobe Creative Suite (Illustrator, Photoshop)
  • Solid understanding of layout, typography, and visual hierarchy
  • Tech-savvy with the ability to leverage emerging technology tools (including AI)
  • Ability to manage multiple projects and deadlines with minimal oversight
  • Strong attention to detail and brand consistency

Role Classification and Working Conditions

This is a salaried, exempt-level position. This position typically works in an office environment; and given the nature of our business is also exposed to operations/warehouses/production environments.