The Role:

At Mentimeter, organic growth is a core part of how we scale across both self-serve and enterprise. With search evolving quickly, there’s an opportunity to rethink how we show up across queries, use cases, and increasingly AI-driven experiences.

We’re looking for an experienced Senior SEO & AI Search Growth Manager to drive Mentimeter’s organic acquisition strategy — making sure high-intent users find us, understand us, and convert through SEO, AI-era discoverability, structured content and localization. You’ll help define the next version of organic discovery at Mentimeter — shaping how we capture demand and stay visible when it matters most.

This is a senior, hands-on individual contributor role: you’ll set the strategy and execute it by building and publishing indexable pages directly in our CMS using approved templates/components, while keeping a scalable content architecture across personas and markets. You’ll help shape how Mentimeter is discovered across both traditional search and emerging AI-driven answer experiences.

In this role you will:

• Own and execute Mentimeter’s SEO strategy: keyword intent mapping, topic clusters, internal linking, and technical foundations.
• Improve discoverability through structured data and modern search practices, including AEO/SGE readiness.
• Monitor performance (rankings, traffic, organic registrations) and iterate based on results and search trends.
• Plan and lead global SEO content creation with Brand and Product Marketing (PMM), ensuring content matches user intent and business goals.
• Build and publish search-optimized, indexable pages in the CMS (titles, headings, meta, canonicals, internal linking, and schema/hreflang where supported).
• Maintain a clear, scalable content structure across personas, use cases, and markets — and keep internal linking healthy.
• Lead localization efforts so translated content meets search standards and delivers real, unique value in each market.
• Partner with CRO to improve conversion without compromising SEO fundamentals; scale winning treatments across templates and markets.
• Track the organic funnel end-to-end and identify opportunities to grow reach, engagement, and registrations. Own the organic journey from discovery to registration, ensuring our search strategy attracts high-intent users — not just traffic.
• Act as an internal voice of search, helping stakeholders understand important shifts in SEO, AI-driven discovery, and search behavior.

You’ll collaborate closely with:

• Website Growth Manager (priorities, goals, tracking, roadmap input)
• Website Optimization / CRO (experiments on indexable pages, scaling winners)
• Brand & PMM (themes, messaging, quality, and consistency)
• Web PM & Developers (new templates/components, platform improvements)
• Sales Enablement (enterprise personas/use cases and content needs)
• Analytics (tracking validation, attribution, page-level reporting)

What we’re looking for:

You’re the kind of person who can zoom out and set a clear organic strategy — then zoom in and ship pages that perform.

• Strong experience in SEO and content growth, typically at least 8+ years.
• Deep understanding of technical + semantic SEO, internal linking, structured data, and localization fundamentals.
• Proven track record growing organic traffic and converting that traffic into registrations and revenue.
• Comfortable owning an SEO/content roadmap and delivering strategy + execution.
• Confidence publishing directly in a CMS and ensuring content quality (with strong editorial judgment).
• Collaborative, proactive working style across Marketing, CRO, Web, PMM, Sales Enablement and Analytics.
• Strong commercial judgment: you know how to prioritize high-intent opportunities and focus on work that drives meaningful business impact, not just rankings.
• Good understanding of how search is evolving, including AI-influenced discovery and answer-driven search experiences.

Who are you:

• The technical specialist: You have 8+ years of experience in high-growth digital companies, with a proven track record of scaling organic traffic into the millions.
• AI-native: You understand the data science behind search. You have a working knowledge of how LLMs process information and how to leverage them for content scale.
• The change leader: You are a strong communicator who can lead cross-functional teams and act as a central point of enablement, clearing bottlenecks to execute fast.
• Data-fluent: You are proficient in SQL, Tableau, or similar tools, allowing you to move beyond "vanity metrics" and report on true pipeline contribution.

Required technical skill set:

• SEO/AEO tools: High level mastery of Ahrefs, Semrush, Screaming Frog, and AI-driven tools.
• Data & analytics: GA4, GSC, SQL, and Google Tag Manager.
• CMS expertise: Deep hands-on experience with headless CMS architectures like Contentful or other.
• Technical excellence: Deep understanding of internationalization (hreflang at scale), site migrations, and page speed optimization.

Not required:

• Swedish is not required (as daily work is carried out in English and the Mentimeter team currently boasts 50+ different nationalities)

What good looks like (after you’ve settled in)

• High-quality SEO pages ship steadily (brief → live), and organic registrations per page trend up over time.
• A reduction in content-to-live cycles through automation and modular CMS design.
• Clear visibility across priority topics/intents/personas — including presence in snippets/AI results where relevant.
• Localized pages rank well and convert in key markets.
• CRO collaboration feels smooth: experiments improve conversion and keep search performance healthy. A significant increase in organic traffic with a corresponding uplift in Conversion Rate (CvR)
• Stakeholders across the business have better visibility into organic performance and stronger confidence in how search supports growth, empowered by transparent, proactive reporting.
• An overall clear progress in how Mentimeter shows up across both traditional search and AI-driven discovery experiences.

📍 Location: This is a hybrid role at Mentimeter HQ in Stockholm. Our guideline is 3 days a week at the office.
Please note that we do not offer relocation sponsorship for the position.

💡Our recruitment process:

1. Screening interview
2. Hiring Manager Interview
3. Business Case + Competence Interview on-site
4. Culture interview (incl. conducting a personality & logical ability tets)
5. References & Offer

Not sure you tick every box? Apply anyway—great matches often come in surprising shapes.

Is driving growth and performance through digital marketing your thing?

Do you thrive on scaling growth across paid, organic and website?
Are you comfortable owning both strategy and execution — and being accountable for results?
Do you enjoy working closely with Product, Sales, and Marketing to drive real business impact?

If this sounds like you, keep reading.

At Mentimeter, we are on a mission to transform meetings and lectures by turning passive audiences into active contributors. With over 30 million users worldwide and a rapidly growing presence, we are shaping the future of engagement, one Menti at a time.

Since our launch in 2012, we’ve expanded to Stockholm, Toronto, and Sydney and continue to scale at an exciting pace.

We are now looking for a Director of Growth Marketing (1-year cover starting mid June) to take ownership of our digital growth and continue building on a strong foundation.

What We Bring to You

✅ A culture-defining product, loved by millions of users and customers
✅ A profitable, international scale-up with strong momentum known by it's culture
✅ A collaborative, ambitious, and inclusive team 
✅ A role with real impact, where your work directly influences company growth

The Role in a Nutshell

As Director of Growth Marketing, you will own Mentimeter’s digital growth strategy and execution end-to-end.

You will lead a team across three core areas:

• Paid Marketing: driving scalable, efficient acquisition
• Organic Growth: ensuring strong discoverability across search, LLMs and AI-driven environments
• Website: optimizing the website as a conversion engine for both self-serve and enterprise

These areas are deeply interconnected. Your role is to ensure they work together as a cohesive growth system, driving registrations, activation, and revenue.

You will be directly accountable for how digital contributes to self-serve growth and enterprise pipeline & lead generation.

You will work closely with Product, Sales, and Marketing to ensure alignment and prioritization across teams, and play a key role in shaping how growth is prioritized at a company level.

Reporting to the CMO, you will act as the owner of digital growth at Mentimeter, responsible for both direction and results. 

The role starts mid June and includes a handover period before the leave.

Your Mission: Drive digital growth at scale

• Lead and develop the team
  Build and support a high-performing growth marketing team across paid, organic search and website
• Own acquisition and conversion end-to-end
  Ensure we attract the right users and convert them into active customers
• Scale our growth engine
  Drive improvements on the website across UX, content, and structure to increase conversion and activation
• Drive enterprise pipeline through digital
  Ensure the website and campaigns generate high-quality leads and support ABM initiatives
• Align stakeholders and priorities
  Work across Product, Sales, and Marketing to drive focus and clarity
• Improve performance and efficiency
  Optimize spend, channels, and funnel performance to increase ROI

What success looks like

• Strong growth in high-quality registrations and activation
• Clear contribution from digital channels to revenue and enterprise pipeline
• Improved conversion across key website journeys
• Increased efficiency across paid and organic channels
• A growth system that is scalable, measurable, and continuously improving

Who You Are

🔥You’ve led growth in an environment where multiple teams, channels, and product surfaces need to work together. 
A proven growth leader with experience in SaaS or product-led environments
📊 Data-driven and analytical, with a strong understanding of performance, budgets and ROI
🎯 Hands-on across paid, SEO and website — comfortable balancing strategy with execution
🌍 A strong understanding of how digital channels work together to drive growth
🤝 Experienced in working cross-functionally with Product, Sales, and Marketing teams
🚀 Comfortable making decisions in ambiguous environments where there is no clear playbook, prioritizing effectively, and navigating complexity

You are not focused on optimizing a single channel — you understand how the system works, and how to make it perform.

Your impact

• Drive meaningful revenue growth through digital channels
• Strengthen how Mentimeter acquires and converts users globally
• Improve how our website supports both self-serve adoption and enterprise pipeline
• Help define how digital growth evolves in an AI-driven landscape
• Build a growth system that continues to scale beyond your time in the role

Interested?

Start date: mid June

Let’s build something great together. We’d love to hear from you. 🚀

About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact 
We are seeking an experienced SEO professional with a passion for technology, AI, and the evolving landscape of search. This role demands an individual who thrives on transforming complex data into actionable strategies and content engineering solutions that drive measurable results across relevant platforms, not just traditional SEO. 

• Strategic cross-platform SEO: Develop, implement, and continuously optimise comprehensive SEO strategies across relevant platforms, extending beyond traditional SEO. 
• Performance optimisation: Monitor, track, and evaluate client/project performance against KPIs, ensuring data-driven success through effective content engineering solutions.
• Driving innovation: Actively contribute to and implement strategies related to Generative Search Optimisation (GSO), Social Search, and Commerce Search. Redefine how brands connect with their audiences through structured and optimised content, directly contributing to our groundbreaking Total Search Framework. Guiding clients through digital transformation investments in their data, technology, and content ecosystems to shape the future of brand discovery.
• Client Partnership: Display excellent client leadership, taking responsibility for the operational success and growth of accounts, and exploring strategically relevant opportunities.
• Team Collaboration & Mentorship: Mentor junior staff, provide constant feedback, and delegate tasks to support team growth and excellence. Simultaneously, stay current with industry trends, best practices, and emerging content technologies (e.g., headless CMS, structured data, AI-driven content generation), proactively discussing their potential impact with clients and the team. 

Skills and Experience 

• 4+ years of progressive experience, with a proven track record in technical content implementation, strategic leadership, and client account growth.
• Strong data segmentation and analysis skills, with the ability to translate insights into actionable content and search strategies.
• A genuine interest in the future of search and content engineering, including GSO, social search, and commerce search, and how content systems enable these.
• Excellent technical SEO skills and understanding search engine algorithms and bot behaviour.
• Experience with key SEO tools such as Lumar, Screaming Frog, STAT (or other ranking tools), Google Search Console, and Google Analytics.
• Actively contributes to a positive team environment through knowledge sharing and a collaborative spirit 

Bonus Points: 

• Demonstrable experience in HTML/JS/CSS.
• Python skills.
• Experience working within an e-commerce environment (e.g. feed management, reviews).
• Proficiency in any additional language (than Swedish/English) is highly valued. 

Life at WPP Media & Benefits 
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. 

In Sweden, our benefits include a SEK 3,000 wellness allowance, a 37,5-hour workweek, half-days and “klämdagar" off, 30 days of vacation, and two paid volunteer days per year. WPP Media Sweden is a member of Almega, and all employees are covered by a collective bargaining agreement (kollektivavtal), which ensures occupational pension, insurance, and other negotiated terms. We host regular team activities, knowledge-sharing sessions, and wellness initiatives throughout the year. 

 WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  
   
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  
 
Application
This is a full-time parental leave cover for approximately 12 months, starting as soon as possible.Selection and interviews are ongoing, so please submit your application with your CV and cover letter as soon as possible. 

We believe that diverse perspectives make us stronger and encourage applications from people of all genders, backgrounds, and experiences.  

Contact 
If you have questions about the position, feel free to contact marie.nybole@wppmedia.com or viktor.nilsson@wppmedia.com. Due to GDPR, we do not accept applications via email.   

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