The Role:

At Mentimeter, organic growth is a core part of how we scale across both self-serve and enterprise. With search evolving quickly, there’s an opportunity to rethink how we show up across queries, use cases, and increasingly AI-driven experiences.

We’re looking for an experienced Senior SEO & AI Search Growth Manager to drive Mentimeter’s organic acquisition strategy — making sure high-intent users find us, understand us, and convert through SEO, AI-era discoverability, structured content and localization. You’ll help define the next version of organic discovery at Mentimeter — shaping how we capture demand and stay visible when it matters most.

This is a senior, hands-on individual contributor role: you’ll set the strategy and execute it by building and publishing indexable pages directly in our CMS using approved templates/components, while keeping a scalable content architecture across personas and markets. You’ll help shape how Mentimeter is discovered across both traditional search and emerging AI-driven answer experiences.

In this role you will:

• Own and execute Mentimeter’s SEO strategy: keyword intent mapping, topic clusters, internal linking, and technical foundations.
• Improve discoverability through structured data and modern search practices, including AEO/SGE readiness.
• Monitor performance (rankings, traffic, organic registrations) and iterate based on results and search trends.
• Plan and lead global SEO content creation with Brand and Product Marketing (PMM), ensuring content matches user intent and business goals.
• Build and publish search-optimized, indexable pages in the CMS (titles, headings, meta, canonicals, internal linking, and schema/hreflang where supported).
• Maintain a clear, scalable content structure across personas, use cases, and markets — and keep internal linking healthy.
• Lead localization efforts so translated content meets search standards and delivers real, unique value in each market.
• Partner with CRO to improve conversion without compromising SEO fundamentals; scale winning treatments across templates and markets.
• Track the organic funnel end-to-end and identify opportunities to grow reach, engagement, and registrations. Own the organic journey from discovery to registration, ensuring our search strategy attracts high-intent users — not just traffic.
• Act as an internal voice of search, helping stakeholders understand important shifts in SEO, AI-driven discovery, and search behavior.

You’ll collaborate closely with:

• Website Growth Manager (priorities, goals, tracking, roadmap input)
• Website Optimization / CRO (experiments on indexable pages, scaling winners)
• Brand & PMM (themes, messaging, quality, and consistency)
• Web PM & Developers (new templates/components, platform improvements)
• Sales Enablement (enterprise personas/use cases and content needs)
• Analytics (tracking validation, attribution, page-level reporting)

What we’re looking for:

You’re the kind of person who can zoom out and set a clear organic strategy — then zoom in and ship pages that perform.

• Strong experience in SEO and content growth, typically at least 8+ years.
• Deep understanding of technical + semantic SEO, internal linking, structured data, and localization fundamentals.
• Proven track record growing organic traffic and converting that traffic into registrations and revenue.
• Comfortable owning an SEO/content roadmap and delivering strategy + execution.
• Confidence publishing directly in a CMS and ensuring content quality (with strong editorial judgment).
• Collaborative, proactive working style across Marketing, CRO, Web, PMM, Sales Enablement and Analytics.
• Strong commercial judgment: you know how to prioritize high-intent opportunities and focus on work that drives meaningful business impact, not just rankings.
• Good understanding of how search is evolving, including AI-influenced discovery and answer-driven search experiences.

Who are you:

• The technical specialist: You have 8+ years of experience in high-growth digital companies, with a proven track record of scaling organic traffic into the millions.
• AI-native: You understand the data science behind search. You have a working knowledge of how LLMs process information and how to leverage them for content scale.
• The change leader: You are a strong communicator who can lead cross-functional teams and act as a central point of enablement, clearing bottlenecks to execute fast.
• Data-fluent: You are proficient in SQL, Tableau, or similar tools, allowing you to move beyond "vanity metrics" and report on true pipeline contribution.

Required technical skill set:

• SEO/AEO tools: High level mastery of Ahrefs, Semrush, Screaming Frog, and AI-driven tools.
• Data & analytics: GA4, GSC, SQL, and Google Tag Manager.
• CMS expertise: Deep hands-on experience with headless CMS architectures like Contentful or other.
• Technical excellence: Deep understanding of internationalization (hreflang at scale), site migrations, and page speed optimization.

Not required:

• Swedish is not required (as daily work is carried out in English and the Mentimeter team currently boasts 50+ different nationalities)

What good looks like (after you’ve settled in)

• High-quality SEO pages ship steadily (brief → live), and organic registrations per page trend up over time.
• A reduction in content-to-live cycles through automation and modular CMS design.
• Clear visibility across priority topics/intents/personas — including presence in snippets/AI results where relevant.
• Localized pages rank well and convert in key markets.
• CRO collaboration feels smooth: experiments improve conversion and keep search performance healthy. A significant increase in organic traffic with a corresponding uplift in Conversion Rate (CvR)
• Stakeholders across the business have better visibility into organic performance and stronger confidence in how search supports growth, empowered by transparent, proactive reporting.
• An overall clear progress in how Mentimeter shows up across both traditional search and AI-driven discovery experiences.

📍 Location: This is a hybrid role at Mentimeter HQ in Stockholm. Our guideline is 3 days a week at the office.
Please note that we do not offer relocation sponsorship for the position.

💡Our recruitment process:

1. Screening interview
2. Hiring Manager Interview
3. Business Case + Competence Interview on-site
4. Culture interview (incl. conducting a personality & logical ability tets)
5. References & Offer

Not sure you tick every box? Apply anyway—great matches often come in surprising shapes.

Is driving growth and performance through digital marketing your thing?

Do you thrive on scaling growth across paid, organic and website?
Are you comfortable owning both strategy and execution — and being accountable for results?
Do you enjoy working closely with Product, Sales, and Marketing to drive real business impact?

If this sounds like you, keep reading.

At Mentimeter, we are on a mission to transform meetings and lectures by turning passive audiences into active contributors. With over 30 million users worldwide and a rapidly growing presence, we are shaping the future of engagement, one Menti at a time.

Since our launch in 2012, we’ve expanded to Stockholm, Toronto, and Sydney and continue to scale at an exciting pace.

We are now looking for a Director of Growth Marketing (1-year cover starting mid June) to take ownership of our digital growth and continue building on a strong foundation.

What We Bring to You

✅ A culture-defining product, loved by millions of users and customers
✅ A profitable, international scale-up with strong momentum known by it's culture
✅ A collaborative, ambitious, and inclusive team 
✅ A role with real impact, where your work directly influences company growth

The Role in a Nutshell

As Director of Growth Marketing, you will own Mentimeter’s digital growth strategy and execution end-to-end.

You will lead a team across three core areas:

• Paid Marketing: driving scalable, efficient acquisition
• Organic Growth: ensuring strong discoverability across search, LLMs and AI-driven environments
• Website: optimizing the website as a conversion engine for both self-serve and enterprise

These areas are deeply interconnected. Your role is to ensure they work together as a cohesive growth system, driving registrations, activation, and revenue.

You will be directly accountable for how digital contributes to self-serve growth and enterprise pipeline & lead generation.

You will work closely with Product, Sales, and Marketing to ensure alignment and prioritization across teams, and play a key role in shaping how growth is prioritized at a company level.

Reporting to the CMO, you will act as the owner of digital growth at Mentimeter, responsible for both direction and results. 

The role starts mid June and includes a handover period before the leave.

Your Mission: Drive digital growth at scale

• Lead and develop the team
  Build and support a high-performing growth marketing team across paid, organic search and website
• Own acquisition and conversion end-to-end
  Ensure we attract the right users and convert them into active customers
• Scale our growth engine
  Drive improvements on the website across UX, content, and structure to increase conversion and activation
• Drive enterprise pipeline through digital
  Ensure the website and campaigns generate high-quality leads and support ABM initiatives
• Align stakeholders and priorities
  Work across Product, Sales, and Marketing to drive focus and clarity
• Improve performance and efficiency
  Optimize spend, channels, and funnel performance to increase ROI

What success looks like

• Strong growth in high-quality registrations and activation
• Clear contribution from digital channels to revenue and enterprise pipeline
• Improved conversion across key website journeys
• Increased efficiency across paid and organic channels
• A growth system that is scalable, measurable, and continuously improving

Who You Are

🔥You’ve led growth in an environment where multiple teams, channels, and product surfaces need to work together. 
A proven growth leader with experience in SaaS or product-led environments
📊 Data-driven and analytical, with a strong understanding of performance, budgets and ROI
🎯 Hands-on across paid, SEO and website — comfortable balancing strategy with execution
🌍 A strong understanding of how digital channels work together to drive growth
🤝 Experienced in working cross-functionally with Product, Sales, and Marketing teams
🚀 Comfortable making decisions in ambiguous environments where there is no clear playbook, prioritizing effectively, and navigating complexity

You are not focused on optimizing a single channel — you understand how the system works, and how to make it perform.

Your impact

• Drive meaningful revenue growth through digital channels
• Strengthen how Mentimeter acquires and converts users globally
• Improve how our website supports both self-serve adoption and enterprise pipeline
• Help define how digital growth evolves in an AI-driven landscape
• Build a growth system that continues to scale beyond your time in the role

Interested?

Start date: mid June

Let’s build something great together. We’d love to hear from you. 🚀

We’re on a mission to help people listen, learn, and work better together — and we’re looking for a skilled EMEA Customer Marketing Manager to help drive regional impact across high-touch and premium accounts with a strong focus on DACH.

What This Role Is About

As part of the Global Customer Marketing team, reporting to the Customer Marketing Director, you’ll translate global strategy into locally relevant, commercially impactful initiatives. You’ll work closely with EMEA Sales leadership to prioritize accounts based on our revenue model, own the regional event strategy and budget, and deliver campaigns that drive account engagement and inbound opportunities.

This is a hands-on, ownership-oriented role — you’ll be both execution-driven and commercially minded, with real accountability for measurable business outcomes.

Your Mission: What You’ll Do

Lead Field & Customer Marketing in EMEA

• Own and execute customer and field marketing programs across high-touch and premium segments.
• Increase account engagement through tailored initiatives aligned to regional priorities.
• Partner with Sales leadership to prioritize accounts and refine regional go-to-market execution.

Deliver Measurable Commercial Impact

• Drive inbound opportunities and influence pipeline growth through targeted engagement.
• Track, measure, and optimize based on KPIs like engagement, opportunity influence, and ROI.
• Continually improve regional marketing operations with insight-backed refinements.

Own Regional Events & Programs

• Design and implement the EMEA event calendar — from industry events to customer events and webinars.
• Manage regional marketing budget decisions tied to commercial impact.
• Ensure events and programs are locally relevant and aligned with global playbooks.

Translate Global Strategy into Local Success

• Localize global campaigns in ways that resonate with EMEA and DACH audiences.
• Provide structured feedback from the market to inform global strategy.
• Identify trends, competitive dynamics, and regional needs that unlock better performance.

What We’re Looking For

• 4–6+ years of B2B or SaaS marketing experience with a focus on field, customer, or revenue- aligned marketing.
• A commercial mindset — you get pipeline, account engagement, opportunity influence, and ROI.
• Track record owning regional programs, events, and budget decisions.
• Strong collaborator — you work comfortably with Sales leadership and cross-functional teams.
• German language skills at a professional level are required
• Ability to balance execution with analysis and continuous improvement.
• Experience with CRM and marketing automation systems (e.g., Salesforce, Braze) is a plus.
• An AI-first, experimental mindset — you proactively use AI to work smarter, uncover insights faster, and increase marketing impact. You’re curious, test-driven, and continuously improving how work gets done.

Why You’ll Love Working With Us

• You’ll be part of a purpose-led company that values inclusive collaboration and meaningful work.
• This role offers autonomy and impact within a growing global team.
• Mentimeter values growth — for our customers and our people.
• You’ll work with diverse, inspiring colleagues who move fast, think big, and support one another.

Are you someone who makes complex things look effortless? Who cares just as much about the strategy behind an executive dinner as you do about the place cards on the table? Who sees every interaction with a senior leader as a chance to learn something that makes us smarter as a company?

If you light up at the idea of orchestrating premium experiences for senior leaders at the world's most influential companies, and you're just as excited about what happens after those experiences — the insights captured, the relationships deepened, the value created — do keep reading.

About Mentimeter

Over 300 million people have used Mentimeter to participate, engage, and make better decisions together. Now we're building something deeper.

Our ambition is to become the operating system for how leaders lead, educators teach, and facilitators run their sessions. To get there, we need to understand the people who shape how the world's largest organizations communicate, learn, and make decisions. Not from a distance, but up close.

Executive Exchange is how we do that. It's a strategic function that brings together premium education, intimate executive communities, and deep relationship building with senior leaders at our most important customers. The goal is mutual: we help them become better leaders, and what we learn from them helps us build a better product and service offering for everyone.

This role is at the center of it all.

The role

As Executive Exchange Project Manager, you'll be the operational owner of the entire Executive Exchange function. That spans two areas:

The Executive Academy, where we run certification courses and masterclasses grounded in cognitive neuroscience and designed for genuine behavior change. And the Executive Community, which includes Curiosity Club dinners, Advisory Boards, and The Shift, our flagship multi-day conference for senior leaders.

You'll turn strategic direction into flawless execution: owning the master calendar, coordinating stakeholders across the business, and ensuring every touchpoint reflects the premium standard our most important customers expect.

But this role goes beyond logistics. Every dinner, every course, every interaction with a senior executive is an opportunity to learn: about their goals, their challenges, how they use Mentimeter, and what they need from us next. A core part of your job is making sure those insights don't stay in a notebook. You'll build the systems and habits that turn what we learn into actionable intelligence for our Customer Success, Product, and Marketing teams, so they can strengthen relationships, improve our offering, and create more value for these customers.

This is not a supporting role. You own workstreams end-to-end, operate with high autonomy, and are directly accountable for the operational quality of everything we deliver to senior executives at our most important customers.

What you’ll do

• Own the master calendar, production timeline, and logistics for all Executive Exchange programs and events
• Project manage Curiosity Club dinners, Advisory Boards, and The Shift from planning to follow-up
• Coordinate Executive Academy certification courses and masterclasses: enrollment, participant communications, scheduling, venue and tech setup, materials, and certificates
• Build and maintain strong, energizing relationships with Customer Success making and our own senior leader, making it easy for them to engage their accounts in our programs, respectively
• Capture what we learn about participants, their organizations, and their needs, and turn it into structured intelligence that helps Customer Success build stronger relationships, helps Product calibrate our roadmap, and helps leadership make better decisions about where to invest
• Manage engagement data, CRM accuracy, and reporting dashboards
• Own the quality of every participant touchpoint: invitations, landing pages, emails, follow-ups, and event experiences
• Continuously improve operational playbooks as the function scales from pilot to platform

Who we believe you are

You're a senior operational leader who combines sharp project management with genuine warmth and premium taste. You see the strategic picture and execute the details with equal confidence.

You don't just manage logistics. You care about the experience, and you care just as much about what happens after. You're the kind of person who thinks about how a dinner conversation becomes an insight that strengthens an account relationship, or how a certification course participant's feedback can sharpen our product strategy. You understand that premium experiences are a means to something bigger: lasting, trust-based relationships that make our customers more successful and our business stronger.

You’ll thrive here if you…

• Have proven experience managing premium events, executive programs, or customer marketing in a B2B enterprise environment
• Have a track record of owning complex, multi-stakeholder initiatives end-to-end
• Are a natural relationship builder, especially with internal teams like Customer Success and Marketing 
• Have strong taste and quality instinct: you know what premium looks like and won't settle for less
• Are highly organized and detail-obsessed, while keeping the big picture in view
• Communicate and write confidently in English at a level suited for executive audiences, whether it's an invitation, a post-event summary, or an account intelligence brief
• Are comfortable building systems and processes from scratch in a fast-moving environment
• Are curious about how AI tools can help you work smarter and deliver more personalized experiences at scale
• Get energized by the idea of building an ecosystem that creates real value for customers and drives commercial growth, not just running great events

Bonus points for…

• Background in community building or executive exchange programs
• Experience with modern CRM systems and event platforms
• Ability to analyze engagement data and produce clear, actionable reports

Your impact

Within your first year, you’ll have:

• Delivered a full calendar of Executive Academy certification courses, masterclasses, executive dinners, and community events, all at a world-class standard
• Built the operational backbone that lets Executive Exchange scale: playbooks, systems, feedback loops, and stakeholder rhythms
• Become the trusted operational partner for Customer Success and Marketing across Executive Exchange
• Played a direct role in growing Mentimeter's impact with the executives who shape how the world's largest organizations communicate, lead, and learn

Why Mentimeter

• Join a strategic initiative with direct C-level visibility and impact
• Work on a beloved product used by over 300 million people
• Profitable, fast-growing international scaleup with a strong culture
• Competitive compensation and benefits, including pension contributions
• A healthy perspective on life balance
• Access to leadership programs and continuous professional development

This is a dynamic role in a fast-growing area of our business. As Executive Exchange scales, the role will evolve, and you'll play a key role in defining its future.

If you don't tick every single box, apply anyway. We want someone who's ready to build something meaningful with us.

We’re on a mission to help people listen, learn, and work better together — and we’re looking for a skilled EMEA Customer Marketing Manager to help drive regional impact across high-touch and premium accounts with a strong focus on DACH.

What This Role Is About

As part of the Global Customer Marketing team, reporting to the Customer Marketing Director, you’ll translate global strategy into locally relevant, commercially impactful initiatives. You’ll work closely with EMEA Sales leadership to prioritize accounts based on our revenue model, own the regional event strategy and budget, and deliver campaigns that drive account engagement and inbound opportunities.

This is a hands-on, ownership-oriented role — you’ll be both execution-driven and commercially minded, with real accountability for measurable business outcomes.

Your Mission: What You’ll Do

Lead Field & Customer Marketing in EMEA

• Own and execute customer and field marketing programs across high-touch and premium segments.
• Increase account engagement through tailored initiatives aligned to regional priorities.
• Partner with Sales leadership to prioritize accounts and refine regional go-to-market execution.

Deliver Measurable Commercial Impact

• Drive inbound opportunities and influence pipeline growth through targeted engagement.
• Track, measure, and optimize based on KPIs like engagement, opportunity influence, and ROI.
• Continually improve regional marketing operations with insight-backed refinements.

Own Regional Events & Programs

• Design and implement the EMEA event calendar — from industry events to customer events and webinars.
• Manage regional marketing budget decisions tied to commercial impact.
• Ensure events and programs are locally relevant and aligned with global playbooks.

Translate Global Strategy into Local Success

• Localize global campaigns in ways that resonate with EMEA and DACH audiences.
• Provide structured feedback from the market to inform global strategy.
• Identify trends, competitive dynamics, and regional needs that unlock better performance.

What We’re Looking For

• 4–6+ years of B2B or SaaS marketing experience with a focus on field, customer, or revenue- aligned marketing.
• A commercial mindset — you get pipeline, account engagement, opportunity influence, and ROI.
• Track record owning regional programs, events, and budget decisions.
• Strong collaborator — you work comfortably with Sales leadership and cross-functional teams.
• German language skills at a professional level are required
• Ability to balance execution with analysis and continuous improvement.
• Experience with CRM and marketing automation systems (e.g., Salesforce, Braze) is a plus.
• An AI-first, experimental mindset — you proactively use AI to work smarter, uncover insights faster, and increase marketing impact. You’re curious, test-driven, and continuously improving how work gets done.

Why You’ll Love Working With Us

• You’ll be part of a purpose-led company that values inclusive collaboration and meaningful work.
• This role offers autonomy and impact within a growing global team.
• Mentimeter values growth — for our customers and our people.
• You’ll work with diverse, inspiring colleagues who move fast, think big, and support one another.