Job summary

DigiCert is seeking a Marketing Manager to lead go-to-market strategies for our SMB-focused cybersecurity SaaS products. You’ll be joining a small, agile team operating within a larger brand—expect to wear multiple hats, get hands on with the products, and have real ownership over your work.

This is a hybrid role requiring 2 days/week in-office (lunch provided), with the flexibility and encouragement to come in more often as your schedule allows.

This role is a good fit for marketers who have:

• Strong aptitude for working with technical products and technical audiences (web hosting, cybersecurity, web development, etc.)
• Ability to build deep product/customer/market knowledge and translate that into compelling positioning and messaging.
• Experience driving revenue/growth through digital marketing channels such as conversion rate optimization (CRO), upselling/cross-selling, email marketing/automation, search engine optimization (SEO), search engine marketing (SEM), and digital advertising (PPC).

What you will do

• Build a deep understanding of our products, the problems they solve, how customers use them, and how they compare to competing products.
• Plan marketing campaigns/tactics to achieve our current goals (eg. SaaS signups).
• Work with our creative resources (in-house and freelance) to create stand-out marketing campaigns with clear, compelling messages and engaging visuals.
• Launch, manage, and iterate marketing campaigns to efficiently achieve their KPIs.
• Use analytics to measure and optimize key metrics, including conversion rate, free-trial upgrade rate, retention rate, CLV, etc.
• Work together to test and iterate new tactics to continue meeting our goals in a new world of zero-click searches, generative AI, and link-free social media feeds.

What you will have

• 5+ years of relevant marketing experience, with an emphasis on driving measurable revenue.
• Experience working in website technology (web hosting, web development, etc.) and/or cybersecurity—able to understand, use, and converse fluently about products in the space.
• Relevant education (for example: bachelor’s degree in marketing; industry certifications such as CXL, Hubspot, MECLABS Institute, DigitalMarketer; or other relevant professional certifications or education).
• Experience working with several digital marketing channels such as email, SEM, digital advertising, ABM, SEO, etc.
• Proven ability to develop and communicate marketing messages that drive conversions (product positioning, copywriting, value proposition development, etc.)
• Experienced working with analytics tools such as Google Analytics, PowerBI, Google Looker Studio, etc.
• Proven ability to learn technical topics and understand/communicate with highly technical audiences.

Nice to have

• Experience in B2B SaaS / cybersecurity / web hosting industries
• Experience in entrepreneurial/startup environments
• Hands-on experience related to websites, web hosting, servers, etc.

Benefits

• Generous time off policies
• Top shelf benefits
• Education, wellness and lifestyle support

DigiCert offers a competitive benefits package for all of our full-time employees. 

DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, DigiCert prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified person with disabilities, and protected veterans are strongly encouraged to apply.

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ESSENTIAL JOB RESPONSIBILITIES include but are not limited to:

• Supports and demonstrates IMA’s core values
• Values and understands the importance of diversity, equity, and inclusion among all IMA associates
• Interacts professionally and timely with internal and external clients via email, phone and in-person
• Financial Strategy
• Leads complex technical work and strategic financial consulting regarding employee benefit plans
• Communicates technical analysis to clients regarding cost projections, savings opportunities, and proper risk management
• Drives local process improvements and supports innovation
• Marketing/RFPs
• Prepares and manages RFP for all self-funded TPA and stop loss submissions to market with Client Executive direction
• Collects, manages, and reviews proposals on self-funded TPA and stop loss marketing events
• Updates marketing results into spreadsheet ensuring accuracy to be used internally and in client presentation
• Renewals
• Initiates review of fully insured medical, and self-funded TPA and stop loss renewals, including plans, cost, contributions and contract terms
• Leads recommendations to client regarding renewal analysis
• Utilizes actuarial models to assess changes to risk and plan structure
• Partnership & Negotiation
• Negotiates with carriers based on client’s targeted goals
• Maintains ongoing relationships with carrier and vendor partners
• Underwriting & Analysis
• Provides analysis for benchmarking, contribution, disruption, network, stop loss deductible and GeoAccess analysis
• Provides and communicates underwriting cost projections for self-funded medical/Rx, dental, and vision products.
• Develops and communicates self-funded IBNP analysis to client
• Assesses proper risk and funding structures such as fully insured vs. self-funded analysis, and presents findings to client to align with client goals
• Reporting
• With minimal guidance, analyzes data for inconsistencies and trends
• Provides a written and oral summary of findings to Client Executive, and directs strategic considerations for managing cost
• Builds and customizes reports to fit client needs
• Presentation
• Prepares client presentations and presents in front of client with as part of team with Client Executive, Client Manager, and various subject matter experts.
• Training & Mentorship
• Provides mentorship to analysts and performs technical review of work
• Serves as a subject matter expert for specific financial strategy functions, and leads local process improvements
• Serves as experienced peer reviewer, ensuring standards of practice and work quality standards are met

REQUIRED EXPERIENCE AND SKILLS include but are not limited to:

• 6+ years of similar or related experience
• Prefer college graduate, 4-year degree or equivalent experience
• Proficiency with MS Office Suites
• Attains Life and Health license & maintains through continuing education requirements
• Limited travel required (less than 25%)
• Understands concepts of underwriting and actuarial computations
• Analyzes and interprets data
• Effectively manages multiple projects while meeting timelines
• Ability to be firm and persuasive when needed, while maintaining good relationships
• Handles confidential information with tact and discretion

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POSITION SUMMARY:

The successful candidate will provide client service assistance and support to specified producers and their commercial clients by telephone and E-mail. Provide ongoing support to clients in person including on-site visits to the client Assist with both new client presentations and renewals by performing the following duties:

JOB DUTIES:

• General Duties
• Work collaboratively and cooperatively with others, with a commitment to a workplace of dignity and respect, in compliance with equal employment opportunity standards and regulations.
• Accept coaching and direction from supervisors and managers, in compliance with the Agency's policies and procedures.
• Ability to field telephone inquiries from clients about their current coverage and insurance contracts as well as general questions about insurance.
• Assist in the resolution of claims issues with carriers.
• Provide ongoing, in-person consulting with assigned clients to maximize our retention of accounts. This may entail coordinating service issues with the account service manager assigned to the account and, if needed, assisting personally with the resolution of complex service and billing issues Follow established departmental and agency processes and procedures, tracking activities, client history, and communication with client and documenting them in agency system.
• When requested, monitor specified producer email inbox so general and time-sensitive client service requests can be handled while they are out of the office.
• Assist CSMs with technical coverage and contract reviews.
• Renewal Clients
• Ability to work with producer to determine client's needs at renewal and then coordinate the data collection and proposal preparation of appropriate proposals from insurance carriers to meet those needs within a specified timeline.
• Work with producers on renewals and coordinate internal functions so that the producer receives all necessary renewal information and proposals on a timely basis.
• Lead the Renewal Timeline process, including:
• Assist producer and often times lead the marketing effort of commercial accounts to the carriers at renewal including gathering of the necessary data from the client, analysis of carrier proposals for suitability to the client's needs and negotiation of final rates and coverage with carriers and other vendors as appropriate.
• Work with marketing team or Client Service Manager to prepare renewal for submission to marketplace.
• Follow up marketing team/CSM and/or carriers to make sure that proposals are received on timely basis.
• Work with marketing team/CSM to review for accuracy the quotes and proposal to client.  Where necessary, compare and illustrate coverage options for internal or external presentation.
• Coordinate the preparation of renewal presentation package with internal staff and assist producer with the presentations of the renewal to major clients.
• Coordinate client renewals and provide other services as required so that producer can maximize time for new business production.
• New Business
• Provide analysis assistance to producer for new prospects related to W3 Advantage Services.
• Assist the producer and often times lead the marketing effort of commercial accounts to carriers, including gathering of the necessary data from the client, analysis of carrier proposals for suitability to the client’s needs and negotiation of final rates and coverage with carriers and other vendors as appropriate.
• Follow up marketing team/CSM and/or carriers to make sure that proposals are received on timely basis.
• Work with marketing team/CSM to review for accuracy the quotes and proposal to client.  Where necessary, compare and illustrate coverage options for internal or external presentation.
• Coordinate the preparation of insurance proposal with internal staff and assist producer with the presentation to prospect/client.
• Actively pursue referral opportunities to other departments.
• Maintain electronic and/or paper files in an orderly, up-to-date manner.
• Monitor personal continuing education requirements to ensure compliance with licensing requirements. Attend classes as necessary.
• Be familiar with and follow Agency guidelines, policies and procedures.
• Other duties may be assigned, based on Agency needs.

This is not an exhaustive list of all duties and responsibilities. Other duties and responsibilities may be assigned, based on Agency needs.

REQUIRED EDUCATION & QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• A Bachelor’s degree; 3 to 5 years of related experience and/or training, or equivalent combination of education and experience.
• Working knowledge of Microsoft Word & Excel.
• Florida 220 Property & Casualty license.
• Insurance designation equivalent to AAI or CIC, preferred.
• Experience with Epic software, preferred

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