ABOUT THE ROLE: 

As a Senior Performance Marketing Manager at Tide, you will play a key role in driving the growth of our UK market. Working closely with the Performance Marketing Lead, you will support the acquisition roadmap for our core Business Current Account while also spearheading marketing initiatives for our high-growth verticals, including Wealth Services and Insurance.

This is a versatile, cross-functional role that offers a holistic view of the business. You will collaborate with channel specialists, analytics teams, and commercial stakeholders to ensure we hit our core KPIs. We are looking for a data-driven professional who can not only support existing plans but also identify and execute their own growth initiatives to bring scale and efficiency to our marketing efforts

SOME OF THE THINGS YOU'LL BE DOING:

• Growth Execution: Partner with the Performance Marketing Lead and channel owners (Paid Search, Social, Affiliates, CRM, etc.) to deliver the UK acquisition roadmap.
• Product Expansion: Lead performance marketing activities for Wealth Services, Insurance, Admin Services and others, ensuring these products are integrated into our broader growth strategy.
• Data & Analysis: Own performance analysis and reporting. You will use data to draw actionable conclusions, optimize campaigns, and define next steps for the team.
• Forecasting: Support the planning process by building data-driven forecasts that help the business understand performance trends and scaling opportunities.
• Operational Excellence: Manage day-to-day operational tasks, including website and offer updates, to ensure all marketing communications remain compliant with regulatory requirements and market changes.
• Stakeholder Management: Act as a key point of contact for stakeholders across Product, Engineering, and Commercial teams. You will be expected to clearly communicate objectives and secure buy-in for new projects through data-backed evidence.
• One Team Collaboration: Support the wider Member Accession Marketing (MAM) department by translating strategic ideas into clear, executable briefs for channel managers.

WHAT WE ARE LOOKING FOR:

• Professional Background & Channel Expertise - 5+ years of hands-on experience in performance marketing. You should have deep expertise in at least one (ideally two) of the following areas: Paid Search, Paid Social, Affiliates, CRM, SEO, Programmatic, Offline channels e.g. Direct Mail, Print, TV
• Technical Proficiency - proven experience using tools to manage, execute, and monitor the results of performance channels, such as: Google Ads and SA360, Appsflyer, Impact Radius, Contentful, Salesforce Marketing Cloud, Figma 
• Data-Driven Mindset - you are naturally Data Driven and highly analytical. You have strong experience using BI tools (such as Looker) to extract insights, build performance forecasts, and define clear next steps based on rigorous analysis.
• Stakeholder Management & One Team Approach - a clear and concise communicator who can align different teams toward a common goal. You are comfortable working as One Team with stakeholders across Product, Engineering, and Commercial departments to secure buy-in for new initiatives through data-backed logic.
• Autonomy & Execution - you are expected to execute quickly with limited guidance. You have a track record of project managing small working groups independently and maintaining excellence level standards for every task, from high-level strategy to operational updates.
• Member First Focus - you always put the Member First. You have the ability to understand the small business landscape and translate member needs into effective, compliant marketing messaging that drives value for both the user and Tide.

WHAT YOU’LL GET IN RETURN:

Make work, work for you! We are embracing new ways of working and support flexible working arrangements. With our Working Out of Office (WOO) policy our colleagues can work remotely from home or anywhere in their home country. Additionally, you can work from a different country for 90 days of the year. Plus, you’ll get:

• 25 days paid annual leave

• 3 paid days off for volunteering or L&D activities

• Extended maternity and paternity leave covered by the company

• Personal L&D budget 

• Mental well-being platform

• WFH equipment allowance

• Flexible working from home

• Sabbatical Leave

• Share options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

ABOUT THE ROLE: 

As a Senior Performance Marketing Manager at Tide, you will play a key role in driving the growth of our UK market. Working closely with the Performance Marketing Lead, you will support the acquisition roadmap for our core Business Current Account while also spearheading marketing initiatives for our high-growth verticals, including Wealth Services and Insurance.

This is a versatile, cross-functional role that offers a holistic view of the business. You will collaborate with channel specialists, analytics teams, and commercial stakeholders to ensure we hit our core KPIs. We are looking for a data-driven professional who can not only support existing plans but also identify and execute their own growth initiatives to bring scale and efficiency to our marketing efforts

SOME OF THE THINGS YOU'LL BE DOING:

• Growth Execution: Partner with the Performance Marketing Lead and channel owners (Paid Search, Social, Affiliates, CRM, etc.) to deliver the UK acquisition roadmap.
• Product Expansion: Lead performance marketing activities for Wealth Services, Insurance, Admin Services and others, ensuring these products are integrated into our broader growth strategy.
• Data & Analysis: Own performance analysis and reporting. You will use data to draw actionable conclusions, optimize campaigns, and define next steps for the team.
• Forecasting: Support the planning process by building data-driven forecasts that help the business understand performance trends and scaling opportunities.
• Operational Excellence: Manage day-to-day operational tasks, including website and offer updates, to ensure all marketing communications remain compliant with regulatory requirements and market changes.
• Stakeholder Management: Act as a key point of contact for stakeholders across Product, Engineering, and Commercial teams. You will be expected to clearly communicate objectives and secure buy-in for new projects through data-backed evidence.
• One Team Collaboration: Support the wider Member Accession Marketing (MAM) department by translating strategic ideas into clear, executable briefs for channel managers.

WHAT WE ARE LOOKING FOR:

• Professional Background & Channel Expertise - 5+ years of hands-on experience in performance marketing. You should have deep expertise in at least one (ideally two) of the following areas: Paid Search, Paid Social, Affiliates, CRM, SEO, Programmatic, Offline channels e.g. Direct Mail, Print, TV
• Technical Proficiency - proven experience using tools to manage, execute, and monitor the results of performance channels, such as: Google Ads and SA360, Appsflyer, Impact Radius, Contentful, Salesforce Marketing Cloud, Figma 
• Data-Driven Mindset - you are naturally Data Driven and highly analytical. You have strong experience using BI tools (such as Looker) to extract insights, build performance forecasts, and define clear next steps based on rigorous analysis.
• Stakeholder Management & One Team Approach - a clear and concise communicator who can align different teams toward a common goal. You are comfortable working as One Team with stakeholders across Product, Engineering, and Commercial departments to secure buy-in for new initiatives through data-backed logic.
• Autonomy & Execution - you are expected to execute quickly with limited guidance. You have a track record of project managing small working groups independently and maintaining excellence level standards for every task, from high-level strategy to operational updates.
• Member First Focus - you always put the Member First. You have the ability to understand the small business landscape and translate member needs into effective, compliant marketing messaging that drives value for both the user and Tide.

WHAT YOU’LL GET IN RETURN:

Make work, work for you! We are embracing new ways of working and support flexible working arrangements. With our Working Out of Office (WOO) policy our colleagues can work remotely from home or anywhere in their home country. Additionally, you can work from a different country for 90 days of the year. Plus, you’ll get:

• 25 days paid annual leave

• 3 paid days off for volunteering or L&D activities

• Extended maternity and paternity leave covered by the company

• Personal L&D budget 

• Additional health & dental insurance

• Mental well-being platform

• Fully covered Multisports card

• Food vouchers

• Snacks, light food, and drinks in the office

• WFH equipment allowance

• Flexible working from home

• Sabbatical Leave

• Share options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

Company & Department Context

The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.

We have offices in more than 35 cities, including London, New York, Hong Kong, Beijing, Manila, Sofia, San Francisco and Tokyo. Join us and find an inclusive and fast-paced environment with unique opportunities to support every step of your career.

Learn more about the FT, including announcements and career opportunities, at aboutus.ft.com.

Role overview 

This role sits in the Data & AI Governance function and focuses on platform engineering and infrastructure ownership to ensure the reliable and scalable operation, integration, and development of Data & AI Governance platforms across the FT.

The role is responsible primarily for designing, integrating, optimising, and maintaining cloud-native platform infrastructure and services enabling metadata management, data lineage, data quality, data access, data retention, data compliance and data sharing in a dynamic, cloud-native data platform. 

The successful candidate is expected to take technical ownership of the key data governance systems, namely SageMaker Unified Studio (SMUS) and the infrastructure-as-code solution Data Innovation Workbench (DIW), ensuring their reliability, security, scalability, and effective integration within the broader FT data platform. 

The role contributes to the FT’s broader Data & AI Governance strategy by ensuring that governance technology is robust, well-integrated and capable of scaling with increasing demand or in response to evolving industry best practices. 

The role will report directly into the Data Governance team but requires close collaboration with the FT’s DevOps, Data Engineering, BI, Data Science and Cyber Security functions.

Context & Drivers for the Role

Data & AI Governance capabilities at the FT are increasingly dependent on well-integrated, cloud-native tools. Currently, the technical ownership of these tools is distributed across multiple teams. 

As adoption grows, and the governance tools ecosystem expands, there is a need for clear technical ownership centralised in the Data Governance team to enforce consistent infrastructure standards and scalable integration patterns. 

Responsibilities 

These responsibilities reflect the current scope of the role and will evolve over time as the FT advances its data governance and platform capabilities. 

Governance Platform Technical Ownership & Reliability

• Act as the technical owner of SageMaker Unified Studio (SMUS) and Data Innovation Workbench (DIW), ensuring high availability, reliability, and security
• Serve as the primary point of contact for platform-related infrastructure issues and escalations
• Ensure that technical metadata, data lineage, and data quality is consistently captured, accurate, and reliable via SMUS
• Ensure consistent governance enforcement across integrated AWS services for all Data handling services (e.g., S3, Redshift, MSK, MWAA) via SMUS.

Infrastructure & DevOps

• Define and implement Infrastructure as Code (IaC) standards using primarily AWS CDK, CloudFormation, and Terraform 
• Manage and optimise cloud-native infrastructure to ensure scalability, resilience, and maintainability 
• Plan and execute infrastructure changes, upgrades, and platform improvements with minimal service disruption.

System Integration 

• Collaborate with system owning teams to setup and maintain integration between SMUS and other systems such as data stores (Redshift, S3, MongoDB), Streaming platforms (Kafka/MSK)  orchestration tools (e.g., Airflow, MWAA)
• Ensure lineage metadata is accurately captured and maintained as pipelines evolve
• Design, deploy, and support integrations with additional systems (e.g. analytics tools, streaming platforms, operational databases).

Performance, Compliance & Cost Monitoring

• Monitor platform usage, performance, and capacity to ensure systems scale effectively with demand
• Track and optimise cloud infrastructure costs, establishing best practices for cost efficiency
• Implement monitoring, alerting, and observability for platform health.
• Enable audit, monitoring, and compliance reporting for all SMUS platform activities

Continuous Improvement & Strategy 

• Contribute to the development of standards and best practices for governance tooling and infrastructure
• Advise on platform evolution, including AWS service adoption, architectural improvements, and system upgrades
• Support the broader data governance strategy by ensuring platforms enable effective governance at scale.
• Work in close partnership with FT’s Data Platform team to ensure governance capabilities are natively embedded into platform services, architectures, and delivery processes. 

Required Skills & Experience 

• Proven experience in a DevOps, platform engineering, or cloud infrastructure role
• Hands-on experience with AWS cloud services and infrastructure
• Experience with Infrastructure as Code (CDK, CloudFormation, Terraform)
• Experience supporting (ideally, owning) production-grade cloud platforms and services
• Experience monitoring, analysing, and optimising cloud costs using best practices and tooling
• Experience in setting up and supporting CI/CD pipelines, familiarity with CircleCI or willingness to acquire one 
• Understanding of cloud security best practices and compliance requirements

Additional (Desirable) Skills & Experience 

These skills are not required at entry but will enhance early success in the role and represent key areas for development with support from the FT

• Experience implementing data governance capabilities in cloud-native environments
• Understanding of metadata, data lineage, and data & ai governance concepts
• Experience working with data platform data engineering workflows in AWS environment (e.g., Redshift, S3)
• Familiarity with SQL or willingness to acquire one
• Experience with data pipeline orchestration tools such as Airflow
• Experience with identity and access management (IAM), SSO integration, and role-based access control
• Experience with streaming platforms (e.g. Kafka/MSK) and modern data architectures
• Experience with SageMaker Unified Studio and Data Innovation Workbench or similar data platform environments

What’s in it for you?

• Annual bonus scheme
• 25 days paid leave
• 24/7 Employee Assistance Program
• Life Insurance
• Enhanced Parental Leave policy
• Food Allowance
• Multisport Card
• Comprehensive in-house training, and external training programs (subject to approval)

We currently operate a hybrid model which requires staff to work onsite 50% of the time, subject to role requirements & regular review. While flexible working requests will be considered, not all patterns are suitable for all roles. We believe this balanced approach supports flexibility and protects our culture, making collaboration and communication easier, building stronger relationships and team cohesion, and supporting peer learning.  We reserve discretion on reasonable notice to change this approach either generally or for specific individuals or teams. 

Our commitment to diversity, equity and inclusion 

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.

Further information

At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com. 

Interested in the FT but don’t see the right role yet? Join our Talent Community to receive exclusive updates, featured jobs, and insights into working at the FT.

ABOUT THE TEAM: 

Our CRM Acquisition team is responsible for driving customer growth through targeted campaigns, data-driven strategies, and personalised communication. As we operate across diverse markets, team collaboration often spans multiple countries and cultures.

WHAT WE ARE LOOKING FOR:

We’re looking for a detail oriented, curious, explorative, commercially focused CRM Manager looking for their next step - someone that will take on and help us expand rapidly growing markets at Tide. You will play a key role in building targeted communications across digital channels to attract, convert, and onboard new users, leveraging data and automation to drive performance. Candidates must be able to communicate effectively in English, both verbally and in writing.

As a CRM Manager you’ll be: 

• You will work in a multinational team of passionate CRMers, Product marketers and Product Managers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love.
• You’ll own the applicant's journey, as well as the campaign strategy and planning process and deliver a first class automation and personalisation programme. This will incorporate multiple marketing channels and touchpoints, with the end goal to engage, nudge and nurture new applicants to join Tide. 
• Plan and execute CRM campaigns aimed at customer acquisition across email, SMS, push notifications, and in-app messaging.
• Work with analytics and data teams to identify high-conversion segments and personalise communication journeys.
• Use marketing automation platforms (e.g., Salesforce, Braze, Iterable) to build and optimize customer journeys.
• Continuously A/B test messaging, design, and CTAs to improve campaign effectiveness.
• Report on CRM campaign performance and acquisition KPIs, providing insights for optimization.
• Stay up to date on CRM and customer acquisition trends, tools, and best practices.
• Analysing campaigns and reporting out to immediate stakeholders on trends and recommendations and using data to define, build and maintain segments including building and maintaining reporting dashboards to track CRM performance.
• Work closely with the rest of the Acquisition Marketing team as well as a number of other cross-business stakeholders.
• Continuously look for optimisations and new ideas to develop engagement marketing opportunities.

What makes you a great fit:

• Fluency in English is essential for this role.
• You have c.5-7 yrs of expertise in end-to-end CRM marketing management .
• You’ve developed and delivered CRM programmes, demonstrating proven results against targets.
• You’ve got a great hands on skill set for automation, personalisation across multiple platforms. 
• You have hands-on experience with CRM platforms e.g. Iterable, Hubspot, Braze, salesforce and an understanding of HTML and CSS.
• You have experience handling campaign data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights.
• You have experience in segmentation and targeting.
• You have excellent communication skills – you can build campaigns and relationships,  coach and inspire technical and non-technical colleagues, across all levels of the business, and are able to pitch the message differently, and clearly, to all.
• You are well organised with a passion for speed and efficiency. 
• You love to take the initiative and are comfortable taking measured risks. 
• You love a big challenge - especially for your targets. 
• You use data and evidence above your opinion. 
• You are able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider Team….you are happy to work as part of “One Team” at Tide.
• You have A/B and MVT testing experience.
• You have good Excel skills as well as experience with business reporting tools (e.g. Tableau, Looker) .
• You have the ability to handle multiple projects and adapt to changing priorities.
• You are hands-on, delivery oriented, and results-driven, with a pragmatic implementation style.
• You may have worked in Financial Services, start-ups, finance services or tech space.
• You have a curious nature, good organizational skills and impeccable attention to detail.

WHAT YOU’LL GET IN RETURN: 

• 25 days paid annual leave 
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget
• Additional health & dental insurance
• Mental wellbeing platform 
• Fully covered Multisports card
• Food vouchers 
• Snacks, light food, drinks in the office
• WFH equipment allowance
• Sabbatical Leave
• Share options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

ABOUT THE TEAM: 

Our CRM Acquisition team is responsible for driving customer growth through targeted campaigns, data-driven strategies, and personalised communication. As we operate across diverse markets, team collaboration often spans multiple countries and cultures.

WHAT WE ARE LOOKING FOR:

We’re looking for a detail oriented, curious, explorative, commercially focused CRM Manager looking for their next step - someone that will take on and help us expand rapidly growing markets at Tide. You will play a key role in building targeted communications across digital channels to attract, convert, and onboard new users, leveraging data and automation to drive performance. Candidates must be able to communicate effectively in English, both verbally and in writing.

As a CRM Manager you’ll be: 

• You will work in a multinational team of passionate CRMers, Product marketers and Product Managers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love.
• You’ll own the applicant's journey, as well as the campaign strategy and planning process and deliver a first class automation and personalisation programme. This will incorporate multiple marketing channels and touchpoints, with the end goal to engage, nudge and nurture new applicants to join Tide. 
• Plan and execute CRM campaigns aimed at customer acquisition across email, SMS, push notifications, and in-app messaging.
• Work with analytics and data teams to identify high-conversion segments and personalise communication journeys.
• Use marketing automation platforms (e.g., Salesforce, Braze, Iterable) to build and optimize customer journeys.
• Continuously A/B test messaging, design, and CTAs to improve campaign effectiveness.
• Report on CRM campaign performance and acquisition KPIs, providing insights for optimization.
• Stay up to date on CRM and customer acquisition trends, tools, and best practices.
• Analysing campaigns and reporting out to immediate stakeholders on trends and recommendations and using data to define, build and maintain segments including building and maintaining reporting dashboards to track CRM performance.
• Work closely with the rest of the Acquisition Marketing team as well as a number of other cross-business stakeholders.
• Continuously look for optimisations and new ideas to develop engagement marketing opportunities.

What makes you a great fit:

• Fluency in English is essential for this role.
• You have c.5-7 yrs of expertise in end-to-end CRM marketing management .
• You’ve developed and delivered CRM programmes, demonstrating proven results against targets.
• You’ve got a great hands on skill set for automation, personalisation across multiple platforms. 
• You have hands-on experience with CRM platforms e.g. Iterable, Hubspot, Braze, salesforce and an understanding of HTML and CSS.
• You have experience handling campaign data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights.
• You have experience in segmentation and targeting.
• You have excellent communication skills – you can build campaigns and relationships,  coach and inspire technical and non-technical colleagues, across all levels of the business, and are able to pitch the message differently, and clearly, to all.
• You are well organised with a passion for speed and efficiency. 
• You love to take the initiative and are comfortable taking measured risks. 
• You love a big challenge - especially for your targets. 
• You use data and evidence above your opinion. 
• You are able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider Team….you are happy to work as part of “One Team” at Tide.
• You have A/B and MVT testing experience.
• You have good Excel skills as well as experience with business reporting tools (e.g. Tableau, Looker) .
• You have the ability to handle multiple projects and adapt to changing priorities.
• You are hands-on, delivery oriented, and results-driven, with a pragmatic implementation style.
• You may have worked in Financial Services, start-ups, finance services or tech space.
• You have a curious nature, good organizational skills and impeccable attention to detail.

WHAT YOU’LL GET IN RETURN: 

• 25 days paid annual leave 
• 3 paid days off for volunteering or L&D activities
• Personal L&D budget
• Mental wellbeing platform 
• WFH equipment allowance
• Sabbatical Leave
• Share options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.