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Riot Games was founded in 2006 by entrepreneurial gamers who believe that player-focused game development leads to great games. Our debut title, League of Legends, launched in 2009 to critical and player acclaim and has since become one of the most played games in the world, with over 100 million monthly players.
At Riot, players are at the center of everything we do. We’re looking for humble, ambitious, and sharp professionals who are passionate about games and unafraid to challenge convention. In return, we’ll challenge and support you to grow.
As a Consumer Product Retail Business Development Manager within the China Consumer Products & Experiences (CPX) team, reporting to China CPX Business Operation Lead, you will primarily drive the strategy and execution of Riot’s B2B business model and the development of new retail channels, with a focus on expanding offline presence.
At the same time, this role is designed to evolve with the team’s priorities. You’ll operate in a dynamic environment where opportunities and needs may shift, and where success often comes from stepping beyond defined channels. In partnership with the broader CPX team, you may contribute to cross-channel or cross-business initiatives—whether B2B or B2C—that support our overall commercial goals. Ultimately, your work will help deliver cohesive, player-focused experiences and drive sustainable growth for Riot’s merchandise business.
You’re a commercially driven builder who thrives in ambiguity and pushes boundaries. You think in terms of both player experience and P&L, balancing creativity with business impact. You believe in teamwork (“we over me”) and are motivated to create authentic, engaging experiences that resonate with players.
For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!
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Apply to Riot Games
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