Marketing Manager Jobs in Senegal.
All active Marketing Manager roles based in Senegal.
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Our mission
We're making Africa the first cashless continent.
In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.
We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across 9 countries and are growing fast.
Our goal is to make Africa the first cashless continent and that's where you come in...
How you'll help us achieve it
Do you want to participate in shaping a brand that’s transforming access to financial services? We’re seeking a strategic Brand Communications Manager to help bring Wave’s mission to life by crafting meaningful brand experiences that resonate with our users. Through compelling storytelling, strong partnerships, and exceptional execution, you’ll ensure our brand reflects our values, builds trust, and advances our goal of making financial services accessible to everyone as we continue to grow in Senegal.
In this role, you'll;
- Drive the end-to-end execution of high-impact brand and community initiatives, ensuring they are strategically grounded, insight-led, and fully aligned with Wave's mission and values.
- Participate in shaping and evolving Wave's brand identity, messaging frameworks, and tone of voice, and ensure your department empowers teams to communicate with clarity and consistency across all markets and channels.
- Lead creative development process for campaigns and brand programs, partnering with agencies and internal creative teams to deliver compelling content and world-class assets that meet strategic objectives.
- Partner closely with PR, People, and other stakeholder teams to craft internal and external narratives—including events, content, and storytelling—that authentically reflect Wave's values and deepen trust with our audiences.
Key details
- Location: You will work from Dakar and may be relocated to other cities based on business needs.
- Work authorization in Senegal is required.
- This is a permanent position.
- Our salaries are competitive and calculated using a transparent formula.
- We offer generous health insurance for yourself and your dependents.
- We support working parents - we offer 26 weeks of parental leave for mothers and 4 weeks for fathers, in addition to subsidized child care when they return to work.
- Airtime reimbursement.
- Free food and a beautiful office space.
Requirements
- 7+ years of experience in brand marketing, communications, or a similar role, preferably in FinTech, telecommunications, or an international organisation.
- Bachelor's degree in marketing, business, communications, or a related field.
- Demonstrated experience leading cross-functional projects and proficiency in project management.
- Strong understanding of storytelling and brand strategy trends, content production, and social media.
- Languages: Fluent in French and English (written and spoken).
- Preferred Experience:
- Familiarity with the Senegal market.
- Experience working in multicultural and dynamic environments.
You might be a good fit if you
- Are excessively detail-oriented and seek to achieve excellence in everything you do.
- Are a self-starter and proactive about achieving ambitious targets.
- Are a creative thinker.
- Love owning projects - you're autonomous yet know when to escalate problems.
- Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth.
- Are willing to go the distance to get something done.
- Are comfortable defaulting to over-communication and overreaching when it comes to coordination.
- Can adjust quickly to changing priorities and conditions.
Our team
- We have a rapidly growing in-country team in Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Uganda, Niger, Sierra Leone, and Cameroon plus remote team members spread across the world.
- We're deeply passionate about our mission of bringing radically affordable financial services to the people who need them most.
- We foster autonomy for our employees. You'll own your projects at every stage, from understanding the problem to monitoring your solution in production.
- We raised the largest Series A in Africa in 2021. Our world-class investors, include Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator, and Partech Africa.
- We are on Y Combinator's top companies by revenue.
How to apply
Fill out the form below, and upload a resume in English and a cover letter describing your interest in Wave and the role.
We review applications frequently and recommend that you apply to the role that most closely aligns with your skills, experience and career goals.
Wave is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Ready to apply?
Apply to Wave
Country Growth Operations Lead
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Our mission
We're making Africa the first cashless continent.
In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.
We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across 9 countries and are growing fast.
Our goal is to make Africa the first cashless continent and that's where you come in...
How you'll help us achieve it
Wave is now the largest financial institution in Senegal and Côte d’Ivoire, with millions of users, growing rapidly year on year. And, we’re still in the early days of our product roadmap and potential impact on people’s everyday lives.
We are looking for a Country Growth Operations Lead who will be based in one of our early-stage countries in West Africa, who will lead our efforts to expand our user base and manage user acquisition strategies in the allocated countries. This role involves leading both user growth operations and agent operations/agent liquidity to help grow a market from an early stage to 1 million monthly active users.
The Country Growth Ops Lead will report to the Head of Scaling Operations and work closely with the Chief Executive Officer and Country General Manager/Director of Operations.
In this role, you'll;
- Drive user growth by optimizing distribution strategies and leading user acquisition initiatives.
- Collaborate with leadership and country teams to ensure alignment and maximize growth opportunities.
- Enhance distribution processes through partnership with product and engineering teams, leveraging technology and data.
- Oversee agent network operations, including acquisition, setup, and liquidity management, to support distribution and meet user demand.
- Build and lead high-performing teams, fostering a culture of excellence and innovation.
- Manage business and financial KPIs in alignment with overall business objectives.
- Champion Wave's values, leading by example and embedding them within the team culture.
Key Details
- Location: At one of our early-stage countries in Africa, with a focus on West Africa. You must be willing to relocate to the primary growth country for up to one year, with periodic returns home after each trimester.
- Travel: Anticipated travel requirements of 60-80% within a designated, growth-focused market.
- Our salaries are competitive and calculated using a transparent formula.
- We offer generous health insurance for yourself and your dependents.
- We support working parents - we offer 26 weeks of parental leave for mothers and 4 weeks for fathers, in addition to subsidized child care when they return to work.
- Airtime reimbursement.
Requirements
- 8+ years of senior leadership experience in user acquisition/agent operations and liquidity management within mobile money, finance, fintech, telecoms, or tech.
- Language: Bilingual proficiency is mandatory, with exceptional written and verbal communication skills in both English and French.
- Enhanced interpersonal skills in building and maintaining positive relationships, effective communication, active listening, and conflict resolution.
- Proven sales ability with a successful track record in sales, including identifying customer needs and connecting corridors.
You might be a good fit if you
- Are deeply analytical in your approach to marketing and in optimizing the cost of customer acquisition and are metrics-oriented and experienced in leading teams towards KPIs.
- Are proactive, disciplined in your thoughts and actions, and committed to continuous self-improvement and professional development.
- Possess the humility, mission focus, and resolve to do what it takes to achieve growth goals.
- Build strong relationships and bring out the best in people.
- Excel at leadership and enjoy managing diverse and large field ops teams.
- Are a strong communicator and are comfortable defaulting to overreaching when it comes to coordination.
- Think from first principles about how things should work.
- Are excessively detail-oriented and seek to achieve excellence in everything you do.
- Are a self-starter and proactive about achieving ambitious targets and willing to go the distance to get something done.
- Adjust quickly to changing priorities and conditions.
#LI-MM1
Our team
- We have a rapidly growing in-country team in Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Uganda, Niger, Sierra Leone, and Cameroon plus remote team members spread across the world.
- We're deeply passionate about our mission of bringing radically affordable financial services to the people who need them most.
- We foster autonomy for our employees. You'll own your projects at every stage, from understanding the problem to monitoring your solution in production.
- We raised the largest Series A in Africa in 2021. Our world-class investors, include Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator, and Partech Africa.
- We are on Y Combinator's top companies by revenue.
How to apply
Fill out the form below, and upload a resume in English and a cover letter describing your interest in Wave and the role.
We review applications frequently and recommend that you apply to the role that most closely aligns with your skills, experience and career goals.
Wave is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Ready to apply?
Apply to Wave