Job Title:                                        Technical Sales Specialist

Title of Supervisor:                       Regional Sales Manager

Job Location:                                  Remote

Company Website:                       www.greenworkstools.com

Company Summary:

Be part of a more sustainable future with Greenworks Tools. We’re looking for dynamic leaders who are excited and eager to help us bring cutting-edge green technology to the marketplace.

Greenworks Tools is the leader in battery-powered outdoor power tools for DIY consumers and landscaping professionals. Our company distributes Greenworks-branded and private label products, as well as products for an extensive network of original equipment manufacturers. With a robust lineup of Greenworks-branded products including 24V, 40V, 60V, 80V, and commercial-grade 82V battery-powered cordless outdoor power tools, a full line of corded equipment, and reel mowers, Greenworks Tools offers the right tool for every job.

Utilizing best-in-class battery, control, and drive technologies, Greenworks Tools deliver the power and performance of comparable gas-powered tools without the mess, noxious fumes, pollution, vibration, and noise associated with gas products.

Position Summary:

The Technical Sales Specialist (TSS) will create and develop relationships with professional dealers, End Users, distributor personnel, Regional Landscape Accounts, and large end users such as municipalities, educational facilities, hospitality, etc. with the purpose of selling Greenworks Professional Outdoor Power Equipment and raising brand awareness within the commercial OPE segment. The Technical Sales Specialist will report to the Regional Sales Manager (RSM) and work closely with the local Distributor Territory Managers (TM) by developing opportunities to pursue new relationships to establish new commercial sales and expand our professional dealer base. The Technical Sales Specialist (TSS) will play a key role in the growth, development, and sales within the Professional Products category at Greenworks Tools. This position will work closely with their assigned Distributor Sales Team and serve as a liaison and resource for the Distributor Territory Managers and authorized Greenworks Commercial Dealers within their assigned geography.

The successful candidate will have strong industry knowledge of the professional handheld and wheeled outdoor power equipment business.  Candidate should have good understanding the channels listed within the job requirements and the necessary sales skills to be successful within these customer bases. Candidate should have experience understanding the independent servicing dealer and their role within the channel.

The ability to work independently and maintain relationships with business stakeholders will be critical to the success of this role.

Position Responsibilities may include, but not limited to:

Essential Duties and Responsibilities:

• Ownership of this business segment and the achievement of assigned goals and objectives.
• Ownership of company issued demo equipment.
• Perform product training to Distributor Staff and Key Dealer personnel
• Prospecting, lead generation, and acquisition of new accounts for Greenworks’ distribution within these business areas.
• Lead role within tradeshows and key marketing events within the channel.
• Develop new product launch initiatives within assigned geography.
• Work cross functional with other departments such as Marketing, Product Management, and Field Sales Personnel.
• Performs other duties as assigned.

Required Skills and Experience:

• Positive attitude
• Strong attention to detail
• Excellent organizational and time management skills
• Excellent communication skills, including both written and verbal.
• Ability to work in a team and independently.
• Customer-centric attitude with the ability to deal with cross functional teams.
• Demonstrated ability to collaborate with and influence senior level management and key business stakeholders.
• Performs other duties as required

Position Type/Expected Hours of Work:

• This is a full-time position, and hours of work and days are Monday through Friday, 8 a.m. to 5 p.m. Occasional evening and weekend work may be required as job duties demand.

Required Education and Experience:

• Associates Degree preferred and/or equivalent work experience or transferrable skills
• 3+ years of experience working within an OPE or OPE Parts Manufacturer.
• 3+ years of field sales experience within an OPE or OPE Parts Manufacturer.

Greenworks will not offer sponsorship for employment-based visa status (including, but not limited to, H-1B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require sponsorship to continue to work legally in the United States.

• Hunting and generation of new logo opportunities within the mid-market healthcare provider market
• Working with prospects to identify needs, pain points, and budget
• Teaming up with an extended solutions team to develop a compelling proposal that leads to opportunity closure
• Demonstrating proficiency in utilizing a variety of business productivity tools to track sales activity and pipeline data – Microsoft Office Suite, HubSpot, and LinkedIn

• Bachelor's degree in Business, Marketing, Sales or a related field
• 7-10 years of Professional, Consultative sales of technology services or software
• 5-7 years of experience selling managed preferred services around Network, End User Device Management, Security, VOIP, or Cloud
• 5-7 years of Healthcare provider experience preferred, but not required

• Sound understanding of the sales and demand generation processes and their associated best practices within the technology industry
• Strong contact and networking base, preferably within the mid-sized healthcare provider industry
• Ability to translate technology into practical terms
• A record of proven outside direct sales experience with a focus on consultative and solution approaches, and achieving sales quotas
• Strategic, client-facing sales professional well versed in sales tactics (MEDPICC, Sandler, Miller Hieman Challenger Perfect Close) — specifically via email marketing, phone and face-to-face meetings
• Results-driven and detail-oriented, self-motivated, self-directed, and achievement-focused
• Exceptional communication and listening skills, with experience in solution-based selling
• Relationship driven with a consultative approach to help shape current and future deals
• Strong organizational skills

• Experience selling managed services around Network, End User Device Management, Security, VOIP, and Cloud
• Exceptional communication and listening skills, with experience in solution-based selling
• Collaborative, client-focused, creative, flexible, influential
• Maintains a professional, consultative brand

Salary DOE:  $300,000 - $400,000 OTE 

Job Title: Demand Generation Specialist

Location: SF Bay Area, hybrid, in-office 1-2 days/week
Department: Marketing

Overview

We are looking for a pipeline-focused Demand Generation Specialist to build pipeline and convert interest into opportunities. This role is responsible for both generating high-intent leads and orchestrating how those leads move through the funnel—from MQL to opportunity to expansion—using marketing automation, AI-driven SDR workflows, and close alignment with sales and client success.

This is a hands-on role for someone who understands that demand generation doesn’t stop at MQL. You will design full-funnel programs, manage an AI SDR for inbound engagement, and build automated lifecycle journeys that increase meeting rates, accelerate sales cycles, and drive expansion.

You will work closely with sales, client success, and product marketing to ensure every lead and client interaction is intentional, measurable, and revenue-oriented.

Key Responsibilities

Full-funnel demand strategy and execution

• Design and execute top-of-funnel campaigns across Google, LinkedIn, and third-party networks to generate high-intent demand
• Own experimentation and budget allocation across channels to maximize qualified demand and downstream pipeline impact

MQL to opportunity conversion and lifecycle orchestration

• Build and optimize automated lifecycle programs in Marketo to convert MQLs into SQLs and opportunities
• Design segmentation and scoring frameworks that prioritize high-propensity leads and route them effectively to sales

AI SDR management and inbound engagement

• Manage an AI SDR to respond to inbound leads in real time and book meetings
• Build escalation and handoff workflows between marketing, sales, and client success
• Continuously optimize messaging, sequences, and triggers to improve response rates and meeting conversion

Hand-Off and Pipeline Optimization

• Partner with sales to align on qualification criteria, feedback loops, and pipeline acceleration strategies
• Track and report on MQL-to-SQL conversion, meeting rate, opportunity creation, pipeline contribution, and revenue influence
• Build dashboards and attribution models to tie campaigns to downstream revenue impact
• Contribute to structured A/B testing efforts across ads, landing pages, emails, and AI SDR messaging to support conversion rate optimization.

Required Qualifications

• 3+ years in demand generation, lifecycle marketing, or revenue marketing roles in B2B
• Demonstrated experience converting MQLs into opportunities, not just generating leads
• Hands-on experience with marketing automation platforms (Marketo required; Qualified strongly preferred)
• Strong Salesforce aptitude
• Strong analytical skills with experience building dashboards, attribution models, and funnel reporting
• Experience working in lean, fast-moving startup environments with cross-functional teams
• Excellent project management and communication skills
• Strong sense of role ownership and urgent execution

Preferred Qualifications

• Experience marketing to enterprise or mid-market buyers in competitive SaaS categories
• Familiarity with intent data platforms, enrichment tools, and sales enablement technologies
• Experience with lifecycle marketing, customer expansion programs, and retention-focused automation
• Hands-on experience with experimentation frameworks and conversion optimization

Why Join Us

This is a high-impact role at a pivotal growth stage. You will directly influence revenue outcomes by shaping how demand is generated, captured, and converted. You’ll have ownership over the full lifecycle—from first click to expansion—using modern marketing automation and AI-driven engagement.

If you’re motivated by pipeline, conversion, and real business impact—and want to build the system that turns interest into revenue—we’d love to meet you.