Emtrain is a mission-driven workplace intelligence company, dedicated to making healthy, respectful workplaces the norm. We help organizations build high-performing cultures through our innovative eLearning and Analytics solution, which utilizes data, training, and analytics. We work with culture-forward companies like Workday, Cisco, Genentech, Yelp, Glassdoor, and Indeed, and are proud to be a woman-owned, women-led, flexible work organization with offices in San Francisco, Sacramento, and remote employees across the US. As our company grows, we are looking for sharp, talented people to join our Salesforce Operations team, which plays a central role in maintaining accuracy, accountability, and efficiency as we continue to evolve.

About the Role

As a Salesforce Administrator, you will play a vital role at Emtrain. This position offers great learning and growth potential by giving you hands-on experience with a mature Salesforce organization. You will be joining Sales Operations and will work closely with our experienced team. This collaborative environment ensures you will not be taking on the management of the entire system alone.

We are looking for a proactive individual who can help us continually improve and enhance our Salesforce platform by gathering requirements and feedback and helping to implement best practice solutions. A primary focus of this role involves day-to-day maintenance, providing timely user support, and building the reports and dashboards that drive our business forward. Additionally, you will be responsible for user management, developing thorough documentation, gathering feedback and creating training to ensure our team uses the platform effectively. You will share responsibility for handling the fundamental administration of the platform, with ample opportunities to assist with and eventually own larger strategic projects.

We are looking for someone with a strong understanding of the Salesforce platform and a desire to continue learning. The Junior Salesforce Administrator should be comfortable liaising with users and should enjoy learning new business processes to translate them into effective technical solutions.

Responsibilities

This is a varied, business-facing role with the following responsibilities:

• Manage all aspects of user and license administration, including setup, deactivation, roles, profiles, and permission sets
• Provide timely triage and resolution for user support tickets and technical inquiries
• Build and maintain custom reports and dashboards to provide actionable insights for sales and marketing teams
• Document system processes, custom configurations, and standard operating procedures to maintain an internal knowledge base
• Execute Salesforce configuration changes such as custom fields, objects, lightning pages, and flow automation
• Conduct user training sessions and develop supporting materials to improve platform competency
• Gather and document requirements from stakeholders to translate business needs into technical solutions
• Monitor user adoption rates and gather feedback to identify areas for system improvement
• Assist with regular data hygiene tasks, including deduplication and mass updates using Data Loader
• Assist with testing and QA in sandbox environments to ensure successful deployments

Qualifications and Background

Required:

• Salesforce product knowledge and hands-on administration experience
• Active Trailhead profile showing completed modules or Superbadges
• Strong organizational skills and the ability to manage multiple support requests simultaneously

Desirable:

• Certified Salesforce Administrator**
• Bachelor’s/Postgraduate degree or professional qualification

Knowledge, Skills, and Abilities

Required:

• Proactive approach to platform maintenance and identifying potential system enhancements
• Commitment to implementing best practice solutions and maintaining system scalability
• Strong communication skills and the ability to interact effectively with stakeholders at all levels
• Capability to translate business processes into logical technical workflows
• Foundational understanding of Salesforce security models, including sharing rules and organizational wide defaults
• Experience with core Salesforce configuration tools such as Flow, record types, and page layouts
• Ability to be responsive and helpful when addressing internal user questions
• Authorization to work in the US without current or future sponsorship requirements
• Ability to commute to our Sacramento office daily.

Desirable:

• Enthusiasm for professional development and staying current with Salesforce seasonal releases
• Active participation in the Salesforce community or local user groups

In addition to our competitive salaries, we provide the following benefits:

• Stock Options
• Flexible PTO
• Health Insurance
• Dental Insurance
• Vision Insurance
• Pet Insurance
• Tuition Reimbursement

Emtrain is an Equal Opportunity Employer. At Emtrain we are deliberately trying to create a safe space for people of all races, genders, ages, backgrounds, and orientations. It is the policy of Emtrain to provide equal employment opportunity to all persons, regardless of age, race, religion, color, national origin, sex, political affiliations, marital status, non-disqualifying physical or mental disability, age, sexual orientation, membership or non-membership in an employee organization, or on the basis of personal favoritism or other non-merit factors, except where otherwise provided by law.

Job Title: Demand Generation Specialist

Location: SF Bay Area, hybrid, in-office 1-2 days/week
Department: Marketing

Overview

We are looking for a pipeline-focused Demand Generation Specialist to build pipeline and convert interest into opportunities. This role is responsible for both generating high-intent leads and orchestrating how those leads move through the funnel—from MQL to opportunity to expansion—using marketing automation, AI-driven SDR workflows, and close alignment with sales and client success.

This is a hands-on role for someone who understands that demand generation doesn’t stop at MQL. You will design full-funnel programs, manage an AI SDR for inbound engagement, and build automated lifecycle journeys that increase meeting rates, accelerate sales cycles, and drive expansion.

You will work closely with sales, client success, and product marketing to ensure every lead and client interaction is intentional, measurable, and revenue-oriented.

Key Responsibilities

Full-funnel demand strategy and execution

• Design and execute top-of-funnel campaigns across Google, LinkedIn, and third-party networks to generate high-intent demand
• Own experimentation and budget allocation across channels to maximize qualified demand and downstream pipeline impact

MQL to opportunity conversion and lifecycle orchestration

• Build and optimize automated lifecycle programs in Marketo to convert MQLs into SQLs and opportunities
• Design segmentation and scoring frameworks that prioritize high-propensity leads and route them effectively to sales

AI SDR management and inbound engagement

• Manage an AI SDR to respond to inbound leads in real time and book meetings
• Build escalation and handoff workflows between marketing, sales, and client success
• Continuously optimize messaging, sequences, and triggers to improve response rates and meeting conversion

Hand-Off and Pipeline Optimization

• Partner with sales to align on qualification criteria, feedback loops, and pipeline acceleration strategies
• Track and report on MQL-to-SQL conversion, meeting rate, opportunity creation, pipeline contribution, and revenue influence
• Build dashboards and attribution models to tie campaigns to downstream revenue impact
• Contribute to structured A/B testing efforts across ads, landing pages, emails, and AI SDR messaging to support conversion rate optimization.

Required Qualifications

• 3+ years in demand generation, lifecycle marketing, or revenue marketing roles in B2B
• Demonstrated experience converting MQLs into opportunities, not just generating leads
• Hands-on experience with marketing automation platforms (Marketo required; Qualified strongly preferred)
• Strong Salesforce aptitude
• Strong analytical skills with experience building dashboards, attribution models, and funnel reporting
• Experience working in lean, fast-moving startup environments with cross-functional teams
• Excellent project management and communication skills
• Strong sense of role ownership and urgent execution

Preferred Qualifications

• Experience marketing to enterprise or mid-market buyers in competitive SaaS categories
• Familiarity with intent data platforms, enrichment tools, and sales enablement technologies
• Experience with lifecycle marketing, customer expansion programs, and retention-focused automation
• Hands-on experience with experimentation frameworks and conversion optimization

Why Join Us

This is a high-impact role at a pivotal growth stage. You will directly influence revenue outcomes by shaping how demand is generated, captured, and converted. You’ll have ownership over the full lifecycle—from first click to expansion—using modern marketing automation and AI-driven engagement.

If you’re motivated by pipeline, conversion, and real business impact—and want to build the system that turns interest into revenue—we’d love to meet you.