ABOUT ALU

ALU provides higher education for a higher purpose. Our students declare missions, not majors.They develop the real-world skills to take on the world’s most pressing challenges. And they take ownership of their learning from day one through our peer and student-led approach – because ALU believes in the power and agency of young people to start shaping the future right now. Together with a world-class faculty and staff, our students are igniting a ripple of positive impact across Africa and the world.

We are dedicated to fostering an open yet secure environment, balancing the safety of students, staff, and visitors with respect for individual rights, and safeguarding responsibilities.

HOW WE WORK

The ALU Team works in starkly different ways to traditional academic bureaucracies. We approach education from first principles, empower individuals to design, test, and implement creative new ideas, and work closely together to craft transformative learning experiences. We are deeply passionate about our students and excited by the challenge of building something entirely new.

The African Leadership University is committed to ensuring the safety and Well-being of all students under our care. As part of this commitment , we have a comprehensive safeguarding policy in place , which outlines our Zero-tolerance approach to any violation of safeguarding.

ABOUT THE TEAM 

The Financial Performance & Reporting team at ALU is being established from the ground up. Under the leadership of the Associate Director of Financial Performance & Reporting, the team's mission is to transform financial data into strategic insights that guide institutional decision-making. This encompasses areas such as financial planning, management reporting, revenue assurance, and performance analysis.

This is a small but high-impact team, where the work has a significant impact. The systems, frameworks, and processes you help develop will directly influence how ALU understands and manages its financial performance for years to come.

ABOUT THE ROLE 

The Financial Performance & Reporting team sits at the core of ALU’s finance transformation agenda, with a mandate to establish a disciplined, insight-driven approach to financial management across the institution.

Led by the Associate Director of Financial Performance & Reporting, the team is responsible for translating financial data into clear, actionable insights that support decision-making at both operational and leadership levels. This includes ownership of financial planning, management reporting, performance analysis, and the integrity of underlying financial data.

The team operates at the intersection of FP&A and financial control, working closely with the Finance Operations function to ensure that reporting is grounded in accurate, reconciled, and complete financial information. As such, the function plays a critical role in reinforcing month-end discipline, strengthening data integrity, and enabling ALU’s “report once” reporting framework.

This role reports directly to the Senior FP&A and ultimately to the Associate Director of Financial Performance & Reporting. As part of a small, high-impact team, you will contribute to building the systems, processes, and standards that will define how ALU manages and understands its financial performance going forward.

ROLE RESPONSIBILITIES 

1. COGS Analysis & Management

• Own the monthly COGS reporting cycle: extract, reconcile, and analyze all direct programme costs against budget, tracking variances by cost category, programme, and campus.
• Maintain the COGS master schedule, ensuring all direct costs, faculty fees, programme delivery costs, student-facing expenses, and contracted services are correctly coded, allocated, and reconciled to the NetSuite ledger.
• Prepare monthly COGS variance commentary for review by the Associate Director, highlighting key drivers, timing differences, and cost risks.
• Monitor cost per student and cost per programme metrics, flagging anomalies and trends for management attention.
• Drive identification of cost optimisation opportunities across programmes. 

2. Overhead Tracking & Departmental Cost Reporting

• Maintain the overhead tracker across all departments: HR, Technology, Finance, Facilities, Marketing, and Administration.
• Produce monthly departmental overhead reports with budget vs actuals, variance analysis, and narrative summaries for departmental leads and senior management.
• Reconcile overhead expenditure to NetSuite ledger entries monthly; identify and investigate mispostings, timing differences, and unbudgeted spend.
• Track committed spend and accruals to ensure completeness of the monthly overhead picture; maintain the accruals schedule.
• Challenge departmental spend against approved budgets and enforce cost discipline through proactive engagement with budget owners. 

3. Audit support  & Month-end close

• Prepare and maintain all core supporting schedules for the monthly and year-end close: prepayments, accruals, fixed assets, depreciation, and capitalized costs.
• Ensure all schedules are fully reconciled to the NetSuite trial balance and delivered to the Finance Operations Director within the agreed close timeline (by close +5).
• Maintain the fixed asset register: additions, disposals, depreciation runs, and year-end reconciliation.
• Support the Finance Operations Director in providing audit-ready schedules during statutory and donor audits.
• Proactively identify schedule discrepancies and reconcile items; investigate and resolve with the Finance Operations team.

4. Budgeting & Forecasting Support (Cost focus)

• Support the annual budgeting cycle: consolidate departmental cost submissions, validate assumptions, flag outliers, and prepare the cost budget for review by the Associate Director.
• Maintain rolling overhead and COGS forecasts, updating for actuals, known changes, and management decisions each month.
• Build and maintain cost scenario models: sensitivity analysis on key cost drivers (headcount, programme volumes, exchange rates) to support institutional planning.
• Provide cost-side inputs to the Senior Financial Analyst for integration into the consolidated financial model and Board reporting.
• Support business case preparation: model cost implications of new programmes, operational changes, and investment proposals.

5. Financial Performance Reporting (Cost contribution)

• Prepare the cost performance section of the monthly management accounts: a structured, clearly narrated view of COGS, overheads, and total expenditure vs budget.
• Deliver cost variance analysis for consolidation by the Senior Financial Analyst into the monthly Board pack and management reporting cycle.
• Produce the monthly expenditure dashboard: overhead burn rate, COGS efficiency, headcount cost trends, and key cost ratios.
• Contribute supporting data and cost schedules to donor reports prepared by the Senior Financial Analyst, ensuring budget vs actuals reconciliation for grant-funded programmes.
• Translate cost performance into actionable insights for management decision-making. 

6. CAPEX & Project Cost Tracking

• Track capital expenditure against approved budgets: maintain the CAPEX schedule, monitor spend against authorizations, and flag overspend risks.
• Reconcile CAPEX actuals in NetSuite to the project register; liaise with the Finance Operations Director on capitalization, depreciation, and disposal treatments.
• Prepare CAPEX progress reports for senior management, highlighting spend status, pending commitments, and forecast to completion.

7. Tools & Systems

• NetSuite (ERP):  Extract AR ledger, grant-coded transactions, deferred income data; run saved searches and exports
• Google Sheets / Google Suite: Primary working environment for all trackers, reconciliations, dashboards, and reporting files
• SQL: Working knowledge query writing for data extraction and reconciliation (advantage)
• Salesforce: Extract billing, opportunity, and payment data; validate against NetSuite; support donor register
• Google Suite (Slides / Docs): Format dashboards and reports for leadership and donor audiences

REQUIRED EXPERIENCE

Essential Qualifications:

• • Bachelor's degree in Finance, Accounting, Economics, or a related field.
  • 3–5 years of experience with demonstrated experience in overhead tracking, cost variance analysis, and supporting schedule preparation.
  • Strong proficiency in Google Sheets and/or Excel: advanced formulas, pivot tables, and structured financial models.
  • Experience working with ERP systems (NetSuite experience is a strong advantage).
  • Solid understanding of management accounting principles: accruals, prepayments, fixed assets, cost allocation.
  • Detail-oriented with a disciplined approach to reconciliation and schedule accuracy.
  • Clear written communication: able to present cost findings in plain language for management

Desirable qualifications

• • Part-qualified or fully qualified accountant (ACCA, CPA, CIMA, CA, or equivalent) preferred.
  • Experience in education, non-profit, or international development financial environments.
  • Exposure to CAPEX management, project cost tracking, or fixed asset accounting.
  • Understanding of grant budget tracking and donor fund allocation (supporting role).
  • Audit or assurance background (added advantage)

Personal Attributes

• • Cost disciplinarian: brings rigour and precision to expenditure tracking, reconciliation, and schedule ownership.
  • Proactive investigator: spots variances and discrepancies early and investigates root causes before being asked.
  • Structured and systematic: naturally organizes work into clean, version-controlled, audit-ready files.
  • Comfortable with foundational work: motivated by building clean systems in a function that is still being established.

ABOUT ALU

At the African Leadership University (ALU), we're more than just an institution—we're a catalyst for transformation. Our mission is to develop a new generation of ethical and entrepreneurial leaders who will shape Africa's future. Through our innovative curriculum, focus on experiential learning, and vibrant pan-African community, we empower students to become changemakers, problem-solvers, and innovators. At ALU, we're not just teaching; we're nurturing the leaders who will drive Africa's progress and prosperity in the 21st century

We are dedicated to fostering an open yet secure environment, balancing the safety of students, staff, and visitors with respect for individual rights, and safeguarding responsibilities.

HOW WE WORK

The ALU Team works in starkly different ways to traditional academic bureaucracies. We approach education from first principles, empower individuals to design, test, and implement creative new ideas, and work closely together to craft transformative learning experiences. We are deeply passionate about our students and excited by the challenge of building something entirely new.

The African Leadership University is committed to ensuring the safety and Well-being of all students under our care. As part of this commitment , we have a comprehensive safeguarding policy in place , which outlines our Zero-tolerance approach to any violation of safeguarding.

ABOUT THE ROLE

The SVP Associate plays a central role in supporting ALU’s student entrepreneurs. The role focuses on developing, managing, and improving the end-to-end student venture support
pipeline, from venture discovery and incubation to mentorship, funding preparation, and post-program tracking. This role ensures that ALU’s Student Ventures Program builds high-
quality founders, accelerates promising startups, and maintains strong engagement across the ALU entrepreneurial ecosystem.

ROLE RESPONSIBILITIES

Program Operations & Coordination (Core Function)

• Support planning, coordination, and delivery of SVP activities, events, and learning sessions.
• Manage day-to-day operations for student founder cohorts, ensuring a smooth weekly program experience.
• Maintain accurate program documentation, reports, attendance logs, and compliance records.
• Coordinate logistics for workshops, masterclasses, pitch days, and mentorship sessions.

Founder Support & Venture Development:

• Serve as the primary contact point for student founders within SVP.
• Conduct venture check-ins: reviewing progress, identifying barriers, escalating red flags. Provide guidance on product development, customer discovery, business strategy, and traction milestones. 
• Support ventures in building high-quality data rooms, pitch decks, business models, and traction plans.
• Prepare founders for demo days, pitch sessions, and investment readiness checkpoints.

Mentorship Program Management:

• Identify, onboard, and support mentors working with SVP ventures.
• Match mentors to founders based on identified needs and expertise.
• Track mentorship engagements, outcomes, and follow-up actions.
• Ensure mentors have the materials needed (pitch decks, summaries, documents).

Events & Ecosystem Engagement:

• Assist in planning and executing entrepreneurship events including GEW, founder showcases, hackathons, and networking events.
• Represent CEL in ALU-wide events and collaborations.
• Support outreach to ecosystem partners, industry experts, accelerators, and investors.

Monitoring, Evaluation & Reporting:

• Collect and analyse venture performance data, traction, revenue, milestones, mentor feedback, needs assessments.
• Prepare weekly and monthly reports for internal leadership.
• Track long-term founder progress

Administrative & Cross-Functional Responsibilities:

• Respond to founder email queries, Slack communication, and program support requests on time.
• Support in maintaining CEL databases, folders, and document repositories.
• Collaborate with Admissions, Marketing, E-Lab, Careers, and Academic teams when needed.
• Ensure compliance with ALU policies, safeguarding procedures, and program standards.

REQUIRED EXPERIENCE

Educational Qualifications:

• Bachelor’s degree in Business, Entrepreneurship, Management, Innovation, or related field.
• Demonstrated experience facilitating entrepreneurship programs, running ventures, or startup ecosystem involvement.
• Experience building or supporting early-stage ventures (preferred).

Entrepreneurial Competencies:

• Understanding of startup life cycles, MVP development, traction building, and market research.
• Ability to assess venture quality and identify gaps and risks.
• Communication &Facilitation: Ability to facilitate sessions.Strong written and verbal communication skills.
• Operational Skills: Strong organizational skills with ability to manage multiple moving parts.
• Ability to work under pressure and manage tight timelines.

Professional Attributes:

• High emotional intelligence and ability to work with diverse student founders.
• Proactive, solutions-oriented, and adaptable.
• High integrity and strong work ethic.

ROLE OUTCOMES / SUCCESS INDICATORS.

• High student satisfaction in SVP programs.
• Quality and completeness of founder data rooms.
• Improved venture traction and measurable performance growth.
• Strong mentorship engagement metrics.
• Smooth execution of SVP events and activities.
• Timely reporting and program documentation.

Do you live and breathe performance marketing, from media buying and campaign optimisation to conversion tracking and attribution? Are you comfortable working with tools like Meta Ads Manager, Google Ads, Google Tag Manager, and analytics dashboards to ensure every click, lead, and conversion is accurately tracked and optimised? 

Can you turn data into strategy, using insights from campaign performance, tracking pixels, and conversion events to test, iterate, and scale what works continuously? Do you thrive when given clear growth targets and the freedom to experiment across channels, audiences, and creative?

If you measure success in qualified leads, cost per acquisition, and ROI, not just likes and shares, this could be your next opportunity. ALX Rwanda is looking for a Performance Marketing Specialist to drive growth through data-driven campaigns, robust tracking frameworks, and continuous optimisation across our digital channels.

About ALX Africa

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.

We achieve this by:

• Providing young professionals with access to the most in-demand tech skills that will power the future.
• Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
• Building a lifelong, impactful community of tech professionals that supports them at all stages of their career journey. 

Our impact thus far:

• 347k+ graduates since 2020
• 257k youth in work
• 31k youth starting own ventures
• 60k youth in jobs created by entrepreneurs

 Visit our website www.alxafrica.com to learn more about our digital revolution.

Role Summary

ALX is seeking a highly analytical, execution-focused Performance Marketing Specialist to drive learner acquisition and growth in Rwanda.

This role is designed for a marketer who is deeply fluent in paid acquisition, conversion tracking, attribution, and campaign optimization, and who measures success through pipeline quality, enrollments, acquisition efficiency, and return on investment.

The successful candidate will sit at the intersection of media buying, data infrastructure, analytics, and growth experimentation. They will be responsible not only for launching and optimizing campaigns, but also for ensuring the integrity of the tracking ecosystem, strengthening visibility across the acquisition funnel, and enabling faster, smarter decision-making through robust reporting and insights. This is a high-impact role for someone who thrives in fast-paced environments, enjoys solving complex growth challenges, and is motivated by measurable outcomes rather than vanity metrics.

Specific Responsibilities

Performance Media Strategy and Campaign Execution

• Lead the strategy, setup, execution, and optimisation of paid digital campaigns across key performance channels, including Meta, Google, and other relevant acquisition platforms.
• Build and manage full-funnel campaign strategies that drive awareness, lead generation, and learner enrollment across multiple markets.
• Own campaign architecture, audience targeting, budget allocation, bid strategies, and spend efficiency to maximize growth outcomes.
• Run disciplined A/B tests across creatives, messaging, audiences, placements, and landing pages to continuously improve results.
• Optimise campaigns against core commercial and growth metrics, including cost per lead, cost per acquisition, conversion rates, and return on ad spend.
• Identify opportunities to scale high-performing campaigns while reducing inefficiencies across underperforming segments.

Conversion Tracking, Attribution, and Technical Setup

• Design, implement, and maintain a reliable tracking and attribution framework to support accurate performance measurement across all digital campaigns.
• Manage tools and systems such as Meta Pixel, Google Tags, Google Tag Manager, and conversion event tracking across landing pages and enrollment funnels.
• Ensure accurate end-to-end tracking of user journeys, lead submissions, and enrollment conversion events.
• Monitor tracking integrity and proactively resolve issues related to broken events, tagging errors, attribution gaps, or data inconsistencies.
• Strengthen campaign measurement foundations to improve confidence in reporting, optimisation, and investment decisions.

Performance Analytics and Dashboard Reporting

• Develop and maintain performance dashboards that provide real-time visibility into campaign results across channels, markets, and audience segments.
• Build reporting structures that track funnel performance from first click to qualified lead to enrollment.
• Monitor and analyse key performance indicators such as CTR, CPL, CPA, conversion rates, funnel progression, and ROI.
• Translate campaign and funnel performance data into clear, actionable reporting for marketing stakeholders and leadership teams.
• Improve organisational visibility into acquisition performance through high-quality dashboards, reporting discipline, and insight generation.
  
  

Insight Generation and Growth Optimisation

• Produce weekly and monthly performance reports that surface trends, opportunities, risks, and recommended actions.
• Identify patterns in audience behavior, creative effectiveness, channel performance, and funnel drop-off points to inform strategic optimization.
• Use data and experimentation to uncover new growth opportunities and improve acquisition efficiency over time.
• Generate insights that support better decision-making across learner acquisition, campaign investment, and market prioritization.
• Partner with leadership to align marketing performance with broader enrollment, impact, and revenue goals.
  
  

Cross-Functional Collaboration

• Work closely with Marketing, Recruitment, and Community teams to ensure campaigns are aligned with recruitment pipelines, market priorities, and enrollment targets.
• Support broader market activation efforts, community initiatives, and events with targeted performance campaigns where relevant.
• Collaborate with internal stakeholders to ensure messaging, targeting, and learner journeys are aligned with ALX’s brand and value proposition.
• Contribute to a culture of accountability, experimentation, and continuous improvement across the growth function.

Skill Requirements - Essential

• Minimum of 5 years of experience in performance marketing, growth marketing, paid acquisition, or a related digital growth role.
• Demonstrated success in planning, managing, and optimizing paid campaigns across platforms such as Meta Ads Manager and Google Ads.
• Strong hands-on experience with conversion tracking, attribution tools, and tagging frameworks, including Meta Pixel and Google Tag Manager.
• Proven ability to build and interpret performance dashboards using tools such as Looker Studio or similar analytics platforms.
• Strong analytical capability, with the ability to turn campaign data into clear recommendations and optimization strategies.
• Experience running structured A/B tests and using performance insights to guide scaling decisions.
• High attention to detail and strong comfort working across data, systems, and campaign operations.
• Ability to operate independently, manage multiple priorities, and deliver results in a fast-paced, high-growth environment.
• Candidates must be based in Kigali or willing to relocate to Kigali.
• This is an in-person role and the successful candidate will be expected to work onsite as part of the Kigali team.
• Legal authorisation to work in Rwanda.

Who You Are

• Deeply results-oriented and motivated by measurable growth outcomes.
• Curious, experimental, and energized by continuous testing and learning.
• Highly analytical, with a strong grasp of both the strategic and technical dimensions of performance marketing.
• Comfortable moving between execution and insight, from campaign setup to dashboard review to optimization recommendations.
• Proactive, resourceful, and able to navigate ambiguity while maintaining a strong bias for action.
• A collaborative partner who works well across functions and communicates clearly with both technical and non-technical stakeholders.

Person Specification/Attributes

• Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
• Humility: Openness to learning, seeking help when needed, and a focus on serving others.
• Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
• Initiative: Proactive, resourceful, and able to navigate ambiguity while maintaining a strong bias for action.
• Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.
• Flexibility: Comfortable moving between execution and insight, from campaign setup to dashboard review to optimization recommendations.

Employment Type

This role is a full-time position

Are you passionate about turning ideas into compelling visuals that tell a story and inspire action?

ALX Rwanda is looking for a talented and fast-moving Graphic Designer to join our marketing team and support creative production.

This role will be responsible for designing high-quality marketing assets used across digital campaigns, social media, program launches, and events. The designer will work closely with the marketing team to translate campaign ideas into compelling visuals that attract and engage prospective learners.

Because our campaigns run across multiple programs and platforms, this role requires someone who can produce a high volume of creative assets quickly while maintaining strong design quality and brand consistency. Experience with video editing is strongly preferred, particularly for editing short-form video content.

This is an exciting opportunity to help shape the visual storytelling of a fast-growing education brand empowering young people across Africa. Experience working with youth-focused, education, technology, or digital brands is a strong advantage.

About ALX Africa

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and re-skill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.

We achieve this by:

• Providing young professionals with access to the most in-demand tech skills that will power the future.
• Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
• Building a lifelong, impactful community of tech professionals that support them at all stages of their career journey. 

Our impact thus far:

• 347k+ graduates since 2020
• 257k youth in work
• 31k youth starting own ventures
• 60k youth in jobs created by entrepreneurs

 Visit our website www.alxafrica.com to learn more about our digital revolution.

Role Summary

ALX Rwanda is seeking a highly creative, agile, and execution-oriented Graphic Designer to support the production of compelling visual assets.

This role is ideal for a designer who can translate campaign strategy into high-quality creative output that strengthens brand visibility, drives audience engagement, and supports learner acquisition. The successful candidate will play a key role in designing marketing assets used across digital campaigns, social media, programme launches, and events, while ensuring consistency with ALX’s brand identity across markets.

This role requires someone who thrives in a fast-paced environment, can manage high-volume creative production, and is able to deliver quickly without compromising quality. Basic video editing capability is strongly preferred, particularly for short-form digital content tailored to youth audiences and performance-driven channels.

This is an exciting opportunity for a designer who wants to shape the visual storytelling of a fast-growing education brand that is empowering the next generation of African talent.

Specific Responsibilities

Creative Asset Production and Design Execution

• Lead the design and production of high-quality visual assets across key marketing channels, including digital campaigns, social media, programme launches, and events.
• Create static ad creatives in multiple formats and dimensions to support a wide range of programme marketing needs and platform requirements.
• Develop multiple creative variations to support A/B testing, campaign optimization, and audience segmentation strategies.
• Translate campaign briefs and marketing concepts into compelling visual storytelling that drives attention, engagement, and action.
• Ensure all creative output is aligned with ALX Africa’s brand standards, visual identity, and messaging consistency.
• Support additional design needs across the business, including event collateral, promotional materials, learner-facing assets, and broader brand marketing initiatives.
• Deliver work at speed and scale while maintaining a strong eye for detail, design quality, and accuracy.

Brand Stewardship and Creative Consistency

• Uphold and strengthen the visual expression of the ALX brand across all marketing touchpoints.
• Ensure consistency in typography, layout, imagery, and overall design language across campaigns and channels.
• Collaborate closely with internal stakeholders to ensure creative output reflects campaign objectives, audience needs, and brand positioning.
• Contribute to the evolution of creative templates, design systems, and asset libraries that improve efficiency and consistency over time.

Video Editing and Motion Content Support

• Edit short-form video content to support learner acquisition, brand storytelling, and campaign performance across digital platforms.
• Produce light video edits for testimonials, promotional content, social media clips, and event highlights.
• Add simple motion graphics, text overlays, transitions, and basic animations where needed to enhance engagement.
• Prepare video assets in platform-appropriate formats for channels such as Instagram, Facebook, TikTok, YouTube, and other digital distribution platforms.
• Work with the marketing team to ensure video content is aligned with campaign messaging, audience behavior, and creative direction.

Cross-Functional Creative Collaboration

• Partner closely with the marketing team to bring campaign ideas to life through compelling and conversion-oriented visuals.
• Collaborate with internal teams across programmes to understand creative needs, timelines, and audience requirements.
• Contribute to fast-turnaround campaign cycles by responding quickly to business priorities and evolving marketing needs.
• Support a culture of creativity, responsiveness, and continuous improvement within the broader growth and brand function

Skill Requirements - Essential

• 3 to 5 years of professional experience in graphic design, ideally within marketing, digital media, brand, or agency environments.
• Strong portfolio demonstrating high-quality design work across digital campaigns, ad creatives, and brand marketing materials.
• Proven experience designing for paid digital campaigns and working across multiple asset sizes, formats, and audience use cases.
• Demonstrated ability to operate effectively in high-volume creative production environments with fast turnaround expectations.
• Strong visual storytelling capability, with the ability to turn strategic messaging into engaging, audience-relevant creative.
• High proficiency in industry-standard design tools, including Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
• Familiarity with Figma and Canva is advantageous.
• Experience editing short-form digital video content for marketing or social media use.
• Working knowledge of tools such as Adobe Premiere Pro, CapCut, or similar video editing platforms.
• Ability to add light motion design elements and prepare video content for different platforms and viewing behaviors.
• Candidates must be based in Kigali or willing to relocate to Kigali.
• This is an in-person role, and the successful candidate will be expected to work onsite as part of the Kigali team.
• Legal authorisation to work in Rwanda.

Person Specification/Attributes

• Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
• Humility: Openness to learning, seeking help when needed, and a focus on serving others.
• Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
• Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond.
• Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.

Portfolio Requirement

Applicants must submit a portfolio of previous work, including examples of:

• Digital ad creatives
• Campaign visuals
• Brand marketing work

Employment Type

This role is a full-time position.