Do you live and breathe performance marketing, from media buying and campaign optimisation to conversion tracking and attribution? Are you comfortable working with tools like Meta Ads Manager, Google Ads, Google Tag Manager, and analytics dashboards to ensure every click, lead, and conversion is accurately tracked and optimised? 

Can you turn data into strategy, using insights from campaign performance, tracking pixels, and conversion events to test, iterate, and scale what works continuously? Do you thrive when given clear growth targets and the freedom to experiment across channels, audiences, and creative?

If you measure success in qualified leads, cost per acquisition, and ROI, not just likes and shares, this could be your next opportunity. ALX Rwanda is looking for a Performance Marketing Specialist to drive growth through data-driven campaigns, robust tracking frameworks, and continuous optimisation across our digital channels.

About ALX Africa

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.

We achieve this by:

• Providing young professionals with access to the most in-demand tech skills that will power the future.
• Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
• Building a lifelong, impactful community of tech professionals that supports them at all stages of their career journey. 

Our impact thus far:

• 347k+ graduates since 2020
• 257k youth in work
• 31k youth starting own ventures
• 60k youth in jobs created by entrepreneurs

 Visit our website www.alxafrica.com to learn more about our digital revolution.

Role Summary

ALX is seeking a highly analytical, execution-focused Performance Marketing Specialist to drive learner acquisition and growth in Rwanda.

This role is designed for a marketer who is deeply fluent in paid acquisition, conversion tracking, attribution, and campaign optimization, and who measures success through pipeline quality, enrollments, acquisition efficiency, and return on investment.

The successful candidate will sit at the intersection of media buying, data infrastructure, analytics, and growth experimentation. They will be responsible not only for launching and optimizing campaigns, but also for ensuring the integrity of the tracking ecosystem, strengthening visibility across the acquisition funnel, and enabling faster, smarter decision-making through robust reporting and insights. This is a high-impact role for someone who thrives in fast-paced environments, enjoys solving complex growth challenges, and is motivated by measurable outcomes rather than vanity metrics.

Specific Responsibilities

Performance Media Strategy and Campaign Execution

• Lead the strategy, setup, execution, and optimisation of paid digital campaigns across key performance channels, including Meta, Google, and other relevant acquisition platforms.
• Build and manage full-funnel campaign strategies that drive awareness, lead generation, and learner enrollment across multiple markets.
• Own campaign architecture, audience targeting, budget allocation, bid strategies, and spend efficiency to maximize growth outcomes.
• Run disciplined A/B tests across creatives, messaging, audiences, placements, and landing pages to continuously improve results.
• Optimise campaigns against core commercial and growth metrics, including cost per lead, cost per acquisition, conversion rates, and return on ad spend.
• Identify opportunities to scale high-performing campaigns while reducing inefficiencies across underperforming segments.

Conversion Tracking, Attribution, and Technical Setup

• Design, implement, and maintain a reliable tracking and attribution framework to support accurate performance measurement across all digital campaigns.
• Manage tools and systems such as Meta Pixel, Google Tags, Google Tag Manager, and conversion event tracking across landing pages and enrollment funnels.
• Ensure accurate end-to-end tracking of user journeys, lead submissions, and enrollment conversion events.
• Monitor tracking integrity and proactively resolve issues related to broken events, tagging errors, attribution gaps, or data inconsistencies.
• Strengthen campaign measurement foundations to improve confidence in reporting, optimisation, and investment decisions.

Performance Analytics and Dashboard Reporting

• Develop and maintain performance dashboards that provide real-time visibility into campaign results across channels, markets, and audience segments.
• Build reporting structures that track funnel performance from first click to qualified lead to enrollment.
• Monitor and analyse key performance indicators such as CTR, CPL, CPA, conversion rates, funnel progression, and ROI.
• Translate campaign and funnel performance data into clear, actionable reporting for marketing stakeholders and leadership teams.
• Improve organisational visibility into acquisition performance through high-quality dashboards, reporting discipline, and insight generation.
  
  

Insight Generation and Growth Optimisation

• Produce weekly and monthly performance reports that surface trends, opportunities, risks, and recommended actions.
• Identify patterns in audience behavior, creative effectiveness, channel performance, and funnel drop-off points to inform strategic optimization.
• Use data and experimentation to uncover new growth opportunities and improve acquisition efficiency over time.
• Generate insights that support better decision-making across learner acquisition, campaign investment, and market prioritization.
• Partner with leadership to align marketing performance with broader enrollment, impact, and revenue goals.
  
  

Cross-Functional Collaboration

• Work closely with Marketing, Recruitment, and Community teams to ensure campaigns are aligned with recruitment pipelines, market priorities, and enrollment targets.
• Support broader market activation efforts, community initiatives, and events with targeted performance campaigns where relevant.
• Collaborate with internal stakeholders to ensure messaging, targeting, and learner journeys are aligned with ALX’s brand and value proposition.
• Contribute to a culture of accountability, experimentation, and continuous improvement across the growth function.

Skill Requirements - Essential

• Minimum of 5 years of experience in performance marketing, growth marketing, paid acquisition, or a related digital growth role.
• Demonstrated success in planning, managing, and optimizing paid campaigns across platforms such as Meta Ads Manager and Google Ads.
• Strong hands-on experience with conversion tracking, attribution tools, and tagging frameworks, including Meta Pixel and Google Tag Manager.
• Proven ability to build and interpret performance dashboards using tools such as Looker Studio or similar analytics platforms.
• Strong analytical capability, with the ability to turn campaign data into clear recommendations and optimization strategies.
• Experience running structured A/B tests and using performance insights to guide scaling decisions.
• High attention to detail and strong comfort working across data, systems, and campaign operations.
• Ability to operate independently, manage multiple priorities, and deliver results in a fast-paced, high-growth environment.
• Candidates must be based in Kigali or willing to relocate to Kigali.
• This is an in-person role and the successful candidate will be expected to work onsite as part of the Kigali team.
• Legal authorisation to work in Rwanda.

Who You Are

• Deeply results-oriented and motivated by measurable growth outcomes.
• Curious, experimental, and energized by continuous testing and learning.
• Highly analytical, with a strong grasp of both the strategic and technical dimensions of performance marketing.
• Comfortable moving between execution and insight, from campaign setup to dashboard review to optimization recommendations.
• Proactive, resourceful, and able to navigate ambiguity while maintaining a strong bias for action.
• A collaborative partner who works well across functions and communicates clearly with both technical and non-technical stakeholders.

Person Specification/Attributes

• Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
• Humility: Openness to learning, seeking help when needed, and a focus on serving others.
• Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
• Initiative: Proactive, resourceful, and able to navigate ambiguity while maintaining a strong bias for action.
• Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.
• Flexibility: Comfortable moving between execution and insight, from campaign setup to dashboard review to optimization recommendations.

Employment Type

This role is a full-time position

ABOUT ALU

ALU provides higher education for a higher purpose. Our students declare missions, not majors.
They develop the real-world skills to take on the world’s most pressing challenges. And they take ownership of their learning from day one through our peer and student-led approach – because ALU believes in the power and agency of young people to start shaping the future right now.
Together with a world-class faculty and staff, our students are igniting a ripple of positive impact across Africa and the world.

We are dedicated to fostering an open yet secure environment, balancing the safety of students, staff, and visitors with respect for individual rights, and safeguarding responsibilities.

HOW WE WORK

The ALU Team works in starkly different ways to traditional academic bureaucracies. We approach education from first principles, empower individuals to design, test, and implement creative new ideas, and work closely together to craft transformative learning experiences. We are deeply passionate about our students and excited by the challenge of building something entirely new.

The African Leadership University is committed to ensuring the safety and Well-being of all students under our care. As part of this commitment , we have a comprehensive safeguarding policy in place , which outlines our Zero-tolerance approach to any violation of safeguarding.

ABOUT THE TEAM

Given that the team at the School of Wildlife Conservation (SOWC) is small,   each team member has a clearly designated role, but we do expect all team members to multitask and mutually support other members of the team as needed (and within reason) across the functions of the School.  The team is led by an Executive Director and is focused on the following key areas:

• Delivery of educational support and the “conservation ecosystem” (guest speakers, conservation “boot camps”, centres of conservation excellence, internships) to the Undergraduate School of ALU in support of all students who choose a planetary health pathway, currently led by Dr Victor Muposhi as the Head of Academics
• Delivery of the conservation specialisation to the ALU MBA program - electives, capstone projects, guest speakers also currently led by Dr Victor Muposhi with support from Richard Vigne (Executive Director of the SOWC)
• Development and delivery of professional development courses to the African conservation sector including “generic” courses and bespoke courses (for various organisations including South Africa National Parks, the African Natural Capital Alliance and African Parks).  Led by the Head of Professional Development and Consultancy
• Research and thought leadership into the Wildlife Economy of Africa, culminating in regular iterations of the Wildlife Economy Investment Index for Africa and advocacy work, supplemented by the Conservation Debate series and the Lessons Learned series led by Dr Sue Snyman.  This section also secures and delivers consultancies in the African wildlife sector.
• Coordination of all SOWC operations inclusive of management of the internship program, all logistics for students attending conservation boot camps and centres of conservation excellence, financial oversight, partnership and network oversight and management, all social media, PR and marketing efforts inclusive of the SOWC website.  Led by the Operations and Fundraising Manager, Tiavina Ramandavola
• Development, management and delivery of the annual Business of Conservation Conference (BCC) - this is a team effort that runs throughout the year and includes other ALU team members.

ABOUT THE ROLE

Reporting to the Executive Director, the Manager, Professional Development Courses and Consultancy will lead the development and execution of SOWC’s professional development and consultancy portfolio. The role will focus on winning, managing, and delivering contracts for professional development training and consultancy projects, as well as developing, marketing, and scaling open and bespoke courses for conservation professionals and organisations across Africa. Working closely with adjunct faculty, partner institutions, and internal and external stakeholders, the Manager will ensure that all offerings meet client needs, uphold ALU’s brand standards, and contribute to the School’s financial sustainability. As with all SOWC roles, this position will require flexibility, collaboration, and a proactive “startup” mindset.

ROLE RESPONSIBILITIES

Business Development and Client Engagement

• Identify, pursue, and secure new professional development and consultancy opportunities with conservation organisations, government agencies, NGOs, and private sector partners across Africa.
• Build and maintain strong client relationships, ensuring long-term partnerships and repeat engagements.
• Prepare high-quality proposals, expressions of interest, budgets, and contracts for consultancy and training assignments.
• Represent SOWC in external meetings, conferences, and networks to expand visibility and business opportunities.

Professional Development Courses

• Design, market, and manage a portfolio of short courses and leadership programs for conservation professionals, including open-enrolment and bespoke offerings.
• Coordinate course logistics, marketing, participant recruitment, and delivery, ensuring a seamless learning experience.
• Work with adjunct faculty, subject-matter experts and the ALU Learning Experience Design and Implementation (LEDI) teams to develop course content and facilitate delivery.
• Develop and implement marketing strategies and partnerships to expand enrollment and reach new audiences across Africa.
• Monitor and report on course impact and feedback, ensuring continuous improvement and relevance to the sector’s evolving needs.

Consultancy Services

• Manage end-to-end delivery of consultancy assignments, including project planning, coordination of experts, reporting, and client communication.
• Ensure timely and high-quality outputs that meet contractual obligations and strengthen SOWC’s reputation for excellence.
• Maintain accurate financial and administrative tracking and reporting for each consultancy project in coordination with the Operations and Finance teams.

Operational and Financial Management

• Working with the Fundraising and Operations department, oversee project budgets, invoicing, and reporting, ensuring compliance with ALU’s financial policies and donor requirements.
• Contribute to the development of annual workplans, revenue targets, and financial forecasts for the professional development and consultancy portfolio.
• Maintain centralised systems for proposal tracking, client communication, contracts, and project documentation.

Partnerships and Collaboration

• Work closely with the Fundraising and Operations Manager to align fundraising, communications, and partnership strategies with the professional development agenda.
• Collaborate with the ALU Marketing and Communications and the ALU Business Development team to produce marketing materials, alumni stories, and success narratives that strengthen brand visibility
• Contribute to SOWC-wide initiatives such as the Business of Conservation Conference (BCC) and other external stakeholder engagements.

REQUIRED EXPERIENCE

• A Bachelor’s degree in Business, Conservation, Environmental Management, Education, or related field (Master’s degree an advantage).
• 5+ years of experience in professional education, training, business development, consultancy management, or project management — ideally within conservation, sustainability, or related sectors.
• Demonstrated success in securing and managing contracts or partnerships with large institutions, government bodies, or international NGOs.
• Proven ability to manage complex projects with multiple stakeholders and deliver on time and within budget.

Required Competencies

• Strong business development and client relationship management skills.
• Excellent project management, coordination, and organisational abilities.
• Strong communication, proposal writing, and presentation skills.
• Financial acumen and experience in budgeting and contract management.
• Familiarity with digital learning tools, CRM systems, and workplace platforms such as G-Suite, Slack, Salesforce, or equivalents.
• Entrepreneurial mindset: proactive, adaptable, results-driven, and comfortable with ambiguity.
• A strong interest in conservation, sustainable development, and leadership in Africa.
• Excellent interpersonal and intercultural communication skills.
• Ability to work collaboratively within a small, distributed, and agile team.