Role:  Social Media Lead

Location:  Rotterdam, Netherlands (hybrid)

About the role: 

We are looking for Social Media Lead to be based in Rotterdam. The role is tasked with defining and leading and supporting a team of Social Media Managers and Content Creators working on globally loved food brands.This role will oversee work, partner with clients and ensure teams are executing social strategies effectively.  You will not personally own specific channels but will have close relationships with brand stakeholders and be jointly accountable for them with your brands and teams.   

Our ideal candidate blends strategic social expertise with client servicing wizardry and has prior experience managing people. You should enjoy getting your hands dirty across social media, video, imagery, strategy, data analytics and integrated marketing campaigns. You will have a brilliant creative eye, and fantastic communication skills – both in writing and verbally. 

What you will be doing: 

• Be accountable for social media and content implementation, helping to embed and nurture best practice habitual behaviours 
• Sense-check reactive opportunities executed across range of brands, reviewing cultural opportunities against risk and protecting brand and/or maximising opportunity whenever possible.  
• Engage with and be accountable for social channel strategy across brands, specifically the CCM engagement executions linked to strategic content/channel recommendations  
• Work hand-in-hand with data delivery team to feed into CCM objectives and measurements in ongoing reporting deliverables as well as longer-term benchmarking  
• Become a trusted voice to clients, supporting CCMs in their interactions and management of clients. Supporting and speaking directly to brand team in the delivery of big-ticket social deliverables 
• Leading the charge on social new business opportunities helping to nurture the pipeline of opportunities, deliver pitches and work with integrated teams (i.e. strategy, data and creative) to deliver best-in-class proposals  

Personnel Management: 

• Reviewing the work, setting expectations and goals.  
• Mentoring and coaching 
• Managing HR admin: holiday approvals, reviews, feedback, client relationships 

Client Management: 

• Receiving any requests for changes of team structure or brand portfolio and working with client services team to recommend the necessary changes that result. 
• Receiving team feedback from clients and using this to steer the correct course of action, be that an internal promotion or guidance on performance etc. 

 Social Media Leadership: 

• Setting and optimising the team’s perspective on social media trends and best practice. 
• Key point of contact for management across creative, client services, strategy teams as well as a liaison to the clients.  
• Oversight on Content and Community team activities and any strategy or major callouts. 
• Support cross department communications between CCMs, brands, external teams. 
• Oversee final deliverables (content calendar, social snapshot, other reporting etc). 
• Attending client presentations with the CCMs as needed. 
• Accountable for relevant procedural updates in line with client expectation or demand, and implementing that process within you team – overseeing their implementation. 

What you need to be great in this role: 

• Experience working with an enterprise social media management tool, eg, Sprinklr, Hootsuite, Spredfast (Khoros), Sprout 
• Excellent verbal communication and written skills 
• Proven work experience as a community manager 
• Highly organised with a proactive attitude 
• High proficiency in the English language 
• Social metrics aware & social content savvy 
• On the pulse of platform innovations and their applications to brands 
• Prior experience presenting findings and ideas to clients, confidence to explain decisions 

Req ID: 16940

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