Role Summary and Impact

As a Social Media Manager, you will serve as a key strategic partner for the client, expertly managing social conversations for some of the world's leading brands. You will be responsible for identifying 'golden nugget' opportunities for content creation and social engagement, significantly enhancing brand presence and reputation. This role is ideal for a social media expert who deeply understands brand personality and can effectively translate it into engaging online conversations. You are an idea-generating, trend-identifying, wordsmithing, conversational powerhouse who thrives at the forefront of audience interaction and content creation, dedicated to making brands truly shine on social platforms.

Key Responsibilities

Planning and Client Partnership

• Receive and interrogate briefs from clients, supporting in brief development for creative teams and other partners.
• Help craft Tone of Voice guidance for FAQs and copy for brand’s social channels.
• Develop brand social channel strategy workstreams, with a particular focus on oral care.
• Plan and create comprehensive social content calendars.
• Present content ideas and brand social strategy to clients.

Listening and Engagement

• Actively listen and respond to relevant consumer comments and questions.
• Provide on-brand responses to influencer and consumer @mentions.
• Identify opportunities for the brand to surprise and delight its audience.
• Manage and nurture a network of brand advocates, identifying key engagement opportunities in organic planning and growing communities.

Content Creation & Collaboration

• Monitor feeds for relevant opportunities to inject the brand into culture.
• Spot new influencer opportunities and trends.
• Track trending topics and identify reactive content opportunities.
• Write compelling copy for organic posts and paid/dark content.
• Collaborate and coordinate with Content Creators in content planning and creation (e.g., photoshoots for video and stills production).
• Champion platform best practices across all content developed for your brand, ensuring content is platform-native.
• Collaborate with local influencer agencies and brand teams for influencer-led content planning and creation.

Requirements

Experience

• Minimum 3 years of professional experience in social media marketing, either agency-side or client-side, specifically within brand marketing.
• Proven experience working with FMCG, food, beauty, or homecare brands is highly desirable.
• Demonstrated ability in stakeholder management, including internal teams, cross-departmental colleagues, and external clients.
• Prior experience in strategy and client-management roles.
• Experience using social media management tools (e.g., Sprinklr, Sprout Social, Hootsuite, etc.).

Skills & Attributes

• A well-rounded, creative individual who is constantly innovating, initiating, and creating.
• Exceptional written communication and copywriting skills with a strong creative flair.
• Nuanced and thorough knowledge of various social platforms and their effective application for commercial results.
• Deep understanding of cultural zeitgeist, with the ability to identify and leverage opportunities to tell brand stories.
• Strategic and level-headed thinker with an entrepreneurial and proactive approach to spotting content opportunities and achieving client business ambitions.
• Keen interest in digital trends and an obsession with popular culture.
• Excitement for and curiosity about new innovations, particularly the integration of Gen AI tools.
• Ability to perform effectively under pressure.
• Native proficiency in Italian and fluent in English (both spoken and written) due to collaboration with international teams.
• Understanding of paid media and the critical role of influencers and creators in social strategy.
• Evidence of gravitas and strong relationships with previous clients.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

#LI-Promoted

Your Mission, Should You Choose to Accept: 

We are one of the fastest-growing companies around and are constantly looking to improve our brand language in order to keep proving ourselves as one of the most innovative hotel brands out there. We’ll need you to take our brand language to the next level — of course, while keeping the playful, quirky, and experimental approach. You will be working with a very diverse creative team of Designers, Social Media Managers, Content Creators, PR Managers, and more. 

In Case You Don’t Know Who, We Are…   

Known for being the rule breakers in hospitality, TSH is a fun, creative and inspiring environment where everyone can work, stay, learn and play and most importantly – be themselves. As an employer we look, act and think like a hotel, but instead we offer a lot more. Think student accommodation, long and short stay options, gyms, talks, events, rooftop bar and eat & drink escapes as well as community and coworking spaces. Located in The Netherlands, Germany, Austria, Italy, France and Spain with several new openings on the way, this hybrid hospitality concept may take root in the heart of Europe, but our plans are set for going global.

What you'll do 

• You’ll write copy for a variety of media including social, video, and offline prints 
• You’ll  work together with the Head of Communications, PR, and Social Media Manager on the overall content strategy & brand language that covers all our products (hotel, short stay, semester stay, co-working, F&B) 
• You’ll assist the marketing team in events and press activations 
• You’ll collaborating with the PR and marketing team to brainstorm and develop a variety of marketing materials 
• You’ll produce a long copy (newsletters, brochures, and press releases) as well as a short copy (social media/marketing campaigns) 
• You’ll edit and proofread written pieces before publication 
• You’ll stay current on trends and competitors within the editorial sphere 

Who are you 

• You have BSc in Marketing, English, Journalism, or a relevant field 
• You have proven work experience as a Copywriter or similar role
• You have a portfolio of published articles 
• You have an ability to fact-check long-form content pieces 
• You have time-management skills 
• You have excellent writing and editing skills in English and Italian, producing concise and grammatically correct copy 
• You have experience working in an international environment
• You understand the different language styles that appeal to various target markets. 
• You have excellent interpersonal and communication skills 
• You are able to work under pressure and manage workload effectively 
• You are able to see other people's points of view and accept feedback 
• You have an eye for detail 

What We Offer

• An amazing work environment with a fantastic vibe and lots of positive energy
• On the job coaching and guidance
• Monthly compensation for your internship
• The opportunity to work and learn at a dynamic, young, international organization; we’re a real game changer in the hospitality industry
• A first glimpse into the world of Hospitality with one of the most innovative players in the market
• Access to the amazing TSH facilities, including our awesome restaurant and gym. And did we mention you also get a discount on hotel stays and Food and Drinks? 
• A wonderful workplace to call home with, dare we say it, fun colleagues

Who you are, is how we want you to be. To us, hybrid hospitality goes across the board, from how we service our guests to how we represent ourselves. Here, everyone belongs, and we welcome people no matter their nationality, gender, age, sexual orientation, religion or culture. Your authenticity keeps our team diverse. Come as you are. 

The Community You Will Join:

Airbnb’s public policy team exists to further the interests of our community of hosts and guests with politicians, regulators, opinion leaders and others who shape the political and legal context for our business, helping them to understand the significant social and economic contributions of our platform. Across the EMEA region, we are engaged in well over a hundred local conversations and negotiations with governments big and small.  We engage governments at local, regional and national levels directly and also use innovative advocacy and partnership strategies that actively involve our community and our stakeholders in making the case for fair, progressive home sharing rules and travel affordability.. 

The Difference You Will Make

The Head of Government Relations and Policy Campaigns, Italy is responsible for developing and executing fully integrated Policy strategic engagement plans in the region and leading the local team, under the direction of the Director of Public Policy and Campaigns, EMEA. The successful candidate will use all available strategies, informed by data and insights, that aims to protect and further the legitimacy of Airbnb and our community.

A Typical Day: 

Leadership: Your primary responsibility is team leadership - line managing an energetic, and passionate group of experts, in Policy and Strategic Engagement, who deliver complementary strands of work to serve the overall strategy. You inspire others to get behind a common vision and you deploy first-rate organisational skills to ensure that your strategy is executed, targets are set, and projects are delivered, on time and on budget.

Team culture and performance management: You create and maintain an inclusive culture and ways of working for your team, in line with Airbnb’s Core Values, and you are committed to embracing diversity and fostering belonging. You are accountable for performance management and feedback in line with the Company’s expectations, and also recruitment and succession planning. You empower members of your team to work on local and regional projects that develop their professional, operational and strategic skills. 

Strategy Development and cross functional alignment: You determine an appropriate strategy for each priority geography in the region, as determined through close collaboration with the business leader in the territory. You define the ultimate policy goals and priorities, and develop operational plans that deliver measurable progress towards those goals in partnership with your local team. These plans and strategies are always founded on high-quality insights and data analysis, and are well aligned with Airbnb’s global approach. You also develop these strategies in close collaboration with colleagues on the wider EMEA team who have expertise in the core campaign functions, and have a regional perspective on best practices and learnings. 

Communication and Accountability: You work with your local Airbnb Leadership (e.g. Country Manager, marketing lead, legal counsel, Comms, etc.) to align Government engagement, policy partnerships and campaign plans with critical business priorities and outcomes. You ensure that internal stakeholders understand the campaign strategy plans, that decisions are made in a timely manner, and that information is flowing smoothly to everyone with a “need to know”. You ensure that progress is being reported regularly, and that roadblocks and successes are being flagged appropriately. You are able to confidently communicate with senior leaders about your campaign’s priorities, to manage expectations where required and to coordinate with other teams to achieve greater goals. 

External Advocacy: you represent Airbnb at the most senior political levels in your geography, and with the media. You ensure that Airbnb builds and maintains relationships with the widest possible network of contacts in local, regional and national legislative, executive and administrative offices, and also with coalitions who can advance Airbnb’s advocacy initiatives. 

Your Expertise:

• At least 20 years experience working with complex political or regulatory issues in relevant business or non-governmental organisation, or in a political, governmental or regulatory context. Ideally, this experience has been built in travel, urbanism or technology.
• Ability to navigate a complex political or regulatory environment. Advanced knowledge of the political landscape and legislative processes in Italy, Greece and the EU, Israel a plus. 
• Ability to quickly get up to speed on complex technical and regulatory issues, and understand how these can be managed using a broad range of campaigning strategies;
• Senior leadership experience, with track record of managing, supporting and developing diverse multidisciplinary teams; Proven ability in core management skills - effective delegation, empowerment, performance management, coaching and talent development;
• Experience of managing complex projects with multiple stakeholders. Ability to multi-task by prioritizing work and coordinating required support across various functions to achieve project goals and objectives
• Excellent strategist, creative thinker and expert communicator (spokesperson) , with great interpersonal, writing and presentation skills; 
• Self-starter with a good sense of humor and the ability to thrive in a fast moving and sometimes stressful environment.
• Candidates must speak fluent Italian and English. An additional European language would be an asset. You must submit your application in English.
• This role is located in Rome but can involve working from home, with frequent travel to countries in SEE and Brussels, and also to our global headquarters in San Francisco.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

Digital & Radio Content Leader – WFRG & WLZW

*This is a full-time, in-office opportunity. *

Take Your Content Leadership Career to the Next Level:

Are you a visionary content leader with a passion for building brands, growing audiences, and developing high-performing talent? At Townsquare Media Group, we’re looking for a dynamic Digital & Radio Content Leader who thrives at the intersection of on-air creativity, digital storytelling, and team leadership.

This full-time, in-office role, is perfect for a dynamic, ambitious, and proven talent with experience in radio and digital content. We’re looking for a true 360-degree creator—someone who can entertain, inform, and inspire across radio, digital, social, and live events—while driving audience growth and revenue impact. You’ll work closely with a collaborative local team and have the opportunity to grow with a digital-first media company built on strong local brands.

This position reports to the Director of Content and holds full brand ownership of one station, including on-air performance and digital content creation.

Why Townsquare Media?

Townsquare is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid-sized markets across the U.S. We own and operate 354 radio stations and more than 400 local websites across 74 markets—including trusted Utica/Rome stations.

We combine the power of local media with best-in-class digital solutions to help businesses grow—offering everything from broadcast and digital advertising to SEO, web design, and programmatic marketing.

What You’ll Do:

As the Digital & Radio Content Leader for WFRG & WLZW, you’ll be responsible for driving the vision, performance, and growth of the brand across on-air, digital, social, and live experiences. This is a hands-on leadership role where you will:

• Provide vision, leadership, and day-to-day management for one station brand
• Perform an engaging, entertaining daily on-air show
• Write and publish a minimum of two original articles per weekday air shift on the station website
• Collaborate with the Director of Content on initiatives to elevate brand quality, programming, and events
• Partner with the Market President and leadership team to build and maintain a positive, professional, high-performing culture
• Conduct regular strategy and coaching sessions with air talent, along with brainstorming sessions involving programming, leadership, and sales teams
• Work closely with sales leadership to generate revenue through programming, features, promotions, endorsements, digital platforms, and events
• Recruit, develop, and retain top on-air and digital talent
• Engage audiences daily across the station website, mobile app, and social media platforms including Facebook, X (Twitter), and Instagram
• Integrate digital and social content seamlessly into on-air programming
• Represent the station at live events, promotions, and partner appearances
• Communicate clearly and effectively across departments and with key stakeholders

What You’ll Bring:

• 5+ years of full-time radio experience
• Demonstrated leadership ability with a track record of building successful brands or teams
• Proven, measurable success in audience growth and digital content performance
• Strong understanding of FCC rules and regulations
• Excellent written, verbal, and public speaking skills
• Comfort interacting with listeners, clients, and community partners in public settings
• Strong organizational, problem-solving, and prioritization skills
• Ability to multitask, meet deadlines, and perform under pressure
• Technical proficiency operating control boards, remote broadcast equipment, and related production tools
• High School Diploma (required)

• Valid driver's license, auto insurance, and vehicle (required)

What’s In It for You?

We know leadership roles demand a lot—so we offer rewards that matter:

• Competitive salary + bonus program
• 3 weeks PTO + 9 paid holidays
• Medical, Dental, Vision, and Pet Insurance
• 401(k) Retirement Plan
• Company-provided laptop
• Casual, high-energy work environment
• Opportunities for upward mobility within a growing media organization
• Company discounts
• Volunteer Time Off—give back to your community
• And much more…

Think You Have What It Takes? Apply Today!

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S. 

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge. 

SUMMARY

Brands: Perry Ellis, Original Penguin, Laundry and Rafaella

The Associate Marketing Manager, Social & Community reports directly to the VP of Marketing and supports the execution of social media, community engagement, and brand storytelling initiatives for Laundry by Shelli Segal and Rafaella. This role is responsible for managing day-to-day social activity, fostering meaningful community engagement, and supporting social-first content execution that builds brand awareness, drives engagement, and supports overall marketing objectives.

This position requires a highly organized, detail-oriented professional with strong communication skills, a solid understanding of social media best practices, and the ability to collaborate effectively across teams in a fast-paced retail environment.

RESPONSIBILITIES

• Support the VP of Marketing in developing and executing social media strategies across key platforms including Instagram, TikTok, Facebook, Pinterest, and emerging channels.
• Manage day-to-day social media operations, including content scheduling, publishing, moderation, and community engagement for Laundry by Shelli Segal and Rafaella.
• Maintain organization across workflows, approvals, asset management, and reporting using project management and social media management tools.
• Create and manage project timelines and track through all stages of development - from briefing to production and final delivery; maintaining/adjusting workflow as needed and keeping all relevant parties abreast of the status
• Build and maintain detailed social content calendars aligned with seasonal campaigns, product launches, retail moments, licensing initiatives, and broader brand priorities.
• Partner closely with Design, E-commerce, Merchandising, PR, and Licensing teams to ensure social content aligns with marketing objectives and established brand guidelines.
• Assist in briefing, coordinating, and executing social-first content creation, including short-form video, static assets, stories, and reels.
• Manage community engagement by responding to comments and direct messages in a timely, informative, and brand-appropriate voice.
• Identify, source, and manage high-quality user-generated content and community storytelling opportunities.
• Support influencer and creator initiatives, including product seeding, content tracking, and campaign documentation.
• Monitor social media performance and assist in reporting on engagement, reach, growth, and campaign results.
• Analyze social trends, community sentiment, and competitive activity to inform content and engagement strategies.
• Support internal teams with social assets, platform best practices, and performance insights.

SKILLS

• Strong understanding of social media platforms, content formats, and platform-specific best practices.
• Experience with project management processes or tools to maintain a clear overview of multiple concurrent social, marketing and content initiatives.
• Excellent written communication skills with the ability to adapt tone and voice across multiple brands.
• Experience managing brand social media accounts and engaging online communities.
• Strong organizational skills with high attention to detail and the ability to manage multiple projects simultaneously.
• Ability to interpret social media performance metrics and translate insights into actionable recommendations.
• Creative eye for social-first storytelling and visual content.
• Proficiency with social media and content tools such as Instagram, TikTok, CapCut, Adobe Express, Final Cut Pro and scheduling platforms.
• Familiarity with social media management and analytics tools, including Emplifi.
• Strong collaboration, communication, and interpersonal skills.

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-3 years of experience in social media marketing, community management, or digital marketing, preferably within fashion, lifestyle, or consumer brands.
• Demonstrated experience supporting content creation, campaign execution, and community engagement.
• Familiarity with retail, licensing, and brand positioning preferred.
• Ability to thrive in a fast-paced, deadline-driven environment.

Salary offered will be commensurate with experience. For this New York based position, the expected base salary is $72,000 - $75,000.