Role Summary and Impact

As a Social Media Manager, you will serve as a key strategic partner for the client, expertly managing social conversations for some of the world's leading brands. You will be responsible for identifying 'golden nugget' opportunities for content creation and social engagement, significantly enhancing brand presence and reputation. This role is ideal for a social media expert who deeply understands brand personality and can effectively translate it into engaging online conversations. You are an idea-generating, trend-identifying, wordsmithing, conversational powerhouse who thrives at the forefront of audience interaction and content creation, dedicated to making brands truly shine on social platforms.

Key Responsibilities

Planning and Client Partnership

• Receive and interrogate briefs from clients, supporting in brief development for creative teams and other partners.
• Help craft Tone of Voice guidance for FAQs and copy for brand’s social channels.
• Develop brand social channel strategy workstreams, with a particular focus on oral care.
• Plan and create comprehensive social content calendars.
• Present content ideas and brand social strategy to clients.

Listening and Engagement

• Actively listen and respond to relevant consumer comments and questions.
• Provide on-brand responses to influencer and consumer @mentions.
• Identify opportunities for the brand to surprise and delight its audience.
• Manage and nurture a network of brand advocates, identifying key engagement opportunities in organic planning and growing communities.

Content Creation & Collaboration

• Monitor feeds for relevant opportunities to inject the brand into culture.
• Spot new influencer opportunities and trends.
• Track trending topics and identify reactive content opportunities.
• Write compelling copy for organic posts and paid/dark content.
• Collaborate and coordinate with Content Creators in content planning and creation (e.g., photoshoots for video and stills production).
• Champion platform best practices across all content developed for your brand, ensuring content is platform-native.
• Collaborate with local influencer agencies and brand teams for influencer-led content planning and creation.

Requirements

Experience

• Minimum 3 years of professional experience in social media marketing, either agency-side or client-side, specifically within brand marketing.
• Proven experience working with FMCG, food, beauty, or homecare brands is highly desirable.
• Demonstrated ability in stakeholder management, including internal teams, cross-departmental colleagues, and external clients.
• Prior experience in strategy and client-management roles.
• Experience using social media management tools (e.g., Sprinklr, Sprout Social, Hootsuite, etc.).

Skills & Attributes

• A well-rounded, creative individual who is constantly innovating, initiating, and creating.
• Exceptional written communication and copywriting skills with a strong creative flair.
• Nuanced and thorough knowledge of various social platforms and their effective application for commercial results.
• Deep understanding of cultural zeitgeist, with the ability to identify and leverage opportunities to tell brand stories.
• Strategic and level-headed thinker with an entrepreneurial and proactive approach to spotting content opportunities and achieving client business ambitions.
• Keen interest in digital trends and an obsession with popular culture.
• Excitement for and curiosity about new innovations, particularly the integration of Gen AI tools.
• Ability to perform effectively under pressure.
• Native proficiency in Italian and fluent in English (both spoken and written) due to collaboration with international teams.
• Understanding of paid media and the critical role of influencers and creators in social strategy.
• Evidence of gravitas and strong relationships with previous clients.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

#LI-Promoted

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

• Lead the development of content strategies across influencer marketing, branded content and social activations
• Translate insights and trends into strong communication platforms and creative briefs
• Analyze performance data to optimize campaigns and maximize impact
• Collaborate with cross-functional teams to ensure integrated and effective content delivery

Responsibilities

• Content strategies: lead and develop cutting-edge content strategies for influencer marketing, brand partnerships and social activations, connecting the dots across multiple touchpoints (from brand’s channels to earned media).
• Communication Platforms: Identify and leverage compelling consumer insights as the foundation for developing strategic communication platforms and inspiring creative briefs. 
• Trend & Content Innovation: act as our expert on emerging social trends, influencer dynamics, and digital culture. Proactively identify new opportunities to keep our client at the forefront of innovation.
• Report Analysis & Strategic Optimization: masterfully interpret campaign reports to derive actionable insights, continuously optimize strategies, measure success.
• Cross-Functional Collaboration: ensure seamless integration with Creative, Branded Content, Influencer marketing, Media and Data teams, facilitating a unified message and amplifying the impact of content initiatives.

Requirements  

• 6+ years of experience in content strategy, with a focus on influencer marketing, branded content and social activations.
• Deep expertise in identifying and leveraging current social trends and brand entertainment.
• Develop inspiring creative briefs and collaborate closely with creative team.
• Ability to leverage data to inform strategies, interpret performance reports, and drive optimization.
• Understanding of media planning principles and how content integrates with broader media strategies and brand ecosystems.
• Masterful presentation abilities and the capacity to act as a go-to expert and trusted advisor for clients.
• Ability to write effectively and creatively in Italian… but it is also required to have a good English comprehension, listening and writing capabilities 

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

#LI-Promoted

About WPP Media   

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.   
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com   
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:   

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.  

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.  

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.   

Role Summary & Impact 

WPP Media is looking for an experienced Senior Search & Social Specialist to develop strategies, manage campaigns, and ensure seamless integration of Paid Search and Paid Social activities within broader media strategies.

Key Responsibilities 

• Independently design and execute advanced Paid Search and Paid Social strategies.
• Manage high-budget campaigns for large clients, ensuring top-tier performance and ROI.
• Lead pre- and post-campaign analyses to identify insights and opportunities.
• Provide strategic recommendations to clients and internal teams based on campaign data.
• Mentor junior team members and contribute to knowledge sharing within the department.

Requirements 

• 5+ years of experience managing Paid Search and Paid Social campaigns.
• Proven success in handling complex campaigns and large-scale budgets.
• Strong strategic mindset with the ability to make data-driven decisions.
• Exceptional problem-solving skills and the ability to work autonomously.
• Advanced expertise in tools such as Google Ads, Facebook Ads, Search Ads 360, Google Analytics, Amazon Marketing Services, and TikTok.
• Highly proficient in Excel, PowerPoint, and Outlook.
• Fluent in business English, with excellent communication and presentation skills.

Life at WPP Media & Benefits  

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.   
  
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.   

While we appreciate all applications received, only those candidates selected for an interview will be contacted.   

#LI-Promoted 

The Community You Will Join:

Airbnb’s public policy team exists to further the interests of our community of hosts and guests with politicians, regulators, opinion leaders and others who shape the political and legal context for our business, helping them to understand the significant social and economic contributions of our platform. Across the EMEA region, we are engaged in well over a hundred local conversations and negotiations with governments big and small.  We engage governments at local, regional and national levels directly and also use innovative advocacy and partnership strategies that actively involve our community and our stakeholders in making the case for fair, progressive home sharing rules and travel affordability.. 

The Difference You Will Make

The Head of Government Relations and Policy Campaigns, Italy is responsible for developing and executing fully integrated Policy strategic engagement plans in the region and leading the local team, under the direction of the Director of Public Policy and Campaigns, EMEA. The successful candidate will use all available strategies, informed by data and insights, that aims to protect and further the legitimacy of Airbnb and our community.

A Typical Day: 

Leadership: Your primary responsibility is team leadership - line managing an energetic, and passionate group of experts, in Policy and Strategic Engagement, who deliver complementary strands of work to serve the overall strategy. You inspire others to get behind a common vision and you deploy first-rate organisational skills to ensure that your strategy is executed, targets are set, and projects are delivered, on time and on budget.

Team culture and performance management: You create and maintain an inclusive culture and ways of working for your team, in line with Airbnb’s Core Values, and you are committed to embracing diversity and fostering belonging. You are accountable for performance management and feedback in line with the Company’s expectations, and also recruitment and succession planning. You empower members of your team to work on local and regional projects that develop their professional, operational and strategic skills. 

Strategy Development and cross functional alignment: You determine an appropriate strategy for each priority geography in the region, as determined through close collaboration with the business leader in the territory. You define the ultimate policy goals and priorities, and develop operational plans that deliver measurable progress towards those goals in partnership with your local team. These plans and strategies are always founded on high-quality insights and data analysis, and are well aligned with Airbnb’s global approach. You also develop these strategies in close collaboration with colleagues on the wider EMEA team who have expertise in the core campaign functions, and have a regional perspective on best practices and learnings. 

Communication and Accountability: You work with your local Airbnb Leadership (e.g. Country Manager, marketing lead, legal counsel, Comms, etc.) to align Government engagement, policy partnerships and campaign plans with critical business priorities and outcomes. You ensure that internal stakeholders understand the campaign strategy plans, that decisions are made in a timely manner, and that information is flowing smoothly to everyone with a “need to know”. You ensure that progress is being reported regularly, and that roadblocks and successes are being flagged appropriately. You are able to confidently communicate with senior leaders about your campaign’s priorities, to manage expectations where required and to coordinate with other teams to achieve greater goals. 

External Advocacy: you represent Airbnb at the most senior political levels in your geography, and with the media. You ensure that Airbnb builds and maintains relationships with the widest possible network of contacts in local, regional and national legislative, executive and administrative offices, and also with coalitions who can advance Airbnb’s advocacy initiatives. 

Your Expertise:

• At least 20 years experience working with complex political or regulatory issues in relevant business or non-governmental organisation, or in a political, governmental or regulatory context. Ideally, this experience has been built in travel, urbanism or technology.
• Ability to navigate a complex political or regulatory environment. Advanced knowledge of the political landscape and legislative processes in Italy, Greece and the EU, Israel a plus. 
• Ability to quickly get up to speed on complex technical and regulatory issues, and understand how these can be managed using a broad range of campaigning strategies;
• Senior leadership experience, with track record of managing, supporting and developing diverse multidisciplinary teams; Proven ability in core management skills - effective delegation, empowerment, performance management, coaching and talent development;
• Experience of managing complex projects with multiple stakeholders. Ability to multi-task by prioritizing work and coordinating required support across various functions to achieve project goals and objectives
• Excellent strategist, creative thinker and expert communicator (spokesperson) , with great interpersonal, writing and presentation skills; 
• Self-starter with a good sense of humor and the ability to thrive in a fast moving and sometimes stressful environment.
• Candidates must speak fluent Italian and English. An additional European language would be an asset. You must submit your application in English.
• This role is located in Rome but can involve working from home, with frequent travel to countries in SEE and Brussels, and also to our global headquarters in San Francisco.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

Role Summary and Impact   

We are looking for an experienced Search & Social Specialist to develop strategies, manage campaigns, and ensure seamless integration of Paid Search and Paid Social activities within broader media strategies.

Key Responsibilities

• Develop and implement advanced Paid Search and Paid Social strategies tailored to client needs.
• Manage significant media investments on Amazon Search, optimizing campaigns for maximum ROI.
• Provide strategic insights and recommendations to clients, leveraging data to drive decision-making.
• Collaborate with internal departments to integrate Search & Social strategies with broader media efforts.

Requirements

• Minimum 3 years of experience in Paid Search and Paid Social campaign management, with a strong focus on Amazon Search.
• Proven track record of managing large-scale budgets and high-profile clients.
• Proficiency in tools such as Amazon Search ads, Google Ads, Facebook Ads, Search Ads 360, and Google Analytics.
• Strong analytical skills and a strategic mindset, with the ability to turn data into actionable insights.
• Excellent organizational and communication skills, with fluency in business English.
• Foresight in anticipating trends and generating creative, impactful solutions.  
• Strong relationship building and clear, influential message delivery.  
• Rapid adaptation to change and a strong drive for knowledge acquisition.  
• Proficient use of technology (including AI) to enhance client outcomes.  

Life at WPP Media & Benefits   

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.     

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.    
   
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.    

While we appreciate all applications received, only those candidates selected for an interview will be contacted.    

#LI-Promoted  

Join our mission, join Doctolib!

We are looking for a B2C Marketing Intern to join our B2C Marketing team in Milan. 

Doctolib operates in dynamic and competitive markets. We contribute to the digitalization of healthcare systems, improving accessibility to care and simplifying practitioners' work-life across France, Germany and Italy. 

As part of our Italian B2C Marketing team, you will play a crucial role in designing the strategy and monitoring the execution of scalable, multi-channel marketing solutions that drive growth and engagement in our Patient community.

What you’ll do

Your responsibilities include but are not limited to:

• Support the team in coordinating social media activities with agency partners, including project management tasks such as tracking timelines and deliverables to ensure smooth execution
• Support the creation of paid social media creatives by developing engaging visual and written content for paid social campaigns, ensuring alignment with brand guidelines and campaign objectives
• Handle B2B2C engagement activities, overseeing the ordering, inventory and distribution of marketing materials (posters, flyers, brochures) to doctors and salespeople while ensuring timely delivery and effective utilization
• Manage reputation and review monitoring across various platforms (e.g., Google, Trustpilot, etc.), ensuring timely, professional and empathetic communication to maintain brand reputation and patient satisfaction.

Working with us, you will:

• work with the local B2C Marketing team, having a chance to experience first-hand the impact Doctolib has on the healthcare system
• gain hands-on experience in digital marketing, contributing to the discussion on how to effectively deploy and monitor Doctolib's marketing investment across different marketing channels and medical clusters
• be part of a dynamic, fast-growing and international team, with freedom and ownership of your own work streams and responsibilities.

Who you are 

Before you read on - if you don't have the exact profile described below, but you feel this job description matches your skill set, we still encourage you to apply.

You could be our next teammate if you: 

• speak native-level Italian (C2)
• are fluent in English (C1)
• have an AI-first approach
• showcase strong attention to detail and ownership of your own work streams
• have experience with graphic design tools (e.g., Canva, Lovable) and strong creativity to produce impactful media assets.

Now, it would be fantastic if you:

• have previous experience in B2C Marketing or you completed school/work projects around omnichannel digital strategy
• have previous experience working in fast paced environments
• are passionate or have previous experience in the healthcare industry
• fluently speak one or more languages such as French and/or German.

What we offer 

• A detailed, structured and individual onboarding program within our Doctolib Academy
• Reimbursement of public transportation (ATM)
• Electronic meal vouchers (€8.00 per worked day), Foorban fridges and office breakfast
• A flexible workplace policy offering up to 2 days of hybrid work per week 
• A modern, attractive office in Milan, including regular breakfast offers, gym and other benefits
• Regular team building workshops and other company events
• A partnership with Wellhub, as well as free access to the gym in our Milan office, with 3 classes offered per week (yoga, pilates, functional training)
• Free mental health and coaching services through our partner Moka.care.

The Interview Process

• Online interview with a team member
• Onsite interview with your future Manager, including a case study 
• Offer!

Job Details

• Contract type: internship (full-time, 40h/week)
• Duration: 6 months
• Workplace: Milan
• Monthly allowance: €1000 gross per month
• Start date: asap.

At Doctolib, we are committed to improving access to healthcare for everyone. This translates into our recruitment process. We evaluate candidates based solely on qualifications and motivation, without any form of discrimination.

The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability.

To ensure equal opportunities, we invite you to exclude personal information (e.g. pictures, age) from your applications. If you require any accommodation, please let us know for support during the hiring process. 

Join us in building the healthcare we all dream of!

All information provided is processed by Doctolib for application management. For data processing details, click here. Please contact hr.dataprivacy(at)doctolib.com for inquiries or to exercise your rights.