IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Marketing Manager, Regional Marketing Strategies to lead a team of Regional Marketing Associates. In this role, you will drive the development of high-impact marketing tools and regional initiatives that support our K-12 sales team and strengthen IXL’s presence with districts across the country. #LI-CC1

IXL is entering a new stage of growth. As our platform expands into core curriculum and assessment, and as we pursue more complex district opportunities, regional marketing plays an increasingly strategic role in supporting the field.

As a Marketing Manager, Regional Marketing Strategies, you will lead the field marketing team in developing and executing programs that directly support sales pipeline and revenue growth. You will be a strategic partner to the sales organization, helping adapt national marketing strategy and sales priorities into targeted regional campaigns that resonate with district leaders. In this role, you will guide your team in supporting sales reps with effective marketing tactics while also identifying regional opportunities, shaping messaging, and bringing insights from the field back to the broader organization. Your work will support sales pipeline development, strategic district opportunities, and adoption of IXL’s expanding platform. The ideal candidate is proactive, strategic, collaborative, and passionate about helping educators succeed.

This position requires you to be in our Raleigh, NC, area office. 

WHAT YOU'LL BE DOING

• Lead IXL’s regional marketing strategy, ensuring programs directly support sales pipeline development, revenue goals, and strategic company initiatives
• Partner closely with sales leadership and account teams to identify opportunities, challenges, and priorities across territories, and translate these insights into effective marketing programs
• Identify the most effective marketing tactics and materials for different sales opportunities and help sales teams focus on the messages that matter most
• Develop proactive regional campaigns and sequences that combine multiple tactics (such as email outreach, events, and targeted collateral) to support the sales cycle and maximize each opportunity
• Guide the field marketing team in executing high-impact initiatives that help sales reps engage prospects, nurture relationships, and advance deals
• Help regionalize national messaging and marketing programs so they resonate with local audiences and align with territory-specific needs
• Build strong product knowledge and support the sales team in positioning IXL’s solutions, including newer offerings such as core curriculum and assessment
• Surface insights from the field—including customer feedback, common objections, and emerging opportunities—and synthesize them into actionable recommendations for marketing and leadership
• Track and analyze the performance of regional marketing efforts, connecting activities to pipeline and revenue impact
• Collaborate with marketing, product, and sales enablement teams to improve messaging, materials, and go-to-market strategies
• Manage and mentor a team of Regional Marketing Associates, helping them grow from strong executors into strategic partners to the sales organization

WHAT WE'RE LOOKING FOR

• BA/BS degree
• 8+ years experience in a strategic field marketing / regional marketing leadership role 
• 2+ years experience in a people management role
• Strategic mindset: You think beyond individual tactics and focus on how marketing programs influence pipeline, revenue, and strategic opportunities. You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
• Written communication: You are an exceptional writer and editor with the ability to articulate the value propositions of IXL to different audiences
• Market insight: You are skilled at identifying patterns and opportunities from field feedback, customer conversations, and sales data, and translating those insights into actionable marketing strategies
• Interpersonal skills: You can effectively work cross-functionally, building collaboration and communication between Marketing, Sales and Product Management
• Leadership and influence: You develop high-performing teams and build strong partnerships across the organization
• Organization skills: You are a self-starter, detail- and deadline-oriented, organized, and have the ability to prioritize and use resources wisely

Marketing Programs Manager

Location: Raleigh, NC
Team: Marketing
Reports to: Director of Marketing and Demand Generation
Salary: $90,000 to $110,000
Start Date: Targeting April 1

About Greenplaces

Greenplaces helps businesses make sustainability practical and measurable. Our software and services allow companies to track carbon emissions and manage sustainability programs in a way that drives real operational change, not just reporting.

Headquartered in Raleigh, NC, we partner with organizations that want sustainability to be a real business function rather than a side initiative. We are a certified B Corp and build our product and culture around accountability, transparency, and long term environmental impact.

About the Role

We are hiring a Marketing Programs Manager to execute marketing initiatives across content, events, and campaigns. This role focuses on turning plans into launched programs that support pipeline generation and brand credibility.

You will coordinate campaigns across email, social, web, and conferences while ensuring projects launch on time and are measurable. Events are one channel within the role alongside content publishing and marketing automation.

This is a high ownership role for someone who moves quickly, thinks in systems, and uses AI to work smarter rather than harder.

Responsibilities

Campaign and Program Execution

• Build and run marketing campaigns across email, web, and social channels
• Create landing pages and workflows in HubSpot and Wordpress
• Maintain the marketing calendar and coordinate deadlines among stakeholders
• Track performance and provide reporting on engagement and pipeline impact
• Assist partnership marketing initiatives

Events

• Research conferences based on audience fit and expected value
• Coordinate registration, logistics, and confirmations
• Launch event landing pages and follow up campaigns
• Partner with Sales on outreach and follow through
• Track event performance and results

Content Operations

• Proofread and prepare content for publishing
• Schedule and publish social and email content
• Assist with AI supported content drafting and editing
• Manage press releases and award submissions
• Create lightweight supporting assets such as slides, simple graphics, and short video edits
  
  

How You Will Work

• Own execution and follow through on marketing programs
• Balance speed with organization and accuracy
• Use AI tools daily to improve output quality and efficiency - beyond chat, utilize AI to build repeatable processes, live dashboards, and actionable insights
• Build repeatable workflows rather than one off efforts
• Collaborate closely with Sales and Marketing leadership
  
  

What Success Looks Like in the First Six Months

• Understanding of our industry, market, and target buyers
• Campaigns launch consistently and on schedule
• Events produce measurable pipeline activity
• Marketing calendar is proactive, organized, and predictable
• Published content is impactful with no spelling or grammatical errors
• Ownership of role, including utilizing tools (such as AI) to efficiently manage tasks
  
  

Qualifications

• Strong initiative. Self-starters will succeed here
• Three to five years experience in marketing, campaign operations, or content execution
• Strong organizational and project management skills
• Comfortable handling multiple deadlines at once
• Detail oriented editor and communicator
• Experience supporting B2B marketing efforts
• Practical experience using AI tools in a professional workflow such as drafting content, editing copy, summarizing research, building campaign assets, or improving operational efficiency
  
  

Technical Skills

• HubSpot or similar marketing automation platform, including landing page creation and email workflow setup
• Email workflow setup
• Familiarity with AI content tools and ability to refine outputs for brand voice and accuracy
• Basic video or visual asset editing
• Spreadsheet reporting
  
  

Nice to Have

• B2B SaaS experience
• Event coordination experience
• Copyediting and proofing experience
• Interest in sustainability
• Exposure to partnership or co marketing programs

Our Expectations Around AI

At Greenplaces, AI is a core part of how we work. We expect this role to use AI tools daily to increase speed, improve quality, and scale marketing output.

This includes:

• Using AI to research audiences, keywords, and content opportunities
• Drafting and refining email, web, and social copy
• Summarizing research and turning insights into campaigns
• Building structured workflows and repeatable processes
• Editing and improving AI outputs to meet brand and quality standards
  
  

We are not looking for someone who experiments occasionally with AI tools. We are looking for someone who has integrated AI into their professional workflow and understands how to use it responsibly, strategically, and efficiently.

Strong judgment, editing ability, and brand sensitivity are essential. AI accelerates the work, but human ownership and accountability remain critical.

What We Offer

• Work that directly contributes to climate action and responsible business practices
• A mission driven, certified B Corp culture that cares deeply about environmental impact and how we operate internally
• A scaling startup environment where your ideas can quickly turn into real programs and visible results
• High ownership and real autonomy rather than rigid corporate structure
• Unlimited PTO
• Medical, dental, and vision coverage
• Equity participation
• Hybrid flexibility
• Annual team retreats and in person gatherings
  
  

Greenplaces is an equal opportunity employer and encourages applicants from all backgrounds to apply.