WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Analytics manager who will:

• Develop and execute the analytics strategy aligned with overall business goals, identifying high-impact analytical opportunities. 

• Lead, mentor, and manage a team of analytics professionals (Associates and Senior Associates). 

• Oversee multiple concurrent analytical projects, ensuring timely delivery, quality, and alignment with business objectives and resource allocation. 

• Act as a primary point of contact for senior business stakeholders, understanding their challenges, translating them into analytical problems and presenting solutions. 

• Drive the adoption of advanced analytical techniques and cutting-edge tools to enhance team capabilities and efficiency. 

• Establish and monitor key metrics for team productivity and project success. 

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

• Experience: 3+ years of experience in analytics 

  Technical Skills: 

  • Expert in leading BI platforms (e.g., Tableau, Power BI, Looker) for client reporting. 
  • Familiarity with cloud-based data warehouses (e.g., Snowflake, BigQuery, Redshift) and data lakes and Alteryx or data transformation/processing in the cloud (e.g., Azure, GCP, Power Apps, Power Automate).
  • Soft Skills: Exceptional leadership, strategic thinking, problem-solving, and cross-functional collaboration abilities. Proven ability to influence and drive change through data. 
  • Reporting Structure: Reports to a Director or Senior Director of Analytics 

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day, and more. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.

 Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Data Engineer Manager who will:

• Collaborate closely with a team of data engineers, developers, and UX designers to create and optimize data pipelines and workflows supporting media performance reporting.
• Manage the design, build, and maintenance phases of client reporting projects.
• Work with Business Intelligence/Data Operations to define and document comprehensive reporting and visualization requirements.
• Ensure high data quality and provide ongoing support and maintenance for existing data workspaces.
• Deploy new client teams to cloud data solutions, offering guidance and support throughout the onboarding process.
• Define clear QA guidelines and automate current QA processes to enhance efficiency.
• With the support of the Associate Director, develop innovative tools, processes, and best practices to achieve workflow efficiencies and drive value for both client teams and clients.
• Act as the subject matter expert for all questions and projects related to data quality, BI tools, and business rules, ensuring that best practices are consistently followed across all initiatives.
• Facilitate effective communication and ensure task progression through regular status meetings and working sessions; proactively identify and resolve project roadblocks and issues.
• Efficiently track and manage a high volume of tasks across multiple stakeholders and projects.
• Build positive and collaborative relationships with internal teams, effectively communicating roles, responsibilities, and expectations.

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

Education & Experience:

• Bachelor's or advanced degree in Statistics, Economics, Business, Mathematics, Computer Science, or a related scientific field is preferred.
• Minimum of 4-6 years of experience in data governance processes within a data warehousing, ETL, and business intelligence environment.
• Experience with the full development life cycle of an application or reporting solution – from design through testing and deployment.
• Experience in a media environment (digital investment, analytics, or ad operations) is preferred; an understanding of the media landscape is beneficial.
• Experience and understanding of processes across multiple media channels (digital, search, social, offline, etc.) and handling diverse datasets (paid media, owned, etc.).

Technical Skills:

• Advanced knowledge of databases and data warehouses is crucial, including SQL (most important), MySQL, PostgreSQL, Redshift, Snowflake, etc.
• Advanced knowledge of one or more programming languages is essential, with Python being highly valued.
• Strong knowledge of cloud platforms such as Microsoft Azure, GCP, or AWS (familiarity with any major cloud provider is key).
• Knowledge of data engineering platforms such as Databricks.
• Familiarity with project/product management tools like Jira, Confluence, Smartsheets, Azure DevOps/VSTS.
• Familiarity with business intelligence tools such as Tableau, PowerBI, etc.
• Experience with advertising campaign management/buying platforms (e.g., Sizmek, GCM, Flashtalking, Moat, DV, IAS, Mediaocean, Media Tools, Nielsen, ComScore, Facebook, Twitter, Pinterest, Snapchat, 4C, Brand Networks, YouTube, Google Ads, Bing, Kenshoo, SA360, DV360, Google Analytics, Adobe Analytics) is highly beneficial.

Soft Skills:

• Demonstrates strong attention to detail.
• Excellent verbal and written communication skills.
• Exceptional organizational skills, multi-tasking capabilities, and detail-oriented approach.
• Ability to foster collaborative relationships with other cross-functional teams.
• Ability to manage and prioritize competing projects and deliverables effectively.
• Proactive in elevating and resolving project roadblocks and issues.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day, and more. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Context: 

We are looking for a Business Intelligence and Data Visualization specialist who will build assist in the development and maintenance of the reporting infrastructure to help stakeholders gain insights in their advertising campaigns. In this role, he/she will be responsible for retrieving, compiling, and transforming data to create the intelligence layer leading to analysis and optimization of media investments.

Core Responsibilities:

• Manage the QA of data between media platforms and reporting outputs using tools such as Alteryx, SQL, and/or Excel
• Manage and identify data gaps that require manual entry, escalate to investment teams, and collect, QA, and process returned manual data. This includes initiating the data collection process, communicating any data QA issues, and working with teams to resolve those issues.
• Monitor data feeds for gaps or failures and action where necessary to resolve failures
• Build and maintain automated data QA workflows using Alteryx
• Update Tableau dashboards based on new/additional requests
• Build and maintain taxonomy generators and enforcers (via Excel, Google Sheets, and Alteryx) to assist in the adherence of taxonomy across all media channels.
• Setup and maintain automated data feeds/pipelines through API (Adverity), FTP, and/or scheduled email report)
• Troubleshoot any data discrepancies or issues that might occur,
• Fulfill ad hoc data pulls required for client deliverables,
• Manage the QA of data provisioning to MMM vendors or for client data warehouses.

Required Skills / Experience:

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics or related field with 1 – 3 years of work experience in data management, data visualization and data analytics preferably in a marketing and/or media agency.
• Experience with building dashboards in Tableau is required; knowledge of visual techniques for data analysis and presentation is a plus,
• Experience with Alteryx for business logic design required
• Experience working in Cloud environment (Azure, GCP),
• Experience working with SQL required, experience with Python a plus,
• Experience working with digital data from ad serving platforms (e.g., Google Campaign Manager, Other ad servers), campaign planning tools (e.g. Prisma, MediaOcean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin, …) and others is strongly preferred,
• Strong speaking and written professional communication skills,
• Strong analytical, critical thinking, and problem-solving skills,
• The ability to thrive in a fast-paced and deadline-driven environment,
• Strategic Thinker & Doer,
• Curious and excited to learn,
• High sense of accountability and ownership,
• Collaborative with a partnership mindset.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Job Summary/Purpose As the Manager of Data Operations, you will hold a critical, high-impact role responsible for the integrity and efficiency of our marketing data infrastructure. You will manage the development and maintenance of our business intelligence tools, data pipelines, and data quality compliance processes. This is a hands-on role where you will act as the crucial intermediary between our BI and Technology teams, translating business needs into technical requirements and solutions. You will be the subject matter expert for our core data systems, driving projects from requirement gathering to completion and ensuring the highest standards of data governance. This position does not have direct reports. 

Key Responsibilities and Functions 

• Execute and continuously advance media measurement for Unilever campaigns, including the setup and reporting for campaigns, ROI analysis, attribution, and evaluation of campaign effectiveness, adhering to WPP's best practices and methodologies.  

• Develop data-driven insights and actions that translate analytics into clear business narratives and recommendations, aligning with Unilever business goals while maintaining WPP's analytical rigor. 

• Collaborate closely with internal WPP Unite teams and external partners on measurement projects, custom studies, and KPI development in support of the Unilever account. 

• Support the development, automation, and evangelization of data inputs/outputs and dashboards tailored for Unilever's needs, leveraging WPP's tooling and expertise where appropriate. 

• Stay current on trends in media measurement, analytics tools, and industry best practices, actively bringing WPP's thought leadership and innovation to Unilever. 

• Manage relationships with agencies and vendors as needed, under the guidance of WPP management and in close alignment with Unilever's objectives. 

• Partners with WPP's Data Engineering for data and dashboard support, and with WPP's Advanced Analytics for applying advanced methods to Unilever's challenges. This role does not own data pipeline or model development, but facilitates these efforts for the client. 

 Job Requirements 

Education and Experience: 

• 3–5 years in media analytics, market research, or related fields, ideally within an agency or consultancy environment. 

• Bachelor’s degree required, advanced degree a plus. 

• Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding (SQL, Python preferred). 

• Experience with media measurement, campaign analytics, and data storytelling, with a proven ability to translate complex data into actionable client recommendations. 

• Strong analytical, problem-solving, storytelling, and communication skills, adaptable to both agency and client environments. 

• Ability to work collaboratively, manage multiple projects simultaneously, and operate effectively within WPP team structures while adhering to agency processes. 

• Proven ability to thrive in a dynamic, client-facing account environment, balancing diverse stakeholder needs with WPP's internal policies and strategic objectives. 

• Prior usage of major media platforms such as Google, Meta, TikTok, and others, with experience leveraging data from these channels for campaign reporting and optimization for large advertisers. 

• Awareness of digital marketing measurement tools (e.g., MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms). 

• Experience with data visualization (Power BI) and basic coding tools (SQL, Python). . 

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary
Senior Analyst role is expected to support the broader analytics team in measuring and validating the effectiveness of paid media for channels including but not limited to, Linear TV, OTT, Social Activation, and Programmatic Activation, Audio, and OOH The Senior Analyst is expected to demonstrate the following skills/experience: strong grasp of  experimental design, specifically covering A/B testing for Brand Impact (brand lift studies) and performance (conversion lift studies). Hands-on skills in data management and data  visualization, quantitative data analysis, problem solving, statistical modeling, and the ability to  develop/analyze business cases. Strong ability to design, customize, and maintain platforms for contract management, business intelligence, and user access. Excellent oral and written communication skills, client focus and the ability to support and enable teamwork, self-motivated and able to operate independently with limited guidance and direction.

Requirements
• Bachelor's degree in a STEM-focused area such as Economics, Computer Science, Mathematics, Physics; a related field or equivalent professional work experience is 
required.
• 2 - 4 years of relevant work experience in analytics.
• Strong analytical abilities and quantitative skills.
• Advanced Google Sheets skills including pivot tables, VLOOKUP, building charts and graphs, etc.
• An understanding of Python and/or SQL (especially BigQuery/GCP) is helpful but not required.
• Experience with data visualization tools such as Tableau, Looker, or PowerBI is a niceto-have.
• A background in statistical modeling (e.g., linear regression) is highly preferred.
• Experience with Google Analytics, Adobe Analytics, and other web analytics tools is preferred but not mandatory.
• Knowledge of media ad servers such as Google Campaign Manager or Meta CAPI would be preferred.
• Strong understanding of media metrics (e.g., buying models, CPV, VCR, GRP) and quantitative business measures.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Data Management & BI Senior Executive who will:

• • Manage the QA of data between media platforms and reporting outputs using tools such as Alteryx, SQL, and/or Excel.
  • Manage and identify data gaps that require manual entry, escalate to investment teams, and collect, QA, and process returned manual data. This includes initiating the data collection process, communicating any data QA issues, and working with teams to resolve those issues.
  • Monitor data feeds for gaps or failures and action where necessary to resolve failures.
  • Build and maintain automated data QA workflows using Alteryx.
  • Update Tableau dashboards based on new/additional requests.
  • Build and maintain taxonomy generators and enforcers (via Excel, Google Sheets, and Alteryx) to assist in the adherence of taxonomy across all media channels.
  • Setup and maintain automated data feeds/pipelines through API (Adverity), FTP, and/or scheduled email report.
  • Troubleshoot any data discrepancies or issues that might occur.
  • Fulfill ad hoc data pulls required for client deliverables.
  • Manage the QA of data provisioning to MMM vendors or for client data warehouses.

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

Education & Experience:

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field.
• 1 to 3 years of work experience in data management, data visualization, and data analytics, preferably in a marketing and/or media agency.

Technical Skills:

• Experience with building dashboards in Tableau is required; knowledge of visual techniques for data analysis and presentation is a plus.
• Experience with Alteryx for business logic design required.
• Experience working in Cloud environment (Azure, GCP).
• Experience working with SQL required, experience with Python a plus.
• Experience working with digital data from ad serving platforms (e.g., Google Campaign Manager, Other ad servers), campaign planning tools (e.g., Prisma, MediaOcean), website analytics software (e.g., Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g., Adwords, Marin, …) and others is strongly preferred.

Soft Skills:

• Strong speaking and written professional communication skills.
• Strong analytical, critical thinking, and problem-solving skills.
• The ability to thrive in a fast-paced and deadline-driven environment.
• Strategic Thinker & Doer.
• Curious and excited to learn.
• High sense of accountability and ownership.
• Collaborative with a partnership mindset.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day, and more. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.

 Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

· Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

· Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

· Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

ABOUT THE ROLE: 

The Data Operations manager is responsible for managing the development and maintenance of business intelligence and data quality compliance tools. You must also be comfortable with acting as the subject matter expert in the tools and processes you manage, along with being able to gather knowledge from other SMEs and requirements from key stakeholders. In this role, you will also manage the creation of project plans, prioritization of tasks, and hold all responsible parties to deadlines and deliverables. The Data Operations manager is expected to facilitate the progression of projects through status meetings and act as the intermediary between project teams. You will report to the Associate Director or Director and will provide overviews of project status, progression and roadblocks. This role requires a strong familiarity with all available analytics and technology tools, both syndicated and proprietary.                                                                                        

YOUR IMPACT: 

Business Analysis/Project Management 

• Analyze data and consult with subject matter experts to design and develop business requirements for various tools and processes; Create, gather and write Business and Technical Requirements Documents 

• Act as the subject matter expert for questions/projects relating to data quality, BI tools, business rules; Ensure that best practices are being followed amongst all projects 

• Must familiarize themselves with the full campaign implementation workflow across all functional teams, including campaign set up, launch, testing, reporting and reconciliation 

• Create and manage project timelines and tasks in project management tools; manage the allocation of resources and effort across projects 

• Facilitate communication and progression of tasks through regular status meetings and working sessions; proactively elevate and resolve project roadblocks and issues 

Data Quality/Compliance 

• Manage the investigation and resolution of potential data issues existing within business intelligence tools 

• Proactively identify, propose and generate targeted solutions for data quality issues and operational inefficiencies; must collaborate with cross-functional teams to devise solutions and training plans 

• Track the progress and resolution of data issues, elevating any critical issues to upper management 

• Supervise Senior Associates and Associates to perform data quality assurance and data processing tasks 

Overall 

• Effectively keep track of and manage a high volume of tasks across multiple stakeholders and projects 

• Builds positive relationships with internal teams; effectively communicate roles, responsibilities and expectations 

• Builds positive relationships with vendors and partners 

YOUR QUALIFICATIONS: 

• Bachelors or advanced degree in Statistics, Economics, Business, Math, Computer Science, or Sciences is preferred 

• Minimum 3 years’ experience in data governance processes in a data warehousing, ETL and business intelligence environment 

• 3 years’ experience in media; digital Investment, analytics, or ad operations is preferred 

• 1-2 years’ experience in business analysis 

• Experience and understanding of processes across multiple media channels (digital, search, social, offline, etc.); Experience in handling diverse datasets (paid media, owned, etc.) 

• Strong familiarity with relational database management systems; Experience with SQL, Microsoft Azure a plus 

• Familiarity with project/product management tools like Smartsheets, Azure DevOps/VSTS 

• Familiarity with business intelligence tools such as Tableau, PowerBI, Datorama, DOMO, Looker, GDS 

• Experience with advertising campaign management/buying platforms such as Sizmek, DCM, Moat, DV, IAS, Mediaocean, Media Tools, Nielsen, ComScore, Facebook, Twitter, Pinterest, Snapchat, 4C, Brand Networks, YouTube, Google Ads, Bing, Kenshoo, SA360, DV360, Google Analytics, Adobe Analytics 

• Advanced excel data manipulation skills required; VBA/macros is a plus 

• Familiarity with programming languages/development tools a plus: Python, R, JavaScript, GitHub, etc.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day, and more.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

For Mexico:

This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances.

For Colombia:

This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About the rol

We are seeking a highly strategic and data-driven Director of Analytics and Marketing Measurement with at least 10 years of progressive experience in applying advanced analytics to drive business growth. The successful candidate will be responsible for leading the strategy and execution of marketing measurement, transforming complex data into actionable insights that inform business decisions, optimize campaign performance, and demonstrate the ROI of marketing investments. This role involves leading a team of analysts and working closely with marketing, sales, and product teams.

1. Key Responsibilities:

• Strategic Analytics Leadership: Define and implement the marketing analytics and measurement strategy, ensuring alignment with business objectives and client needs.
• Team Management & Leadership: Lead, mentor, and develop a team of data analysts/scientists (e.g., a team of +30 people), fostering a high-performance, collaborative, and innovative environment.
• Marketing Measurement & Optimization: Oversee the design and implementation of advanced marketing measurement models such as Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), A/B testing, Brand Lift, and advertising effectiveness analysis.
• Actionable Insights Generation: Translate complex data and model results into clear, concise, and actionable insights for senior stakeholders (marketing, sales, general management).
• Cross-functional Collaboration: Work closely with marketing, product, sales, and technology teams to integrate analytics capabilities across all functions and processes.
• Innovation & Technology Adoption: Identify and evaluate new tools, technologies, and methodologies in analytics, measurement, and AI (including Generative AI) to enhance the company's capabilities.
• Client/Stakeholder Management: Build and maintain strong relationships with internal and external clients, presenting the value and results of analytical solutions.
• Thought Leadership: Contribute to the company's vision on measurement, advertising effectiveness, and market trends through presentations or publications.
• Project & Budget Management: Plan and manage analytics projects, ensuring on-time and on-budget delivery, and participate in the management of the analytics department's budget.

1. Required Qualifications:

• Education: Bachelor's degree in a quantitative field (Marketing, Economics, Statistics, Engineering, Mathematics, Computer Science) or a related field. Master's degree/Postgraduate qualification is a plus.
• Experience: Minimum of 10 years of progressive experience in analytics, marketing measurement, business intelligence, or data science roles, with at least 3-5 years in a team leadership or project management position in the media or advertising industries.

Technical Skills & Tools:

• Deep expertise in Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), A/B testing, Brand Lift, and advertising effectiveness analysis.
• Proficiency in data visualization tools (e.g., Tableau, Power BI, Looker Studio).
• Experience with digital marketing platforms and analytics tools (e.g., Google Analytics, Adobe Analytics, CRM systems).
• Working knowledge of databases and query languages (SQL).
• Familiarity with the use and application of Generative AI in marketing contexts.
• Knowledge of market research and consumer behavior methodologies.
• Languages: Fluent (written and spoken) in Spanish and English.

1. Soft Skills:

• Team Leadership: Proven ability to motivate, develop, and manage high-performing teams.
• Strategic & Analytical Thinking: Ability to tackle complex problems, identify opportunities, and develop data-driven solutions.
• Effective Communication: Excellent verbal and written communication skills to present complex ideas to technical and non-technical audiences, including senior leadership.
• Results-Oriented: Strong focus on business impact and the ability to demonstrate ROI.
• Collaboration & Influence: Ability to build strong relationships and collaborate effectively with diverse stakeholders.
• Proactivity & Innovation: Capacity to identify new opportunities, propose innovative solutions, and adapt to a changing environment.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

OVERVIEW:

Building on your foundational experience, the Senior Associate role recognizes your growth into a reliable core performer on our Activation Team. In this role, you will be responsible for data quality, reporting (weekly, monthly in channel observations & insights), dashboarding & visualization, research and testing.

You will be a key contributor to the team's success, known for your precision and dependability.

KEY RESPONSIBILITIES:

· Collect data & reporting requirements under the guidance of the Client Activation Lead and in partnership with Client Analytics to understand the measurement framework & learning agenda, the most critical metrics to implement for database build and business logic for data stitching.

· Support the defining of the taxonomy for the activation team to implement to ease data retrieval, and lead QA to ensure data accuracy.

· Manage the retrieving, compiling, and formatting of large volumes of data either through formal database solutions, data visualization, and programming.

· Assist in the set-up of the clients’ environment to ensure proper data connectivity

· Assist in the build and development of custom databases on the reporting platform.

· Assist in the strategy and development of the data visualization layer of the business intelligence platforms for insight generation for use in campaign monitoring and optimization.

· Help the development of automated QA processes to ensure data accuracy and timeliness.

· Communicate technical terms to non-technical people and help them understand why change might be required to achieve a specific goal or to complete a project.

WHAT YOU BRING

· Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.

· 1 – 3 years hands on experience in data management, data visualization and data analytics preferably in a marketing and/or media agency.

· Experience with digital data from ad serving platforms (e.g. Google Campaign Manager, Other adservers), campaign planning tools (e.g. Prisma, Lumina, MediaOcean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin, …) and others is strongly preferred.

· Ability to reliably execute tasks with autonomy, while keeping team members informed of progress and challenges.

· Strong analytical skills with a solid understanding of mathematical concepts and their application to campaign performance.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Job Summary:

· Senior Associates, Business Intelligence are excellent problem solvers and play a critical role working alongside their analytics and media peers. In this role, you will help to improve marketing efficiency and support all data management and reporting deliverables.

· You will serve as a core partner to local Business Intelligence teams, leading development of reporting deliverables throughout the year.

Responsibilities

· Facilitate media performance reporting through the extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps, either via BI tools like Power BI, Datorama or in partnership with WPP Media Data Ops. Data sources may include: media platforms (digital, search, social), web analytics tools, 1P sales data, syndicated data, research & survey tools, etc…

· Assist with implementation and management of data system architecture

· Audit and manage data taxonomy/classifications from multiple systems and partners

· Manage the extraction, loading, and transformation of multiple data sets

· Create and manage data visualizations, including dashboard, scorecard, and report deliverables

· Cleanse all data and metrics; perform override updates where necessary

· Execute all business rules according to requirements

· Identify and implement opportunities for efficiency throughout the process

· Manage and execute thorough QA process and ensure quality and accuracy of all data and reporting deliverables

· Manipulate and analyze “big” data sets synthesized from a variety of sources, including media platforms and marketing automation tools

· Generate and manage data visualizations and ensure data is presented accurately and is visually pleasing

· Assist local team in creating campaign performance reports as needed

· Help maintain a performance platform and provide insights and ongoing recommendations around media optimization

Desired Skills and Experience

· 2+ years’ experience in an analytics position working with large amounts of data

· Hands-on experience working with Power BI for data visualization

· Additional desirable skills include tag management experience, application coding experience, etc..

· Digital media experience background preferred, including knowledge of Google Campaign Manager, digital and social Media platforms and web analytics tools

· Experience with SQL.

· Excellent communication skills; especially as it pertains to working as part of an offshore team

· Experience working with on-shore teams a plus

• Data Pipeline Development: Support the design, development, and implementation of new data pipelines using GCP services like Data Fusion, Cloud Functions, and Dataproc to ingest data from a variety of sources. 
• SQL-Based Transformations: Author, execute, and optimize complex SQL joins and transformations within GCP BigQuery to clean, reshape, and structure raw data into high-quality, usable assets. 
• Data Modeling Support: Assist the senior engineering and analytics teams with data modeling and schema design, helping to implement the structures that support our BI and analytics use cases. 
• Pipeline Maintenance and Optimization: Monitor, troubleshoot, and enhance existing data pipelines to ensure data quality, reliability, and performance. 
• Collaboration and Implementation: Work as a key member of the engineering team to translate technical requirements into functional code and support the deployment of data solutions. 

• 2-4+ years of hands-on experience in a data engineering or similar role. 
• Strong, demonstrated proficiency in SQL for data manipulation and transformation is essential. 
• Hands-on programming experience with Python for data processing tasks. 
• Experience working within a major cloud environment (GCP is highly preferred; AWS, Azure are also valuable). 
• Experience working with complex, large-scale enterprise media data is a strong plus. 
• Familiarity with ETL/ELT principles and experience with data pipeline orchestration tools (e.g., Airflow, Data Fusion). 
• Understanding of data warehousing concepts and database design. 
• A collaborative mindset with strong problem-solving skills and attention to detail. 
• Bachelor's degree in Computer Science, Engineering, or a related quantitative field, or equivalent practical experience. 

For Mexico: This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances.

For Colombia: This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.