Role overview

CarGurus is looking for a Product Manager, Decision to join our Consumer Product team. The Decision team owns a critical experience on the CarGurus marketplace—helping shoppers decide which car to buy and enabling them to confidently connect with dealers.

In this role, you’ll focus on optimizing the end-to-end journey from listing or paid marketing entry point through lead submission, working closely with stakeholders across Marketing, Brand, Design, Engineering, Analytics, and Attribution. You’ll help evolve existing experiences and build new ones that increase conversion, improve decision confidence, and unlock future growth—while also contributing to broader innovation efforts, including GenAI-powered decision support and new ways for shoppers and dealers to connect.

This role is ideal for a growth-minded product manager who thrives at the intersection of product, marketing, and experimentation, and who enjoys owning highly visible, high-impact surfaces with clear success metrics.

What you'll do

• Own the product vision, strategy, and roadmap for core decision and conversion experiences, including high-intent listing and landing surfaces
• Optimize the shopper journey from acquisition to lead submission, partnering closely with Marketing and Performance teams to improve conversion efficiency and user value
• Lead experimentation and iteration across high-traffic surfaces, using A/B and multivariate testing, behavioral data, and funnel analysis to drive measurable gains in lead volume and quality
• Partner cross-functionally with Engineering, Design, Analytics, Marketing, Brand, and Attribution to launch features that balance shopper trust, brand integrity, and performance outcomes
• Identify and prioritize growth opportunities across surfaces, channels, and entry points, including paid marketing traffic and SEM-driven landings
• Contribute to innovation initiatives on the Decision team, including exploring how GenAI can enhance vehicle understanding, comparison, and shopper-dealer connections
• Act as a strong advocate for the shopper, translating user needs, research, and data insights into clear product requirements and compelling narratives
• Clearly define success metrics, track performance, and communicate results and learnings to stakeholders and leadership

What you'll bring

• 3+ years of product management experience, ideally in consumer-facing, marketplace, e-commerce, or growth-oriented environments
• Demonstrated success owning and improving core funnel or conversion experiences with clear KPIs, ideally on high-traffic consumer surfaces with direct revenue or conversion ownership
• Experience working in a growth or optimization-focused PM role, including experimentation, funnel analysis, and iterative delivery
• Strong cross-functional collaboration skills, with deep experience partnering outside of Product and Engineering, especially with Marketing, Performance Marketing, Brand, or Attribution teams
• Familiarity with marketing technology, performance marketing concepts, or acquisition funnels (e.g., paid search/social, landing pages, attribution, conversion measurement)
• Exposure to GenAI-powered consumer experiences, decision support tools, or personalization systems
• Analytical rigor: comfort defining metrics, digging into data, and using insights to inform prioritization and tradeoff decisions
• Excellent written and verbal communication skills, with the ability to align diverse stakeholders around a shared roadmap and outcomes
• A strong user mindset paired with business acumen—you care deeply about shopper trust and measurable impact
• A bias toward action, curiosity, and continuous learning (plus a sense of humor)

Head of Marketing

About us

Layer Health was founded in 2023 by leading machine learning researchers from MIT and Harvard Medical School. We are building an AI layer that can accurately and scalably synthesize information from medical records, with the mission to reduce friction everywhere in healthcare. Our LLM-powered platform is solving chart review once and for all, across use cases. For health systems, our first product dramatically accelerates clinical registry abstraction in areas ranging from surgery and cardiology, to oncology. Our long term vision is for our AI layer to safely transform patient care and minimize unnecessary heartbreak. Layer Health’s diverse founding team brings expertise across machine learning, UI/UX, large language models, and medicine.

Here’s a collection of articles about our product, mission, recent funding round, etc.

We’re currently hiring our first Head of Marketing. You'll help define and lead Layer Health’s marketing strategy across digital marketing, product marketing, and go-to-market (GTM) channels. You’ll drive demand, awareness, and trust among our core audiences—clinicians and hospital/health systems executives and board members - while positioning Layer Health as a category-defining technology in healthcare AI.

You’ll work cross-functionally with the CEO, sales, clinical, and product teams to design scalable growth strategies that align with our mission and business goals.

You can expect to:

• Own Marketing Strategy & Execution: Set the vision and roadmap for brand, product, and digital marketing.
• Lead GTM Strategy: Develop GTM plans for new products, features, and partnerships, aligning with sales and customer success.
• Oversee Product Marketing: Shape messaging and positioning for clinicians and health-system leaders, connecting technical depth with clinical outcomes.
• Drive Digital Marketing: Lead demand generation, paid/organic campaigns, content, and events to build pipeline and brand equity.
• Enable Sales: Create targeted materials (case studies, ROI models) to empower sales and customer teams.
• Measure Impact: Establish KPIs for acquisition, engagement, pipeline contribution, and brand visibility.
• Build and Lead a Team: Hire, mentor, and inspire a high-impact marketing team.
• Shape the Brand: Be the external voice of Layer Health in the market.

We look for:

• 10+ years of marketing experience, with at least the last 5 years in healthcare SaaS.
• Proven success owning GTM strategy and execution in early-stage or growth-stage companies.
• Experience marketing to health systems, hospitals, and clinicians—comfortable navigating the complexity of enterprise healthcare sales.
• Deep understanding of digital marketing channels, SEO/SEM, content strategy, and analytics.
• Strong background in product marketing—translating complex technology into clear, compelling value propositions.
• Track record of scaling marketing engines from Series A to Series B and beyond.
• Data-driven mindset with a creative edge—able to measure what matters and move fast.
• Excellent communication and executive-presence; able to influence internally and externally.
• Strong leadership skills with experience growing and leading marketing teams.
• Ability to balance strategic oversight with hands-on execution.

If you’re excited about driving massive growth and shaping the future of healthcare technology, we’d love to hear from you.

Compensation is dependent on experience, but will likely be a range of $225,000-275,000. Expected compensation ranges for this role may change over time. If your compensation requirement is greater than our posted salary ranges, please still consider applying to our role. We will make a determination as to whether an exception can be made. 

If you are excited about this role, we encourage you to apply even if you don't feel that you meet every single requirement. We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways. We welcome diverse perspectives, rigorous thinking, and fearlessness in challenging the status quo. 

Layer Health is committed to fostering an environment of inclusion that is free from discrimination.  We are an Equal Opportunity Employer where employment is decided on the basis of qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by law.

Join us and help us transform healthcare with AI.